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Business Writing: Reports, Proposals & Documents

Course details.

  • Location: Online
  • Duration: 7 weeks
  • Times: Evenings
  • Cost : $949

Next Start Date:

April 10, 2024

This course is part of a certificate program. You can also take it without enrolling in the program.

About this Course

Documents are the currency for exchanging ideas in all industries around the world. All companies — large and small — rely on reports, proposals, research papers and narratives to share ideas, articulate vision and strategy, communicate plans and lead change. Knowing how to write well is an essential skill for anyone who wants to excel in the workplace.

In this course, you’ll learn what constitutes good business writing and how to write effective documents that are clear and concise. We’ll explore various kinds of business documents and focus on the importance of structure and writing to different audiences. Drawing on reader science, you’ll learn how to write persuasively and make your documents intuitive and readable without simplifying your ideas to the point of losing pertinent details. You’ll also receive instruction and coaching on how to build and use rubrics and learn tools for effective editing.


Technical and nontechnical professionals in any field who want to advance their career using well-researched and well-written narratives, proposals and reports.

See Requirements

  • Requirements

Admission Requirements

This course has no formal admission requirements. Please read over the recommended requirements, especially for English language proficiency, before you register. 


  • At least one year of business experience working in a mid- to large-sized organization or in the public sector 
  • Solid foundational English writing skills and knowledge of writing conventions
  • Familiarity with style guides like The Elements of Style or The Chicago Manual of Style and books on the principles of good, clear writing like On Writing Well: The Classic Guide to Writing Nonfiction

Want some background before you enroll in this course? Consider signing up for our free Business English Communication Skills Specialization first. 

Time Commitment

Including time in class, you should expect to spend about seven to nine hours each week on coursework.

English Proficiency

If English is not your native language, you should have advanced English skills to enroll. To see if you qualify, make sure you are at the C1 level on the CEFR self-assessment grid . To learn more, see English Language Proficiency Requirements – Noncredit Programs .

International Students

International students are welcome to enroll in an online offering of this course, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This course does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.

Technology Requirements

  • Access to a computer with a recent operating system and web browser
  • Understanding of the basic functions of Zoom
  • High-speed internet connection
  • Headset and webcam (recommended) 

Earning the Certificate

You earn the Certificate in Writing by completing the equivalent of three full-quarter courses — nine continuing education units (CEUs) — over two years or less. After you complete your final course, you can request your certificate by calling Registration Services, 206-543-2310; there is a $50 certificate fee.


  • How to choose the right structure and style for your document
  • How to design and organize content with your audience in mind
  • Best practices for clear, concise and effective writing and editing
  • Tips for when and when not to use visual elements such as analytics, graphics and white space to enhance readability
  • How to develop and identify voice and tone in your and your colleagues’ writing


  • Prepare detailed business documents with the help of colleagues in a writers room environment
  • Write business documents with a group under the same time constraints found in current business climates
  • Learn how professional writers create and edit documents with an eye toward accuracy under tight deadlines

Program Overview

To earn the Certificate in Writing , complete any three courses in two years or less.

You should register for all courses individually; there is no application process for the certificate program.

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Children’s Literature

Writing Children’s Literature: Picture Books


Screenwriting: Storytelling

Screenwriting: Character & Plot

Screenwriting: Completing Your Script

Certificate in Writing

Approved by the UW Department of English .

View this program's advisory board .

Advisory Board

Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.

Carla Kelly,  Author, Self-employed

Jeff Kleinman , Founding Partner, Folio Literary Management LLC

Jennifer McCord , Publishing Consultant, Jennifer McCord Associates LLC

Scott McDonald , Business Consultant

Rudy Ramos,  Owner, Rudy Ramos Design Studio

Kurt Sahl , Program Manager, International & Academic Programs, UW Continuum College

Paul Taegel , Screenwriter and Producer

Karen Treiger , Author

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Course Sessions

April 2024 noncredit, april 2024 — online, registration number: 212315.

OR Download the registration form (PDF)

Other Ways to Register

Download and complete the registration form, then email it to [email protected]

Call 206-543-2310 or 800-506-1325.

See business hours for the Registration Services office.

By Mail or Fax

Download and complete the registration form, then submit it to the address listed on the form.

Bring your completed registration form to the  Registration Services office .

Related Resources

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All times are Pacific Time.

Meet your instructor

writing business reports course

Owner and Instructor, Master of the Story


You'll earn 2.4 continuing education units (CEUs) for successfully completing this course. Learn more about noncredit options .

Closed Sessions

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Get the skills you need to stand out in the modern workplace: business writing, data analysis and project management.

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The Science of Strong Business Writing

  • Bill Birchard

writing business reports course

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

writing business reports course

  • Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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Writing a Business Report

Writing a Business Report

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Instructor: Judy Steiner-Williams

Learn how to write a well-constructed business report. In this course, author and senior Kelley School of Business lecturer Judy Steiner-Williams outlines the different types of business reports and then provides guidance on how to write your own from cover letter to concluding sentence. Follow Judy as she researches her topic, crafts her opening, builds an executive summary, drafts copy, and adds illustrations and appendices. After watching this course, you’ll have a better idea how to draft a report that meets your organization’s needs.

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Writing Business Reports and Proposals

Writing Business Reports and Proposals - Professional Development course hero

Course Number: CERT X216

Next start dates.

  • Feb. 21-22, 2024 | 9:00 am–12:00 pm | Online
  • Mar. 12-13, 2024 | 12:00 pm–3:00 pm | Online

Applicable Certificates

  • Supervision Certificate
  • Business Writing Certificate
  • Communications Certificate

Report and proposal writing plays an essential role in your career.

This course will help you to plan, draft, and edit these crucial documents so they’re reader-friendly. You will learn to select the appropriate level of detail and present unbiased facts and data clearly and concisely.

In addition, you’ll learn how to distinguish between different types of proposals and reports, such as progress reports, feasibility reports, recommendation reports, and executive summaries. 

Whether you are responding to a request for proposal (RFP) or creating one from scratch, you’ll pick up essential tips that will make your proposal or report stand out. 

Course Outcomes

At the end of this course, you’ll be able to:

  • determine what your reader needs to know to make informed decisions.
  • identify your audience and adopt appropriate writing styles.
  • guide readers by providing appropriate background information.
  • structure your analysis and recommendations to produce desired action.
  • use a systematic approach to review, revise, and edit reports.

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Shanta Bhoelai, enrollment advisor

Shanta Bhoelai

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Don’t hesitate to send me an email or schedule an online appointment. I'm here for YOU!

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writing business reports course

About Onsite Training What is onsite training?

writing business reports course

The Full List See all onsite courses.

writing business reports course

Locations Find out where we can deliver training.

Report writing course, structured findings: writing effective reports, available formats: full-day training course, multi-day training course, course outcomes.

This report writing course will:

  • Help participants determine a report’s scope and depth prior to putting pen to paper.
  • Provide participants with tools for identifying their report’s main points and supporting details.
  • Suggest several steps writers can take to improve a report’s readability.
  • Highlight common mistakes report writers make.
  • Explain how to use white space, headings, bullets, and illustrations.
  • Provide concrete guidance for creating effective executive summaries.
  • Offer proofreading tips.

Course Overview

Learn to write reports that get read during this interactive report writing workshop.  During this session, participants will learn how to identify their documents’ readers, how to adjust the scope and depth of their writing to accommodate the interests of different groups, a process writers can follow to isolate their primary message and its supporting details, and simple actions report authors can take to improve the quality of their prose. While this course is not a basic writing program, the workshop does address common errors writers make and solutions to those problems. Furthermore, participants will learn how to use illustrations and photos to improve the attractiveness of their documents. Following that discussion, the instructor will share guidelines for creating good executive summaries. The program concludes with proofreading tips for finding mistakes before a report heads to the printing press.

Program Objectives

At this program’s conclusion, participants should be able to:

  • Identify a report’s readers.
  • Define the scope of a report.
  • Craft a thesis statement.
  • Group information logically.
  • Write an enticing introduction.
  • Use headings, bullets, and other tools to make reading easier.
  • Incorporate charts, photos, and other graphics to illustrate report findings.
  • Create a compelling conclusion.
  • Apply rules of standard English to their writing.

The following outline highlights some of the course’s key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Workshop Outline

Examining the evidence: what’s been happening.

This program kicks off with an evaluation of the current reports participants write.  During this workshop segment, group members will identify elements that detract from or enhance the credibility of their writing.  Next, they will highlight the specific challenges they wish to have addressed during the session.

Starting from Scratch: Write for the Reader

In this part of the program, we will discuss the importance of audience analysis and its role in determining the scope and depth of a report.  Working with a sample report, the group will identify audience segments.  Next, the participants will examine each segment’s interest in the topic, existing knowledge of the material, understanding of industry jargon, and additional elements that differentiate this group from other readers.  Once they have a firm grasp of their audiences’ needs, we will look at how those requirements should influence a report’s design.

Creating a Thesis Statement: What’s Your Point?

A report is easier to write when a strong main idea exists.  During this seminar segment, we will practice using a tool that will help participants identify a topic statement and its supporting ideas.  By the conclusion of this part of the course, participants should have an outline from which they can work during the session’s remainder.  

Making It Easy: Three Steps to Better Readability

Writing in the active voice, choosing accessible vocabulary, and using short sentences and paragraphs, are three actions writers can take to improve the quality of the texts.  Working with examples provided by the instructor, participants will apply these rules.  Next, they will review reports they have authored to determine whether those documents would benefit from the same treatment.

Preventing Laziness: Tighten Your Text

“There’s problems with the machine.” “Each employee should bring their ID to the meeting.” “The number of people failing the test are growing.”  Wrong, wrong, and wrong.  All of those sentences contain the type of errors that can ruin a piece of writing.  During this part of the program, we will review the common mistakes writers make and discuss tips for avoiding such blunders.  Following this discussion, participants will examine their writing and hunt for problems of which they may not have been previously aware.

Showing the Way: How Photos, Illustrations, and Formatting Can Help

If it doesn’t look good, it probably won’t get read.  Unfair? Maybe.  True? Yes.  Sleek, clean, and good looking reports attract eyeballs. During this part of the workshop, we will review tips for improving a document’s readability with the use of headings, bullets, white space, and illustrations.  What was that? You’re not artistically inclined? Thanks to many low-cost or no-cost stock image sites and drawing tools, you don’t have to be.  Business Training Works maintains a list of such resources, and at the end of this segment, the instructor will share our latest finds.

