Christoph’s Content Corner

Content Strategy Consultant, Head of Contet

write article linkedin mobile

  • by Christoph Trappe
  • February 2, 2023 February 2, 2023

How to write an article on Linkedin mobile app

write article linkedin mobile

I love mobile content creation but some things sometimes just don’t work from mobile. One thing that I noticed that doesn’t work very well or maybe at all is to file an article to LinkedIn from mobile devices – namely iPhones or iPads .

I did find a bit of a workaround and would like to share that here.

Read next:  Voice dictation tools and tips for content creation

What’s the difference between a LinkedIn article and a LinkedIn post?

Most updates posted to LinkedIn are posts and posts can be uploaded from desktop, mobile apps and also third-party scheduling tools – like Hootsuite .

This is an example of a LinkedIn post:

write article linkedin mobile

Articles on LinkedIn on the other hand are usually longer, have a headline and a cover image and can also be used for your LinkedIn newsletter – if you have that feature available . Here’s an example:

write article linkedin mobile

I used to publish LinkedIn articles all the time and have over 50, according to LinkedIn. More recently I focused the majority of my time on podcasting , posting to my blog and livestreaming on LinkedIn .

A few years ago, I had decent success with LinkedIn articles but admittedly had de-priorized that strategy – especially since it was harder to implement from mobile. But I found a way to make it easier.

Read next:  Blogging on LinkedIn

How to file a LinkedIn article from your mobile device

This unfortunately is not doable in the app currently and also doesn’t work on iPhones no matter what you use as far as I could tell. However, I have found a way to file an article on LinkedIn via your iPad.

Simply open Safari and go to LinkedIn.com. This might take a few attempts as sometimes the mobile app tries to open instead of Safari. If it keeps pushing you to the app, consider deleting it momentarily. 

From your feed you get the option to write an article:

write article linkedin mobile

Simply start adding the copy and the cover image:

write article linkedin mobile

Adding links and the cover image which I had available in my photo library on my iPad were really simple tasks.I had no problem writing directly in Safari. There were no weird refreshers, for example.

To be safe and if you are writing and stopping a lot, maybe consider writing in Notes first and then copying and pasting over before adding links. There certainly are advantages to write directly in the system – just like there are advantages writing in your CMS .

write article linkedin mobile

Finally, once I publish the article I can also share it as a post.

write article linkedin mobile

At the end of the day, if you only produce content from your desktop this isn’t a big help for you. But it can be for those of us traveling with iPads only or working on iPads most of the time.

Publishing posts on LinkedIn is a strategy worth exploring – like many strategies and this is one way to share content relatively easily while on your mobile devices.

I would still recommend to make content highly educational and informational. Treat it basically like a blog post or podcast: Share knowledge. Don’t be too sales-y.

The audience will appreciate it and more people may consume it, which can lead to increased brand awareness and trust for you.

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Write and post articles on LinkedIn: All-in-One guide (2024)

LinkedIn is the go-to platform for business professionals looking to enhance their reach. With over 810 million members , this social network is a goldmine for maximizing your exposure.

LinkedIn statistics

You’re not sure how? Simple! Just write and post LinkedIn articles. You’ll get to show off your writing skills, establish yourself as a thought leader and reap the benefits of using LinkedIn to its full potential.

Still not sold yet? Okay, here me out on this: 45% percent of LinkedIn article readers are in high-level positions . Impressive, right? Writing a LinkedIn article is definitely something you should consider.

You may be worried that your LinkedIn articles will get lost in the feed. But you don’t need to worry about that at all! Only 1 million users published an article on LinkedIn. Your articles won’t be clogged up by other articles and you’ll benefit greatly from the first-mover advantage.

Publishing a LinkedIn article is very simple and free. That is not to say that you could do without a little help from excellent social media management tools like Circleboom Publish.

Circleboom Publish lets you schedule your LinkedIn posts to bring attention to your articles at the best time. It even finds the most relevant articles based on your interests when you just can’t find the right words to say what you have to say (Don’t worry, it happens to the best of us).

write article linkedin mobile

So what are you waiting for? Get writing ASAP!

What exactly is a LinkedIn article? How is it different from a LinkedIn post?

A LinkedIn article is very much like a blog article. While a LinkedIn post can only go up to 700 words for company profiles and 1,200 words for individual accounts, a LinkedIn article can go up to 120,000 words. With a LinkedIn article, you’ll have more than enough room to showcase your thought leadership skills. You can also add images, rich media, and hyperlinks to your article.

Another great advantage of a LinkedIn article is that it’s searchable on Google, while a LinkedIn post isn’t.

LinkedIn articles appear in the Activity section of your profile. If you’ve not published any articles, this section will only show your recent activity.

LinkedIn articles

Your connections and followers will see your articles on their feed and sometimes receive notifications when you publish an article. If you make your article public, its reach will go beyond your connections and followers. LinkedIn will make sure that your article will show up on other users with similar interests. You can also share your articles on LinkedIn, Facebook, or Twitter.

