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25 Writing Portfolio Examples (PDF & Other Formats) + Useful Portfolio Tips

Are you struggling to create the perfect writing portfolio? Here are 25 writing portfolio examples + 7 useful tips to make it happen!

Image of Protim Bhaumik

Protim Bhaumik

Director, Content Marketing

Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .

2. Dec 2022 , updated 8. Feb 2024

Preview image of 25 Writing Portfolio Examples (PDF & Other Formats) + Useful Portfolio Tips

Looking to create a writing portfolio? Curious how to do that without futzing with a website builder for days? We’ve been there.

We know that building a writing portfolio is hard — questions like what you should include, where you should host it, and how to effectively create something that gets you work, need answering! To that end, we've put together a list of 25 writing portfolio examples from our customer base that can inspire you as you make your own and included their tips on how they use Authory. (This is a collection of amazing writers, top journalists, and more.)

I also flagged examples that include PDFs because this type of content is notoriously clunky to upload in some website builders. Some clients and employers ask for PDFs, and building that into a portfolio website can be tricky. So, we'll cover how to do that by showing you 5 PDF writing portfolio examples and then 20 regular writing portfolio examples.

5 Writing portfolio examples in PDF format

When you want to save your writing samples, many people start by downloading a PDF that’s saved in a folder and then sometimes, maybe, once a month/year/panic attack, uploaded to a website. It’s a pain to constantly upload your writing samples, but it’s also risky. There’s always the potential your work is edited or removed before you think to save it.

With that in mind, we built Authory. We search the internet for your content and automatically add it to your website. However, we also make it easy to upload existing PDFs you might have.

Here’s how you can do it:

Here are a few examples of how it looks and advice from our customers on building a smart portfolio.

1. Sarah Sparks

Sarah is an advocate, consultant and writer.

For Sarah, Authory is “easy to use and I like how it aggregates media links before I do sometimes.”

That’s our goal. We automatically collect and back up your work so you don’t have to.  

Sarah’s tip: Just make it easy to navigate - one of the reasons I like Authory. One of the easiest ways to do this is by creating collections.

For example, Sarah’s collections include “legal” “social justice” “Indigenous” and “opinion.” Collections make it easy to categorize your content and then send specific collections to editors and publications when you’re asked for writing samples. You can watch a video on creating collections here.

Sarah Sparks' PDF portfolio.

writing portfolio projects

Here are a few additional PDF portfolio examples that you can review.

2. Alex Hargrave

Alex Hargrave's PDF portfolio

You’ll notice that Alex has two collection examples; education and COVID-19.

writing portfolio projects

3. Kevin Johnston

Kevin Johnston's PDF portfolio.

writing portfolio projects

4. Kerry Sunderland

Kerry Sunderland's PDF portfolio.

writing portfolio projects

5. Urvashi Aneja

Urvashi Aneja's PDF portfolio.

writing portfolio projects

20 Writing portfolio examples in other formats

Besides PDF focused portfolios, we pulled examples of other portfolios and tips for how our expert customers are adapting them to make the best use of them.

Authory is a great additional branding tool

For many people, they have an Authory account to collect their work samples in addition to other branding tools.

1. Brian Clegg

Brian is a science writer with over 40 (fourty!) books in print.

Brian’s Authory site isn’t his only site. It works in addition to his other properties and supports his other online properties. When you google Brian, you’ll find all of these properties. Of note, it’s also possible to integrate an Authory portfolio into an existing online portfolio builder like Wix or SquareSpace.

But why bother? Brian uses Authory to “make my online writing easily available to my book readers and to support my book review site www.popularscience.co.uk .” And with our automatic tools, it takes little time to create this additional homebase for readers.

For Brian, Authory also collects his work, saves it, and he distributes it in a newsletter. It automates and does a lot of work quickly.

Brian Clegg's writing portfolio.

writing portfolio projects

2. Brandon Hill

Brandon is a multimedia journalist covering music and culture, public policy, mental health, the labor movement and social inequality.

“Authory is a great resource for freelancer writers in more ways than you would expect. By automatically updating and feeding your work into a newsletter, it both saves the time and frustration of managing a website and makes for more reliable one to one connections with your audience than social media. Also, by creating automatic pdf back-ups of your publications, you’ll never loose a portfolio piece,” he said.

Like many people in this list, he’s thoughtful about his categories and collections.

“Include some pretty specific categories to lesson the time an employers spends looking at content that might not be relevant to them,” he said.

Brandon Hill's writing portfolio.

writing portfolio projects

3. Scott Matthewman

Scott is a theater critic who is frequently writing reviews. It can be quite a pain to keep these recorded and organized.

“I review over 100 theatre shows a year for various online publications. Authory’s automated tools gives me a single URL where all those reviews can live, hassle-free,” Scott said.

You’ll notice that Scott’s profile shares collections.

“[Authory’s] been useful to promote my reviews to a wider audience on social media. At the end of last year I built a dedicated collection of my 20 favourite reviews for 2022, which was so easy to do and then link to from everywhere.”

Scott Matthewman's writing portfolio.

writing portfolio projects

Use Authory and never worry your work will disappear

4. Tabitha Potts

Tabitha is a published writer with several short stories in print anthologies as well as online.

She uses Authory to share her work with “potential employers, literary agents or publishers (my creative writing, book reviews and journalism are all there).”

The big reason she recommends using Authory is to avoid the situation where your content might be lost and because much of the work is done for you automatically.

And of course it makes it easy to showcase your work.

“I share my Authory profile with every new and potential new client so they can sort and view my published work by category,” she told us.

Tabitha Potts' writing portfolio.

writing portfolio projects

5. Diana Rosen

Diana is an essayist, flash fiction writer, and poet. For her, Authory is “an elaborate business card.”

Her advice is simple: When capturing published work, review thoroughly to avoid duplication or (Egads!) errors.

Diana Rosen's writing portfolio.

writing portfolio projects

Create collections to share what’s relevant

When you’re sharing your work, with an editor, employer, or even just another writer, you don’t always want to share all of your work. It’s key to create and categorize your work by niche or category. You can create collections that make this very easy and share only specific pieces of content with certain people.

6. Carrie Cousins

Carrie  has 15 years of experience in media, design, and content marketing and is a freelance writer and designer.

We asked her for advice for other portfolio builders.

“Think about ways to group content that showcases specific niches that you work in or want to work in. It can really help make sharing and getting new work a lot easier,” Carrie said.

That’s easy to do with Authory’s collection tools. It’s easy to categorize content, give it a label, and share just this grouping with editors.

Carrie Cousins' writing portfolio.

writing portfolio projects

7. Stephanie Bernaba

Stephanie is a writer, multimedia journalist, and photographer.

This is easy to do with our collections feature. We want to make it easy for you to organize your work and send exactly what you need to editors so you can land the gig.

Stephanie had a bit of advice, too.

“Communicate your passion with your header. Make your headline impactful but succinct. Lastly, arrange your work into easily-searchable categories,” she said.

Stephanie Bernaba's writing portfolio.

writing portfolio projects

8. David Worsfold

David is a journalist and author, specialising in finance and insurance

You’ll notice that his portfolio uses the collection feature, too.

“By making it easy to share my work. The collections help showcase writing on specific topics,” he said.

Of course, be thoughtful with your categories.

“Think about the audiences you want to reach and organise your work accordingly,” he mentioned.

David Worsfold's writing portfolio.

writing portfolio projects

9. Kathy Parker

Kathy Parker's writing portfolio.

writing portfolio projects

10. Geraldine Brook

Geraldine Brook's writing portfolio.

writing portfolio projects

11. Pam Moore

Pam Moore's writing portfolio.

writing portfolio projects

12. Mary Ann Gwinn

Mary Ann Gwinn's writing portfolio.

writing portfolio projects

13. Simon Denyer

Simon Denyer's writing portfolio.

writing portfolio projects

14. Jarrod Kimber

Jarrod Kimber's writing portfolio.

writing portfolio projects

15. Carrie Back

Carrie Back's writing portfolio.

writing portfolio projects

16. Crystal Housman

Crystal Housman's writing portfolio.

writing portfolio projects

17. Steven Levy

Steven Levy's writing portfolio.

writing portfolio projects

18. Carin Marais

Carin Marais' writing portfolio.

writing portfolio projects

19. Rosanne Barrett

Rosanne Barrett's writing portfolio.

writing portfolio projects

20. Dan Rosenbaum

Dan Rosenbaum's writing portfolio.

writing portfolio projects

What your takeaways should be from these writing portfolio examples

What a writer portfolio is, and why you need a writing portfolio.

A writing portfolio is a collection of your best (and possibly all) writing samples put together on a website so that potential clients and employers can make a "buying" decision — in essence, all the information that they may need to engage you for your writing services.

An online writing portfolio can also do wonders for your personal branding if managed well. So, in a word, your portfolio is a single place through which you can source work.

Curating the perfect set of writing samples for your portfolio

It's important to figure out what kind of writer you are and the type of writing work you're looking for. This process will inform the writing samples that you'll highlight in your writing portfolio.

Remember, writers come in all shapes and sizes (literally!), and you could be a content writer, copywriter, novelist, author, non-fiction writer, poet, journalist, and more... the list is practically endless.

With that in mind, it's essential that you curate the content on your writing portfolio with examples that will impress upon readers your specific set (and type) of writing skills so that they can make an informed decision when hiring you.

To that end, if you feel that you don't have a good set of writing samples to upload to your portfolio, then it might be best to get writing!

To help you build out your writing portfolio, I've put together a small set of ideas/resources that I turn to for inspiration, support, and general diversion:

  • Subreddits like r/writingpromts, r/thedailyprompt, and r/promptoftheday are excellent for trying out amateur storytelling.
  • Other subreddits like r/writing, r/freelancewriters, r/keepwriting, r/writers, r/selfpublish, r/blogging, r/copywriting, r/technicalwriting, r/wordcount, r/writingmotivation, offer up a plethora of options for3 you to explore as writer.
  • To find work, subreddits like r/hireawriter, r/forhire, r/b2bforhire, r/writersforhire, r/jobbit, and r/writingopportunities can be a source for work if you're lucky.
  • What's more in your control is writing for your personal social media accounts to build up that personal brand.
  • You could also provide your services for free or reduced rates to friends and family who run a business — this can be for their social media accounts or even their websites.
  • Form a writing group with a friend — I have a weekly writing meetup with a close friend, and this can be an online meetup — my friend is half a planet away!
  • Write about what you know: everyone knows something and has a lot to offer, even if it's a personal experience. For example, when I am stuck, I write about content marketing and SEO — I don't publish these pieces necessarily, but they're great for getting the juices flowing. That said, I could post them in my writing portfolio.

Seven tips for creating the ideal writing portfolio website based on the writing portfolio examples above

The writing portfolio examples above should give you a great idea of what a writing portfolio must look like, and the various ways other writers choose to exhibit their work.

We've also gone over why you need a writing portfolio and how you can create a few writing samples in case you feel the need to.

Now, let's get down to how you should create a writing portfolio website. We'll go over the best and most efficient ways to go about creating it.

1. Make your website more organized for simpler navigation.

It's vital to organize your online writing portfolio in a way that's easy for your readers to follow. Place your top projects front and center for simple accessibility. Note: what the ideal projects are may differ from client to client. So, suppose you divide your work into carefully curated collections with different URLs. In that case, that specific URL that contains projects pertaining to that particular client can be shared with them.

2. The "correct" number of your projects for easy viewability

The conventional wisdom is that you should limit the number of projects on your online writing portfolio so that a prospective client can make a quick and easy assessment.

I think this is WRONG.

Your portfolio website HAS to have ALL your content. Why? Well, because hiring managers, clients, and employers are looking for both quality AND quantity. Yes, they aren't going to read your entire portfolio website, but they are looking for consistency and experience.

Obviously, if you wrote a terrible article long ago as a young budding freelance writer, don't include it. So, I'll change my caveat to " nearly ALL your content."

Hence, the navigation of your writing portfolio becomes super important. Remember how I spoke about dividing your work into collections? Well, that is a must if you're including a ton of content. Split it by topic, type, publication, etc., and then share the correct URL with your prospect. Let them begin their journey through your writing portfolio from a starting point that you have determined for them.

Place your contact information in an easy-to-find spot so that when a prospect is satisfied with your writing, they can contact you immediately.

3. Imagery for better conversion rates

Human beings positively respond to visual stimuli, especially faces, which means if you're able to include graphics in your writing sample, you have a better chance of converting your readers.

4. Write case studies to exhibit results

If you have the bandwidth to do so, then you should take some time to write case studies for the work that you have done. A simple format to follow for writing case studies is as follows:

  • Start with the results: usually exhibited in the form of "increase X by Y." So, for example, I could say I increased traffic to the blog by 11X.
  • Then outline the problems and challenges that the client was facing before you joined the project.
  • Next, explain how you solved those problems with your writing, your work, and general professionalism.
  • And finally, round it off by digging into the details of the results you achieved a bit more and touch upon how the client is doing now.