Economizing: What’s the Executive Summary

Once a writer completes a report, it’s time to write the executive summary.   These one or two-page documents get to the heart of a report’s main point, conclusion, and recommendations.  In this part of the training program, participants will learn best practices for creating executive summaries.  Following that discussion, they will draft a summary of their reports.

Checking Twice: Proofreading Tips

“How those typos made it into that report, I will never know.  I swear they weren’t there when I was working on it!”   At some point, most writers have the unpleasant experience of finding errors in their work despite having performed what seemed like a thorough review.  Unfortunately, for many report writers, the more time they spend with their text, the less likely they will see its flaws.  This inconvenient truth can make the proofreading process difficult.  In this final course segment, we will offer suggestions for reviewing documents and catching errors that might have otherwise initially gone unnoticed.

At the program’s conclusion, participants should understand the elements a report should contain and the steps they should follow to succinctly present their findings.

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Didn't find what you were looking for, the business training works difference.

When you team with us, you’ll get:

  • A partner who will ask questions about your goals and objectives.
  • An opportunity to have a tailoring call and to speak with the program facilitator prior to a workshop.
  • Interactive facilitation conducted by someone who has a deep understanding of adult learning and the topic at hand.
  • A post-training web-based skills check-in meeting if desired.
  • People behind the scenes who will work to make our relationship a success.

You won’t get:

  • A workshop leader who sells products during class time.
  • A talking head with a PowerPoint presentation and not much else.
  • Lecture-based training that’s too academic, not practical, and doesn’t connect to life in the workplace.
  • The sense that you are a number, a transaction, or a cog in a machine.

Onsite Training Course Reminders

Our instructor-led training courses are available to private groups.  These workshops are not offered in a public seminar format.  Please  contact us  to speak with a facilitator about your needs and bringing training to your organization.

Onsite Training Locations

We also travel to Africa, Australia and New Zealand, Asia, Canada, Central America, Continental Europe, the Middle East, and the United Kingdom.

Please contact us about your location.

  • For information about pricing, please see our fee schedule .
  • For instructor-led webinars, take a look at our  virtual classroom programs .
  • For information about self-paced courses available to anyone, visit our online courses catalog .
  • For free resources, check out our resources pages .

Questions This Page Answers About Report Writing Training

  • Where can I find an onsite course to learn how to write better reports?
  • Who offers report writing training?
  • Who has a workshop I can bring to my office to help my team learn how to write better reports?

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“Thank you again for working with us last week. As always, the team loved the session, and I’ve been hearing great feedback. The change in the leadership team’s behavior, even since just last week, is noticeable. The executive team and I have literally had people coming up to us all week talking about how excited they are for the future, how they believe in where we are headed, and thanking us for what’s being done. As a business leader, this time period is truly a career highlight for me. I can’t thank you enough.”

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Your ability to link KMG’s message and philosophies to the lessons is what set you apart from your competitors.

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  • Business Writing

This course is part of Effective Communication: Writing, Design, and Presentation Specialization

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Dr. Quentin McAndrew

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There are 4 modules in this course

Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and thirty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas. This course will teach you how to apply the top ten principles of good business writing to your work, how to deploy simple tools to dramatically improve your writing, and how to execute organization, structure, and revision to communicate more masterfully than ever. From the very first lesson, you'll be able to apply your new learning immediately to your work and improve your writing today. Your ideas are powerful. Learn how to deliver them with the clarity and impact they deserve.

"Thank you for giving me the knowledge I need in life. [Business Writing] was helpful, life changing, and has made a huge impact in my writing." -- Message from a Business Writing student The principles you'll learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace. This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!

What's included

13 videos 6 readings 4 quizzes 3 discussion prompts

13 videos • Total 48 minutes

  • The Effective Communication Specialization • 3 minutes • Preview module
  • What's So Great About the Capstone? • 3 minutes
  • What is Good Writing? • 2 minutes
  • Be the Windowpane • 3 minutes
  • Waste No Time • 2 minutes
  • Don't Sound Smart; Be Smart • 4 minutes
  • Own Your Ideas • 3 minutes
  • Everyone Needs an Editor; or, the Story of My Failure • 5 minutes
  • Who are you? • 3 minutes
  • Appearance Matters • 3 minutes
  • Looking Your Best • 4 minutes
  • Dave Gives Pointers: Type is the Message • 5 minutes
  • Success! • 2 minutes

6 readings • Total 55 minutes

  • Earn Academic Credit for your Work! • 10 minutes
  • Course Support • 10 minutes
  • About the For-Credit Version of this course • 10 minutes
  • A Few Important Points About This Course • 5 minutes
  • Why Johnny Can't Write and Employers Are Mad • 10 minutes
  • You Can Never Be a Worse Writer Than I Was • 10 minutes

4 quizzes • Total 36 minutes

  • Writing Principles and Design • 20 minutes
  • Simplifying Sentences • 6 minutes
  • Edit out the Wishy-Washy • 6 minutes
  • Improve Memos with Design Elements • 4 minutes

3 discussion prompts • Total 30 minutes

  • Introduce Yourself and Meet Other Learners! • 10 minutes
  • Have You Noticed Good or Bad Writing? • 10 minutes
  • Have You Noticed Bad Design? • 10 minutes

The Formula for Writing Success

Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three.

9 videos 2 readings 4 quizzes 2 discussion prompts

9 videos • Total 39 minutes

  • Organize or Die • 2 minutes • Preview module
  • Great Writers Are Great Revisers • 2 minutes
  • The Organizational Scaffold You Need for Everything • 4 minutes
  • Quentin, William, and Dave Brainstorm the Memo • 4 minutes
  • Bonus Video: The Basics of Greatness • 6 minutes
  • A Blank Page: Facing the Void • 6 minutes
  • Say it: The Body Paragraphs • 6 minutes
  • Building Out the Scaffold • 4 minutes
  • The Conclusion Concludes • 1 minute

2 readings • Total 15 minutes

  • Have No Fear of English as a Second Language • 10 minutes
  • New York Times: "What Corporate America Can't Build: A Sentence" • 5 minutes

4 quizzes • Total 33 minutes

  • The Elements of the Scaffold • 6 minutes
  • Compare Openings • 6 minutes
  • Starting with the Most Important Point • 6 minutes
  • Practicing the Scaffold • 15 minutes

2 discussion prompts • Total 20 minutes

  • How Do You Get Ready to Write? • 10 minutes
  • Share an Example of Poor Organization • 10 minutes

Crafting Powerful Writing

In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing.

15 videos 12 quizzes 2 peer reviews

15 videos • Total 50 minutes

  • It's Go Time! • 2 minutes • Preview module
  • The First Paragraph Roadmap • 5 minutes
  • Signposting with Topic Sentences • 4 minutes
  • William on Voicing Writing: How Does it Sound? • 2 minutes
  • Writing a Paragraph • 4 minutes
  • Revising a Paragraph • 4 minutes
  • The Conclusion Concludes (Reprise) • 1 minute
  • Does Good Grammar Matter? • 2 minutes
  • Grammar Blast: I vs. Me • 3 minutes
  • Grammar Blast: Mangled Modifiers • 5 minutes
  • Grammar Blast: Serial or Oxford Comma • 2 minutes
  • Grammar Blast: Pronoun Problems • 3 minutes
  • Grammar Blast: Apostrophe Abuse • 3 minutes
  • Grammar Blast: Your, You're, Their, They're, There • 2 minutes
  • Grammar Blast: That vs. Which • 2 minutes

12 quizzes • Total 100 minutes

  • What Goes in the First Paragraph? • 6 minutes
  • Writing Strong Topic Sentences • 6 minutes
  • Critique These Conclusions • 6 minutes
  • I vs. Me • 6 minutes
  • Fix These Modifiers • 6 minutes
  • Serial Comma Practice • 6 minutes
  • Pronoun Placement • 6 minutes
  • Apostrophe Practice • 6 minutes
  • Your vs. You're, There vs. Their vs. They're: Test Your Skill! • 6 minutes
  • That vs. Which • 6 minutes
  • Rubric Training Quiz • 20 minutes

2 peer reviews • Total 180 minutes

  • Second Paragraph of Coursera Pitch • 120 minutes
  • Writing an Intro Paragraph • 60 minutes

Activate Your Voice!

So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work.

15 videos 1 reading 8 quizzes 2 discussion prompts

  • Writing IS Revision • 3 minutes • Preview module
  • Check Your Scaffold • 1 minute
  • Keep It Simple • 4 minutes
  • Brevity is the Soul of Wit • 5 minutes
  • Dave on How Logo Design Reflects Brevity and Clarity • 5 minutes
  • Always be Specific; Avoid Generalities and Jargon • 5 minutes
  • The Power of Active Voice • 5 minutes
  • Limit Crutch Verbs • 2 minutes
  • Cut Prepositional Phrases • 2 minutes
  • Don't Repeat Words • 1 minute
  • Always Proofread • 0 minutes
  • A Word on Email • 3 minutes
  • Long Documents, in Brief • 2 minutes
  • In Conclusion • 4 minutes
  • Time to Design: Dave Takes the Memo • 1 minute

1 reading • Total 3 minutes

  • Credits • 3 minutes

8 quizzes • Total 67 minutes

  • Simplify Sentences • 6 minutes
  • Edit Out Generalities and Jargon • 6 minutes
  • Identify Passive Voice • 6 minutes
  • Change from Passive to Active • 6 minutes
  • Remove "to be" and "to have" • 6 minutes
  • Edit out Prepositional Phrases • 6 minutes
  • Finding Repeated Words • 6 minutes
  • Final Editing Quiz • 25 minutes

2 discussion prompts • Total 40 minutes

  • Edit My First Paragraph • 30 minutes
  • How Have You Changed Your Writing? • 10 minutes

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

writing business reports course

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.

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Taking this course by University of Colorado Boulder may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

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Why people choose Coursera for their career

writing business reports course

Learner reviews

Showing 3 of 4458

4,458 reviews

Reviewed on Feb 6, 2019

The course did fulfill my expectations. Just a note for the future, the continuous camera angle changes caused me distractions. Except for that the contents were very clear and easy to follow.

Reviewed on Nov 30, 2020



Reviewed on Jan 20, 2019

excellent course - Quintin made the course simple and fun. This learning experience helped me to improve my writing. I recommend this course to everyone interested in writing. Excellent work.

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Frequently asked questions

What kind of software will i need to complete this course.

A word processing program, like Microsoft Word, will be helpful for completing this course.

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

What is the refund policy?

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy Opens in a new tab .

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions

How to Write a Business Report: A Step By Step Guide with Examples

writing business reports course

Table of contents

With so much experience under your belt, you already know a lot about business reporting.