You can learn more about LinkedIn articles here.  Also, you can check our detailed guide on how to find unique articles to share on LinkedIn here:

write article linkedin mobile

Topic ideas for a LinkedIn article

Coming up with the best topic ideas for a LinkedIn article can be tricky. Here are some suggestions that might help you with choosing a topic:

  • Latest developments in your industry and your opinions
  • Your anecdotes about your professional experience
  • An answer to a question you often get from your clients
  • Case studies
  • Engagement-inviting articles

The last suggestion applies to all topic ideas. You should make sure to ask questions to your audience and invite them to share their thoughts about your article. You can enable or disable comments on your LinkedIn articles whenever you want.

Need more inspiration?

If you need more inspiration for writing a LinkedIn article, you can check out LinkedIn’s predictions about 29 Big Ideas that will change our world in 2022 . These big ideas will be relevant for this year and beyond. Coming up with an article topic inspired by these big ideas is likely to attract the attention of a large audience.

Do you need to see some examples first? That’s perfectly fine. Here you can find a list of the most shared articles on LinkedIn in 2021. You can check these articles out to get inspired for a topic or gain insight into structuring your article.

Not in the mood for writing? There’s nothing wrong with that! You can always get a little outside help when it comes to diversifying your LinkedIn content.

write article linkedin mobile

How to write a good LinkedIn article

Writing a LinkedIn article is your chance to shine with your thought leadership and writing skills. A good LinkedIn article will show your audience that you have in-depth knowledge about your topic and that you have what it takes to share your knowledge in a coherent way. Let’s look at some tips and suggestions that will help you find your voice.

#1: Do research. Find out what others have been writing about your topic. Focus on the aspects that set your ideas apart from the others. Emphasize the uniqueness of your ideas. You can bring a new perspective to a previously talked about topic.

#2: Add personal elements. If you have personal experience with your topic or interesting anecdotes, you should definitely include them in your LinkedIn article. Adding a personal touch to your writing will make your audience relate to you more easily.

#3: Choose a headline. First impressions matter. Your headline will be the first impression that your audience will get of your LinkedIn article. You should make it as interesting as possible. Headlines like “How to Write a Good LinkedIn Article” or “7 Ways to Write a LinkedIn Article” work best.

Writing LinkedIn articles

#4: Make your article reader-friendly. No one’s going to read a big ol’ chunk of text that’s not separated into paragraphs. Format your article to make it readable. Subheadings, links, or bullet points are always a good idea.

LinkedIn article guideline

#5: Add visuals. Choose images that suit your topic the best. Images are great for readers to visualize your article. And written content with images has 650% more engagement rates!

write article linkedin mobile

How long should LinkedIn articles be?

LinkedIn allows its users to write up to a whopping 120,000 words for an article. To put it in perspective, J.R.R. Tolkien’s The Fellowship of the Ring has 187,790 words . So it’s a good idea not to aim for the maximum word limit on a LinkedIn article.

Tom Popomaronis has found that articles of 1500-2000 words perform the best. That length should give you ample room to make all the points you want to make. Make sure to include relevant keywords in there!

How to use a LinkedIn article for your business

In other words, what are the benefits of a LinkedIn article? Why should you invest time and energy in writing a LinkedIn article? There are multiple advantages of LinkedIn articles that will help your business. Let's take a look at them.

#1: Build connections. LinkedIn is the biggest online professional network. Publishing a good article on LinkedIn will earn you engagement and interaction which can turn into valuable connections.

#2: Tell your story. A LinkedIn article is an excellent way of sharing your ideas and telling your story. You can expand your LinkedIn presence beyond your profile and your resumé.

LinkedIn article example

#3: Get noticed. Engagement means visibility. With a LinkedIn article, you can enhance your exposure.

How to publish articles on LinkedIn

Publishing your article on LinkedIn is super easy in just a few steps. The only caveat is that you can’t do this on mobile, so make sure you’re on the desktop before you begin.

Step #1: Near the top of your home page, you’ll find the Write article option. Click on it to get publishing.

Write article on LinkedIn

Step #2: Choose an attention-grabbing headline . Don’t go overboard and make sure to be to-the-point. Save your words for the article itself. Headlines like “7 Ways to…” or “How to…” are generally preferred and well-liked. In fact, these kinds of articles are twice as likely to get views.

Put your headlines wisely on your LinkedIn articles

Step #3: The next step is formatting. This step is crucial for making sure that your article is readable. You can include subheadings, bullet points, and numbered lists. You can also make your text bold, italicized, or underlined. If you want to add a hyperlink, just click on the Link icon on the toolbar.

Use links on LinkedIn articles

Content that is divided into 5, 7 or 9 subsections performs the best. Keep that in mind while formatting your article.  

LinkedIn articles

Step #4: Visual content is the icing on the cake. Adding images, videos, or rich media to your article is essential.

First, you’ll need a cover image. Your cover image will appear along with your article headline, so make sure to choose an interesting one. The best cover image size for a LinkedIn article is 744 x 400.

Headlines are important for LinkedIn articles

Next, you can embed visual content into your article. Just click on the icon on the left of the article section.

You can embed other content into LinkedIn articles

A new video will pop up. You can select what form of visual content you’d like to add to your article. You can use Unsplash , Giphy , or Canva to find and create the best visuals for your article.