5. Add social proof to lend credibility to your work

Unfortunately, writing is a creative art, and there are always critics. If you can get a past client to vouch for you and your writing, then that social proof can stand you in good stead when soliciting even more work. Add all the social proof (read: testimonials) you can in your writing portfolio to bump up that conversion rate.

If you have done work for friends and family, this would be a great place to begin hunting for testimonials.

6. Present your contact info in an easily accessible place

I've mentioned this before, but it bears repeating because it's so important. The whole point of having a writer's portfolio is to get work. If people cannot contact you or can't find your contact details, that will severely affect your chances of getting new projects. Social media handles will do if you're uncomfortable with sharing your email address or phone number publicly.

7. Use a website builder for writers like Authory to create your portfolio quickly and back up your work

All of the tips here are excellent (if I say so myself!), but that said, creating a writer's portfolio is a lot of work !

So, leaving the best for last: my final piece of advice is to use a portfolio website builder so that you can cut down the time to build one.

A couple of major issues that writers face are:

  • Updating their writing portfolios when they write new content, especially when creating a portfolio from scratch, takes effort. So, in essence, most writing portfolios are out-of-date.
  • And writers also lose access to their work when websites go down, and content gets re-bylined, etc.

That's why a service like Authory is perfect for writers worldwide. With Authory, you get a self-updating portfolio plus a full auto-updating backup of ALL your content. It's super simple to set up your Authory portfolio:

  • Sign up for Authory for free !
  • Add your sources, i.e., all the places where you've published content on the web. Authory will automatically find your bylined content from these sources and import it into your Authory account.
  • Build a collection from the collection tab: click "+ Create collection" and follow the instructions.
  • Then go to the portfolio tab : go to the "Content" tab on the left menu and add the collection you just created.
  • And then, toggle your portfolio on from the "Portfolio" tab on the left menu, and check out your portfolio!

And now you'll have a self-updating portfolio that also automatically backs up all your content!

To see more writing portfolio examples, check out our other collection :

writing portfolio projects

  • Content Marketers
  • Journalists

Protim is a startup founder & marketer with over a decade of experience in content marketing, content writing, SEO, and more. He loves dogs, D&D, and music!

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12 best writing portfolio examples and how to create your own

  • Brandi Hunter
  • Dec 18, 2023

writing portfolio examples

When it comes to starting a business  around your writing, visibility is everything. The more well-curated and attention-grabbing your writing is, the higher the chance that potential clients and publications will notice your talent. Making a website  that presents your writing portfolio can help introduce the industry to your talent and invite new work.

You may be thinking, “I’m a writer, not a website designer”—that’s where Wix can help. Its templates and beginner-friendly website builder make getting started as straightforward as it can get. To get the creative juices flowing, here are 12 writing portfolio examples from Wix users. Later on, we’ll provide a more straightforward step-by-step guide to building your own.

Start building your online portfolio  with Wix today.

12 writing portfolio examples

Jed Donahue

Sam Carlson Creative

Lauryn Higgins

Jessica Van Devanter

Madison Gray

Jane-Ellen Robinet

Christina Sterbenz

Bryn Dippold

Charlotte Kho

Emma Newell

Maddie Pfeiffer

Rachel A.G. Gilman

01. Jed Donahue

Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.

Jed Donahue's writing portfolio example

02. Sam Carlson

Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.

Sam Carlson's writing portfolio example

03. Lauryn Higgins

If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards.

Lauryn Higgins's writing portfolio example

04. Jessica Van Devanter 

If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding. 

Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text. 

The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work.

Use Wix’s logo maker  to start building out your personal brand.

Jessica Van Devanter's writing portfolio example

05. Madison Gray

As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities.

Madison Gray's writing portfolio example

06. Jane-Ellen Robinet  

Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation. 

Jane-Ellen Robinet's writing portfolio example

07. Christina Sterbenz

Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work.

In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity.

Like this format? Use this creative CV website template  to get started.

Christina Sterbenz's writing portfolio example

08. Bryn Dippold  

Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work.

Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals. 

Bryn Dippold's writing portfolio example

09. Charlotte Kho 

Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces.

Like this layout? Make it your own as Charlotte did by customizing this business CV website template .

Charlotte Kho's writing portfolio example

10. Emma Newell 

Emma Newell's website demonstrates a balance of simplicity and engaging elements, creating a visually appealing and user-friendly experience. The site employs subtle animations that add a dynamic touch without overwhelming the visitor. Notably, when you click on any link in the menu bar, the content below appears to swipe out of view as new content takes its place. This seamless effect maintains the homepage's structure and provides an uninterrupted browsing experience.

Emma Newell's writing portfolio example

11. Maddie Pfeifer

Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility.

Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests.

Maddie Pfeifer's writing portfolio example

12. Rachel A.G. Gilman 

Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments.

Rachel A.G. Gilman's writing portfolio example

How to make a writing portfolio of your own

After exploring some of the best portfolio website examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills. 

01. Identify your target audience

To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center.

02. Establish your goals 

Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio.

03. Choose the right platform

When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience. 

With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly.

Check out this selection of Wix website templates for writers .

04. Decide how you want to structure your showcase

When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones.

If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally. 

05. Build an archive

Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction.

06. Flesh out the rest of your site

Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count:

Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style.

About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases.

Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls. 

When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence.

07. Test and publish

Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback.

08. Update your website

Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors.

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How to Create a Writing Portfolio (With Examples)

Want to create a writing portfolio that'll stand out to readers and potential clients? Here's how to do it and some examples to make it easy for you.

As a freelance writer, it's beneficial to have a portfolio of your work, so potential clients can review your work and learn about your area of expertise. Before starting to work on your portfolio, you should consider the writing you want to do.

Whether you're a copywriter, a ghostwriter, writing literature, or a journalist, that should be clear when people view your portfolio. One of the first things to consider when creating your portfolio is your niche, and determining your niche can help you select your articles and the layout.

6 Steps to Creating Your Writing Portfolio

Here are the six steps to creating a writing portfolio that will help you get noticed by readers and potential clients:

1. Choose a Portfolio Host

Image of WordPress lanyard with their slogan

In today's virtual world, having an online portfolio is a must for most creatives. You get to decide whether you want to host your portfolio on your website or prefer to have another company host it.

You can create your portfolio using a platform like Wix, Weebly, or WordPress. If you'd rather have your portfolio hosted by a site specializing in online portfolios, you can choose from sites such as Clippings, WriterFolio, or JournoPortfolio. You might be interested in these free platforms to showcase your freelance writing portfolio .

2. Determine Your Niche

If you're struggling with selecting the type of writing you want to focus on, it may be a good idea to review your previous work and see which ones had the most impact, response, and reach. If you want to focus on ghostwriting, you may want to clarify what type of content you can write. This can range from real estate to gardening, holistic medicine, or another industry in which you have writing experience.

As a copywriter, do you enjoy creating sales pages and other marketing copy, like landing pages, newsletters, and email sequences? What kind of literature do you write if you're a literary writer? You can focus on romance, fantasy, horror, or any other genre. What type of news do you write about if you're a journalist? Do you write about current events, celebrity gossip, or financial or political news? The possibilities are endless.

3. Create Your Author Bio

Image of chalkboard with the words what's your story written on it

Your author bio aims to introduce yourself to potential clients who enjoy your work and want to learn more about you. The content you include in your bio should match the formatting and design of the website. The elements you should consider including are:

  • Where you're from originally.
  • Where you call home currently.
  • Your academic writing credentials, if applicable.
  • Your notable publications.
  • Any accolades and awards you've won.
  • The subjects or themes you cover.

You can include your social media links if you're comfortable, and they highlight more of your written work. If you're creating your site for the portfolio, you can choose to include the bio on an about page or have it as your homepage.

You may consider adding a photograph of you since it can increase the chances of people reaching out to you. You may be interested in learning tips on how to write an about me page in your online portfolio .

4. Select Your Best Work

Once you've decided on the niche you want to focus on, you can review your completed work and choose the best content that fits that specialization. You can include work past clients have succeeded with and their feedback.

Your potential clients want confirmation that you can produce well-written content about the content you're stating is your specialization. It may be helpful to verify the terms of the work you've written to determine whether you can post the entire content as a part of your portfolio or if you'll have to provide links.

If you provide links, specify the publication and when it was published. You might be interested in learning how Google Docs can help organize your writing portfolio for the next step.

5. Organize Your Work Into Segments

Image of hand pointing at chart

You can divide the work you want to include in your portfolio by niche, or the type of article, using clear descriptions. Categorizing your work makes it easier for potential clients to find samples of the work they're looking to hire you for when you separate them by niche or type. Examples of categories include landing page copy, white papers, and blog posts, to name a few.

Your descriptions for your categories should be brief. If the content you want to share was done as a ghostwriter and didn't include your byline, you should include the term ghostwriter in the work description to clarify it.

6. Ensure Your Contact Information Is Easy to Find

Image of a hand holding a sign with different means of contact

Your online portfolio must make it easy for potential customers to connect with you. Whether they want to express appreciation for an article you wrote or wish to discuss a business opportunity with you, finding your number or an email address shouldn't be challenging.

Engaging with as many people as possible is an excellent way to expand your online profile. You can use a contact form on your website, or you can provide your email address.

The key is to ensure that the information is visible and easy to access, whether they're using their phone, tablet, laptop, or desktop computer. If you decide to share an email address, you may want to create a new account, since having an email published publicly can leave you vulnerable to excessive amounts of spam.

Writing Portfolio Examples

Before you begin creating your portfolio, reviewing what some writers have created for themselves may be helpful. You may also want to check out the blogs every freelance writer should read to get some inspiration, regardless of how long you've been writing. Here are some examples of writer portfolios with some commentary on their design:

1. Elna Cain

Screenshot of Elna Cain portfolio hompage

Elna's portfolio tells you that she's the writer you're looking for to meet your business needs. She lists publications where readers can find her work and shares testimonials from past clients.

She has numerous ways to connect with her, whether you want to discuss business opportunities or follow her online. She also has a link to her blog, so you can stay current on her work.

2. Tyler Koenig

Screenshot of Tyler Koenig portfolio homepage

Tyler uses his website to add value with an email list, courses, webinars, and tips on his blog. He has paid and free resources, highlighting his expertise to potential clients. The site is well-designed and easy to navigate.

3. Jennifer Fernandez

Screenshot of Jennifer Fernandez writer portfolio homepage

Jennifer uses a grid-based theme to display links to her writing samples, using a title and a thumbnail photo for each. She organized her writing samples in sections based on her lifestyle, design, and travel content niche. Jennifer showcases the type of writing she has experience in and makes browsing easy.

Get Started With Your Creative Writing Portfolio

Before you make your portfolio live, you may want to review it and have friends or colleagues look at it. Sometimes we can be so close to our project that we miss little things. The last thing you want is to publish a writer's portfolio with spelling or grammar mistakes.

If you're looking for work, you want to get as many eyes as possible on it to increase your chances of getting hired. You might be interested in learning how to source clients as a freelance writer now that you have a portfolio to share.

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Home » Planning & Creating » How to create a writing portfolio

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How to create a writing portfolio: 7 fundamental steps

The point of a portfolio is to give viewers a sense of what you can do for them. And portfolios can look very different while still getting that job done. Some of our Blurb writers have gotten hired by emailing screenshots of Facebook posts—while others have opened up professionally bound layflat photo books during interviews. Keeping in mind your end goal (selling yourself) will help ground you in this process.

Here are seven steps to help you create the perfect writing portfolio:

1. Introduce yourself

If your portfolio is your full sales pitch, think of your introduction as your elevator pitch. This sets the tone and context for your work. State your name, the type of writing you do, and any relevant background information that describes who you are.

Remember, this is a writing sample, too.  Make it unique, valuable, and memorable—and from your natural voice. This is your chance to tell your story from your point of view. Make it count.

2. Organize your writing samples

Gather up all relevant writing samples you have. These can be everything from Super Bowl ads you’ve scripted to op-eds you’ve written for your high school newspaper. And if you don’t have enough, you can create hypothetical projects for brands that exist or that you make up to showcase your skills—just make it clear they’re examples and not paid work.

Once you have all your writing samples gathered, it’s time to organize them. Keep in mind who you’re showing your work to and include the type of samples they’re most interested in. If you’re angling to carve a niche, consider grouping your work into topic or format clusters. If you’re showing off versatility, group them by medium.

