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What Is a Case Study?

When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.

Deep Dive into a Topic

At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.

As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.

Study a Pattern

One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.

Gather Evidence

During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.

Present Findings

As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.

Draw Conclusions

Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.


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A case study is an in-depth and specific study of a certain yet relevant person, group, or event. In a case study involving psychology and its related disciplines, nearly every aspect of the subject’s life and history is analyzed to understand the human mind through seeking and unveiling patters of behavior. This type of academic study can be used in a variety of fields including psychology, medicine, education, anthropology, political science, social science, law related studies, and social work. With the importance of this study, it is very much recommended to have this Case Study Problem Statement available anytime. In making this possible and convenient for the one that’s going to make all these problem statements, our site is offering you free, available, ready-made but very open to be customized templates that you can choose from. Just look into these templates throughout the article and choose the template that could help you achieve your problem statement goals.

Case Study Problem Statement

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The aim is that learning gained from studying one case can be generalized to many others, so putting it into simpler terms is the most effective way to achieve this goal. On the contrary, case studies tend to be highly subjective, specific, deep and it is sometimes difficult to generalize results to the larger population of common good. Case studies focus on a single individual or group cases, but somehow, they follow a format that is similar to other types of psychology writing.

A case study can have both strengths and weaknesses, just like any other type of academic writing. Researchers must take into consideration these advantages and disadvantages before deciding if this type of study is appropriate for their needs. One of the greatest advantages of a case study is that it allows researchers to investigate, imagine and scrutinize that are often difficult to impossible to replicate or studied in a laboratory. Some other benefits of a case study that are important to be tackled with are:

  • Makes it possible for researchers to collect a great deal of information
  • Provide researchers the chance to gather or collect information on rare or unusual cases
  • Allows the researchers to develop hypotheses that can be explored and studied in depth in experimental research
  • Don’t need to be generalized to the larger population
  • Cannot demonstrate cause and effect
  • May not be scientifically rigorous
  • Can lead to bias

Researchers may choose to perform a case study if they are interested in exploring a unique or revise and improvise, somehow develop a recently discovered phenomenon. The insights gained from such research can then help the researchers develop additional ideas, critical insights and generalizations and study questions that might then be explored in future studies.

There are the many different types of case studies that psychologists and other researchers might use:

  • Collective case studies : These talks about the studying of a group of individuals. Researchers might decide on studying a group of people in a certain setting or look at an entire community of people.
  • Descriptive case studies : These usually starts with a descriptive theory. The subjects or respondent’s statements should be well-observed and the information gathered is compared to the pre-existing theory.
  • Explanatory case studies : These   are often used to do causal case studies. In other words, researchers are interested in looking at factors that may have actually caused certain yet common everyday-life-things to occur.
  • Exploratory case studies : These are sometimes used as a prelude and continue to further, more in-depth research. This allows researchers to gather more information first before then use it in developing their research questions and hypotheses.
  • Instrumental case studies : These happens when the individual or group allows researchers to understand more than what is initially obvious to observers, this is done through careful observations and focused group discussions.
  • Intrinsic case studies : This type of case study is when the researcher has a personal motive or interest that  he would like to answer by making the study. Jean Piaget’s deep and focused observations of his own children are great examples of how an intrinsic case study can contribute to the development of a psychological theory, further then becoming a great information that is spread to those who are practicing in the field.

A case study is a research strategy and an empirical inquiry that investigates a phenomenon within its real-life context. Case studies are based on an in-depth investigation of a single individual, group or event to explore the causes of underlying principles.

Understand how other companies have coped when faced with a challenging dilemma. Apply lessons learned from other organizations to your own company. Master and implement new ways of working. Obtain digestible information through brief but focused content.

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How to Write a Case Study: The Compelling Step-by-Step Guide

How to write a case study the compelling step by step guide

Is there a poignant pain point that needs to be addressed in your company or industry? Do you have a possible solution but want to test your theory? Why not turn this drive into a transformative learning experience and an opportunity to produce a high-quality business case study? However, before that occurs, you may wonder how to write a case study.

You may also be thinking about why you should produce one at all. Did you know that case studies are impactful and the fifth most used type of content in marketing , despite being more resource-intensive to produce?