LinkedIn favors articles with exactly 8 images. No one knows why for sure, but it’s a great tip nonetheless. The optimum image size for your article is 1200 x 644.  

Step #5: When you’re all set, all you have to do is publish your article!

You can save LinkedIn articles as drafts.

If you don’t publish it, LinkedIn will automatically save it as a draft. You can always come back to your article to edit it after you publish it, or delete it altogether.

write article linkedin mobile

Can you publish a LinkedIn article on a LinkedIn company page?

The answer is yes, you definitely can! The process is identical to publishing a LinkedIn article to your personal LinkedIn account. The only thing you need is to have admin privileges on the LinkedIn company page.

You’ll need to click Write article and follow the same steps to publish articles to a personal account.

Write articles on LinkedIn Company pages

If you want to learn more about publishing LinkedIn articles on a LinkedIn company page, you should check out our guide here .

write article linkedin mobile

So what’s the next step after you publish your article? Now it’s time to share it with the rest of the world!

Let's cut it short to present to you the easiest way. If you’re feeling stuck or don’t feel like writing an article, you can always use the Article Curation feature by Circleboom Publish .

write article linkedin mobile

How to share a LinkedIn article

Don’t just rely on the LinkedIn algorithm to do its magic for you, share your article with the rest of the world to see! Just click on the Share option at the bottom of your article.

You can share your article on LinkedIn in a post or in a message. You can also share it directly on Facebook and Twitter, or copy and paste the link to your article wherever you wish.

Share articles on LinkedIn.

One great tip while sharing your article in a LinkedIn post is to use hashtags. Hashtags will enhance the visibility of your article.

You can use hashtags on LinkedIn articles.

LinkedIn will come up with hashtag suggestions while you’re typing your hashtags in your post to share your article.

Now that you’ve shared your article once, why stop there? Why not share it again later? LinkedIn articles have a greater lifespan than LinkedIn posts, so it’s best to use this to your advantage. You can share your old articles again in LinkedIn posts to get them back in circulation and get even more views. The sky's the limit!

While you’re resharing, make sure to underline a different feature of the article each time. This way, you can make the old look new.

Is it okay to repost on LinkedIn?

This is a little bit tricky. There are some do's and don'ts to reposting on LinkedIn.

Firstly, you should make sure that the article you want to repost has a topic within the interest areas of your audience.

If you've found an article written by someone else that you're sure your audience will appreciate, then go ahead and share it on LinkedIn. Make sure to include your thoughts on the article while you're sharing it. Check out this article here to learn more about "repost etiquette".

While it might be tempting to repost every article on your blog, try to be a little pickier. Consider the success potential of each article on LinkedIn. Let's say you're thinking about reposting an article on your blog, ask yourself the following questions:

Would this article do well on LinkedIn?

Would my audience on LinkedIn find this article interesting?

Does this article fit the criteria of a good LinkedIn article?

How to find quality articles for LinkedIn

Circleboom Publish offers the best tools for LinkedIn on a single dashboard. Here’s how to use the Article Curation feature when you’re having writer’s block.

Step #1:   Log in to Circleboom Publish . If you don't have an account, you can easily create one here.

Write and post articles on LinkedIn with Circleboom Publish

Step #2: Click on the LinkedIn option on the Circleboom Publish dashboard. You can manage all of your social media accounts on this single dashboard.

Manage multiple LinkedIn Profiles and LinkedIn Business Pages with Circleboom.

Step #3: On the left-hand menu, you’ll see the Discover Articles option.

Curate great articles for social media on Circleboom Publish

Step #4: You can select your interests to find the best articles you need. Once you’ve selected your interests, relevant articles will appear on the page.

You can find many articles on many different languages.

Next, all you need to do is pick the articles that you’d like to post to your LinkedIn account.

You can publish, schedule, or add to queue your selected articles for your multiple LinkedIn accounts.

How to share RSS feeds on LinkedIn

If you're looking for a way to diversify your LinkedIn content, you should consider integrating your RSS feeds with LinkedIn. This way, you'll get to establish yourself as a reliable source of information and your articles will get more views and engagement.

Circleboom Publish has the RSS to LinkedIn feature which will make it super easy for you to connect your RSS feeds on its intuitive dashboard.

You can auto-post your RSS feed on LinkedIn with Circleboom Publish

Check out our guide RSS to LinkedIn: Connect any RSS Feed to LinkedIn in seconds! to learn more about this useful feature.

write article linkedin mobile

What's the best time to publish LinkedIn articles?

If you’re wondering about what the best time is for publishing or sharing your article in a LinkedIn post, we got the answer for you.

The best days to post content on LinkedIn are:

  • Between Tuesday and Thursday
  • Early in the morning, lunchtime or early evening work best for posting during this time period
  • You can also post between 10 am and 11 am on Tuesdays

The worst time to post? Sleeping hours (10 pm - 6 am), and immediately before Monday and after Friday night is a big no-no.

write article linkedin mobile

Can you schedule articles on LinkedIn?

The bad news is that you can’t schedule your LinkedIn articles to be published at the optimal time as of now. Third-party tools can’t help you with that either.