Here are the top ways to organize your writing portfolio:

  • Chronologically: If you have a wide range of writing samples or a linear progression in your career, consider arranging your work chronologically and share how your skills have evolved.
  • Topic: If you specialize in particular types of writing, you could group your samples by topic. For example, you could organize your work by industry for your technical writing or trade book writing—or by sections dedicated to industries, verticals, or genres.
  • Medium: If you write for various mediums and channels, be it journalism stories, ad creative, UX writing, storytelling, or blogging, organize your work by these key pillars to help readers understand your versatility as a writer.

No matter how you organize your work, start and end with your strongest samples. Recruiters spend less than three minutes per portfolio , whereas most hiring managers spend five to 10 minutes. Either way, that’s not a lot of time. Make sure your portfolio makes a splash to start and is easily scannable.

3. Cull your writing samples

Once you’ve compiled all relevant writing samples for your portfolio, now comes the difficult task of narrowing them down. If you’re in the early stages of your career, you may not have a lot of work to distill. But for experienced writers, it’s important to whittle down your samples to showcase only your best work. 

When making the final selection of samples to include in your writing portfolio, consider the following:

  • Diversity: Depending on the structure you envision for your portfolio, consider choosing samples that capture your range and versatility as a writer. For example, creative writers might want to include a mix of short stories , screenplays, essays, or novels .
  • Relevance: Your writing samples should reflect the type of writing you want to do in the future. If you’re interested in writing for a particular publication, highlight samples that overlap with that publication’s style and tone.
  • Quality: As a rule, only include your best work when creating a writing portfolio. It can be helpful to recruit a mentor, friend, or colleague to get different perspectives on what others view as your highest-quality samples.

4. Craft your navigation

As you organize and narrow down what work samples you’d like to include, you can start identifying patterns for structuring your writing portfolio. In doing so, think about how you’d like viewers to navigate your book.

A table of contents, menu, or sections can provide guideposts for viewers to better travel through your writing portfolio and understand what it includes. In addition to thematic structure and the general flow of your portfolio, consider design elements like thumbnail images for each piece or major section. This adds a visual appeal and a touch of creativity that goes a long way in grabbing your prospective readers. Other fundamentals include:

  • Sections: If you have ample writing samples to include, divide your portfolio into sections or chapters. This will make it easier for readers to find the pieces they’re most interested in.
  • Navigation: Make sure your table of contents or website menu is simple to understand. In a digital context, you can include links to each section or piece of writing for easy navigation.
  • Design: Your portfolio should be clean, clear, concise, and easy to read. Set the mood appropriately and use a consistent font, color scheme, and design elements for your sections, headlines, and menus to make them cohesive with the rest of the portfolio.

5. Design a layout

Once you have all of your writing samples selected and organized, you’ll need to think about how to best present your work in a way that’s visually appealing and on-brand with your particular style and tone. This is where the design of your portfolio comes in. When designing your portfolio, consider the following:

  • Choose a format that’s creative yet easy to navigate. Whether creating a hardcopy portfolio or a website portfolio, you want to choose a format that aligns with your writing style and the context of your samples but also one that’s easy to navigate. Be creative but don’t let the design distract readers from your portfolio’s content. 
  • Use a clear and readable font. Make sure that the font you choose is easy to read, both in print and digitally on the screen. It’s best to stick with very simple, legible fonts that won’t distract from your writing.
  • Incorporate images or graphics. Consider adding visuals to your writing portfolio that capture the context of your work. Whether they’re symbolic photos or images that truly correspond with your samples, consider imagery that relates to your writing and engages your readers. Just be sure that they don’t detract from your copy.
  • Keep it consistent. While you want your writing portfolio to be visually engaging, you also want to ensure that it’s professional and on point with your personal brand. Often, less is more. So, avoid using too many colors or fonts , and put together a design layout that’s consistent and aligned.

6. Summarize your work

Depending on the length of your writing portfolio, it can help to provide some context for your samples—especially if you can prove your worth with impressive stats. Similar to a novel’s blurb shown on the back cover of a book, these could be short summaries that introduce individual samples, case studies that outline your business results, or thematic sections of your portfolio that add color to your writer’s journey.

Writing short summaries or blurbs of your work gives readers a sense of what they can expect from each piece of writing. While not a requirement for writing portfolios, these blurbs can help guide the overarching story behind your experience. When writing these short summaries, consider the following elements:

  • Overviews that summarize your work. You can include the genre , topic, purpose, brand, or writing style.
  • Your intentions or goals. Break down the problem you solved with your writing pieces, like whether your objective was entertaining, educating, or persuading your readers, and who the project was for.
  • The scope of the project and your role as a writer. Make sure you highlight whether your work was part of a larger publication or your own personal blog. Talk about timelines, titles, and how you contributed to any large-scale projects or group work.
  • Any key performance indicators (KPIs). Hiring managers on marketing teams will be very interested in the results of your work, like how much traffic a piece earned, how much engagement it received, or how your work led to a particular business outcome.

7. Include your resume and contact info

When using your portfolio to land your dream job, including your resume (or a version of it) is a good supplement to showcase all your experience. You could include it at the beginning or end of your portfolio. In any case, it should be easy to find and relevant to your target audience.

You’ll also want to include a way for viewers to contact you, like your professional email address or social media account. Depending on the context of your portfolio, you may even consider adding a link to your LinkedIn or Instagram profile so employers can see more information about you and easily get in touch. If you print your portfolio, add links or QR codes to your professional website or digital portfolio, too.

Person writing in a blank journal.

Tips for creating a writing portfolio that wows

Now that you’re familiar with creating a writing portfolio, several additional points are worth calling out. These are general best practices and things to consider when bringing your portfolio to life.

Quality over quantity

Less is often more, as it’s generally better to showcase a small collection of high-quality writing samples rather than inundating your readers with numerous less-than-stellar pieces. Be selective with the work you choose, and aim for a diverse range that emphasizes your strengths and genres of focus.

Know your target audience

Identify your target audience for your writing portfolio, as this can help determine the specific writing samples you include and how you organize them. Keep in mind that you should tailor your portfolio to suit the needs of your potential clients or employers. Print on demand allows you to swap in and out samples that best align with each client or employer—or you can tailor your digital portfolio with specific landing pages for each application or industry.

Keep it clean, simple, and error-free

Your writing portfolio should be easy to navigate, visually appealing, and error-free. Use a simple design and make sure your writing samples are well-organized and clearly presented. Your portfolio’s overall design layout and format will help readers digest its contents. 

And since you’re a writer, typos are usually unforgivable. Get a friend or mentor (or both!) to proof your work before you send it out.

Printed portfolio open to a two page writing sample.

Create digital and print writing portfolios

There are many pros and cons for digital and hardcopy portfolio books . While having a digital writing portfolio might be needed for digital applications and remote positions, a print version will definitely have you standing out while attending in-person meetings and interviews. Ultimately, the decision should depend on your personal preference, the needs of your target audience, and your intended usage of the portfolio.

However, we’d suggest both. You’ll need digital samples to get through the initial stage of most applications, but few things are more impressive than a perfectly bound physical portfolio in face-to-face interactions.

Keep your writing portfolio up-to-date

Your writing should always be fresh and relevant, so don’t forget to regularly update the contents of your portfolio with new pieces or achievements. Also, it’s a great idea to tailor your portfolio for each interview. Doing this will help demonstrate your interest and commitment to the company or client.

What makes a strong writing portfolio?

Certain characteristics make for standout writing portfolios. Consider these five cornerstones of strong portfolios:

  • Showcase the depth and diversity of your writing ability, including various genres and styles, to help demonstrate your versatility and range as a writer.
  • Maintain consistency in your tone and presentation throughout your portfolio, even if you showcase work with different styles for different brands.
  • Feature work most relevant to your primary target audience and the type of writing jobs you want to land in the future.
  • Choose the most engaging writing samples that reflect your style and focus, highlighting your marketable attributes and unique skillset.
  • Assemble your portfolio in a clear, cohesive, and organized manner, making it easy for readers to navigate and absorb your content.

Above all, remember that your writing portfolio reflects you and your abilities as a writer. Take the time to create something unique and memorable. We believe in you!

If you’re interested in creating a print version of your writing portfolio, Blurb offers the tools to make a professional, bookstore-quality portfolio book that will impress. 

Get started using a beautifully designed portfolio template, or create your own custom layout. Not only can you print as many books as you need on demand, but you can choose from a variety of formats, from large layflat portfolio books to smaller and more affordable options that make great leave-behinds.

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Freelance writer portfolio: The best examples and how to build one

writing portfolio projects

As a freelance writer, your portfolio is one of the most critical factors in landing new clients. It shows who you are, and what you’re capable of doing. But if you don’t do it right, you could just as easily turn potential clients off from working with you.

In this guide, we’re covering everything you need to know about freelance writing portfolios, whether you're a beginner or advanced freelancer.

What is a freelance writer portfolio?

In the traditional sense of the word, a freelance writer portfolio is a collection of your past work that you can show to potential clients.

In the modern sense of the word, portfolios do three things:

1. Introduce you and your work

Your online portfolio (along with a cover letter ) is one of the first things a potential client sees when they are considering working with you. Because of that, it’s one of the best ways to introduce who you are, the type of work you do, and explain what someone will see in your freelance writing portfolio.

2. Demonstrate your expertise

Share examples that make it clear you know what you’re doing. You can post any example that you feel best demonstrates a specific type of expertise. For example: experience with a certain type of writing, a certain topic, or with a certain publication.

3. Begin the sales process

The best portfolios encourage potential clients to reach out. They make it easy to contact you and highlight the best possible examples of your work—the stuff that makes customers excited at the prospect of working with you.

The two kinds of freelance writer portfolios

Freelance writers will often have two different kinds of portfolios, both used in different times and for different purposes: the general portfolio and the specific portfolio.

1. The general portfolio

This kind of online portfolio acts as your CV, showcasing as much of your work as you can possibly fit in. You might also categorize or tag the content based on what it is: the topic, the outlet, the style of article, or the type of writing.

This is an internal document. Use this kind of portfolio to capture all your work that you can pull from later, but you don’t often send this to a client.

2. The specific portfolio

In contrast to the general portfolio, a specific portfolio is an external document that’s aimed at helping you sell more as a freelance writer. It’s where you showcase your best work or specific examples tailored to a pitch you’re making. That way you can show the most relevant work samples to help you close a deal.

Why do freelance writers need a portfolio?

Portfolios can do a lot more for freelancers than just sharing some work samples. Here are four key reasons why every freelance writer needs a portfolio:

1. Personal branding : Your online portfolio—and how you build it—says a lot about you as a freelancer. It demonstrates not only your visual style, but also your organizational process and what you feel are your best work samples.

2. Demonstrating topical expertise : Portfolios offer definitive proof that you know how to write about a topic (because you actually wrote about it). You might still get questions about how much editing went into the piece, but the portfolio provides a foundation.

3. Showcasing your range as a writer : If you’re great at different kinds of writing—nonfiction, fiction, long form, interviews, research, etc.—you can showcase that in portfolio navigation.

4. Avoiding the need to share references : Many clients will want to know that you can deliver the work they want. In the absence of a portfolio, they may ask for references, which is time-consuming and uncomfortable for you to find a previous client, ask if they will serve as a reference, then make the introduction and hope for the best.

What makes a good freelance writer portfolio?

The strongest portfolios have four key elements:

Introduction : Every portfolio should introduce who you are, what kind of work you do, and any other relevant information (such as awards or accolades).

Categorization : Good portfolios make it easy to see your range of work, whether that’s topical or type of content.

Good flow : Your portfolio is part of your overall sales experience, so a visually-appealing flow that’s easy to skim or click through is critical.

Comprehensive but not overly long : You need to include enough samples to prove that you’re good at your job, but not so many that you confuse or inundate a potential customer.

Amazing examples of freelance writer portfolio sites

Need some inspiration for your portfolio? Here are 10 online writing portfolio examples that you can steal ideas from.

Shayna Conde

writing portfolio projects

Shayna Conde is a freelance writer that focuses on storytelling around diversity, inclusion, and anti-racism.

Portfolio style : Shayna built a minimalist portfolio that showcases her as a person. It’s part of her personal website, so you can learn more about her on other pages—but this portfolio page is succinct and easy to share with potential clients.

Why the portfolio stands out : Her portfolio stands out because it’s curated. She doesn’t just throw out every article she’s ever written. Instead, she’s hand-picked the writing samples that encapsulate her writing style and range, so potential clients know exactly what she might produce for them.

When to take inspiration from this portfolio : When you have one key focus that you want all potential clients to know about.

Hank Herman

writing portfolio projects

Hank Herman is a humorist writer that has written multiple books, articles, and even teaches seminars on writing.

Portfolio style : Hank’s portfolio is also part of his personal site, but the design is very focused on being brand-relevant. It’s sleek for its own sake, and feels very custom to Hank and his personality.