Below, we’ll delve into what a case study is, its benefits, and how to approach business case study writing:

Definition of a Written case study and its Purpose

A case study is a research method that involves a detailed and comprehensive examination of a specific real-life situation. It’s often used in various fields, including business, education, economics, and sociology, to understand a complex issue better. 

It typically includes an in-depth analysis of the subject and an examination of its context and background information, incorporating data from multiple sources, such as interviews, observations, and existing literature. 

The ultimate aim is to provide a rich and detailed account of a situation to identify patterns and relationships, generate new insights and understanding, illustrate theories, or test hypotheses.

Importance of Business Case Study Writing

As such an in-depth exploration into a subject with potentially far-reaching consequences, a case study has benefits to offer various stakeholders in the organisation leading it.

  • Business Founders: Use business case study writing to highlight real-life examples of companies or individuals who have benefited from their products or services, providing potential customers with a tangible demonstration of the value their business can bring. It can be effective for attracting new clients or investors by showcasing thought leadership and building trust and credibility.
  • Marketers through case studies and encourage them to take action: Marketers use a case studies writer to showcase the success of a particular product, service, or marketing campaign. They can use persuasive storytelling to engage the reader, whether it’s consumers, clients, or potential partners.
  • Researchers: They allow researchers to gain insight into real-world scenarios, explore a variety of perspectives, and develop a nuanced understanding of the factors that contribute to success or failure. Additionally, case studies provide practical business recommendations and help build a body of knowledge in a particular field.

How to Write a Case Study – The Key Elements 

How to Write a Case Study – The Key Elements

Considering how to write a case study can seem overwhelming at first. However, looking at it in terms of its constituent parts will help you to get started, focus on the key issue(s), and execute it efficiently and effectively.

Problem or Challenge Statement

A problem statement concisely describes a specific issue or problem that a written case study aims to address. It sets the stage for the rest of the case study and provides context for the reader. 

Here are some steps to help you write a case study problem statement:

  • Identify the problem or issue that the case study will focus on.
  • Research the problem to better understand its context, causes, and effects.
  • Define the problem clearly and concisely. Be specific and avoid generalisations.
  • State the significance of the problem: Explain why the issue is worth solving. Consider the impact it has on the individual, organisation, or industry.
  • Provide background information that will help the reader understand the context of the problem.
  • Keep it concise: A problem statement should be brief and to the point. Avoid going into too much detail – leave this for the body of the case study!

Here is an example of a problem statement for a case study:

“ The XYZ Company is facing a problem with declining sales and increasing customer complaints. Despite improving the customer experience, the company has yet to reverse the trend . This case study will examine the causes of the problem and propose solutions to improve sales and customer satisfaction. “

Solutions and interventions

Here are some steps to help you write a case study solution or intervention

Business case study writing provides a solution or intervention that identifies the best course of action to address the problem or issue described in the problem statement. 

Here are some steps to help you write a case study solution or intervention:

  • Identify the objective , which should be directly related to the problem statement.
  • Analyse the data, which could include data from interviews, observations, and existing literature.
  • Evaluate alternatives that have been proposed or implemented in similar situations, considering their strengths, weaknesses, and impact.
  • Choose the best solution based on the objective and data analysis. Remember to consider factors such as feasibility, cost, and potential impact.
  • Justify the solution by explaining how it addresses the problem and why it’s the best solution with supportive evidence.
  • Provide a detailed, step-by-step plan of action that considers the resources required, timeline, and expected outcomes.

Example of a solution or intervention for a case study:

“ To address the problem of declining sales and increasing customer complaints at the XYZ Company, we propose a comprehensive customer experience improvement program. “

“ This program will involve the following steps:

  • Conducting customer surveys to gather feedback and identify areas for improvement
  • Implementing training programs for employees to improve customer service skills
  • Revising the company’s product offerings to meet customer needs better
  • Implementing a customer loyalty program to encourage repeat business “

“ These steps will improve customer satisfaction and increase sales. We expect a 10% increase in sales within the first year of implementation, based on similar programs implemented by other companies in the industry. “

Possible Results and outcomes

Writing case study results and outcomes

Writing case study results and outcomes involves presenting the impact of the proposed solution or intervention. 