So, we don’t want to waste your time pointing out the obvious because we know what you need.

Secrets. Tricks. Best practices.

The answer to how to write a mind-blowing business report that you don’t need to spend hours and days writing.

A business report that will immediately allow you to identify your strengths and weaknesses.

A report that’ll help you learn more about your business and do more accurate forecasting and planning for the future.

We believe we have just that right here.

With this comprehensive guide, you’ll create effective sales, analytical, and informative business reports (and business dashboards ) that will help you improve your strategies, achieve your goals, and grow your business.

So, let’s dive in.

What Is a Business Report?

Importance of creating business reports, types of business reports, what should be included in a business report, how to write a business report: an 11-step guide.

  • Business Report Examples


Although there’s a variety of business reports that differ in many aspects, in short, a business report definition would be the following:

A business report is an informative document that contains important data such as facts, analyses, research findings, and statistics about a business with the goal to make this information accessible to people within a company.

Their main purpose is to facilitate the decision-making process related to the future of the business, as well as to maintain effective communication between people who create the reports and those they report to.

A good business report is concise and well-organized, looks professional, and displays the relevant data you can act on. The point is to reflect upon what you’ve achieved so far (typically, over the past month, quarter or year) and to use the data to create a new strategy or adjust the current one to reach even more business goals.

Business reports should be objective and based on the data. When stating the facts, people rely on numbers rather than giving descriptions. For instance, instead of saying “our conversion rate skyrocketed”, you would display the exact percentages that back up that claim.

Business reporting matters for several reasons, among which the most important ones are:

Recognizing Opportunities to Grow

Detecting issues and solving them quickly, evaluating a potential partner, having a paper trail, keeping things transparent for the stakeholders, setting new company goals.

In fact, over half of the companies that contributed to Databox’s state of business reporting research confirmed that regular monitoring and reporting brought them significant concrete benefits.

If you never look back at what you’ve achieved, you can’t figure out what you’ve done well and what you can leverage in the future for even better results.

When you analyze a specific aspect of your business over a specific time period and present the data you gathered in a report, you can detect an opportunity to grow more easily because you have all the information in one place and organized neatly.

Is it time to introduce new products or services? Is there a way to enhance your marketing strategy? Prepare a report. Can you optimize your finances? Write a financial business report . Whatever decision you need to make, it’s easier when you base it on a report.

Reports are essential for crisis management because they can introduce a sense of calmness into your team. Putting everything on paper makes it easier to encompass all the relevant information and when you know all the facts, you can make a more accurate and effective decision about what to do next.

Writing business reports regularly will also help you identify potential issues or risks and act timely to prevent damage and stop it from escalating. That’s why monthly reporting is better than doing it only once a year.

Having an insight into your finances , operations and other business aspects more regularly allows you to have better control over them and mitigate potential risks more effectively.

Different types of business reports may be accessible to the general public. And if they’re not, specific situations may require a company to send them over to the person requesting them. That may happen if you’re considering a partnership with another company. Before making the final decision, you should learn about their financial health as every partnership poses a certain risk for your finances and/or reputation. Will this decision be profitable?

Having an insight into a company’s business report helps you establish vital business relationships. And it goes the other way around – any potential partner can request that you pull a business report for them to see, so writing business reports can help you prove you’re a suitable business partner.

In business, and especially in large companies, it’s easy to misplace information when it’s communicated verbally. Having a written report about any aspect of your business doesn’t only prevent you from losing important data, but it also helps you keep records so you can return to them at any given moment and use them in the future.

That’s why it’s always good to have a paper trail of anything important you want to share with colleagues, managers, clients, or investors. Nowadays, of course, it doesn’t have to literally be a paper trail, since we keep the data in electronic form.

Writing business reports helps you keep things transparent for the stakeholders, which is the foundation of efficient communication between these two sides.

You typically need to report to different people – sometimes they’re your managers, sometimes they’re a client. But your company’s stakeholders will also require an insight into the performance of your business, and relying on reports will help you maintain favorable business relationships. A business report shows you clearly how your company is performing and there isn’t room for manipulation.

Once you set business goals and the KPIs that help you track your progress towards them, you should remember they’re not set in stone. From time to time, you’ll need to revisit your goals and critical metrics and determine whether they’re still relevant.

When you write a business report and go through it with your team members or managers, you have a chance to do just that and determine if you’re efficient in reaching your goals. Sometimes, new insights will come up while writing these reports and help you identify new objectives that may have emerged.

Depending on your goals and needs, you’ll be writing different types of business reports. Here are five basic types of business reports .

Informational Report

Analytical report, research report, explanatory report, progress report.

Informational reports provide you with strictly objective data without getting into the details, such as explaining why something happened or what the result may be – just pure facts.

An example of this type of business report is a statement where you describe a department within your company: the report contains the list of people working in this department, what their titles are, and what they’re responsible for.

Another example related to a company’s website could look like this Google Analytics website traffic engagement report . As we explained above, this report shows objective data without getting too much into the details, so in this case, just the most important website engagement metrics such as average session duration, bounce rate, sessions, sessions by channel, and so on. Overall, you can use this report to monitor your website traffic, see which keywords are most successful, or how many returning users you have, but without further, in-depth analysis.

Google Analytics Website Engagement Dashboard Template

Analytical reports help you understand the data you’ve collected and plan for the future based on these insights. You can’t make business decisions based on facts only, so analytical reports are crucial for the decision-making process.

This type of business report is commonly used for sales forecasting. For instance, if you write a report where you identify a drop or an increase in sales, you’ll want to find out why it happened. This HubSpot’s sales analytics report is a good example of what metrics should be included in such a report, like average revenue per new client or average time to close the deal. You can find more web analytics dashboard examples here.

HubSpot CRM – Sales Analytics Overview

From these business reports, you can find out if you will reach your goals by implementing your current strategy or if you need to make adjustments.

Research is critical when you’re about to introduce a change to your business. Whether it’s a new strategy or a new partner, you need an extensive report to have an overview of all important details. These reports usually analyze new target markets and competition, and contain a lot of statistical data.

While not the same, here is an example of an ecommerce dashboard that could help track each part of a campaign in detail, no matter whether you are launching a new product, testing a new strategy, and similar. Similar to a research report, it contains key data on your audience (target market), shows your top-selling products, conversion rate and more. If you are an online store owner who is using paid ads, you can rely on this report to monitor key online sales stats in line with Facebook Ads and Google Analytics. See more ecommerce dashboards here.

Shopify + Facebook Ads + Google Analytics (Online Sales overview) Dashboard Template

As you might guess from its name, you write the explanatory report when it’s necessary for you to explain a specific situation or a project you’ve done to your team members. It’s important to write this report in a way that everyone will be able to understand.

Explanatory reports include elements like research results, reasons and goals of the research, facts, methodology, and more. While not exactly an explanatory report, this example of a HubSpot marketing drilldown report is the closest thing to it, as it helps marketers drill into an individual landing page performance, and identify how good their best landing pages are at converting, or which ones have the best performance.

HubSpot Marketing Landing Page Drilldown

A progress report is actually an update for your manager or client – it informs them about where you stand at the moment and how things are going. It’s like a checkpoint on your way towards your goal.

These reports may be the least demanding to write since you don’t need to do comprehensive research before submitting them. You just need to sum up your progress up to the point when the report was requested. This business report may include your current results, the strategy you’re implementing, the obstacles you’ve come across, etc. If this is a marketing progress report you can use marketing report templates to provide a more comprehensive overview.

In many companies, progress reports are done on a weekly or even daily basis. Here is an example of a daily sales report from Databox. HubSpot users can rely on this sales rep drilldown business report to see how individual each sales rep is performing and measure performance against goals. Browse through all our KPI dashboards here.

HubSpot CRM (Sales Rep Drilldown) dashboard template

What does a great business report look like? If you’re not sure what sections your report should have, you’ll learn what to include in the following lines.

Business Report Formatting

Different types of reports require different lengths and structures, so your business report format may depend on what elements your report needs to have. For example, progress reports are typically pretty simple, while analytical or explanatory reports are a different story.

However, most reports will start with a title and a table of contents, so the person reading the report knows what to expect. Then, add a summary and move on to the introduction. After you’ve written the body and the conclusion, don’t forget to include suggestions based on your findings that will help your team create an actionable plan as you move forward.

After that, list the references you used while creating the report, and attach any additional documents or images that can help the person reading the report understand it better.

This outline may vary depending on what kind of report you’re writing. Short business reports may not need a table of contents, and informative reports won’t contain any analyses. Also, less formal reports don’t need to follow a strict structure in every situation.

Business Report Contents

When it comes to the contents of your report, keep in mind the person who’s going to read it and try to balance between including all the relevant information, but not overwhelming the reader with too many details.

  • The introduction to the report should state the reason why you’re writing it, and what its main goal is. Also, mention what methodology and reporting software you’ve used, if applicable.
  • The body of the report is where you’ll expose all your key findings, explain your methodology, share the important data and statistics, and present your results and conclusion.
  • The conclusion , similarly to the summary you’ll add at the beginning of the report, briefly singles out the most important points and findings of the report.

If you decide to include more sections like recommendations, this is where you’ll suggest the next steps your team or the company may want to take to improve the results or take advantage of them if they’re favorable.

PRO TIP: Are You Tracking the Right Metrics for Your SaaS Company?

As a SaaS business leader, there’s no shortage of metrics you could be monitoring, but the real question is, which metrics should you be paying most attention to? To monitor the health of your SaaS business, you want to identify any obstacles to growth and determine which elements of your growth strategy require improvements. To do that, you can track the following key metrics in a convenient dashboard with data from Profitwell:

  • Recurring Revenue. See the portion of your company’s revenue that is expected to grow month-over-month.
  • MRR overview. View the different contributions to and losses from MRR from different kinds of customer engagements.
  • Customer overview . View the total number of clients your company has at any given point in time and the gains and losses from different customer transactions.
  • Growth Overview . Summarize all of the different kinds of customer transactions and their impact on revenue growth.
  • Churn overview. Measure the number and percentage of customers or subscribers you lost during a given time period.

If you want to track these in ProfitWell, you can do it easily by building a plug-and-play dashboard that takes your customer data from ProfitWell and automatically visualizes the right metrics to allow you to monitor your SaaS revenue performance at a glance.


You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Profitwell account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Note : Other than text, make sure you include images, graphs, charts, and tables. These elements will make your report more readable and illustrate your points.

Whether you’re writing a specific type of business report for the first time or you simply want to improve the quality of your reports, make sure you follow this comprehensive guide to writing an effective business report.