Why the portfolio stands out : His portfolio is a great reflection of his personality. It’s lighthearted, comprehensive, but doesn’t take itself too seriously. This gives potential clients a bit of a chuckle when they first land on the page—which is precisely what Hank can deliver for his clients.

When to take inspiration from this portfolio : When you have a style of freelancing that’s highly influenced by your personality—especially if that personality trait is difficult to showcase when you’re not face-to-face with someone.

Charlane Oliver

writing portfolio projects

Charlane Oliver is a writer and designer that uses Pinterest as her portfolio base.

Portfolio style : Charlane went for a visual-first focus, but using Pinterest as the platform evokes a sense comfort and ease (since a lot of people know what Pinterest looks like).

Why the portfolio stands out : Using Pinterest for her freelance writing portfolio, she’s able to combine the visuals from her design eye with easy click-through to read the text. This helps a great deal with visual style. Despite Pinterest having a very well-known visual style, Charlane is able to make it her own and showcase the writing samples she wants to.

When to take inspiration from this portfolio : When you have visual-first freelance work that is highly complex, so the simple template of a Pinterest board makes it easier for potential customers to digest everything.

Scott Broker

writing portfolio projects

Scott Broker is an American writer who has won multiple awards for fiction and creative writing.

Portfolio style : Scott went for a minimalist site that focuses on who he is as a writer: his identity, his accolades, and his explorations.

Why the portfolio stands out : His portfolio is highly identity-focused, which is critical for Scott’s work as a fiction writer. He demonstrates not only his credibility on his landing page, but also offers numerous examples of his award-winning writing samples under the “Publications” tab of his personal site and portfolio.

When to take inspiration from this portfolio : For freelance work that is exploratory in nature, or when you use awards and certifications as a key part of your pitches (for example: journalism).

writing portfolio projects

John Espirian is a technical content writer that specializes in B2B blogs, copy, and web writing.

Portfolio style : This website and portfolio feels very much like an agency, which is sleek, copy-focused, and features a clean design.

Why the portfolio stands out : John created a site that is purpose-built for his intended audience. When B2B companies look for technical copywriters, they want to feel like the writer knows their pains and goals. By designing his website to look like a B2B website, John directly demonstrates he knows what he’s talking about.

When to take inspiration from this portfolio : When you are producing content for a specific type of business.

Anita Chauhan

writing portfolio projects

Anita Chauhan is a marketer and content writer with a niche helping startups.

Portfolio style : This freelance writing portfolio site has serious “tech” vibes, where Anita’s website feels almost like a startup’s website.

Why the portfolio stands out : By having different categories that apply to startup marketing—content marketing, writing, lead gen, newsletters, etc.—Anita demonstrates she knows the different content challenges that her ideal clients might have. Further, it’s a super clean way to demonstrate her range as a writer, since she has examples of each type of writing within the portfolio.

When to take inspiration from this portfolio : When you offer a wide range of writing services.

Neville Medhora

writing portfolio projects

Neville Medhora is an American copywriter in the sales niche who posts his numerous blog posts and other work samples.

Portfolio style : Unlike many freelancers that use Wordpress or Squarespace, Neville used a template in Google Docs to create a journalism portfolio site with different sections. By including the left side navigation, he makes it easy for people to look at whichever section they’d like to see.

Why the portfolio stands out : Most people expect a flashy website, so a Google Doc automatically stands out. And because he formatted it well, people don’t get lost in the document.

When to take inspiration from this portfolio : When you don’t have technical skills but know you’re good at writing.

Elaine Bleakney

writing portfolio projects

Elaine Bleakney is a freelance writer who uses video and visuals as part of her niche storytelling.

Portfolio style : She picked a simple, clean freelance writer website theme, yet created enticement with a video at the top of the page (instead of immediately diving into links).

Why the portfolio stands out : Its visual elements and clean design make it simple to navigate.

When to take inspiration from this portfolio : When you want to communicate simplistic elegance as part of your writing style.

Laura Sutton

writing portfolio projects

Laura Sutton is a B2B copywriter and content marketer.

Portfolio style : Laura chose a shareable PDF that feels almost like an agency pitch deck rather than a freelancer sharing a portfolio.

Why the portfolio stands out : As a B2B copywriter, Laura regularly works with companies that might otherwise consider using an agency. By creating her portfolio to emulate what an agency might send in a pitch, Laura stands out as more professional and up to the task when compared to other freelancers that might only send personal websites.

When to take inspiration from this portfolio : When you want to create a freelance writing portfolio that looks like a piece of content you might produce for your clients.

Akwaeke Emezi

writing portfolio projects

Akwaeke Emezi is a Nigerian creator, artist, and writer that focuses on the freelance writing niche of the Black experience. Their work (and art) engages with what it means to inhabit certain identities.

Portfolio style : This freelance writer website is very visual on the main page, but minimalistic navigation on the left side. It makes it easy to send the whole site to a potential customer, highlighting one specific URL page so you can show them exactly what they want to see.

Why the portfolio stands out : Their freelance writing portfolio focuses on demonstrating this balance of art and writing—meaning it shows range very well. Akwaeke has written and created multiple different works, and having an easy menu on the side of the page is a great way for potential clients to click into what they want to see, but also know that Akwaeke is capable of more.

When to take inspiration from this portfolio : When you have either a visual component to your freelance work or you take one thing (for example, writing) and apply it across multiple disciplines (like Emezi who writes books, TV, essays, and video scripts).

How to build a portfolio as a freelance writer

If you want to build your freelance writing business , you need a good portfolio. Here’s how to build both a general and a specific portfolio:

Building a general freelance writing portfolio

Step 1 : Write down all the types of writing you do in a Google Doc or Sheet.

Step 2 : Collect links from all your published work to date—for yourself, for clients, or volunteer work—and paste them in the document or sheet in a list. Add information about:

  • Who the writing was for
  • What the writing was about (topic)
  • What type of writing you did (article, longform, interview, etc.)

Step 3 : Find your best 2-3 examples for each type of writing you want to highlight (based on topic, structure, or client), and put those links at the top of your portfolio.

(Optional) Step 4 : Create a visual portfolio. Because you don’t have to general out a general portfolio, you don’t need to spend time designing one. This is especially true if you’ve had ongoing clients and written hundreds of pieces of content for them over multiple years.

Building a pitch-specific freelance writing portfolio

Step 1 : Ask what kinds of examples your prospective client would like to see.

  • A specific type of writing
  • A specific topic
  • Highlighting your style or personality as a writer

Step 2 : Refer back to your general freelance writing portfolio, pulling 3-5 examples that you feel best capture what your prospective client wants to see.

Step 3 : You have three options

  • Create a sub-page or category in your portfolio website dedicated to that pitch.
  • Create a portfolio with multiple categories, and send a link to the one category the potential client asked you to highlight.
  • Post relevant links via email directly to the content samples, bypassing a portfolio for that pitch or including it as an addendum.

Freelance writing portfolio building tools you can use as a freelance writer

There are many tools that help freelance writers host their portfolios. Here are a few to consider:


Pros : Clippings.me is easy and quick to use. Reports also say that customer service is really friendly.

Cons : The free version has limited features. For example, you can’t use a spam-protected contact form in the free version.

Price : The premium plan is $9.99 per month.

Link : https://www.clippings.me/


Pros : The page design is sleek and you can organize stories by section. You also get a full backup included in your plan.

Cons : There is no free plan, only a free 14 day trial.

Price : Lite is $9.99 and Pro is $14.99 per month.

Link : https://pressfolios.com/

Journo portfolio

Pros : You can pick from multiple different themes to build a custom design—almost like Wordpress for freelance writer portfolios.

Cons : No networking component—it’s just a hosting site and nothing else.

Price : There’s a free plan, a $5 monthly (Plus), and a $10 monthly (Pro) plan.

Link : https://www.journoportfolio.com/

Pros : It’s one of the biggest social media networks in the world, so you get discoverability built in (especially with LinkedIn’s “Open To Work” feature).

Cons : There’s very limited customizability and it’s hard to know where to put your work—in your profile, as posts, or as articles.

Price : Free

Link : https://www.linkedin.com/

Pros : Visual and easy to use, so you can focus on content creation instead of platform set up.

Cons : Millions of people post different types of content on Pinterest, so your portfolio could get lost in all the images.

Link : https://www.pinterest.ca/

Pros : Twitter is an easy platform to gain followers on, which means you can actually bring freelance work to you while you display your work via your feed.

Cons : Like all social media platforms, you have no control over your Twitter account's look and feel.

Link : http://twitter.com/

Pros : Muck Rack is professional-looking and highly regarded in the journalism industry.

Cons : No way to customize the look and feel.

Price : Free for having a portfolio page account.

Link : https://muckrack.com/

Your personal blog or writer website

Pros : You get total customization and control over the look and feel with your writer website in a way you can't get with any other platform or social media. You can also connect it to tools like Google Analytics to track visitors and improve your site over time through data.

Cons : You have to build it yourself—which means learning how to use builders like Wordpress themes or Webflow—or pay someone to do it for you.

Price : Varies.

Portfolio pitfalls to avoid

When building your portfolio website, here are some pitfalls to make sure you avoid:

General portfolio pitfalls

Working for free just for a portfolio sample : Outside of nonprofits and volunteer work, never work for free just to get a work sample. You can create a sample for yourself, but for-profit businesses should pay for your labor and writing service. If you want to build your brand, you could try guest blogging and guest posting on other websites. That way you get your blog posts on someone else's domain name, you get feedback from their editor that you can use to improve your craft, and you can share your expertise and skills in different freelance writing niches.

Sharing too much or too little : If you’ve written hundreds of pieces of content, keep those links somewhere private. Only post about 10-25 samples in a public portfolio. If you keep writing a lot, curate your work over time to only highlight your best work.

Not having permission to post client samples : One of the worst things you can do is post client work on your website without their knowledge or permission. You can include this permission in your contracts to save you the hassle of asking, but you should always be transparent with your clients.

Obsessing over the portfolio : This is just one piece of your overall sales and marketing plan as a freelancer. Don’t obsess over it to the point where you don’t spend time on other things that matter.

Pitch-specific portfolio pitfalls

Sharing irrelevant samples : Only share the types of content that a prospective client asked for. Don’t bombard them.

Not customizing your pitches : You may have a lot of examples of longform articles. You should always curate and customize, hand picking the best samples that make sense for any given pitch.

Not having any welcome text : Don’t just send links. Whether in an email or through a portfolio page, have a quick introduction to you. This makes it easy for other people to know who you are if your prospect shares your email or writer website link with colleagues.

Your portfolio is the foundation you stand on

As a freelancer, being able to prove you can do the work you say you can is critical. A portfolio does that and so much more: With a good writer website, you can express your personality and style on top of your writing ability. It’s the perfect place for prospective clients to get a sense of who you are, what you can do, and get excited about the thought of working with you.

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  • July 18, 2023

9 Beginner UX Writing Portfolio Examples

Get inspired by effective portfolios by UX writing newbies. All the examples in this article are made by people who 1) have entered the industry in the last few years and 2) have landed jobs as UX writers or content designers.

Shortcuts – jump straight to:

How on earth do you make a ux portfolio without much experience.

If you’re new to UX writing and content design , you probably have a lot of questions about how to create an effective content design portfolio . While there are lots of great examples online, they often feature work from experienced content designers. Content designer portfolio examples from seasoned pros can inspire — but they can also intimidate. They are also harder to use as models because they don’t address the questions and worries people often have in their early career.

Portfolios of more senior content designers can make newbies aware of (and anxious about!) all the things they don’t have: UX job experience, “real world” samples, extensive research, outcome analytics, a fancy website. The good news is that you don’t need all of these things to land a job .

As Jan Haaland, founder of Case Study Club, says in the podcast episode From case study writing to writing robots , employers are looking for different things in entry level and senior positions. And this article by Jonathon Colman  at HubSpot gets very specific about exactly what they look for. Bookmark it in case of anxiety attack – it’s a refreshing reminder that you are not expected to have it all.

4 Early-career Portfolio Challenges Solved  

The portfolios in this article were chosen because they offer examples of how to address some common challenges early-career content designers face. They will show you how to make the most of what you do have , including student projects, side/personal projects, work in other fields, user testing, and even your sparkling personality.

All the portfolios featured below come from students in the UX Writing Academy . And all of these portfolios helped the writers who created them land jobs, so you know they work. 

Challenge #1: Few (or no) professional samples

A common Catch-22 for people entering any field is that you often have to have experience to get experience. While experienced content designers can showcase projects they’ve done for employers, newbies have to get more creative to demonstrate their skills.