Here are some steps to help you write case study results and outcomes:

  • Evaluate the solution by measuring its effectiveness in addressing the problem statement. That could involve collecting data, conducting surveys, or monitoring key performance indicators.
  • Present the results clearly and concisely, using graphs, charts, and tables to represent the data where applicable visually. Be sure to include both quantitative and qualitative results.
  • Compare the results to the expectations set in the solution or intervention section. Explain any discrepancies and why they occurred.
  • Discuss the outcomes and impact of the solution, considering the benefits and drawbacks and what lessons can be learned.
  • Provide recommendations for future action based on the results. For example, what changes should be made to improve the solution, or what additional steps should be taken?

Example of results and outcomes for a case study:

“ The customer experience improvement program implemented at the XYZ Company was successful. We found significant improvement in employee health and productivity. The program, which included on-site exercise classes and healthy food options, led to a 25% decrease in employee absenteeism and a 15% increase in productivity . “

“ Employee satisfaction with the program was high, with 90% reporting an improved work-life balance. Despite initial costs, the program proved to be cost-effective in the long run, with decreased healthcare costs and increased employee retention. The company plans to continue the program and explore expanding it to other offices .”

Case Study Key takeaways

Key takeaways are the most important and relevant insights and lessons

Key takeaways are the most important and relevant insights and lessons that can be drawn from a case study. Key takeaways can help readers understand the most significant outcomes and impacts of the solution or intervention. 

Here are some steps to help you write case study key takeaways:

  • Summarise the problem that was addressed and the solution that was proposed.
  • Highlight the most significant results from the case study.
  • Identify the key insights and lessons , including what makes the case study unique and relevant to others.
  • Consider the broader implications of the outcomes for the industry or field.
  • Present the key takeaways clearly and concisely , using bullet points or a list format to make the information easy to understand.

Example of key takeaways for a case study:

  • The customer experience improvement program at XYZ Company successfully increased customer satisfaction and sales.
  • Employee training and product development were critical components of the program’s success.
  • The program resulted in a 20% increase in repeat business, demonstrating the value of a customer loyalty program.
  • Despite some initial challenges, the program proved cost-effective in the long run.
  • The case study results demonstrate the importance of investing in customer experience to improve business outcomes.

Steps for a Case Study Writer to Follow

Steps for a Case Study Writer to Follow

If you still feel lost, the good news is as a case studies writer; there is a blueprint you can follow to complete your work. It may be helpful at first to proceed step-by-step and let your research and analysis guide the process:

  • Select a suitable case study subject: Ask yourself what the purpose of the business case study is. Is it to illustrate a specific problem and solution, showcase a success story, or demonstrate best practices in a particular field? Based on this, you can select a suitable subject by researching and evaluating various options.
  • Research and gather information: We have already covered this in detail above. However, always ensure all data is relevant, valid, and comes from credible sources. Research is the crux of your written case study, and you can’t compromise on its quality.
  • Develop a clear and concise problem statement: Follow the guide above, and don’t rush to finalise it. It will set the tone and lay the foundation for the entire study.
  • Detail the solution or intervention: Follow the steps above to detail your proposed solution or intervention.
  • Present the results and outcomes: Remember that a case study is an unbiased test of how effectively a particular solution addresses an issue. Not all case studies are meant to end in a resounding success. You can often learn more from a loss than a win.
  • Include key takeaways and conclusions: Follow the steps above to detail your proposed business case study solution or intervention.

Tips for How to Write a Case Study

Here are some bonus tips for how to write a case study. These tips will help improve the quality of your work and the impact it will have on readers:

  • Use a storytelling format: Just because a case study is research-based doesn’t mean it has to be boring and detached. Telling a story will engage readers and help them better identify with the problem statement and see the value in the outcomes. Framing it as a narrative in a real-world context will make it more relatable and memorable.
  • Include quotes and testimonials from stakeholders: This will add credibility and depth to your written case study. It also helps improve engagement and will give your written work an emotional impact.
  • Use visuals and graphics to support your narrative: Humans are better at processing visually presented data than endless walls of black-on-white text. Visual aids will make it easier to grasp key concepts and make your case study more engaging and enjoyable. It breaks up the text and allows readers to identify key findings and highlights quickly.
  • Edit and revise your case study for clarity and impact: As a long and involved project, it can be easy to lose your narrative while in the midst of it. Multiple rounds of editing are vital to ensure your narrative holds, that your message gets across, and that your spelling and grammar are correct, of course!