  • Do Your Research
  • Create an Outline
  • Determine Formatting Guidelines
  • Think of an Engaging Title
  • Write the Introduction
  • Divide the Body of the Report into Sections
  • Choose Illustrations
  • Conclude Effectively
  • Gather Additional Documentation
  • Add a Summary
  • Proofread Your Work

Step 1: Do Your Research

A well-planned report is a job half done. That means you need to do research before you start writing: you need to know who you’re writing for and how much they know about the topic of your report. You need to explore the best business dashboard software and templates you can use for your report.

Also, if you believe you will need additional resources and documents to add in the appendix, you should do it during this phase of report writing.

Step 2: Create an Outline

Once you’ve gathered the resources, it’s time to plan the report. Before you start writing, create an outline that will help you stick to the right structure. A business report is complex writing in which you can get lost very easily if you don’t have a clear plan.

Moreover, the report shouldn’t be complicated to read, so sticking to a plan will allow you to keep it concise and clear, without straying from the topic.

Step 3: Determine Formatting Guidelines

Most companies have their in-house formatting that every official document has to follow. If you’re not sure if such rules exist in your company, it’s time you checked with your managers.

If there arent’ any guidelines regarding formatting, make sure you set your own rules to make the report look professional. Choose a simple and readable format and make sure it supports all the symbols you may need to use in the report. Set up proper headings, spacing, and all the other elements you may need in Word or Google Docs.

Pro tip: Google Docs may be easier to share with people who are supposed to read your business report.

Step 4: Think of an Engaging Title

Even if you’re writing a formal business report, the title should be clear and engaging. Reports are typically considered dull as they’re a part of official business documentation, but there’s no reason why you can’t make them interesting to read. Your title should suit the report topic and be in different font size so the reader can recognize it’s a title. Underneath the title, you should add the name of the author of the report.

Step 5: Write the Introduction

A good introductory paragraph for a business report should explain to the reader why you’ve written the report. Use the introduction to provide a bit of background on the report’s topic and mention the past results if there’s been a significant improvement since your last report.

Step 6: Divide the Body of the Report into Sections

As this will be the most comprehensive part of your report, make sure you separate the data into logical sections. Your report is supposed to tell a story about your business, and these sections (such as methodology, hypothesis, survey, findings, and more) will help the data look well-organized and easy to read.

Step 7: Choose Illustrations

Of course, each of these sections should be followed with charts, graphs, tables, or other illustrations that help you make a point. Survey results are typically best displayed in pie charts and graphs, and these enable the reader to visualize the data better. From the formatting point of view, breaking the long text sections with illustrations makes the report more readable.

Pro tip: Using centralized dashboard solutions like Databox can bring your reporting game to the next level. Sign up for a forever-free trial now to see how you can use Databox to track and visualize performance easier than ever before .

Step 8: Conclude Effectively

Finish your report with a to-the-point conclusion that will highlight all the main data from the report. Make sure it’s not too long, as it’s supposed to be a summary of the body of the report. In case you don’t want to add a specific section for recommendations, this is where you can include them, along with your assessments.

Step 9: Gather Additional Documentation

If you’ve determined what additional documents, images, surveys, or other attachments you may need for your report, now is the time to collect them. Request access to those you may not be able to get on time, so you have everything you need by the deadline. Copy the documents you can use in the original form, and scan the documents you need in electronic format.

Step 10: Add a Summary

The summary is usually at the top of the report, but it’s actually something you should write after your report is completed. Only then will you know exactly what your most relevant information and findings are, so you can include them in this brief paragraph that summarizes your report’s main points.

The summary should tell the reader about the objective of the report, the methodology used, and even mention some of the key findings and conclusions.

Step 11: Proofread Your Work

It may seem like common sense, but this final step of the process is often overlooked. Proofreading your work is how you make sure your report will look professional because errors can ruin the overall impression the reader will form about your work, no matter how great the report is.

Look for any spelling or grammatical mistakes you can fix, and if you’re not sure about specific expressions or terminology, use Google to double-check it. Make sure your writing is to-the-point and clear, especially if you’re writing for people who may not know the industry so well. Also, double-check the facts and numbers you’ve included in the report before you send it out or start your reporting meeting.

Business Report Examples (with Ready-to-Use Templates)

Here, we’re sharing a few business reporting examples that you can copy, along with ready-to-use and free-to-download templates. If you don’t know where to start and what to include in different types of business reports, these business report examples are a great way to get started or at least get some inspiration to create yours.

Activity Report Example

Annual report example, project status report example, financial report example, sales report example, marketing report example.

Note : Each of the business report templates shared below can be customized to fit your individual needs with our DIY Dashboard Designer . No coding or design skills are necessary.

For reporting on sales activity, HubSpot users can rely this streamlined sales activity report that includes key sales metrics, such as calls, meetings, or emails logged by owner. This way, you can easily track the number of calls, meetings, and emails for each sales rep and identify potential leaks in your sales funnel. Check all our sales team activity dashboards here. Or if you are looking for dashboards that track general sales performance, browse through all Databox sales dashboards here.

Activity Report Example

If you’re preparing for annual reporting, you will benefit from choosing this HubSpot annual performance report . It contains all the relevant metrics, such as email and landing page performance, new contacts, top blog posts by page views, and more. See all our performance dashboard templates here.

Annual Report Example

Project status reports can be very similar to progress reports. If you’re in need of one of those, here’s an example of a Project overview dashboard from Harvest that shows that can help you create simple, but well-organized report based on metrics that matter: hours tracked, billable hours, billable amount split by team members., and more. Check out more project management dashboard templates we offer here.

Project Status Report Example

Are you creating a financial report? You will find this QuickBooks + HubSpot integration a great choice for a financial performance dashboard that makes creating a report simple. This dashboard focuses on the essential financial report

ting metrics and answers all your revenue-related questions. See all Databox financial dashboards here.

Financial Report Example

If you’re tracking your sales team’s monthly performance, this sales report template will help you prepare an outstanding report. Check out all the vital productivity KPIs, track your progress towards your goals, and understand well how your current sales pipeline is performing. See all sales performance dashboards we have available here.

Sales Report Example

Marketing reports can be easily prepared by using this monthly marketing report template . With HubSpot’s reporting, you can determine where your website traffic is coming from, how your landing pages and specific blog posts are performing, and how successful your email campaigns are. Browse all Databox marketing dashboards or marketing report examples here.

Marketing Report Example

Create a Professional Business Report in No Time with Databox

Does creating a business report still sound like a daunting task? It doesn’t have to be with Databox.

In times when we’re all trying to save our time and energy for things that matter rather than scattering valuable resources on tedious, repetitive tasks, it’s critical to optimize your business process. And we want to help you do just that.

Using a business reporting dashboard enables you to track data from all the different tools you’re using – but in one place. With Databox, you can monitor and report on performance in a single dashboard that is optimized for all your favorite devices and you can create streamlined and beautiful dashboards even if you are not that tech-savvy. (no coding or design skills are required).

Automating business reporting has never been easier. And with Databox, you can do exactly that in just a few clicks. Sign up now and get your first 3 business dashboards for free.

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Learning Tree

Introduction to Business and Report Writing Training

  • Duration: 3 days
  • Sandbox: Yes
  • Language: English
  • 17 PMI PDUs
  • Level: Foundation
  • Strong proficiency in the English language
  • Basic knowledge of English grammar
  • Experience with Microsoft Word

Introduction to Business and Report Writing Training Delivery Methods

  • After-course instructor coaching benefit
  • Learning Tree end-of-course exam included
  • After-course computing sandbox included

Introduction to Business and Report Writing Training Course Benefits

Business & report writing course outline, why good business writing matters.

  • Key benefits for the business
  • Increasing your business effectiveness
  • Identifying key communication problems

Supporting Business Objectives

The benefits to the writer

  • Enhancing your professional image
  • Improving career choice

The business writing process

  • Breaking writing down into a clear process
  • Scheduling tasks for completion

Planning for Your Audience

Adapting to audience needs

  • Contextualizing your writing
  • Eliminating barriers between you and your readers

Leveraging different communication styles

  • Deciphering clues to style preferences
  • Responding and relating well to your readers

Structuring Your Documents

Identifying the macro structure of business documents

  • Handling the business document paradox
  • Classifying different types of business documents

Developing the micro structure template

  • Recognising key topics
  • Structuring raw material
  • Organising information to highlight gaps

Writing Reports that Address Business Problems

Recognising the business impact

  • Defining the criteria for a quality business document
  • Identifying the business impact of the problem
  • Demonstrating the value of confronting the situation

Recommending solutions

  • Conducting effective research
  • Applying decision-making criteria
  • Tying your recommendation to the organization's mission

Highlighting Benefits to Your Readers

Facilitating your readers' understanding

  • Managing paragraphs using topic sentences
  • Incorporating your readers' words
  • Avoiding synonyms

Ordering your information

  • Writing effective headings
  • Reducing inferential load
  • Structuring sentences to signal benefits

Writing to Persuade Your Readers

Honing your writing to improve persuasiveness

  • Tying your writing to the decision-making process
  • Making credible claims
  • Avoiding oversimplification
  • Influencing your audience to value your ideas
  • Creating an effective Executive Summary

Presenting information

  • Improving bulleted lists by showing words in tables
  • Highlighting alternatives to aid rapid decision-making
  • Prioritising business solutions
  • Countering opposition

Saying What You Mean in E-mail

Writing clearly

  • Prioritising your subject
  • Optimising word choice
  • Differentiating between active vs. passive voice
  • Eliminating pronouns and modifiers

Writing concisely

  • Choosing a style appropriate for audience and context
  • Revising to heighten impact

A professional approach to e-mail

  • Respecting readers' time, interest and ability to focus
  • Extinguishing flame wars
  • Crafting relevant subject lines
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writing business reports course

Business Research Report Writing Skills

Report Writing

writing business reports course

Save 10% off each course when you enroll in two or more courses. See suggested combinations below for our most popular combinations.

Save 10% off each course when you enroll in two or more courses. See suggested combinations in the right column for our most popular combinations.

Learn how to communicate your research clearly and confidently so your readers understand the value of your work.

When you write a business research report, you are providing your company with research results and analyses that are important to your company’s success. Critical decisions may be based on your business research report.

Course Highlights

  • Teaching the best practices for writing business reports
  • Learn how to organize clear, concise reports
  • Learn what to include in the research report
  • Your instructor will write comments on your emails and coach you
  • Learn how to get down to writing and write efficiently
  • Learn the best practices for putting research into the report
  • Learn to choose the correct business vocabulary

Course Description

Our Business Research Report Writing Skills course teaches you how to prepare business research reports summarizing the results of your research for use by internal clients in accomplishing business goals. You study the basic principles of report writing and then apply what you learn to your own work. Your instructor reads your writing assignments and gives you extensive individual feedback.