But if you’re looking for a way to schedule your LinkedIn posts, you can find everything you need in the Linkedin Post Scheduler tool of Circleboom Publish.

Circleboom's Linkedin Post Scheduler lets you schedule your posts in advance so you can update your audience about your latest articles!

Circleboom Publish offers a user-friendly LinkedIn post scheduling service that’s guaranteed to help you navigate LinkedIn much more comfortably. You can schedule posts to be published right before you publish your LinkedIn article to announce and draw attention to it. Likewise, you can also schedule your posts to be published after your LinkedIn article sees the light of day to call attention to it.

Review your LinkedIn Analytics

It’s always a great idea to analyze your performance on LinkedIn. This way, you can see if you’re meeting your goals based on the metrics that LinkedIn’s native Page Analytics offers for free. You’ll need to be a page admin to access this feature.

LinkedIn Page Analytics includes:

#1: Update (for desktop) or Content (for mobile) Analytics

Update Analytics helps you keep track of the effectiveness of your LinkedIn updates, including posted videos.

#2: Follower Analytics

Follower Analytics is the place for learning all about your audience. These metrics show the demographics of who is interacting with your content.

#3: Visitor Analytics

Visitor Analytics shows you the demographics of visitors to your profile who haven’t followed you on LinkedIn. Analyzing these metrics can offer you invaluable insight into encouraging these visitors to become followers.

#4: Employee Advocacy Analytics

These metrics let you evaluate the quality of and engagement with employee recommended content.

#5: Talent Brand Analytics

Talent Brand Analytics shows you the engagement with your Career Pages so that you can pump new blood into your brand.

LinkedIn allows you to view the analytics of individual posts and articles too.

View your Post Analytics

You can track the performance of your LinkedIn articles with LinkedIn’s Post Analytics . You can see the following metrics about your LinkedIn articles:

  • Engagements
  • Impression demographics
  • Article performance
  • Article viewer demographics

These metrics are crucial for analyzing the performance of your LinkedIn articles. For example, if your engagement rates are low, you can always diversify your content to attract more attention or include engagement-inviting questions in your articles.

Wrapping up

It's all about networking on LinkedIn. Finding quality articles to publish on LinkedIn and becoming a thought leader is a proven approach to extending your professional circle.

You should definitely consider publishing articles on LinkedIn if you’re looking for more exposure in the online world of business. LinkedIn articles are great for boosting your visibility and improving your thought leadership skills.

In only a few clicks, Circleboom Publish will help you uncover trending articles in your field. You don't have to spend hours searching the internet for great content when you use Circleboom Publish.

write article linkedin mobile

Content creator interested in social media with a penchant for writing.

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How to Post an Article on LinkedIn on Android

Last Updated: May 15, 2018 Tested

This article was co-authored by wikiHow staff writer, Nicole Levine, MFA . Nicole Levine is a Technology Writer and Editor for wikiHow. She has more than 20 years of experience creating technical documentation and leading support teams at major web hosting and software companies. Nicole also holds an MFA in Creative Writing from Portland State University and teaches composition, fiction-writing, and zine-making at various institutions. The wikiHow Tech Team also followed the article's instructions and verified that they work. This article has been viewed 24,312 times. Learn more...

This wikiHow teaches you how to share an article in a LinkedIn post from your Android phone or tablet.

Step 1 Open LinkedIn on your Android.

  • To copy an article’s URL from your web browser’s address bar, highlight the URL, tap and hold the highlighted area, then tap COPY .

Step 4 Tap POST.

Expert Q&A

You might also like.

Add Promotion on LinkedIn

About This Article

Nicole Levine, MFA

1. Open LinkedIn . 2. Tap the new post icon. 3. Paste the article’s URL. 4. Tap POST . Did this summary help you? Yes No

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write article linkedin mobile

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The Ultimate Guide to Writing LinkedIn Articles

This post may have affiliate links, which means I may receive commissions if you purchase through links I provide. Read the full disclosure .

With over 660 million users across 200 countries, LinkedIn is one of the most revolutionary social media platforms ever created for professionals. Unlike the truncated headlines of Twitter, LinkedIn offers a very different focus. It also provides a distinct approach that separates it from Facebook’s personalized statuses or Instagram’s photo experience.

LinkedIn is not just the platform where job-seekers and professionals can find jobs at their dream companies but it is also the go-to place to learn more about their niche from other experts. This is one reason why, as a LinkedIn user, you’ll need to be regularly writing LinkedIn articles to gain credibility within your industry.

What Makes LinkedIn Unique?

As a LinkedIn user, you have the opportunity to share your knowledge and expertise with your connections as well as followers. By writing LinkedIn articles and posts, you can grow your credibility and outreach. Not only that, but you can strategically post well-written and thought-provoking comments on the posts and articles of industry leaders to ensure your voice is being heard.

Renowned author and entrepreneur, Neil Patel, claims that content is excellent for boosting brand awareness or lead generation . This means that writing LinkedIn articles brings people closer to the types of solutions you’re offering.

It is important to understand that people base their opinion on what a person portrays. So, instead of spouting off facts, focus on what you’re bringing to the table. How are you providing your followers with solutions? Are your solutions based on dedicated research and experience? By connecting with your audience through thought-out and helpful content, you will be viewed as an expert in your niche .