Some new content designers wonder if showing personal projects is “allowed” — and the good news is, it absolutely is. Have you sketched out improvements to an app you thought had some flaws? Done a 30-day UX writing challenge? Created a prototype of a fictional product in a class or on your own? All of that can go in your portfolio. In fact, HubSpot says they welcome side projects and volunteer projects.

All these things can demonstrate your skills and thought processes – and show you’re passionate and eager enough to try things on your own.

Sarah Kessler  

Take a quick glance at Sarah Kessler’s portfolio and you might think she has years of UX writing experience. Six samples, and text at the top that says these are not all of her work. Yet many of these samples were made outside of the workplace : a UX Writing Academy project, a UX Writing daily challenge, a speculative project that was a take-home assignment from a job interview.

Sarah is open about the origin of these projects, and lets the work stand for itself. These projects reveal her thought processes , ability to create great work and communicate it, and demonstrate that she is committed to learning more and more about the field. 

➡Sarah talks about becoming a UX writer from scratch in an episode of Writers in Tech⬅  – check it out!

Takeaway: Show it all. Whether or not you were paid for it, your work shows potential employers what you can do. What matters is not whether your samples were created in a professional setting but that you present them in a professional way. 

Diego Cagara  

Diego Cagara has several professional projects on his portfolio, and he does a nice job connecting his past experience in journalism to his UX work (including a Medium article he wrote that makes the link explicit). But he also includes a student exercise that provides a great example of how he thinks through content design challenges. “Unfriendly Skies” is a project that involved writing copy for four different use cases for an airline app. He includes the situation, his copy, and the rationale for each. In this way, he shows both his work and his thinking . And perhaps most importantly, his conclusion explains what he learned . 

Takeaway: As we see over and over, the more you can demonstrate how you think – about specific decisions, and your learning process over all– the better. The next time you encounter a less-than-delightful digital experience, consider what you would do to fix it, and articulate why your fix would be an improvement.

Diego Cagara UX writing portfolio cover

Challenge #2: No (or minimal) research

Because these portfolios all come from UX Writing Academy students, they all include at least some research. That’s because the program emphasizes the importance of research in content design, and includes it as an important part of the final project. However, the research for those projects was all conducted a) for free and b) on original (invented) products. That means these are all things you can do on your own .

Some of these portfolios also include smaller, minimalist design projects that were not based on research. That’s fine, but if these make up the bulk of your samples, it will help to describe what research you would conduct, if you were in a different setting or had more resources . Many of the samples below include “Next Steps” sections – a list of additional research steps that the UX writer would conduct if they were able to.

Emma McLeod  

There’s lots to love in Emma McLeod’s simple but effective portfolio. It consists of three samples, two of which are personal projects . Research is often a hurdle for early-career content designers.

Emma’s student project demonstrates both how much you can do on your own, and how to handle what you can’t do. She used a number of research tools for her project, including market research, surveys, user interviews, and conversation mining. However, because this is not a “real” finished product, there were some limitations, so she included an explanation of what she would do if she could . 

Takeaway: You can do a lot of research with minimal resources, and explaining what you would do if you could goes a long way. If you’re working on a personal project, try mapping out an ideal research plan. Then see what on the list you might be able to accomplish with the resources you have.

Emma McLeod UX writing portfolio cover

Carla Kargaard  

Carla Kargaad’s portfolio features another personal project that demonstrates how much research can be done with no resources . Her project included two full designs , with different voice and tone options (as well as different visual design).

In addition to showing off her ability to conceive of and write in different brand voices, this also demonstrated that she can let go of her own ideas based on the research . While creating her product, she saw that the voice could go one of two ways: edgy (her favorite), or a slightly more conservative approach. So she built and tested both, and found that the latter was more effective. While she may have had to jettison her favorite design, sharing the process may have helped her land a job. 

Takeaway: Even without a live finished product, you can test the way different versions perform. If you are deciding between two choices in a personal project, try making two versions and then conducting basic user testing. You might be surprised how much you can do.

Carla Kargaard UX writing portfolio cover

Asher Lee Sherman  

Asher Lee Sherman also did a lot of research on a student project. The project , an e-commerce store for colored contact lenses, is an excellent example because it clearly demonstrates the goals of the research and precisely what was done . This makes it useful for newbies who may be wondering how to do research like this, as well as how to present it. One place this sample shines is all the conclusions drawn from the research. 

Takeaway: While this particular case study is backed up with lots of research, making strong conclusions from your research is a lesson anyone can learn from. This demonstrates to employers that you are able to make the most out of your research, even if there’s not much of it. 

Asher Sherman UX writing portfolio cover

Challenge #3: Lack of resources for a fancy website

There are a number of tools to easily and cheaply create a simple portfolio site, but the easiest of all may be Notion . You may know Notion as a productivity tool, but it can also let you create an attractive portfolio site in an afternoon (for free!). Many of the portfolios featured in this article are built in Notion. By creating a simple and effective site, you can focus more on what matters: the quality of the work in your portfolio. 

Emily Shi Lee  

Emily Shi Lee offers an example of how to do a lot with a little. On a single page , she introduces herself, offers a quick but thorough guide to her primary sample (click through to see her excellent case study), provides links to smaller UX writing samples, gives more information about herself, and offers a testimonial as proof of her chops. The site is easy to digest, and shows her personality and skills.

Takeaway: Start simple. There’s no need to dress up your work with bells and whistles. Visitors to your portfolio are interested in your work, and that can shine in a simple portfolio.

Emily Shi Lee Content Design portfolio cover

Pieterjan Benoit

Pieterjan Benoit’s portfolio is another example of a lean yet deep Notion-based site . You get a great sense of all Pieterjan has done – work experience, UX samples, other articles, and more – without feeling overwhelmed. The page provides a thorough and holistic sense of Pieterjan’s work and personality, while providing plenty of opportunities to learn more. 

Takeaway: Using a simple tool allows you to focus less on learning a complicated product and more on expressing yourself and sharing your authentic personality.

Pieterjan Benoit UX writing portfolio cover

Challenge #4: Expressing your personality in your portfolio

One advantage a portfolio has over a traditional resume is that you can express more of your personality . For new UX writers, this is a huge benefit. You may only have been honing your UX writing skills for a short time, but you’ve had your whole life to develop your personality. 

While it’s possible to go overboard, judicious use of your authentic voice will give visitors a sense of who you are and what it would be like to work with you .

Since voice and tone are such a key component of UX writing , the copy on your portfolio is a great opportunity to show what you can do. You can think about your own brand voice in the same way you would approach a company’s. Are you hyper-professional or more casual? Playful or all business? The portfolios below all do a great job integrating the authentic voice of the writer.

Lauren Reichman   

Looking at Lauren Reichman’s portfolio, you could be forgiven for wondering why it is included in a list of early career portfolios. She has an extensive background in content strategy and copywriting , areas that overlap enough with UX writing to provide useful projects/samples. Her case studies are definitely worth a look, even if they intimidate a little! But you’ll also find an excellent example of how to express your personality in your case studies . 

Check out her 404 pages project, for example. Lauren set herself a simple challenge to create 30 404 pages for her portfolio site . These are delightful to browse and serve as a useful model of what you can create on your own. While many UX writing challenges are designed to practice lots of different things (and including them in the portfolio can demonstrate breadth), focusing on a single element allows Lauren to show her limitless creativity. 

Takeaway: Do you have a favorite element to write? Or something you want to improve? Follow Lauren’s example and create 30 examples for your own portfolio site.

Lauren Reichman UX writing portfolio cover

Lucia Alcayde

In four sentences at the top of her portfolio, Lucia Alcayde elegantly describes herself, her values, her job and skills, and her benefit to clients:

“ I am a creative being and a digital marketing specialist. I believe in the power of good ideas and storytelling. I write content that helps users understand how brands can fulfill their needs. Therefore, I also help brands understand their users.”

This simple (even poetic) statement gets across Lucia’s unique approach to the field of content design, and the benefits of that approach . Her case studies reflect this, too. 

Takeaway: Be yourself. The way you think about your work and your role in the world will come through in your voice when what you’re saying is authentic. 

Lucia Alcayde UX writing portfolio cover

More tips for portfolio makers and job seekers

The ultimate UX portfolio resource (70 examples plus tips on how to get started) 8 tips to ace UX writing interviews 3 things that helped me get a job in UX (and 3 that didn’t)  

Podcast episodes

From case study writing to writing robots (with Jan Haaland from the Case Study Club) Believe in content design (with HubSpot’s Jonathon Colman, who explains what recruiters look for when hiring) UX writers are designers (with tips from Hailey Reynolds on how to write a cover letter) Becoming a UX writer from scratch (with Sarah Kessler)

Want to become a UX writer?

If you would like to get more experience, consider the UX Writing Academy. All the portfolios in this article came from Academy students (and all landed jobs), so if the caliber of the work here impressed and inspired you, you may want to join the next cohort. 

Check out the UX Writing Academy course  

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How To Create A Content Writer Portfolio? (With Examples)

A content writer portfolio will improve your career & branding. Learn how to create an online portfolio with freelance writer portfolio examples & tips.

Pansy Thakuria

Pansy Thakuria

Read more posts by this author.

Are you a freelance writer, or do you aspire to become one? Or do you feel the need to showcase your writing prowess and make a lasting impression on potential clients? If yes, having a content writer portfolio is the best thing you could have for yourself.

Imagine the effect you will put on your profile when you send a link to your portfolio while showcasing your work to your potential clients or during a client interview.

Having a defined portfolio sets off a fine first impression, all the while creating your personal brand and improving your career graph . This sets a very fine first impression. A content or freelance writing portfolio will greatly improve your career and create your personal brand.

What is a content writer portfolio?

A content portfolio is a website that showcases your best content work. It can include a listicle of your past experiences and projects you’ve worked on. You will display your best writing skills and your unique writing niche in your portfolio.

What value does a content portfolio hold?

Your content writer portfolio is a crucial part of your personal brand and plays a pivotal role in landing your next gig. With a well-crafted portfolio, you can demonstrate your expertise and stand out from the competition during job search.

It will persuade potential clients that you're the solution to their content creation needs. In short, your portfolio is the ultimate tool for persuasive marketing to add value to your expertise and skills.

When your employer asks you for work samples, a link to your portfolio is a better idea than forwarding them a bunch of google docs links.

This article is meant for anybody who wants to develop a portfolio to stand out from the competitive content market. We’ve included the basic steps and tips & tricks required to build a portfolio, platforms to choose from, and examples of the best freelance writer portfolio websites.

Keep reading and keep knowing!

The 5 basic steps to build a portfolio

Step 1: Collecting all your information

Keep everything on the table, like education details, work experience, achievements, best projects, etc. Decide what you want to put in your portfolio carefully. Make sure it brings added value to your profile.

Step 2: Organizing your information

The categories and road map will define the portfolio's accessibility and approachability. How you organize your information and sell your projects to the visitor/reader will define if they like you as a professional.

Step 3: Deciding a format

Portfolios can be offline or online, but an online portfolio is the most suitable option for a writing career. Investing in an online website portfolio would be the better alternative to showcase your talents in a single location.

Step 4: Updating the portfolio

Making a portfolio is a continuous process. It’s no good if it’s not up-to-date. An outdated portfolio will come of no use to your employer as it does not include your recent work. Plus, updating it with new skills and competencies exhibits career growth.

Know exactly what to include in your portfolio: Secrets To Writing The Best Portfolio Table of Contents

Step 5: Filling the gaps

If you feel like there are fewer things to include in your portfolio, create mock workpieces and projects to add. Having too few projects does not look good on a portfolio. Even if you’re a beginner, showcasing mock projects displays that you’ve put in effort.


To understand the details that fall under the above steps and the importance of having a portfolio, read: All About Work Portfolio.

There is another key step that falls under Step 3. You must choose a platform to host your website if you decide to have an online website as your portfolio. We got you covered on this too.

Choose a platform to hold your portfolio

Creating a website is no rocket science. Several platforms present you with no-code solutions to create websites and ready-to-use templates. Here are some of the best to choose from.

1. Squarespace

  • Free Trial: Yes
  • Pricing: $16/mo
  • Pricing: $10/mo
  • Free Trial: No
  • Pricing: $6.99/mo

5. WordPress

  • Pricing: $4/mo

Things may initially seem a little black and white. However, once you start creating and inserting information into the templates, you’ll get the hang of it. Take it slow.

Your portfolio page will be a gateway for your potential clients to discover your skills and competencies. Hence, a little investment is called for. List down “developing a portfolio” as a professional development goal for yourself to keep you motivated.

We’ve created a list of freelance writing portfolio examples to inspire you further with ideas to steal and use in your own.

5 Best Content Writer Portfolio Examples

1. kayla lewkowicz.


Kayla ’s portfolio has everything you need to understand her work and capabilities. Apart from her work, she has also focussed on the fact that she likes to travel. Indulging a hobby softly along with your talents makes you more intriguing.