When You Complete This Course...

  • You will know how to condense what you’ve learned into compelling, useful documents.
  • You will understand the basic principles of research report writing and how to put them to use to create impressive and easy-to-read reports.

How It Works

Work online.

When you enroll, we give you access to all the online lessons and training materials. Each lesson builds on the lessons that precede it. We offer clear explanations for every part of our training and plenty of real-world examples of how to apply the skills you are learning.

Set Your Own Pace

You go at your own pace and submit assignments when you are ready. You don’t have to be online with other students or perform activities at specific times.

Instructor Feedback

Your instructor evaluates all your work, coaches you through learning the skills, and gives you personalized feedback on what you are doing well and what still needs polish. You can contact your instructor at any time if you have questions about your training, business writing , or the English language.


When you finish the course within four months, you receive a graduation certificate.

Course Outline

Diagnostic 1: initial writing assessment.

  • The client and audience
  • Objectives and specifications for the research report
  • Facts, conclusions, inferences, and judgments
  • Paraphrasing, summarizing, synthesizing, and filtering objectively

Diagnostic 2: Writing Objectively

  • Using guideposts for clarity

Diagnostic 3: Synthesizing and Organizing

  • Writing clearly
  • Bibliographic methods

Diagnostic 4: Complete Sample Report

  • Writing concisely
  • Research report format and publishing
  • Proofreading

Diagnostic 5: Final Complete Report

Start learning today, suggested combinations, this course and business report writing.

Learn to write clear, well-structured business reports—from gathering your materials to proofing the final draft.

Add both to cart $711.00 Save $79.00

This course and Basic Grammar Skills Tutorial

One-on-one grammar training customized just for you, without wasting time on skills you don’t need.

Add both to cart $801.00 Save $89.00

This course and Business Writing Skills

Our fundamental writing course for clear, effective, professional business documents.

Dr. Hogan

Writing Coaching by Dr. Robert Hogan

Dr. Hogan has been training writers for 40 years in universities, colleges of business, consulting companies, and professional writing companies.

Course Features

Course Materials: Online

Certificate upon Completion: Yes

Instructor Feedback: Yes

Letter of Recommendation: Yes

Lesson Count: 12

Practice Activities: 8

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The Business Writing Center’s highly trained instructors with backgrounds in higher education teach the latest best practices that we know enable business writers to write documents that are clear and have impact.

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  • Certificate in Writing Reports and Proposals QLS Level 3

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  • Course Overview
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  • Career Path

writing business reports course

Report Writing Course.

Want to know how to write business reports.

The art of creating genuinely persuasive proposals is one of unique power and potential in a range of business settings. Likewise, the ability to produce outstanding-quality written reports can be extremely advantageous in countless contemporary sectors.  As a relatively rare skills-set, those who study to enhance and develop their business writing skills will almost always find their career prospects improving as a result. To focus on making genuine improvements to report and proposal writing skills is to show employers not only your ambitiousness, but also your relentless commitment to self-improvement.

The importance of essential business documents is both enormous and universal.  This report writing course , provides an outstanding introduction to the industry insights, theoretical knowledge and core skills needed to build genuinely elite-level business writing skills.  Candidates should possess moderate-level writing competencies, though no specific prior education or experience is required.  Course content on this writing reports and proposals course outlines a series of business writing basics, along with how to create and implement professional graphs and charts.  The elements of powerful and persuasive proposals are dissected and investigated, along with how to produce written documents that are both authoritative and flawless in quality. 

This writing  reports and proposals course ,  is delivered over five in-depth modules:

Module 1 – The Basics of Business Writing

The introductory course module sets out by guiding candidates through the most important business writing fundamentals, incorporating an exploration of why the contemporary business/organisation is reliant on higher-level writing talent.  Several writing fundamentals are also discussed at length, including sentence types and structures, punctuation use, passive and active voices, proofreading and developing a personal style of writing.

Module 2 – The Stages of Report Writing

An introduction to the most important stages of professional report writing follows in Module 2, incorporating an overview of the purpose of business reports.  Candidates investigate each of the four critical report writing stages– initial investigation work, comprehensive report planning, professional report writing and subsequent analysis/revision as required.

Module 3 – Using Headings, Charts and Graphs

A series of commonly-used visual aids are introduced in the third course module, which focuses specifically on graphs, charts and headings.  The potential value and associated limitations of visual aids and graphics in general is discussed, along with the appropriate use of visuals in business documents and reports.

Module 4 – The Proposal

The business proposal enters the conversation in the following module, guiding candidates through what exactly it is the business proposal is used for and exploring its core mechanics.  Along with the basics of producing professional proposals, course content outlines several tips and strategies for increasing persuasiveness, while also highlighting the importance of effective finishing touches.

Module 5 – Persuasion

Bringing the course to a conclusion, Module 5 takes a deeper look at persuasion with regard to ensuring all reports and proposals have the desired effect/impact on the reader.  Candidates explore designing a message, message refinement techniques, dealing with difficult questions and the core elements of the persuasion process.

Payment Option

Paying in Instalments: £385(Interest FREE Instalments)

Deposit: £85

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£75Discount) £310

Course Endorsed

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

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Our business administration courses are designed to support ambitious candidates as they climb the ladder in any area of business. An intermediate Level 3 Certificate could be the ideal choice for newcomers looking to get a strong start, or experienced personnel ready to take the next step in their career.

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The global online self-study market is expected to reach a value of $330.94 billion by 2028 from $146.17 billion in 2022, growing at a CAGR of 14.59% from 2022 to 2028

The global online self-study market is fiercely competitive, characterized by the presence of numerous players vying for market share through the introduction of innovative products and services.

Some prominent players in the global online self-study market include Blackboard, British Council, Oracle, Pearson, Aptara, Adobe, Skillsoft, and NIIT. These companies face stiff competition not only from each other but also from other players in the broader online education sector. Pricing strategies also pose challenges, as companies need to strike the right balance to attract and retain customers while maintaining profitability.

As of 2022, North America led the global online self-study market, accounting for over 46% of the market share. This dominance is attributed to the region's well-established learning infrastructure and the adoption of innovative learning methodologies. The United States and China emerged as the two largest marketplaces for online self-study in terms of revenue. However, the Asia-Pacific (APAC) region, particularly India and the Middle East & Africa, is expected to exhibit substantial growth potential during the forecast period.

The increasing integration of artificial intelligence (AI) and machine learning (ML) in the online self-study market is a transformative trend. AI and ML algorithms can analyze extensive learner data, including preferences, learning styles, strengths, and weaknesses. This data-driven approach enables platforms to deliver personalized learning experiences by recommending relevant courses, modules, or resources tailored to each learner's unique needs. Learners benefit from a customized learning path that optimizes comprehension and retention of the material.

Furthermore, the rollout of 5G technology is a significant driver of growth in the global online self-study market. 5G offers significantly faster and more reliable internet connectivity compared to previous mobile network generations. This high-speed connectivity enables uninterrupted streaming of educational content, including videos, lectures, and interactive materials. Learners can access and engage with online self-study resources without disruptions or buffering delays, enhancing the overall learning experience.

The increased bandwidth and lower latency of 5G also enable online self-study platforms to provide richer multimedia content. High-quality videos, simulations, virtual reality (VR), and augmented reality (AR) applications become more accessible and immersive, allowing learners to interact with dynamic and engaging learning materials.

This enhanced multimedia learning experience has the potential to significantly improve the comprehension and retention of complex concepts.


Limited Interactivity & Engagement

One of the challenges faced by the online self-study industry is limited interactivity and engagement. Interactivity and engagement are crucial factors for effective learning. When studying online, learners often miss out on the benefits of face-to-face interactions, such as immediate feedback, dynamic discussions, and peer collaboration. These elements can enhance understanding, deepen knowledge, and promote critical thinking.

Online self-study courses often rely on pre-recorded videos or written materials. While these resources can provide valuable information, they typically lack personalized feedback. Learners may have questions or need clarification, but obtaining timely and tailored feedback becomes difficult without direct interaction with instructors or peers.

Effects of Looming Recession

The global online self-study market has experienced steady growth in recent years, driven by factors such as the increasing penetration of technology in education, the growing demand for affordable and flexible education options, and the need for upskilling and reskilling in a rapidly evolving job market. However, an impending recession could significantly impact the growth trajectory of the global online self-study market.


Online self-study encompasses various courseware and content delivery services for various end-user applications. Packaged content, LMS, and other emerging learning avenues, including serious games and gamified mobile applications, are the most prominent.

Other important learning models increasingly gaining prominence include video-based learning, virtual classrooms, social learning, gamification, and simulations. Of all these, gamification and virtual classrooms stand out due to their high engagement level and perceived effectiveness.

Packaged content encompassing ready-to-share e-books, videos, and simulations has existed since the conception of online learning platforms. Packaged content dominated the global online self-study market in 2022, followed by the LMS system, enabling easy collaboration of content, testing material, and information exchange among peer groups in the academic and corporate worlds.


The function of online self-study courses can be broadly divided into the following two categories: training and testing. The training function facilitates the learners with lectures (live or recorded) along with necessary notes or other relevant content. Testing plays a vital role in measuring the grasping capacity of a learner. It also certifies how well a student has learned a particular subject or course. In 2022, the global online self-study market was dominated by training functions.


In the online self-study market, educational content and resources are often designed to cater to learners at different proficiency levels, including beginners, intermediate, and advanced learners.

Online self-study platforms offer comprehensive resources for beginners starting their learning journey in a particular subject or skill. The beginners level held the largest share of the market in 2022. The beginner level in the market comprises individuals new to the subject or skill. Many people interested in exploring a new field or career path will start at the beginner level.

They seek accessible and beginner-friendly content that helps them acquire a new skill or hobby. Professionals who want to switch careers or acquire new skills relevant to their current job may start at the beginner level. They look for courses that equip them with the necessary knowledge and skills to advance in their careers.


The global online self-study market by end users is broadly divided into K-12, higher education, corporate, government, and vocational. The corporate segment held the largest share of around 34% in 2022.

Corporates use Online Self-Study to upskill, reskill, and enhance the value of employees across organizations. They are constantly looking to increase the effectiveness and efficiency of their workforce. There is a constant requirement to upskill the existing personnel. Online Self-Study provides essential skills to employees and makes them more valuable to the company.