As a LinkedIn user, you are aiming to become is a “thought leader” – a term which, according to Business News Daily, is only achieved with enough expertise, insight, and valuable perspective in a given area. These are three aspects that allow hard workers to build experience and cultivate credibility over the long term. By developing thought leadership, you’re aiming to become someone who others – even veterans – look up to for answers.

Someone holding up a sign with the text 'Do not wait for leaders, become them'

So, what is really behind the act of becoming an industry thought leader on LinkedIn? What method will get you from where you are now to having a few thousand connections and followers who care about what you say? What steps do you take?

If you want to make the most of your LinkedIn content and become an industry thought leader, you’re in the right place. This is precisely what you’re going to learn in this ultimate guide to writing LinkedIn articles.

To start off, we’re first going to clarify the difference between writing LinkedIn articles and posts. Next, we’ll dive into the details of a content strategy geared toward growing thought leadership. This strategy will include ways to connect with your audience, how to schedule content publishing, and how to structure your writing style.

Writing LinkedIn Articles vs. LinkedIn Posts

LinkedIn articles are different from the standard posts that appear in your feed. Writing LinkedIn articles was added as a way for users to create and promote their own blog-like content. This allows LinkedIn users more freedom to express their thoughts on a particular subject.

For example, articles can contain up to 125,000 characters in length, whereas posts are maxed out at 1,300 characters.

On your profile, articles get greater visibility from the “Articles and activity” box. They remain timeless. This is different from posts which are quickly replaced by your latest comments and status updates.

The layout of articles is also much more engaging for the reader compared to the simplified layout of posts. When you are writing LinkedIn articles, you can use multiple images, headlines, videos, and slides.

If you want to quickly share something short on a given subject, create a post. But if you want to provide detailed information on any given subject, publish articles.

Sound good? Let’s begin.

Building a Strategy for Your Content

When it comes to growing as a leader, you need to plan your strategy. But don’t expect to nail it from the beginning. Becoming a thought leader requires a lot of patience and even more trial and error.

What’s important is you follow a certain strategy to succeed. The goal of your content is not to appeal to a variety of people and preferences. Rather, your goal should be to grow an audience who have similar qualities and preferences. You don’t just want to reach people – you want to reach the right people in the right way.

Brafton does a great job of showing us six awesome LinkedIn content strategy examples , in which we learn how Hays, Adobe, MailChimp, and several other companies leveraged their profiles to generate leads and expand their brand awareness exponentially. All of the large companies profiled are writing LinkedIn articles to educate their audiences and provide value for them.

1. What’s Your Goal?

Clarity is essential. Make sure your goal is defined before you start. This is something you’ll evaluate monthly, quarterly or annually to assess their reach and level of engagement. Also, don’t just write because you need to. Patel advises: “To avoid having your content lost in that pack, create content that stands out, is unique, has a distinct voice, and, most important, offers genuine value to readers.” In other words, give value to your audience!

A typewriter with a piece of paper saying 'Goals', something that needs defining when writing LinkedIn articles

2. Watch Your Metrics

A content strategy must involve a level of market research that is based on your ground zero – the metrics of your own posts. These metrics will evolve as you publish more content. By analyzing your post metrics, you can stay in touch with how your audience interacts with your articles.

3. Share Your Links in the Comments to Boost the CTR

When sharing your LinkedIn article with your connections, the strategy that works for further reach and engagement is, “Link in the first comment.” Sharing your link in the comments has demonstrated equal success, sometimes even more, in terms of reach and click-through rates (CTR) compared to when shared in an article.

So, share all your links in the first comment after the article and make sure to tell your readers that they’re there. You can also use a catchy call-to-action at the end of the article as a reminder.

Connecting with Your Audience

Many businesses that are marketing online don’t connect with their audience . If it’s a small business, then it’s easy to get tied-up in your day-to-day business activities. This might be okay in the short-term, but in the long-term, you’ll need to be aware of your audience’s pain points.

Being aware of what your audience likes and doesn’t like is the first step to solving their problems and giving them the information they want. You don’t need to be your own marketer to handle this. You can easily begin to gauge an audience by measuring reactions to articles.

The following is a small list of ways to get reactions from your readers. By doing any of the following, you’ll be more in tune with how your audience is engaging emotionally with your content without directly asking them:

Add a Call-to-Action

Make the most of your copywriting talent and add a call-to-action (CTA) at the bottom of every article! It doesn’t matter if you have covered everything in the article and contributions are unnecessary. Always ask readers to follow, like, comment or share what you’ve created for them. Ask them a related question or to share their own insight. Ultimately, though, you want to lead them to your website. In a Forbes article, contributor Bruce Kasanoff talks about how engagement is what matters, not just views . Keep viewers more engaged with what they read by asking for interaction.

Talk to Them Personally

Replace impersonal words with personal ones. It’s much more reassuring when a reader feels like you’re talking with them rather than at them. Your audience will feel more relaxed when you provide clear examples and more personalized language. This can be especially potent since LinkedIn is very business-oriented. Practicing the Seven C’s is a first step to communicating effectively – be concrete, coherent, clear, committed, consistent, complete, and courteous.