Along with her services listed on the website, she has also included a content marketing course. This validates her as a professional content marketing expert.

Let’s skip to the best part.


Kayla has divided her blog posts niche-wise. A clean organization of your writing samples falls easy on the eyes of the visitor and allows them to spend more time on the site.

Ideas to steal:

  • Positioning of work samples.
  • Scattering quirky lines in and around the website to show off copywriting skills.
  • Separating the blog section from the writing samples.

2. Jennifer Fernandez


This has to be one of the cleanest portfolios you’ll ever come across. Jennifer did not pay much attention to the website's design, which ended up pretty well. Her minimalistic design makes the portfolio stand out.

Her website is easy to navigate, and like Kayla, she has also categorized her blogs.


As a writer for Architectural Digest, Jennifer has realized the importance of simplicity, and that’s very well reflected in her portfolio.

  • Listing blogs with company names on the side.
  • Displaying blogs with images and external links.
  • The clean design.

3. Tyler Koenig


Being a content strategist, Tyler knows what his ideal clients are looking for. His added visual efforts have made his portfolio stand out from the crowd of regular online writing portfolios.

Just like Kayla, Tyler has also focused on being a basketball enthusiast. His detailed ‘About’ section not only showcases his excellent writing skills but also exhibits that he’s a passionate person.


Tyler has made sure he developed a website with strong copywriting skills. And this shows on this home page, with the content well aligned with the designs and images.

  • Using creative images and colors.
  • Selling yourself like a product.
  • Writing blogs for the portfolio. (Tips on content)

4. Elise Dopson


This is a great example targeted for freelance writers. Elise has included everything your clients want to see, along with content creation. Her portfolio website clearly shows what industries she works in and her niche.

When you visit the “Work with me” section, you’ll find Frequently Asked Questions (FAQs) at the end of the page.


Adding numbers to your portfolio is one of the best ways to flaunt your skills. While your potential employer knows how well you write, they understand the type of writing you use, but how do they know whether your content works? Numbers!

  • Use of client testimonials.
  • Scattering client reviews all over the site.
  • Displaying all the brands you’ve worked with.

5. Alice Lemee


Alice has done it all. Her portfolio contains everything important that you should include on your website. It’s like social media but for her career.

She has created a full-fledged website and has not kept it minimal. She even has her resource section! Her website is well-categorized, and the choice of colors is easy on the eyes too.

Let’s skip the best part.


She has included a portion on her portfolio website's homepage explaining how she would take things forward with the client. This is a brilliant method to entice customers into working with her as they get the idea that she will take good care of their content.

  • Using client testimonials.
  • “Trusted by” section. (Showcasing previous brands)
  • Segregating the work- type of content: Long form, website copy, short copy.

Browse through our collection of blogs focussing on various portfolios:

Web developer portfolio
Marketing portfolio
Video portfolio

The above portfolio examples must suffice your requirements for developing a terrific and impressive content writer portfolio. Here are points to remember when crafting your portfolio:

  • Avoid unnecessary information
  • If you include graphics, invest in them.
  • Choose a specific color palette.
  • Include more than just your work examples.
  • Add something unique.
  • Target your audience carefully.

What do you do once you’re done creating one?

Publish it everywhere on social media. Show it to your friends, colleagues, ex-colleagues, managers, and everyone. Get reviews and suggestions to make improvements.

Set a date every 6 months on your calendar to update your portfolio. Updating the portfolio is as important as creating it.

Pansy Thakuria

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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Using Writing Portfolios

A writing portfolio is a limited collection of a student’s writing for evaluation. It is different from the traditional writing folder that contains all of a student’s work; a portfolio contains only a student’s best efforts.

Why should I ask students to compile writing portfolios?

Explanatory Writing Rubric

Having students compile portfolios makes the whole process of writing more meaningful to them. They will more willingly put forth their best efforts, knowing that they are accountable for producing a certain number of finished pieces. They will more thoughtfully approach writing as an involved and recursive process of drafting, sharing, and rewriting, knowing that this process leads to more effective writing. And they will more responsibly craft finished pieces, knowing that their final evaluation will depend on the finished products they include in their portfolios.

Having students develop writing portfolios requires patience and perseverance from everyone involved. But there is no better way to keep track of a student’s development as a writer from quarter to quarter. Portfolios are also extremely valuable when you discuss a student’s progress with parents or other teachers.

How much writing should be included in a portfolio?

You and your students can decide how many pieces to include in the portfolio, but we advise that students compile at least three pieces of writing from each quarter. (Students could contract for a certain amount of required writing.) All of the drafts should be included for each piece. Students should also be required to include a self-evaluation sheet that assesses their writing progress.

Note: Some teachers allow students to include one or two pieces of writing from other disciplines.

How can I help my students with their portfolio writing?

Students need class time to work on writing if they are going to produce effective portfolios. Allow students to explore topics that genuinely interest them. Allow them to write for different purposes and audiences and in various forms. In addition, expect students to evaluate their own writing and the writing of their peers as it develops—and help them do so. Also provide them with sound guidance when they need help with a writing problem. Create a stimulating classroom environment that encourages students to immerse themselves in writing.

Portfolios can turn beginning writers into practicing writers who regularly compose—thinking, talking, and exploring options in their writing over and over again. In all of these ways, portfolios are tailor-made for writing workshops.

How do I grade a portfolio?

Before students even begin their portfolios, you should establish expectations. Students need to know how many pieces they should include in their portfolios, how their work should be arranged, how the portfolios will be assessed, and so on. You can use specific writing rubrics to grade each piece as it is written and a portfolio evaluation to grade the whole collection once it is  assembled. You can also develop your own critique sheet based on the goals you establish for the portfolio.

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28 Copywriting Portfolio Examples & How to Build Yours

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You decided: you’re going to update your copywriter portfolio finally. More than that, you’re going to create one so amazing that clients just won’t be able to resist. You even selected some of your favorite projects to add in there. Awesome! There’s just one little problem left… What is it supposed to look like again?

In this post, we’ll show you 28 real copywriting portfolio examples. This will give you a good idea of what they usually look like, and a chance to get inspired. Through these examples, you will learn what makes a copywriter portfolio great, and in the end, we’ll show you how to build one using a copywriting portfolio builder tool .

Create your site now

Looking for a quick and easy way to build your portfolio? Try Copyfolio and create a stunning website that’ll look good on every device. It’s free, no credit card required.

Copywriting portfolio examples

Even if you know what you should include in your portfolio, it’s helpful to see how other people have done it. That’s why we’re bringing you 28 copywriting portfolio examples today that we hand-selected from hundreds that we looked through. You can get some inspiration for yours and also learn from them.

Examples of a good copywriter portfolio home page

1. alyssa birchfield.

The copywriting portfolio homepage of Alyssa Birchfield, copywriter and content strategist

Alyssa’s copywriting portfolio homepage checks all the important boxes. It has:

  • A clear tagline stating her profession: we find out right away that she’s a copywriter and content strategist.
  • A photo of herself that’s amazing for building rapport. It also shows her professionalism through the quality of the photograph.
  • Her best copywriting samples upfront. You can browse her aesthetic portfolio grid with a variety of writing samples: blog posts, social media and email copywriting, websites, and more.
  • Logos of her previous clients , underlining her credibility. If all these companies trusted her with their copywriting, she must be pretty great, right?
  • An about me section —titled “Meet the Writer” in this case. You might notice that Alyssa doesn’t have a dedicated about page, so introducing herself on the homepage of her portfolio is essential.
  • Her CV at a glance , typed out, which makes it much faster and completely hassle-free for potential clients to check Alyssa’s background.
  • A CTA (call to action) at the end, prompting visitors to send her an email. It might seem like a small addition, but sometimes a little nudge is all people need.

All these are presented with a simple layout, ample white space, and professional-looking, matching but not identical photos, giving you the image of a high-end, qualified copywriter.

2. Kelsey O’Halloran

The main page of Kelsey’s copywriter website is a good example of what a copywriting portfolio home page should look like. It’s not only beautiful and coherent in style, but also has all the home page must-haves you should also strive to have on yours.

The top section of Kelsey O'Halloran's copywriting portfolio website

Starts with a picture and a short description. At first glance, you already get to know her a little bit and find out exactly what you can expect. In her case: a copywriting studio for small and mighty brands, with messaging made human.

Shows logos of previous clients. Similarly to Alyssa’s example, seeing brands a copywriter has worked with can make a big impact when a potential client judges credibility. So adding them to your homepage is always a great idea.

Compelling conversion copywriting. If you do it for your clients, why wouldn’t you do it for yourself? Show your copywriting skills by making your services irresistible for visitors —just like Kelsey did here.

A section of Kelsey O'Halloran's homepage, featuring a testimonial and her copywriting portfolio

Displays testimonials. Social proof is a powerful tool that shows people they can trust your skills and expertise. Thus if it fits into the design, it definitely has a place on your home page. What would be better proof that you write copy like no other?

Features her top projects. With a call-to-action button linking to her portfolio, she features six of her top projects right on the home page. You can see a thumbnail with screenshots for each with the title and category of the project.

A part of Kelsey O'Halloran's homepage, listing her top services, showcasing her short bio, and featuring a "Contact Kelsey" CTA section

Lists her top services. The tagline at the top gave you a clue about what Kelsey does, but here you can really hone in on her areas of expertise. A quick browse and you’ll know if she has what you’re looking for.

Added a short bio. You found out at the top, what kind of work she does, but what about the person behind? Further down the page, you can find her single-sentence bio with another professional photo and a link to her about page.

Makes it easy to get in touch.

3. Alaina Thomas

The aesthetic copywriting portfolio website of Alaina Thomas, made with Copyfolio

Alaina created her copywriting portfolio using Copyfolio's "Journal" template .

Alaina Thomas starts out her copywriting and marketing portfolio homepage with a strong headline saying: “I provide heartfelt copywriting & community-building social media marketing.”

Throughout her homepage (and the rest of the portfolio website), she uses abstract dividers between sections, the pastel grey and brown colors matching her style. She uses them consistently in other graphics as well, establishing her personal brand.

Underneath her tagline, Alaina lists her three most popular services: social media copy, blog copy, and email copywriting. She has a complete Services page that you can see in the top menu, so you know this is just a teaser, and you can head over there to learn more.

Alaina took the usual about me section to the next level. While she still has text on one side and a photo of herself on the other, she used a background and a unique design for the text part.

Since this is not something you could do with most website builders, she created the design elsewhere and added it in as an image.

With the right alt-text, people with disability and search engines will still be able to read it, even if the text is added as an image

When it came to showcasing her projects, she divided her work into two categories: content marketing and social media marketing. Using photos that match the color scheme of the rest of the homepage, she created a visually cohesive and appealing site.

And let’s not forget the CTA she ended the page with. What could be more powerful than the line “let’s write your story together”? Followed by a “send a message button”, clear and straightforward, this closing section couldn’t be any better.

4. K.J. Brett

K.J. Brett's copywriting portfolio, created with Copyfolio's Poster portfolio template

Kim's copywriting portfolio is the perfect proof that you can have an impressive site even with just a few images. Instead of using pictures, she makes a bold impression with a colorful background, which also helps you focus on the text written there.

She starts out with a crystal clear tagline explaining what she does (copywriting, content creation, and storytelling) and mentioning where she's based (in the UK). She follows that with her top 3 projects —a straightforward and powerful approach.

Her copywriting project thumbnails are all harmonized, matching the background as well, adding to the put-together vibe of the whole site.

And if the case studies didn't convince you yet, she added testimonials from previous colleagues, as well as logos of even more companies she's worked for.

Since she opted for no separate about me page, she added a short about me section to her homepage instead, perfectly encapsulating her personality. Also lacking a separate contact page, she added her email address to the bottom of her homepage as her primary contact information.

Kim created her portfolio with Copyfolio's Poster template and Cardboard color palette.

5. Farhan Razlan

The dark themed copywriting portfolio page of Farhan Razlan, made with Copyfolio

Farhan created his site using Copyfolio's Journal template, switching to the Pitch Black color palette.

Set a dark background and grab some custom, neon-looking images to fill the page and you’ll have one of the coolest-looking copywriting portfolio homepages ever. Farhan’s is an amazing example of that.

Using his copywriting skills and these visuals to his advantage, he established a clear and unique personal branding that’ll pique your interest right away. Since he knows he has your attention, he showcases his “best of the best” writing samples right at the top.

Then as you keep scrolling, you’ll get to see even more projects neatly categorized into categories: social media, content writing, and email copywriting. And in the end, he closes with a catchy call to action, with a hint of credibility building sprinkled in there.