  • How big is the online self-study market?
  • What is the growth rate of the global online self-study market?
  • What are the growing trends in the online self-study market?
  • Which region is expected to have the highest global online self-study market growth rate?
  • Who are the key players in the global online self-study market?
  • Which end-user accounted for the largest global online self-study market share 2022?

Premium Insights

Evolution In The Education Industry

  • Transition In Digital Learning
  • Effects Of Looming Recession

Value Chain Analysis

  • Content Creation
  • Technology And Platform Development
  • Marketing And Sales
  • Distribution
  • Support & Feedback

Market Opportunities & Trends

  • Soaring Popularity Of Mobile Learning
  • The Gamification Revolution In Online Self-Study Market
  • Increasing Use Of Ai And Machine Learning

Market Growth Enablers

  • Increasing Need For Upskilling And Lifelong Learning
  • Rising Online Self-Study Amidst Chaotic Lifestyles
  • Introduction Of 5G Technology
  • Continuous Investment In Digital Learning

Market Restraints

  • Inadequate Internet Bandwidth In Low Middle-Income Countries
  • Availability Of Free Content
  • Rising Demand For Instructor-Led Courses
  • Limited Interactivity And Engagement

Key Company Profiles

  • British Council

Other Prominent Vendors

  • Age of Learning
  • Cengage Learning
  • Cisco Systems
  • Cornerstone
  • CreativeLive
  • eLearn Australia
  • FutureLearn
  • GP Strategies
  • General Assembly
  • Instructure
  • John Wiley & Sons (CrossKnowledge)
  • LinkedIn (Microsoft)
  • 360Learning
  • McGraw Hill
  • MasterClass
  • Macmillan Education
  • Pluralsight
  • Thomson Reuters
  • Rosetta Stone
  • Simplilearn
  • Sorting Hat Technologies (Unacademy)
  • Tracxn Technologies
  • Treehouse Island

For more information about this report visit https://www.researchandmarkets.com/r/uk9dsc

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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FACT SHEET: President   Biden Issues Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence

Today, President Biden is issuing a landmark Executive Order to ensure that America leads the way in seizing the promise and managing the risks of artificial intelligence (AI). The Executive Order establishes new standards for AI safety and security, protects Americans’ privacy, advances equity and civil rights, stands up for consumers and workers, promotes innovation and competition, advances American leadership around the world, and more. As part of the Biden-Harris Administration’s comprehensive strategy for responsible innovation, the Executive Order builds on previous actions the President has taken, including work that led to voluntary commitments from 15 leading companies to drive safe, secure, and trustworthy development of AI. The Executive Order directs the following actions: New Standards for AI Safety and Security

As AI’s capabilities grow, so do its implications for Americans’ safety and security.  With this Executive Order, the  President directs the  most sweeping  actions  ever taken  to protect Americans from  the potential  risks  of  AI  systems :

  • Require that developers of the most powerful AI systems share their safety test results and other critical information with the U.S. government.  In accordance with the Defense Production Act, the Order will require that companies developing any foundation model that poses a serious risk to national security, national economic security, or national public health and safety must notify the federal government when training the model, and must share the results of all red-team safety tests. These measures will ensure AI systems are safe, secure, and trustworthy before companies make them public. 
  • Develop standards, tools, and tests to help ensure that AI systems are safe, secure, and trustworthy.  The National Institute of Standards and Technology will set the rigorous standards for extensive red-team testing to ensure safety before public release. The Department of Homeland Security will apply those standards to critical infrastructure sectors and establish the AI Safety and Security Board. The Departments of Energy and Homeland Security will also address AI systems’ threats to critical infrastructure, as well as chemical, biological, radiological, nuclear, and cybersecurity risks. Together, these are the most significant actions ever taken by any government to advance the field of AI safety.
  • Protect against the risks of using AI to engineer dangerous biological materials  by developing strong new standards for biological synthesis screening. Agencies that fund life-science projects will establish these standards as a condition of federal funding, creating powerful incentives to ensure appropriate screening and manage risks potentially made worse by AI.
  • Protect Americans from AI-enabled fraud and deception by establishing standards and best practices for detecting AI-generated content and authenticating official content . The Department of Commerce will develop guidance for content authentication and watermarking to clearly label AI-generated content. Federal agencies will use these tools to make it easy for Americans to know that the communications they receive from their government are authentic—and set an example for the private sector and governments around the world.
  • Establish an advanced cybersecurity program to develop AI tools to find and fix vulnerabilities in critical software,  building on the Biden-Harris Administration’s ongoing AI Cyber Challenge. Together, these efforts will harness AI’s potentially game-changing cyber capabilities to make software and networks more secure.
  • Order the development of a National Security Memorandum that directs further actions on AI and security,  to be developed by the National Security Council and White House Chief of Staff. This document will ensure that the United States military and intelligence community use AI safely, ethically, and effectively in their missions, and will direct actions to counter adversaries’ military use of AI.

Protecting Americans’ Privacy

Without safeguards, AI can put Americans’ privacy further at risk. AI not only makes it easier to extract, identify, and exploit personal data, but it also heightens incentives to do so because companies use data to train AI systems.  To better protect Americans’ privacy, including from the risks posed by AI, the President calls on Congress to pass bipartisan data privacy legislation to protect all Americans, especially kids, and directs the following actions:

  • Protect Americans’ privacy by prioritizing federal support for accelerating the development and use of privacy-preserving techniques— including ones that use cutting-edge AI and that let AI systems be trained while preserving the privacy of the training data.  
  • Strengthen privacy-preserving research   and technologies,  such as cryptographic tools that preserve individuals’ privacy, by funding a Research Coordination Network to advance rapid breakthroughs and development. The National Science Foundation will also work with this network to promote the adoption of leading-edge privacy-preserving technologies by federal agencies.
  • Evaluate how agencies collect and use commercially available information —including information they procure from data brokers—and  strengthen privacy guidance for federal agencies  to account for AI risks. This work will focus in particular on commercially available information containing personally identifiable data.
  • Develop guidelines for federal agencies to evaluate the effectiveness of privacy-preserving techniques,  including those used in AI systems. These guidelines will advance agency efforts to protect Americans’ data.

Advancing Equity and Civil Rights

Irresponsible uses of AI can lead to and deepen discrimination, bias, and other abuses in justice, healthcare, and housing. The Biden-Harris Administration has already taken action by publishing the  Blueprint for an AI Bill of Rights  and issuing an  Executive Order directing agencies to combat algorithmic discrimination , while enforcing existing authorities to protect people’s rights and safety.  To ensure that AI advances equity and civil rights, the President directs the following additional actions:

  • Provide clear guidance to landlords, Federal benefits programs, and federal contractors  to keep AI algorithms from being used to exacerbate discrimination.
  • Address algorithmic discrimination  through training, technical assistance, and coordination between the Department of Justice and Federal civil rights offices on best practices for investigating and prosecuting civil rights violations related to AI.
  • Ensure fairness throughout the criminal justice system  by developing best practices on the use of AI in sentencing, parole and probation, pretrial release and detention, risk assessments, surveillance, crime forecasting and predictive policing, and forensic analysis.

Standing Up for Consumers, Patients, and Students

AI can bring real benefits to consumers—for example, by making products better, cheaper, and more widely available. But AI also raises the risk of injuring, misleading, or otherwise harming Americans.  To protect consumers while ensuring that AI can make Americans better off, the President directs the following actions:

  • Advance the responsible use of AI  in healthcare and the development of affordable and life-saving drugs. The Department of Health and Human Services will also establish a safety program to receive reports of—and act to remedy – harms or unsafe healthcare practices involving AI. 
  • Shape AI’s potential to transform education  by creating resources to support educators deploying AI-enabled educational tools, such as personalized tutoring in schools.

Supporting Workers

AI is changing America’s jobs and workplaces, offering both the promise of improved productivity but also the dangers of increased workplace surveillance, bias, and job displacement.  To mitigate these risks, support workers’ ability to bargain collectively, and invest in workforce training and development that is accessible to all, the President directs the following actions:

  • Develop principles and best practices to mitigate the harms and maximize the benefits of AI for workers  by addressing job displacement; labor standards; workplace equity, health, and safety; and data collection. These principles and best practices will benefit workers by providing guidance to prevent employers from undercompensating workers, evaluating job applications unfairly, or impinging on workers’ ability to organize.
  • Produce a report on AI’s potential labor-market impacts , and  study and identify options for strengthening federal support for workers facing labor disruptions , including from AI.

Promoting Innovation and Competition

America already leads in AI innovation—more AI startups raised first-time capital in the United States last year than in the next seven countries combined.  The Executive Order ensures that we continue to lead the way in innovation and competition through the following actions:

  • Catalyze AI research across the United States  through a pilot of the National AI Research Resource—a tool that will provide AI researchers and students access to key AI resources and data—and expanded grants for AI research in vital areas like healthcare and climate change.
  • Promote a fair, open, and competitive AI ecosystem  by providing small developers and entrepreneurs access to technical assistance and resources, helping small businesses commercialize AI breakthroughs, and encouraging the Federal Trade Commission to exercise its authorities.
  • Use existing authorities to expand the ability of highly skilled immigrants and nonimmigrants with expertise in critical areas to study, stay, and work in the United States  by modernizing and streamlining visa criteria, interviews, and reviews.

Advancing American Leadership Abroad

AI’s challenges and opportunities are global.  The Biden-Harris Administration will continue working with other nations to support safe, secure, and trustworthy deployment and use of AI worldwide. To that end, the President directs the following actions:

  • Expand bilateral, multilateral, and multistakeholder engagements to collaborate on AI . The State Department, in collaboration, with the Commerce Department will lead an effort to establish robust international frameworks for harnessing AI’s benefits and managing its risks and ensuring safety. In addition, this week, Vice President Harris will speak at the UK Summit on AI Safety, hosted by Prime Minister Rishi Sunak.
  • Accelerate development and implementation of vital AI standards  with international partners and in standards organizations, ensuring that the technology is safe, secure, trustworthy, and interoperable.
  • Promote the safe, responsible, and rights-affirming development and deployment of AI abroad to solve global challenges,  such as advancing sustainable development and mitigating dangers to critical infrastructure.