Don’t Be Afraid to Interact with Commenters

Don’t share the article and be gone. Let them know that you’re there. Read their replies and respond. This is not only an effective CTA, but also a great way to enhance the quality of interactions and bond with your LinkedIn connections.

Pro Tip: Thanks to LinkedIn’s algorithm, an article becomes more popular as it receives more comments . So, don’t be a lone wolf on this highly-populated social media platform.

A green and yellow paper speech bubble to remind that commenting is part of writing LinkedIn articles

Get Comfortable Using Information from Other Articles

However, there should be a healthy balance between external information and original content. Remember that you want to project your own voice, and this can only be done by performing your own research, speaking of your experiences and outlining your personal results and accomplishments.

Don’t Go Overboard When Talking About Yourself

It can feel right to beat your own drum since it’s your profile. But when you talk about yourself too much, you can become an unlikable figure to a large proportion of your readers. In an insightful short article in The CEO Magazine, writer Genevieve Muwana explains that there are better ways to show confidence in a subject than by bragging – such as “…a conversational speaking style, a splash of unique personality and a touch of enthusiasm.”

There’s a Right Way to Post Your Content

If writing LinkedIn articles was just a matter of setting up the copy, clicking “publish” or “post” and waiting for the likes, comments, and messages to flood in, this guide (and every single one similar to it) would be unnecessary. But it’s not that simple, of course.

In the real world, every single parameter involved in the submission of a social media post can cause significant effects on its overall performance. Added to the fact that there are hidden algorithms in place to ensure that you get just enough reactions to not call it a failure, but not enough to name it a success either.

In truth, even the simple and straightforward act of putting content on your profile requires a level of expertise that you need to develop over time.

There are certain factors to consider when maximizing how you post your LinkedIn articles:

Set a Schedule for Your Articles

Every audience is different and has its own behavioral patterns. You should have an idea of when your readers are most likely to be online after posting a few articles and viewing the activity. Post your content when your readers are mostly online. Make sure to set reminders or find a post scheduling tool to help you do this.

A coffee cup standing on a monthly diary

Distribute Your Content Efficiently

Share your LinkedIn article on other social media platforms. Think of it as diversifying your portfolio. Post the article on your Twitter, Facebook, personal blog or Medium account if you have one. By doing this, you can expand your reach so those who don’t use LinkedIn can stay connected to you – or find you!

Use the Right Hashtags

This is important if you want your visibility to be at its highest when posting. While many people will come across you having searched for your title or name, others will find your content by following a hashtag. Hootsuite offers plenty of insight on how to correctly use hashtags on LinkedIn. For example, it explains that #you #don’t #need #to #hashtag #like #this. Make sure to use hashtags that are big in your niche and not just popular on the platform. Location hashtags can also be efficient if you’re aiming at a limited geographical area.

Take Advantage of an Expert with Many Followers

The experts in your niche are a channel for you to distribute your content and improve your reach, even though they might not know it. Pick an expert who has a lot of followers and comment on their posts often to push high-quality comments to as many people as possible. Don’t make any grammatical mistakes and try not to be controversial, but not boring or neutral either – just be authentic. You may even get a reply from the expert, which will pique the interest of other commenters.

Watch the Engagement on Each Article

Having the power to look back and see what errors were made in your initial stages will guarantee you a higher percentage of success later on in the game. Ryan Stott also talks about how his study that analyzed followers versus view rate demonstrated that, on average, 21 percent of a user’s followers will actually click through to an article posted on the user’s profile. He also goes on to reveal that his study helped him conclude that the engagement rate of an article (i.e. likes, comments, and shares) is also around 21-22 percent of the number of followers and that the lowest engagement rate is typically around 18 percent when users are active.

Reference Your Article

Finally, during social conversations related to your article, don’t miss the chance to reference it. Like a compass, guide your audience to read it. This way, you will get more views for your content and raise awareness about what you’re doing in your industry.

A couple of people looking at a map with a compass

Writing LinkedIn Articles as a Leader

All the tips above are useful if you’ve already got content. But what if you aren’t necessarily ready to execute your marketing strategy and the writing isn’t ready?

No article produced by a thought leader in any industry can be good enough if it isn’t well-researched and written to a level that a professional expects to see on their LinkedIn feed. This is especially true if you’re in a more technical-leaning industry.

But fear not: you don’t have to possess the writing skills of Edgar Allen Poe or the technical vocabulary of Stephen Hawking to write well. Writing LinkedIn articles like a thought leader is about knowing the best ways to communicate your message. You’ll also want to provide your readers with a solution to their problems. After all, what you want to create is content that helps and enriches those who read it.

If you want the best results from your articles, it’s time to start considering these five points:

1. Capture Attention Quickly with a Great Headline

This is what every article on the internet counts on – turning the head of the reader towards its content. How do you accomplish this, though? Pretty simple. Have a clear, concise, and informative headline. No splashy headlines or clickbait.

Once the reader gets past the headline, make sure the article is actually informative and not a repetition of what they already know. Most importantly, link the article to your profile. This is especially important if it can answer the questions posed by future clients. It’s also a great way of leveraging your content for the best growth as a thought leader .