Our Final Thoughts

A written case study can be a powerful tool in your writing arsenal. It’s a great way to showcase your knowledge in a particular business vertical, industry, or situation. Not only is it an effective way to build authority and engage an audience, but also to explore an important problem and the possible solutions to it. It’s a win-win, even if the proposed solution doesn’t have the outcome you expect. So now that you know more about how to write a case study, try it or talk to us for further guidance.

Are you ready to write your own case study?

Begin by bookmarking this article, so you can come back to it. And for more writing advice and support, read our resource guides  and  blog content . If you are unsure, please reach out with questions, and we will provide the answers or assistance you need.

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1. identify the ideal situation, 2. explain the real situation, 3. state the consequences, 4. propose a solution to the problem, 5. demonstrate why the solution works, 6. conclude the problem statement, share this post on your network, you may also like these articles, 16+ sample bank reconciliation statements in pdf | ms word.

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Q: How to write the statement of problem for a case study?

How can write the statement of the problem on the research project about time series analysis of water consumption in a case study of Bahirdar city, Ethiopia? 

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Asked by Tewachew Guadie on 05 Nov, 2018

Thank you for your question. We have received some very similar questions so please go through our responses, which I am sure will help you resolve your query:

  • How to write a statement of problem for your research proposal
  • How to write a problem statement for my research?
  • What are the basics of writing a statement of problem?

In addition, the following articles will guide you on how to write a statement of the problem for your research:

  • The basics of writing a statement of the problem for your research proposal [Downloadable template]
  • 8 Things to remember when writing a statement of the problem

Hope this helps.

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Answered by Editage Insights on 12 Nov, 2018

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case study research problem statement

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What is a Problem Statement? [with examples]

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Table of Contents

The statement of the problem is one of the first things that a colleague or potential client will read. With the vastness of the information available at one’s fingertips in the online9 world, your work may have just a few seconds to draw in a reader to take a deeper look at your proposal before moving on to the next option. It explains quickly to the reader, the problem at hand, the need for research, and how you intend to do it.

A strong, clear description of the problem that drew you to your research has to be straightforward, easy to read and, most important, relevant. Why do you care about this problem? How can solving this problem impact the world? The problem statement is your opportunity to explain why you care and what you propose to do in the way of researching the problem.

A problem statement is an explanation in research that describes the issue that is in need of study . What problem is the research attempting to address? Having a Problem Statement allows the reader to quickly understand the purpose and intent of the research. The importance of writing your research proposal cannot be stressed enough. Check for more information on Writing a Scientific Research Project Proposal .

It is expected to be brief and concise , and should not include the findings of the research or detailed data . The average length of a research statement is generally about one page . It is going to define the problem, which can be thought of as a gap in the information base. There may be several solutions to this gap or lack of information, but that is not the concern of the problem statement. Its purpose is to summarize the current information and where a lack of knowledge may be presenting a problem that needs to be investigated .

The purpose of the problem statement is to identify the issue that is a concern and focus it in a way that allows it to be studied in a systematic way . It defines the problem and proposes a way to research a solution, or demonstrates why further information is needed in order for a solution to become possible.

What is Included in a Problem Statement?

Besides identifying the gap of understanding or the weakness of necessary data, it is important to explain the significance of this lack.

-How will your research contribute to the existing knowledge base in your field of study?

-How is it significant?

-Why does it matter?

Not all problems have only one solution so demonstrating the need for additional research can also be included in your problem statement. Once you identify the problem and the need for a solution, or for further study, then you can show how you intend to collect the needed data and present it.

How to Write a Statement of Problem in Research Proposal

It is helpful to begin with your goal. What do you see as the achievable goal if the problem you outline is solved? How will the proposed research theoretically change anything? What are the potential outcomes?

Then you can discuss how the problem prevents the ability to reach your realistic and achievable solution. It is what stands in the way of changing an issue for the better. Talk about the present state of affairs and how the problem impacts a person’s life, for example.

It’s helpful at this point to generally layout the present knowledge and understanding of the subject at hand, before then describing the gaps of knowledge that are currently in need of study. Your problem statement is a proposed solution to address one of these gaps.