Ensuring Responsible and Effective Government Use of AI

AI can help government deliver better results for the American people. It can expand agencies’ capacity to regulate, govern, and disburse benefits, and it can cut costs and enhance the security of government systems. However, use of AI can pose risks, such as discrimination and unsafe decisions.  To ensure the responsible government deployment of AI and modernize federal AI infrastructure, the President directs the following actions:

  • Issue guidance for agencies’ use of AI,  including clear standards to protect rights and safety, improve AI procurement, and strengthen AI deployment.  
  • Help agencies acquire specified AI products and services  faster, more cheaply, and more effectively through more rapid and efficient contracting.
  • Accelerate the rapid hiring of AI professionals  as part of a government-wide AI talent surge led by the Office of Personnel Management, U.S. Digital Service, U.S. Digital Corps, and Presidential Innovation Fellowship. Agencies will provide AI training for employees at all levels in relevant fields.

As we advance this agenda at home, the Administration will work with allies and partners abroad on a strong international framework to govern the development and use of AI. The Administration has already consulted widely on AI governance frameworks over the past several months—engaging with Australia, Brazil, Canada, Chile, the European Union, France, Germany, India, Israel, Italy, Japan, Kenya, Mexico, the Netherlands, New Zealand, Nigeria, the Philippines, Singapore, South Korea, the UAE, and the UK. The actions taken today support and complement Japan’s leadership of the G-7 Hiroshima Process, the UK Summit on AI Safety, India’s leadership as Chair of the Global Partnership on AI, and ongoing discussions at the United Nations. The actions that President Biden directed today are vital steps forward in the U.S.’s approach on safe, secure, and trustworthy AI. More action will be required, and the Administration will continue to work with Congress to pursue bipartisan legislation to help America lead the way in responsible innovation. For more on the Biden-Harris Administration’s work to advance AI, and for opportunities to join the Federal AI workforce, visit AI.gov .

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OpenAI promises to defend business customers against copyright claims

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OpenAI — bowing to peer pressure — today announced it’ll step in and defend businesses using OpenAI products if they face claims around copyright infringement as it pertains to OpenAI apps and services.

As part of a new program, Copyright Shield, OpenAI says that it’ll pay the legal costs incurred by customers — specifically customers using the “generally available” features of OpenAI’s developer platform and ChatGPT Enterprise , the business tier of its AI-powered ChatGPT chatbot — who face lawsuits over IP claims against work generated by an OpenAI tool.

The protections seemingly don’t extend to all OpenAI products, like the free and Plus tiers of ChatGPT. And it’s unclear whether OpenAI is offering training data indemnity — that is, indemnity against claims made over the training data used by a customer for OpenAI’s in-house generative AI models. We’ll update this post as we learn more.

“OpenAI is committed to protecting our customers with built-in copyright safeguards in our systems,” OpenAI wrote in a blog post shared with TechCrunch.

Generative AI models such as ChatGPT , GPT-4 and DALL-E 3 “learn” from examples to craft essays and code, create artwork and compose music — and even write lyrics to accompany that music. They’re trained on millions to billions of e-books, art pieces, emails, songs, audio clips, voice recordings and more, most of which come from public websites.

Some of these examples are in the public domain — at least in the case of vendors that trawl the web for training data, like OpenAI. Others aren’t or come under a restrictive license that requires citation or specific forms of compensation.

The legality of vendors training on data without permission is another matter that’s being hashed out in the courts. But what might possibly land generative AI  users  in trouble is regurgitation, or when a generative model spits out a mirror copy of a training example.

Perhaps it’s no  surprise , then, that in a recent survey of Fortune 500 companies by Acrolinx, nearly a third said that intellectual property was their biggest concern about the use of generative AI. Another poll found that nine out of 10 developers “heavily consider” IP protection when making decisions on whether to use generative AI.

Some generative AI vendors have pledged to defend, financially and otherwise, customers using their generative AI tools who end up on the wrong side of copyright litigation. Others have published policies to shield themselves from liability, leaving customers to foot the legal bills.

IBM, Microsoft, Amazon, Getty Images, Shutterstock and Adobe are among those who’ve explicitly said they’ll indemnify generative AI customers over IP rights claims. Today, OpenAI joins that group — and, if recent history is any indication, it most likely won’t be the last.

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adidas reports revenue increase in the third quarter, underlying business developing better than expected

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Major developments: 

  • Currency-neutral revenues up 1% driven by growth in all regions except North America  
  • Top-line development reflects focus on conservative sell-in and full-price business 
  • Gross margin up 0.2pp to 49.3% driven by reduced freight costs, a more favorable business mix, and lower inventory allowances; discounting levels continue to improve
  • Operating profit of € 409 million includes extraordinary expenses of around € 110 million  
  • Conservative sell-in strategy paying off as inventory position improves substantially versus Q2 level to € 4.8 billion; now down 23% year-over-year 

adidas CEO Bjørn Gulden: 

“Q3 was another quarter where we saw progress and where the results were better than expected. The heat around our Terrace range (Samba, Gazelle, Spezial) and other models like Campus is creating new growth in our Lifestyle business again. We have scaled up supply but are far from covering the total current demand. The halo effect of these successful models, together with the new Originals campaign that we launched in September, has increased our brand heat in all parts of the world. We see the interest in our brand and products increasing in all markets and are now experiencing a visibly higher interest from retailers for the sell-in for our Fall/Winter 2024 range. 

Our own inventory levels are down 23%, which is even a little more than we planned. Inventory levels in the markets with our retail partners are also improving, although at a slower pace. Especially the inventory levels in the US market will continue to impact our business for a while. 

We see good improvement also in our Performance products, especially in football and running, but now also in basketball and US sports. The success of our Adizero Adios Pro Evo 1 shoe with Tigist Assefa’s marathon world record in Berlin is an example of our new focus on bringing innovation to the market fast. The launch of the first signature shoe of Anthony Edwards (AE1) and the Fear of God product that is arriving in the US market in Q4 gives us also a more optimistic outlook for our basketball business. 

We do of course know that our current performance is not good enough, but we have said from the beginning that we need time to build this fantastic brand and company back to where it belongs: At the top as the best sports brand in the world. 

I feel we are improving every day. The teams are showing the right attitude, we are constantly speeding up our decision processes and we are making the progress I expected. We need time to get enough of the right products into the markets and make the good products more visible for our consumers. We feel strong interest and support from our retailers to build this together. Our focus in our DTC business is clearly to give less discounts, increase the full-price share and balance brand building with commercial success. We have also started to see good progress in this area. 

In Q4, we will continue to focus on our priorities and lay the foundation for an improving 2024 and a successful 2025 and 2026. This year, we improved our outlook every quarter and are now looking at currency-neutral revenues to be down only low single digits (started the year with down high single digits) and a small operating loss of € 100 million, including a possible € 300 million write-off of the remaining Yeezy inventory and one-off costs of € 200 million related to the strategic review. We started the year with a negative outlook of an operating loss of € 700 million.” 

Third quarter 2023 

Currency-neutral revenues up 1%  .

Currency-neutral revenues increased 1% during the third quarter of 2023. The top-line development reflects adidas’ conservative sell-in approach aimed at reducing high inventory levels, improved sell-through as well as the company’s focus on full-price sales across its own channels. adidas third quarter revenues were also impacted by the sale of parts of its remaining Yeezy inventory. The second product drop generated revenues of around € 350 million in Q3, which is somewhat below the Yeezy sales generated in the prior year’s quarter. As a result, excluding the Yeezy revenues in both years, currency-neutral revenues increased 2% during the quarter.  

Footwear revenues grew 6% during the quarter on a currency-neutral basis, reflecting double-digit growth in adidas Originals as well as in the football and basketball categories. Apparel sales declined 6% in the third quarter. Revenues in the company’s outdoor and basketball categories grew at strong double-digit rates. Apparel sales in the football category were down due to last year’s strong sell-in prior to the FIFA World Cup. In addition, the company continued its conservative sell-in strategy as the apparel market faced particularly high inventory levels. Accessories revenues were down 3% during the quarter.   

Currency-neutral sales in adidas Lifestyle categories increased during the quarter as extraordinary demand for the company’s Samba, Gazelle, Spezial and Campus franchises led to a return to growth in adidas Originals. The company’s Performance categories continued to experience strong momentum for many of its new product introductions such as the latest iterations of its Predator, X and Copa football boots as well as the next generation of the Terrex Free Hiker outdoor shoes. In running, the introduction of the Adizero Adios Pro EVO 1 led to record-breaking performances at marathon races. In addition, it continued to generate a lot of attention and strong demand for the entire Adizero product family. This excitement translated into strong double-digit growth for the franchise during the quarter.   

In euro terms , the company’s revenues declined 6% to € 5.999 billion in the third quarter (2022: € 6.408 billion). 

Conservative sell-in and focus on full-price business 

As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 2% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 5% versus the prior year. This development was driven by strong growth in adidas’ own retail stores (+10%), reflecting continued strong sell-out trends. The adidas e-commerce business also continued to grow in the quarter (+1%). The company successfully focused on reducing discounting activity and improving the overall business mix. As a result, full-price sales generated through the company’s own e-commerce platform increased at strong double-digit rates, leading to strong improvements in the full-price share across all markets.  

Growth in all markets except North America 

Currency-neutral sales in North America declined 9% during the quarter (-10% excluding Yeezy revenues in both years). The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. As a result, wholesale revenues were down double digits in the region, whereas DTC sales increased versus the prior-year level. Revenues in Greater China grew 6% in Q3 (+10% excluding Yeezy), driven by double-digit growth in wholesale. Sales in EMEA increased 2% (+2% excluding Yeezy), reflecting high-single-digit growth across the company’s own distribution channels. Revenues in Asia-Pacific increased 7% during the quarter (+5% excluding Yeezy). Strong double-digit DTC growth reflects the strong sell-out trend adidas is enjoying in the region. Latin America continued to increase at a double-digit rate (+13%, +12% excluding Yeezy), reflecting strong growth in both wholesale and DTC.  

Gross margin improves to 49.3%

The company’s third quarter gross margin increased 0.2 percentage points to 49.3% (2022: 49.1%). This improvement was mainly driven by reduced freight costs, a more favorable business mix, as well as lower inventory allowances. Unfavorable currency movements strongly weighed on the gross margin development during the quarter. Discounting levels improved significantly compared to the first half and second quarter of the year.

Operating profit of € 409 million, resulting in an operating margin of 6.8%

Other operating expenses were down 4% to € 2.570 billion (2022: € 2.676 billion). As a percentage of sales, other operating expenses increased 1.1 percentage points to 42.8% (2022: 41.8%). Marketing and point-of-sale expenses decreased 7% to € 644 million (2022: € 691 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased to 10.7% (2022: 10.8%). Operating overhead expenses declined 3% to € 1.926 billion (2022: € 1.985 billion). During the quarter, the company recorded one-off costs of around € 80 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 30 million. As a percentage of sales, operating overhead expenses increased 1.1 percentage points to 32.1% (2022: 31.0%). The company’s operating profit amounted to € 409 million (2022: € 564 million) in the quarter. This amount includes the extraordinary expenses of in total around € 110 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q3. The operating margin reached 6.8% in the quarter (2022: 8.8%).