2. Balance Your Article with Images

There are few things more boring than reading a wall of text without any eye candy. If your article doesn’t have images, graphs, tables or infographics, then it might not be read. The average person just doesn’t want to read through blocks of text to understand what you’re talking about. It’s in your best interest to provide them with pictures that describe what is being said. You could also use a good header image to open up the article, and any graphs or tables necessary to demonstrate any results or data.

3. Split Your Article up by Using Subheadings

Don’t hesitate to give detailed information in your article. But avoid extremely long blocks of text. Apart from balancing articles with images, use subheadings to avoid inciting boredom in your readers. Split up your article into sections that highlight important terms and suggestions .

4. Bullet Points and List-Type Articles Are Lifesavers

It doesn’t matter how old and how cliché they may seem – articles based on “5 Things That…”, “3 Ideas for…”, “Top 10 Ways to…” and “9 Mistakes Made by…” are still the most effective way to get views and engagement. People like numbers: it’s just the way they find writing easier to digest. A list article, no matter the number of points it offers (or if they’re an even or odd number), is always a great source of traffic for your profile.

5. Long, but Simple to Read

It may seem counterintuitive but apparently, these are three excellent tips to ensure you receive more views: write long articles, fire up your connections and followers with your articles but avoid using complicated lingo.

Writer Paul Shapiro assessed 3,000 LinkedIn blog articles and found that articles around 1,500 to 2,000 words and beyond were those getting the best results in terms of LinkedIn views. He also discovered that the articles with a score on the Flesch-Kincaid Reading Ease Test of 80 to 89 (AKA, easy to read for an 11-year-old child) were the ones that got the most engagement. Plus, readers were happier when the writer kept it simple.

In conclusion, effective writing can be hard. Gather your resources. Do adequate research. Then, start by creating an attention-grabbing headline, have a well-written and informative article, balance with pictures, and keep your choice of words simple.

Getting Started on Writing LinkedIn Articles

If your intention is to become a thought leader, first work on having an all-star LinkedIn profile. Then, consider and plan your content strategy based on this ultimate guide. On what subject do you want to be seen as a thought leader? When will posting bring the most value to your audience’s feed?

It might seem daunting, but do not fear. The most important step isn’t any of the previous tips. Instead, it’s simply getting down to writing LinkedIn articles. It’ll seem difficult to start, but the most important thing is to just do it, get your first one published, and it gets easier from there.

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How to Write Great LinkedIn Articles (With Examples)

How to Write Great LinkedIn Articles (With Examples)

On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects. 

However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment.

Otherwise, why are others still doing it? Let’s dive in and see what LinkedIn articles can do. 

Table of content: 

What Is A LinkedIn Article?

Benefits of writing linkedin articles, how to write a great linkedin article, examples of great linkedin articles .

Articles are  different from updates . Basically they are longer, in-depth blog liked pieces where you can create and publish on LinkedIn for you to share content about: 

  • Thought leadership
  • Professional experiences and anecdotes
  • Industry insights and expertise
  • Advice for other professionals
  • Opinions on developments in your field
  • Content marketing messages in support of your brand

How to Write Great LinkedIn Articles (With Examples)

In our own opinion, we see there are three main benefits of writing LinkedIn articles.

Establishes You as a Thought Leader

Something critical in any industry is establishing yourself as a thought leader. Businesses are looking for candidates who are experts in their fields. An article outlining your expertise allows you to position yourself as precisely that.

Candidates could have similar levels of expertise on any given topic. However, from the employer’s perspective, the ones who have written a well-researched, competently written article have already proven their knowledge. This gives them a leg up on the other candidates.

Establishes You as a Thought Leader

Articles Help Grow Your Reach

At its core, the purpose of LinkedIn is to amass relevant connections that allow one to build a network within their field. An excellent article will resound among industry insiders, allowing you to make contact and  grow your own network .

Additionally, LinkedIn articles rank on Google. So, if yours does well enough, it will reach those who are searching for particular topics that you wrote about before. If an employer is looking for someone to handle a niche subject for their company, odds are they will reach out to any individual whose name comes up on the first page of the search results.

Articles Help Grow Your Reach

LinkedIn Provides Detailed Analytics on Articles

Finally, LinkedIn provides  detailed analytics  to all users who write on their publishing platform. You will know how many people clicked on your article, what areas it generated the most interest in, the careers of those who read it, and much more.

Not only will this help you understand the audience that is looking for information on the topics you are writing about, but it will help you shape your future articles. Detailed analytics let you know if you are heading in the right direction or if you need to change tack for the next one.

LinkedIn Provides Detailed Analytics on Articles

If you have decided on writing a LinkedIn article, it is important to make sure it is amazing. 

Unfortunately, we do not all write for a living. For those inexperienced in delivering professional quality articles, writing one for all your connections can be concerning. It might feel a bit like being asked to read your essay in front of your class.

But LinkedIn articles are not written exclusively by professional writers. While it may seem daunting, with enough effort you can write an article any professional would be proud of.