A good problem statement will also layout the repercussions of leaving the problem as it currently stands. What is the significance of not addressing this problem? What are the possible future outcomes?

Example of Problem Statement in Research Proposal

If, for example , you intended to research the effect of vitamin D supplementation on the immune system , you would begin with a review of the current knowledge of vitamin D’s known function in relation to the immune system and how a deficiency of it impacts a person’s defenses.

You would describe the ideal environment in the body when there is a sufficient level of vitamin D. Then, begin to identify the problems associated with vitamin D deficiency and the difficulty of raising the level through supplementation, along with the consequences of that deficiency. Here you are beginning to identify the problem of a common deficiency and the current difficulty of increasing the level of vitamin D in the blood.

At this stage, you may begin to identify the problem and narrow it down in a way that is practical to a research project. Perhaps you are proposing a novel way of introducing Vitamin D in a way that allows for better absorption by the gut, or in a combination with another product that increases its level in the blood.

Describe the way your research in this area will contribute to the knowledge base on how to increase levels of vitamin D in a specific group of subjects, perhaps menopausal women with breast cancer. The research proposal is then described in practical terms.

How to write a problem statement in research?

Problem statements differ depending on the type and topic of research and vary between a few sentences to a few paragraphs.

However, the problem statement should not drag on needlessly. Despite the absence of a fixed format, a good research problem statement usually consists of three main parts:

Context: This section explains the background for your research. It identifies the problem and describes an ideal scenario that could exist in the absence of the problem. It also includes any past attempts and shortcomings at solving the problem.

Significance: This section defines how the problem prevents the ideal scenario from being achieved, including its negative impacts on the society or field of research. It should include who will be the most affected by a solution to the problem, the relevance of the study that you are proposing, and how it can contribute to the existing body of research.

Solution: This section describes the aim and objectives of your research, and your solution to overcome the problem. Finally, it need not focus on the perfect solution, but rather on addressing a realistic goal to move closer to the ideal scenario.

Here is a cheat sheet to help you with formulating a good problem statement.

1. Begin with a clear indication that the problem statement is going to be discussed next. You can start with a generic sentence like, “The problem that this study addresses…” This will inform your readers of what to expect next.

2. Next, mention the consequences of not solving the problem . You can touch upon who is or will be affected if the problem continues, and how.

3. Conclude with indicating the type of research /information that is needed to solve the problem. Be sure to reference authors who may have suggested the necessity of such research.

This will then directly lead to your proposed research objective and workplan and how that is expected to solve the problem i.e., close the research gap.

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Topic: Management , Company , Planning , Real Estate , Supply Chain , Shopping , Building , Control

Published: 01/20/2020


Harley Davidson Motor Company has developed to become one of the leading motorcycles manufactures globally. Harley Davidson Motor Company produces about 28,000 motorcycles yearly, sold by merchants in more than 67 nations around the globe. The company has a determined plan to augment their production capacity considerably. Because of the enlarged global presence and company’s growth, the management has comprehended that the prospect calls for an incorporated management system, will not only develop the processes of the country but also fit within its financial plan and increase its returns expansion. This underlay the beginning of the process to recognize the most suitable information management scheme for Harley Davidson Motor Company. The purpose of this case is to analyze the progression of selecting the modular ERP system to hold up supply chain organization for this large industrialized company. Identifying that the purchasing procedure for acquiring materials and parts is out of control, management has coordinated a project to realize its purchasing activities and process, seek response from the 800 populace who could be affected by the novel system, and generate an absolute transformation in action and thinking regarding the management and procurement of incoming supplies. Furthermore, management wants to move the company from a temporary transaction-purchasing basis to a lasting relationship with suppliers. (Joel, H., Heidi, S. & Markham, C., 2004) In addition to choosing an ERP system, the company is interested in building supplier relationships with major vendors. They want the new system to ease this improvement. In this case, the management will go as far as making the difference between a supplier and vendors. The case emphasizes the significance of building comprehensive buying operations teams, which is located along the company’s manufacturing counterparts at the facilities and plants. In addition, control and planning group located at the Company’s headquarters, with management being derived from a variety of purchasing managers from the various Harley-Davidson sites.

Joel, H., Heidi, S. & Markham, C., (April 23, 2004). Harley-Davidson, Inc. Case Study. BUS 755.


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