Net income from continuing operations of € 270 million

After taxes, the company’s net income from continuing operations increased significantly to € 270 million (2022: € 66 million), while basic EPS from continuing operations improved to € 1.40 (2022: € 0.34)

First nine months 2023  

Currency-neutral revenues on prior-year level in the first nine months of 2023 .

In the first nine months of 2023, currency-neutral revenues were flat versus the prior-year period. In euro terms, revenues decreased 4% to € 16.616 billion in the first nine months of 2023 (2022: € 17.306 billion). While sell-out trends were positive throughout the period, the company continued to focus on its conservative sell-in strategy in wholesale and on increasing the full-price sell-out in its own channels. The discontinuation of the regular Yeezy business represented a drag of nearly € 450 million on the year-over-year comparison during the first nine months of the year. The two Yeezy drops in the second and the third quarter positively impacted net sales in the amount of around € 750 million, which was somewhat below the prior year’s quarters. In addition, there were no Yeezy revenues in the first quarter of 2023, while the company had generated around € 400 million of Yeezy sales in Q1 2022. As a result, the company’s Yeezy revenues reached around € 750 million in the first nine months of 2023 compared to a total of around € 1.2 billion in the prior-year period. As a result, excluding the Yeezy revenues in both years, currency-neutral revenues were up 3% during the first nine months of 2023.    

The company’s gross margin declined 1.4 percentage points to 48.4% (2022: 49.7%) during the first nine months of the year. Negative currency developments strongly weighed on the gross margin development during the period. In addition, while improving as the year progressed, the promotional activity also negatively impacted the gross margin development. These negative effects could only be partly offset by a more favorable business mix. Other operating expenses increased 1% to € 7.519 billion (2022: € 7.435 billion) in the first nine months of the year. During this period, the company recorded one-off costs of around € 150 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 140 million. As a percentage of sales, other operating expenses were up 2.3 percentage points to 45.3% (2022: 43.0%). adidas generated an operating profit of € 646 million (2022: € 1.393 billion) during the first nine months of the year. The two Yeezy drops in Q2 and Q3 positively impacted adidas’ operating profit by an incremental amount of around € 300 million during the first nine months of the year. At the same time, the company’s operating profit includes extraordinary expenses of in total around € 290 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The operating margin reached 3.9% (2022: 8.0%). Net income from continuing operations was € 343 million (2022: € 736 million). Basic and diluted earnings per share from continuing operations declined to € 1.69 (2022: € 3.83). 

Inventories improve strongly, operating working capital declines 

adidas’ initiatives around inventory management, including significantly reducing buying volumes and tactically repurposing existing inventory, are paying off. Inventories continued to improve strongly during the third quarter. Year-over-year, inventories are now down 23% to € 4.849 billion (2022: € 6.315 billion). On a currency-neutral basis, inventories declined 19% compared to the prior year. During the first nine months of the year, the company’s inventory level declined by more than € 1.1 billion. Operating working capital declined 10% to € 5.557 billion (2022: € 6.201 billion) compared to the prior year. On a currency-neutral basis, operating working capital decreased 4%. In addition to the strong inventory decline, this development reflects a significant decrease of receivables as a result of the company’s conservative sell-in approach as well as a strong double-digit decrease in payables due to lower sourcing volumes in line with the company’s activities to reduce elevated inventory levels. Average operating working capital as a percentage of sales increased to 26.9% (2022: 22.2%).  

Adjusted net borrowings decline to € 5.235 billion 

Adjusted net borrowings at September 30, 2023, amounted to € 5.235 billion (September 30, 2022: € 5.510 billion), representing a year-over-year decline of 5%. This development mainly reflects a decline in lease liabilities as well as an increase in cash and cash equivalents. Compared to the 2022 year-end level, adjusted net borrowings declined by more than € 800 million.  

adidas expects revenues to decline at a low-single-digit rate 

On October 17, adidas had adjusted its full year financial guidance to reflect both the positive impact of the second drop of some of its Yeezy inventory and the better-than-expected development of the underlying business. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels in North America and the company’s focus on full-price sales across its own channels. As a result, adidas now expects currency-neutral revenues to decline at a low-single-digit rate in 2023 (previously: decline at a mid-single-digit rate).  

Underlying operating profit anticipated to reach a level of around € 100 million 

The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is now anticipated to reach a level of around € 100 million in 2023 (previously: around break-even level). Including the positive impact from the two Yeezy drops in Q2 and Q3 of around € 300 million (previously: € 150 million), the potential write-off of the remaining Yeezy inventory of now around € 300 million (previously: € 400 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), adidas now expects a r eported operating loss of around € 100 million in 2023 (previously: loss of € 450 million). 

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Offshore Wind Firm Cancels N.J. Projects, as Industry’s Prospects Dim

Denmark’s Orsted said it would be forced to write off as much as $5.6 billion as wind developers in the U.S. faced wrenching financing costs.

White turbines in the sea with a blue sky in the background.

By Stanley Reed and Tracey Tully

Plans to build two wind farms off the coast of New Jersey were scrapped, the company behind them said on Wednesday, a blow to the state’s efforts to cut greenhouse gas emissions and the latest shakeout in the U.S. wind industry.

The move, which will force Orsted, a Danish company, to write off as much as $5.6 billion, will crimp the Biden administration’s plans to make the wind industry a critical component of plans to reduce greenhouse gas emissions. High inflation and soaring interest rates are making planned projects that looked like winners several years ago no longer profitable.

“The world has in many ways, from a macroeconomic and industry point of view, turned upside down,” Mads Nipper, Orsted’s chief executive, said on a call with reporters on Wednesday.

The two projects, known as Ocean Wind 1 and 2, were destined to provide green energy to New Jersey. They were strongly backed by the state’s governor, Phil Murphy, a Democrat with national ambitions who stresses his environmental credentials but who has lately drawn scorn for falling short in combating climate change. On Wednesday he suggested that Orsted was a dishonest broker and insisted that the “future of offshore wind” along the state’s 130-mile coastline remained strong.

Mr. Nipper said Orsted thought that losses on the New Jersey projects would rise over time, so “the only sensible thing is to draw a line in the sand.”

Overall, the Biden administration wants to install 30 gigawatts of wind power in the United States by 2030, and officials in New Jersey had been aiming to produce 11 gigawatts by 2040.

Offshore wind and other parts of the renewable industry have hit some snags in Europe, especially in Britain. But Mr. Nipper said the problems were more acute in the United States because early contracts lacked protection from inflation and developers incurred high costs because of delays in approvals during the Trump administration.

The company’s stock price fell nearly 26 percent on Wednesday after it reported a loss of about $3.2 billion for the third quarter and warned that the write-downs — essentially a reduction in the value of the company’s investments — would affect Orsted’s finances.

Orsted is writing off 28.4 billion krone, or about $4 billion, now. The company estimates that it may take another charge of up to 11 billion krone later in the year.

Orsted is not alone in encountering hazards in the fledgling offshore market in the United States.

On Tuesday, BP, the London-based energy giant, said it would write down $540 million on three planned wind projects off New York, after the state authorities declined to renegotiate their terms. BP says it is assessing future plans for the projects in light of the decision.

In its announcement, Orsted said it would move forward with a $4 billion project called Revolution Wind intended to supply power to consumers in Rhode Island. And other developers have projects under construction, like Vineyard Wind , which will eventually have 62 turbines in the waters off Martha’s Vineyard, Mass.

Offshore wind is not dead, but the industry and its backers are certainly learning some harsh lessons. The ambitions of the Biden administration and states along the East Coast like New York, New Jersey and Massachusetts to install large amounts of clean electric power generation through offshore wind in the coming decades are likely to be set back.

The industry is dealing with equipment shortages as result of pandemic-era supply chain issues, and trying manage a growing number of orders for wind turbines as governments seek to meet green energy goals. And escalating interest rates, as central banks around the world try to curb inflation, have caused financing costs to soar.

Consumers will also probably pay more in their electric bills for power generated from offshore wind, as developers demand higher prices and protection from inflation.

Mr. Nipper said rekindling interest in developing offshore wind off the East Coast depended on “a reset of what offshore power needs to cost.”

New York State declined in October to renegotiate existing offshore wind power contracts, but a subsequent auction awarded deals to supply power at significantly higher prices and with various provisions to protect the developers from inflation.

Still, there is little question that the confluence of challenges that Mr. Nipper characterized as a “perfect storm” is weighing down an industry that governments are counting on to produce large volumes of clean and relatively cheap electricity to tackle climate change.

Orsted has been both a pioneer and a leading developer of offshore wind. After building the first offshore wind farm off Denmark in the early 1990s, the company has built up a global portfolio with projects in Britain, Poland and Taiwan as well as the United States.

Mr. Nipper said the company would be looking at various cost-saving measures including reshaping its portfolio. The company is likely to be more cautious in its investment plans, at least in the near term.

Orsted’s problems are not occurring in a vacuum. Siemens Energy , a large German maker of electric power equipment, recently said it was seeking government help to finance guarantees for orders and forecast large losses because of problems in its wind turbine unit, Siemens Gamesa.

In the case of Orsted, the write-downs are largely a result of the company’s decision to cancel the large project off New Jersey that was well underway, Ocean Wind 1, and a sister project, Ocean Wind 2.

The write-offs will include investments the company has already made in building the project, payments to suppliers for goods already ordered or delivered and penalties for walking away from contracts.

The projects had become politically charged in New Jersey, opposed by many residents of the Jersey Shore concerned about tourism revenue and marred ocean vistas, and fishermen worried about the impact on their livelihoods. When Orsted broke ground in September in Ocean City, N.J., workers were greeted by roughly 60 protesters, including six who were arrested after refusing police orders to move back.

Jeff Tittel, a longtime New Jersey environmental advocate and former director of the Sierra Club’s state chapter, said Orsted’s pullout was a considerable setback for the state’s efforts to generate more green energy.

“There’s really not a Plan B right now,” he said. “It’s a political disaster.”

Stanley Reed reports on energy, the environment and the Middle East from London. He has been a journalist for more than four decades. More about Stanley Reed

Tracey Tully covers New Jersey. She joined The Times in 2018 as a senior editor. She previously covered city and state government at The Daily News, the Albany Times Union and the Jersey Journal. More about Tracey Tully


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