6. Sara Henry

The paster portfolio homepage of Sara Henry, creative copywriter and content creator

Want an example with just enough (but not too much) content on the portfolio homepage? Then take a look at Sara’s site.

Following her customary photo and tagline combo, all she’s added are:

  • An about me section so you can get to know her a little better
  • Four of her top projects so you can see her copywriting skills in action
  • And a call to action, prompting you to get in touch

Clients and hiring managers are busy, so sometimes the less is more approach can be rewarding. Sara’s portfolio homepage still gives you enough information to decide if she’s a good fit for your job —but it’s short enough that it’s not overwhelming.

7. Antonia Venzhynovych

The aesthetic copywriting portfolio website of Antonia Venzhynovych

Antonia also starts strong with her best copywriting projects —but she decided to switch up the layout a little bit. Instead of having a simple portfolio grid, she first added two larger tiles. These are then followed by three more projects in a line. All five have gorgeous, high-quality, and style-wise coordinating thumbnail images, making an elegant and professional impression.

Only after her best work did Antonia decide to write a little bit about herself, alongside a lovely picture of herself, adding to the gracefulness of the site. She used white space intentionally to draw eyes to her call-to-action underneath, without using bright colors or crazy visuals.

Let's not forget her copywriting resume section at the end either, telling visitors about her skills and background with bite-sized pieces.

Do you like the look of Antonia's portfolio? Create a similar one easily with Copyfolio and its "Typewriter" template !

8. Savannah Fonseca

The portfolio website of Savannah Fonseca, showcasing her copywriting portfolio with custom project thumbnails

Savannah used one of Copyfolio's legacy templates, Agenda, to create her copywriting portfolio

When you look at this homepage, three things will be clear right away: her name is Savannah, she’s a copywriter, and she’s working freelance. And this information is also accompanied by a lovely picture of her, which makes for a more personal connection immediately. That’s exactly what you want a first impression to be like.

Reading on you’ll find out that she has over 15 years of experience (impressive!) with a special interest in lifestyle and kids' content. Is she a suitable copywriter for you? She might have already answered that question.

And if that piqued your interest, you can jump right into her copywriting samples. Savannah presents them in categories such as mailers, blog posts, and social media —and she created thumbnails completed with little illustrations for each of them.

This display of projects is not only great for giving a quick overview of the types of projects Savannah worked on, but also builds her personal brand. Professional, but cute and friendly. Exactly what you’d expect from a writer in the lifestyle and kids space.

Following the projects Savannah also displays testimonials from previous clients, underlining her credibility. And if that wasn’t enough, it’s not pictured here, but she also shows logos of companies she worked for. A great way to illustrate the years of experience she’s talking about.

9. Gari Cruze

The portfolio homepage of successful American copywriter, Gari Cruze

Gari Cruze is a copywriter with a strong agency background and a lot of cool projects under his name. When you land on his site, you can see his featured projects right away, displayed in a grid with eye-catching thumbnails.

As you hover over you can see that Gari worked for brands like Slack, Lyft, and even the US Department of Education. This gives you a good idea of his experiences and expertise, and will probably get you interested enough to click through.

Although this information is not featured right on his home page, Gari also makes it easy for the viewer to find out more about him with an “About” link in the main menu. He even included a fun “17 random things” page. His about page consists of fun and entertaining copy about himself - and also gives easy access to his writer resume and contact information.

10. Carly Zumar

Pages from the copywriting and social media portfolio of Carly Zumar: her homepage featuring projects, and one of her Instagram case study pages.

Carly Zumar is a copywriter and social media specialist who created a gorgeous portfolio homepage (and website in general) using Copyfolio and the "Letterpress" template .

Giving her page a crisp white background and adding black text made sure all her images would match the site itself. She also coordinated the colors of her images, on her homepage and in her case studies as well ensuring a cohesive and stylish design.

11. Emma Dodds, NYC-based copywriter

The portfolio website and top copywriting projects of Emma Dodds, an NYC-based copywriter

Another great home page example would be the site of Emma Dodds, an NYC-based copywriter. Emma...

  • Established a strong visual brand with the black and white color palette, profile image, and photo at the bottom of the site
  • Used a clear CTA to prompt people to get in touch with her for future projects
  • Displayed her projects prominently on her homepage, giving viewers a great variety to browse through and
  • Featured her contact information in the site's footer, making it even easier to contact her.

If you wanted to create a similar copywriting portfolio, check out Copyfolio's Typewriter template .

Create your site now

12. Kathryn from CopyKat

The website homepage of Kathryn from CopyKat, advertising her copywriting services, full of brilliantly written copy

The home page of CopyKat Creative is visually appealing, consistent in style, and brief. The first two paragraphs of the copy are already entertaining to read, leaving you excited to find out more. It’s an excellent copywriting example in itself.

And find out more you do, as right underneath there’s a short about section with a second picture of Kat next to it. Too lazy to read much? You can also just browse the attached word cloud instead.

…or check out the logos of brands she’s previously worked with, with some well-known names like Nestle or Tesco sprinkled in there. And if you’re as swept away as we are at this point, you can go ahead and click the funky “View my portfolio” button to see the pieces she’s created for them.

Apart from the vital contact information at the bottom of the page, that’s all CopyKat has on her homepage. And that’s alright as it fills the purpose: showcases her brilliant copywriting skills, establishes her authority, and leads you to the next step she wants you to take, which is checking out her portfolio.

13. Cassidy Horton

The freelance writer website and portfolio of Cassidy Horton, expert copywriter specialized in writing for personal finance brands

When it comes to freelance writer websites and portfolios, some checkboxes have to be ticked, if you want to make sure your page converts. Cassidy Horton’s website checks all of these boxes.

She starts with a tagline that says what she does and for whom. In this case, Cassidy is an expert copywriter for personal finance brands. To really hone in on that and make sure business owners know they’re in the right place, she added another section focusing on that.

There she lists the target audience groups her potential future clients should have in order for them to be a good fit. The list includes groups like women, people of color, underserved communities, and more.

Being able to niche down so specifically hints at Cassidy being a very popular and busy copywriter. One who doesn’t have to take any job that comes her way but can pick and choose projects that fit her skills and values.

And it’s not only good for her but for her clients as well. Because they know they’ll work with someone who truly cares about them and their business, and who has ample experience writing for their niche.

She then goes on to the actual sales copy: setting the scene, writing about the problems of her target audience, and offering her services as the solution. Although she has a separate page for her portfolio pieces, just this landing page is a great conversion copywriting sample in itself.

Adding an about section with a photo of herself, and a testimonial from a previous client (also including a nice picture and a big brand name) strengthens both her credibility and her rapport with the visitors, so they’re great additions.

Lastly, if you’ve already confirmed that you’re the type of business (a personal finance brand) working for the type of audience that she specializes in, Cassidy also hands you a list of services she does to make sure you’re the perfect pair for collaboration.

And if you decide you are, you can just click the button underneath and book a free discovery call with her right away.

14. Shanice Periatt

The homepage of Shanice Periatt's copywriter portfolio

​​Shanice has a welcoming homepage that makes it easy for us to find her projects —or to learn more about her and get in touch if we'd like. Her top headline clearly tells us what she does (she's a digital marketer and content creator with 4+ years of experience crafting compelling copy) and she tells us exactly what our next step should be with a clear CTA right underneath.

The about page of Shanice Periatt, found on her copywriting portfolio website

Her portfolio website has a muted pastel background that complements the green accent color she uses in her thumbnails and for her profile picture, bringing it all together. The design of her site is simple, but consistent all throughout, giving it a polished and professional look. Shanice created her portfolio using Copyfolio and its "Letterpress" template .

15. Tom Rigby

The simple homepage of Tom Rigby's copywriting portfolio with a top menu for more pages like his about or portfolio page

Tom is a freelance copywriter from the UK, with over 25 years of experience. He structured his website and homepage a little differently, but we still wanted to showcase it as an interesting example.

On his homepage, you can find a single (well-written) sentence about what he does. This layout first draws the eyes to the text and then lets them wander right to the navigation. Without having to scroll and read anything you might not be interested in, you can easily find what you’re looking for in the menu.

About, copywriting services, clients, approach, portfolio… He has it all. It's worth highlighting his portfolio page above all. He starts it aptly with some witty copy that lets you get a glimpse of his personality and see his copywriting skills right away.

Tom Rigby's copywriting portfolio with filters to find copywriting samples and projects more easily

Underneath those few initial paragraphs, you can find his copywriting samples with larger thumbnails, showcased in a grid layout. They’re organized in alphabetical order by the clients’ names, some of which are well-known brands like HP, Deloitte, Mercedes-Benz, or McClaren. It’s already easy to browse through but to make it even more convenient, you can filter the projects by type: advertising, brochure, magazine, etc.

Once you click on a project, you can see the finished product (with visuals) on the next page. The only thing we’re missing here is some explanation for the projects. We’d love to read a little more about the background of these campaigns, what problems the copy solved, and just overall how it was created.

16. Lisadra Ramos

The portfolio website of Lisandra Ramos, B2B content writer and copywriter

Lisandra decided to go with a pastel pinkish background and use stronger pops of colors in her images. To her profile picture underneath her main tagline, she added two more vibrant pink blobs to catch viewers' attention.

Next to them she then has a short about me section to give more context. Here you’ll learn she’s been writing for the tech industry in the B2B sector for over 9 years. Her specialty? Blog posts and white papers. So if that’s what you need written, she’s your person!

If the niche is not enough for you, reading on you can find out more about her writing style. With illustrations matching her profile picture, she describes it as engaging by nature, crafted with purpose, and true to your story. All of which makes for highly converting, convincing copywriting.

The portfolio section with copywriting samples of different categories, on Lisandra Ramos' portfolio website

Scrolling on, still on the homepage, you’ll find her copywriting portfolio divided into three categories: content writing, email marketing, and event marketing copies. Click on any of the thumbnails to see samples for that specific category.

Instead of using photos, Lisandra opted for illustrations for her thumbnail images. They don’t all have the same color scheme, but they’re all monochrome and still go well together.

And to end the page before the footer, she’s added a call to action section titled “Meet your content marketer”. With that phrasing, she helps visitors visualize working with her already, then prompts them to check her bio and resume to learn more.

What should good “about me” pages look like?

We’ve talked a good amount about the ideal copywriter portfolio home page, let’s now look at what an ideal about me page should look like.

17. Alaina Thomas

The about me page of Alaina Thomas, on her copywriting portfolio website

We already showed you Alaina's copywriting portfolio homepage above, but her about page also deserves a shoutout. As you can see the design is gorgeous, following the style of the rest of the site —but it's the content that makes it great.

She starts with a fun and lighthearted introduction. Instead of the typical paragraph writing about herself, she decided to go with an easy-to-read list of fun facts and a second tagline: a coffee-powered content writing enthusiast.

Alaina then dives into the more professional aspect of herself: her copywriter resume . Instead of uploading a PDF, which you'd then have to download, find, and open on your computer, she simply typed it out for us. It gives a great overview of her past work experience, skills, and the software she uses.

She also added a section for references, which, if you want to get, you'll have to reach out and ask.

18. Ashlyn Carter from Ashlyn Writes

The top section of freelance copywriter Ashlyn Carter's about me page

A great example of a great copywriting portfolio about page is the one on Ashlyn Carter’s site, Ashlyn Writes.

Right away it starts with a few lines that accomplish three things at once: show Ashlyn’s copywriting skills, introduce you to her brand (and brand voice), and tell you what she does exactly.

You know that she’s your person if you want to: get noticed, get leads, and get launched. You also get to learn more about her personally and take a sneak peek into her copywriting achievements, such as working with over 100 clients and 8,000 students, and leading million-dollar product launches. Pretty impressive!

The second section of Ashlyn's about page on her copywriter portfolio website, including logos of previous clients and a fun questionnaire to get to know her better

Her about page is full of brilliant copy and personal touches, like the video of herself instead of yet another stationary picture, or the Proust questionnaire she filled. But she’s not only nailing masterfully building rapport, she’s great at further underlining her credibility.

Apart from the high-quality design and photography, she’s also added logos of her previous clients and a section about the team she works with. When a copywriter is above the one-woman-business status, you know she must be phenomenal at what she does.

The last section of Ashlyn Carter's about me page, featuring a call to action section, blog posts, links to her online shop and more

Then she of course leads on with a wittily-written CTA (call-to-action) section, before providing even more helpful information to her visitors.

There are some other elements too on this page that we’d recommend - either here on your homepage. She’s included:

  • Magazines and other press she’s been featured in
  • Testimonials from clients she’s worked for
  • Links to her blog, online shop, and YouTube channel

19. Colleen Welsch from Glossy Type

The vibrant and colorful about page of freelance copywriting business Glossy Type by Colleen Welsch

Like most good copywriter pages, this one starts out with some convincing copy too. First, Colleen has a bite-sized box with the most important info about her. You get to know her name, profession, and mission: helping beauty brands grow their business through awesome content.

With that, she also outlines her core target audience and helps people decide if she’s the right copywriter or content creator for them. Do you lead a beauty brand? Great, keep scrolling. Is your business something far far away from that? Maybe it’s best to look elsewhere.

Then she goes into her origin story for those that want to learn more. Here you not only get to see the person behind this business but also read about what makes for credible. Like her English degree, successful blog, and the list of her relevant work experiences. In the last sentence, she even drops some big names she’s worked with, like P&G or Milani.

And of course, it couldn’t be an about page we recommend without a call to action in the end. With a vibrant section she prompts people to tell her about themselves, leading them to a straightforward “Contact us” button.

20. Sly Samudre

Sly Samudre's about page, featuring an introduction, a photo of him, logos of his previous copywriting clients, and a list of his areas of expertise

Sly’s copywriting portfolio has a relatively short about me page but it has all the info you need to potentially hire him.

He starts with a sort of vision statement saying he’d “bring your brand to life with compelling copy that gets to the heart of your vision”. Notice how, on paper, this page should be about him, yet he makes it about you? Or rather, his potential client reading it.

That’s how about pages on portfolios should be —or they should at least include elements of it. Because it’s just another opportunity to convince hiring managers and clients that you’re the perfect candidate for them.

After specifying the types of materials he writes, he’s featured logos of previous clients in a very aesthetic way.

With Copyfolio’s unified color logo wall section, the logos are turned monochrome, matching the color scheme of his portfolio website. The result? A professional presentation.

Following the idea of writing to your audience instead of writing about yourself, he closes with a list of services he provides. Introducing them with a call to action, “Let’s shine the light on your big idea” and following up with a “Get in touch” button, he lays a strong foundation for conversions.

21. Elysse Bell

The about me page of Elysse Bell, made with Copyfolio, featuring her copywriter resume

The focal point of Elysse’s about page, as you can see, is her copywriting resume. After a very short introduction consisting of 3 bullet points, she dives right in.

Instead of creating a PDF resume and embedding it, Elysse used Copyfolio’s CV section to present it in a way that matches the rest of her site. It has all the important areas:

  • Work experience
  • Awards and achievements
  • Courses and certifications
  • Software and platforms

…and the professions of people she’s worked in a team with.

It might not be the most extensive about page in the history of portfolio websites but it gives you a good idea of Elysse’s experience and areas of expertise. And if you want to know more, you can always just shoot her an email.

Create your site now

Examples of the actual portfolio pages

22. chiah ruey chee.

The portfolio page of Chiah Ruey Chee, showcasing copywriting projects with matching pink thumnails

Our next copywriting portfolio example was made by Chiah. She has many pages on her website, but out of all, her content and copywriting portfolio is the one that loads as her homepage too. You can see by the headline clearly that it’s her portfolio —which is then divided into categories.

Each category like website copywriting or pitch deck copywriting has its own case study page that you can find through thumbnails. You’ll notice that the thumbnails follow the style of the rest of the images: cute, 3D illustrations that give the site a friendly and playful vibe.

Chiah used these kinds of pictures even for the testimonial she added here, boosting her professional credibility —or to the section detailing the versatility of her expertise.

And although it’s mainly a portfolio page, underneath all that Chiah goes into detail on the opportunities she’d be open to. If you think about it, it makes sense. She just got your attention and proved her skills through her portfolio samples. So if you were looking to hire somebody, now is the perfect time for her to show you: she’s available.

23. The Literary Co

The portfolio page of the copywriting business called The Literary Co, showcasing previous works with professional thumbnails featuring laptop mockups

Another wonderful example of a portfolio page is from The Literary Co. They also decided to feature their work in a grid with beautiful mockups as thumbnails.

Using the same mockup with different positioning gives a very professional and cohesive look to the page, which we love! Underneath each thumbnail, they display the name of the client, the type of the project, and a button that prompts you to check out the case study.

Details of a copywriting case study found in the portfolio of The Literary Co

Each case study has four parts:

  • The brand voice
  • A summary of the project
  • A testimonial from the client
  • And the finished product - both with screenshots and a link to the live version

The beautifully designed portfolio and case study pages help with keeping the visitors longer on the page and increasing the overall conversion rate.

The ideal case study in a copywriter portfolio

24. jeff seymour.

A dark themed copywriting case study, written by Jey Seymour about an email onboarding project he did.

Let’s start with an email copywriting case study from Jeff Seymour.

When you land on the case study page, it’s obvious from the title that it was an email onboarding project —which is one of the best practices we recommend.

Then Jeff outlines to other essential aspects: the brief he got (or you could just write about the project background) and his process of working on the copy. Lastly, he included screenshots of the finished result.

When you click on a picture, it’ll open in a bigger size where you can zoom in and read it from beginning to end. This way you’ll see his writing skills in action getting a good idea of his writing style, and also that it was a real, legit gig.

The only thing we’re missing are some results. For copywriting projects, we recommend you to always follow up with your clients and get some numbers on how your work performed.

For email marketing, ask about open rates and click-through rates. And if it’s for an e-commerce brand, try to find out how much the email generated in sales.

Showcasing numbers for these is always a powerful piece of proof of your copywriting skills and expertise.

25. Sara Frandina

A copywriting case study titled "Flourish with Facebook ads" from Sara Frandina's portfolio

Another great copywriter case study example is the one from Sara Frandina. She has a standard format she uses for each case study, which makes her copywriter portfolio all the more cohesive.

The first part of the case study is split into two columns. On the right, you see the client’s name and the project’s date, followed by screenshots of the finished copy. And on the left, she goes into more detail regarding the background of the project.

She first outlines the challenge she met when taking up the project, then explains the solution she came up with. She also specifically lists what parts she wrote copy for.

And since most of her projects are email campaigns, website copy, and landing pages, where it’s easy to measure, she included the results of her work too. She lists specific numbers of how her copy improved conversion and retention rates, and how much of a sales increase she helped to make.

So again, what makes her case study so good is how she clearly and briefly outlines:

  • Who the client was
  • The challenge
  • The solution
  • And the results.

After these essential sections, she smartly includes a testimonial too, followed by a call to action to get started.

26. Anna Rogan

A website copywriting project showcased in Anna Rogan's portfolio

Anna decided to list her projects blog-style in a list, featuring photos, sometimes logos as the thumbnails. Once you click through, you can find very straightforward case studies, all of them following the same structure.

You’ll get one or two sentences about the job, the challenge, and the result. Plus an additional link to the content online, so you can check it out if you’d like it.

And while we love how she briefly explains each project, we’re just really missing the visuals. It would be nice to see the finished copy (think screenshots) without having to click through. Not to mention...

You should always expect the content to be taken off the site, no matter how unlikely it seems now. The client could go out of business or just take the piece down for whatever reason. How are you going to showcase your copy then?

So make sure you always take a screenshot to prove it was online and show it in context.

Ready to advance in your copywriting career? Take a look at how to create your first creative director portfolio !

27. Teddy Crimmins

An advertising copywriting case study by Teddy Crimmins, using only text and no images

Teddy went for a text-only case study page but still managed to showcase both the results and his process in a digestible way.

First, he starts with the background or project details. Here we find out how they explored people’s areas of interest through research, on which he then based the copy.

Following that are the three pieces of samples. And since it’s all typed out with no visuals, how come they’re not overwhelming and too text-heavy?

It’s all about the layout.

If you have a lot of text to showcase, use images, line breaks, and white space to break it up. It won't feel as overwhelming and people will be more likely to read what you wrote.

See how there’s always a headline on the left, and the copy, with frequent line breaks and some emojis, on the right?

It gives enough white space for your eye to focus on the writing without it feeling too much. Thanks to the line breaks each copywriting sample is easy to read too, as your brain only has to take in a sentence or two at a time.

It’s a simple but effective execution that simultaneously shows copyediting skills.

28. Julia Polaniecki

Julia's copywriting case study, featuring project details, information about her creative process, and lots of screenshots and samples to showcase her writing

Next up is a strategic copywriting project beautifully laid out on a much longer case study page by Julia Polaniecki.

Since she shares a lot of information, she starts by taking a step back and writing about the client and the project itself.

Only then does she dive into the details, writing about the goals of the campaign, and their creative process in working on the copywriting and the website. She does that while showing snippets of their work in the form of screenshots throughout.

Following an important copywriting case study best practice, she end with a CTA prompting visitors to contact her to “work together on something truly special”. She even added a photo of herself next to it, which is amazing for establishing a more personal connection, showing you the human behind all this brilliant copy.

Tips for creating your own copywriter portfolio

If you want to learn more about creating a copywriter portfolio , keep reading! We’ll now outline the must-have characteristics of a truly great copywriting portfolio, and help you with what you should include in it. We’ve even added some tips for creating your online copywriter portfolio at the end, so stay tuned!

What makes a good copywriting portfolio?

When you think about what makes a copywriting portfolio good, think about the person who’s going to be reviewing yours. It will either be a hiring manager or a potential client of yours, right? Or even a senior copywriter if you're applying for a copywriting internship .

Well, they probably won’t have hours to look through your work, and they’re looking to find out all the essential information about you as quickly as possible.

Your name, short bio, contact information, and even your social links should be easily accessible, so they can quickly get an idea of who you are and where to find you. And in case they want to know more about your background, you should consider attaching or showcasing your resume as well.

To stand out from the dozens of portfolios they might be looking through, yours needs to be visually appealing. If your content is outstanding but the presentation is boring and the page too text-heavy, they won’t bother reading it. They’ll close the tab and skip to the next one.

But how do you make your portfolio appealing and easy on the eyes?

  • Use images, white space, and headings to break up the text
  • Choose images that are consistent in style and color
  • Make sure all images are high-quality
  • Keep font sizes and all formatting consistent

And don’t forget: your home page and thumbnails keep the visitors there long enough to keep looking. But it’s the projects themselves that determine whether they want to hire you or not.

So make sure you only include your very best work, and present each case study in a clear, easy-to-understand way. Any copywriting examples that don’t hit your highest standards, should be left out of your portfolio.

What to include in your copywriter portfolio?

Now that you know the guidelines to make the overall portfolio up to snuff, comes the question: “But what should a copywriting portfolio include?” Your absolute best copywriting examples, of course.

You should select projects that you are proud of, ideally covering a range of different formats. They could be TV commercials, radio spots, digital ads, landing pages, email marketing copies, print advertisements… The list is endless.

You don’t have to include everything , but it’s nice to show that you have a versatile copywriting skillset. If you had the chance to work with some big brands throughout your writing career , make sure to display their logos as well.

When writing about each project, think about them as very brief case studies. Make sure you clearly and briefly explain:

  • the background of the project and the problem you had to solve,
  • your task and problem-solving process,
  • the solution or finished result,
  • and if possible, the impact it had.

You won’t always be able to measure the impact of your work, but if you can, you always should include it in the project. It’s powerful proof that the copy you write, really does convert.

How to you create a portfolio website based on these copywriting portfolio examples

Your best bet for easily creating a portfolio is using a portfolio builder tool that was designed for copywriters.

Most website builders and portfolio sites were created with designers in mind. This means they rely heavily on you having your own stunning visuals, and it can make using them quite troublesome for writers.

But if you choose a platform like Copyfolio , you won’t have to worry about design and visuals. You can focus only on writing and still create a stunning portfolio that’ll look good on any device. Here’s how easy it is:

Choose a template that you like —you’ll get a starter site with it, filled with content customized for you. You can change the fonts, colors, or even the template anytime later on.

Upload a photo of yourself and write your tagline. It’s the first step to making your site truly yours, and an essential part of making a good first impression.

Add your copywriting projects. You can create short case study pages, link to pieces published online, or upload PDFs with a single click, all behind beautiful thumbnails.

Set a custom URL or get a domain. Opening your portfolio via an easy-to-remember link will help your potential employers and elevate your personal brand and online presence. It’s a win-win, and super easy to do on Copyfolio

Did you know? When you add a new page or section on Copyfolio, it’ll be filled with content based on your profession. This gives you ideas on what to write and where and makes portfolio building ten times faster.

As you can see, the process is quick and easy. You’ll be able to build a portfolio in less than a few hours and still end up with a site that looks amazing. And converts.

Want to get even more out of your portfolio? You don’t have to stop there then. You can…

  • Optimize your SEO settings and help even more people find your portfolio
  • Write a blog to showcase your writing skills and share your thoughts
  • Build an even more convincing portfolio by adding your resume, an about or clients page, and more, using convenient page presets
  • Keep an eye on your visitor statistics with built-in site insights to see which page or project is the most popular and make changes based on that

Sign up and create your copywriting portfolio today!

Author's profile picture

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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