Choose Your Topic 

The most important aspect of writing a LinkedIn article is choosing what you want to write about. That is because you need to balance three critical factors at this part of the process: 

First, you want to make sure that you are writing about something you are knowledgeable about. This will make actually writing the article significantly easier because you will be more comfortable talking about it and need to do a lot less research ahead of time. 

You also want to make sure you are writing about something that people in your industry will read. Consider your audience: for instance, if you’re writing for software engineers, what topics would they want to hear about? What’s relevant to their field?

In a similar regard, you also want to find something unique to talk about. This means finding a new spin on a popular topic, discovering interesting new ideas to talk about, diving into niche subject matter, or anything else that is interesting and engaging.

These three aspects are often at odds with one another. There are many ways to go about balancing them, but the best thing you can do is research, research, research. Look at what people are talking about and find interesting topics not being discussed in your field.

Choose Your Topic 

Choose Your Headline

Headlines are critical in getting the reader’s attention. They need to be relevant to the topic at hand — no one is ever happy to read an article after a clickbait headline brought them there — while also garnering the reader’s attention.

In general, we encourage article headlines to be succinct and to the point. “Mitosis: Understanding Cell Division, the Contemporary Research Surrounding It, and the Future of the Industry” is a mouthful and insults the reader’s intelligence by over-explaining its purpose.

Instead, something like “Three Contemporary Mitosis Studies you Should Know” clearly states its purpose without over-explaining itself to the reader. Little changes like this can make a world of difference in the reader’s eyes.

That said, don’t go too far in the other direction. “Five Common Interview Mistakes and How to Avoid Them” is still a lot better than “Common Interview Mistakes” because it better prepares the audience for the structure and purpose of the piece.

Choose Your Headline

Format Your Article for Easy Reading

There are a few tricks professional writers use to increase engagement in their articles. While a whole article could be written about these tricks, here are three of the most common ones:

  • Keep your paragraphs and sentences relatively short and concise. When speaking to a business-oriented audience, you want to get to the point as quickly as possible. Dense, flowery text does not do that.
  • If possible, include images to break up the text. Particular attention should be paid to the banner image, as it (along with the headline) will be your article’s first impression. Spend
  • While LinkedIn Articles can be up to 125,000 characters, we recommend writing about 500-750 words an article. This retains reader engagement throughout the piece. Once your article reaches over 1,000 words, it might be time to consider cuts. When you are doing edits, always ask yourself: “Is this section really necessary?” Often, you’ll find that you’re unnecessarily discussing tangential topics that could instead be their own article.

Format Your Article for Easy Reading

For the last section of this article, we’ve found three excellent LinkedIn Articles and written a short explanation as to why they are effective. We hope that with these articles in mind you can get a sense of direction for your own articles.

How To Get Started With Your AI Journey  by Bernard Marr

Bernard Marr  is one of the premier article writers on LinkedIn, making him an ideal candidate to kick off our example section. In this article, Marr provides a thorough overview of AI, what it can do for one’s business, and how to practically begin implementing it.

This article is a great teaching tool because it demonstrates the tried and true tactic of delivering well-researched content that people want to read. AI is a topic few want to dive into because of its inherent complexity, which makes practical guides for beginners a relative gap in content surrounding it.

Marr pounces on that opening and delivers an article that provides an excellent introduction to AI implementation. At the moment of writing, this article has over 350 likes and 20 comments.

It’s Time for a New Definition of Success  by Jeff Haden

In this article,  Jeff Haden  discusses how one’s personal definition of success will often differ from what society’s overall definition is. Haden cites anecdotes and experiences from his own life en route to delivering an excellent thesis statement.

What we really like about this article is that it is interesting for just about anyone to read. In tackling a broad subject, Haden can reach a wide audience and receive additional engagement. At the moment of writing, this article has over 700 likes and 85 comments.

Five Business Lessons from Radio Disney  by Dave Kerpen

Finally, we have an article from  Dave Kerpen  written in the traditional “five tips” fashion. In it, Kerpen does exactly as the title says: extrapolate five lessons from his time working at Radio Disney.

We wanted to highlight this because of its accessibility. The listicle is used because consumers respond well to it, and having Disney in the title piques the average reader’s interest.

The article itself has relatively conventional advice — be persistent, prioritize connections, etc. — but it still received 150 likes because of its SEO-friendly formatting. This article provides a lesson in how far a little forethought in formatting and marketing can take your article.

Are You Ready to Write Your First Article? 

If you are planning to start your own blog, I suggest you try giving LinkedIn articles a shot first and see if there is any traction on your topics and content. 

You will eliminate the time needed to build your own site and get way fast response to see if your audience enjoys what you write before you invest more time and effort.

And if you are looking for more help to improve your LinkedIn game, we run  FREE LIVE Masterclasses  from time to time. 

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How to write a LinkedIn article and get it in front of your audience 

November 24, 2023

Header_ Writing for LinkedIn article

Would you believe LinkedIn first went live back in 2003? That makes it one of the oldest social media networks on the web today! But in just the last few years, the platform’s popularity has grown like a muscle on steroids – with around 200 million users in the US alone . 

Of course, this has opened up tonnes of possibilities for professionals all over the world, from making new connections to scoring that dream job. But as always, more people means more content. And more content means you’ve got to work extra hard to stand out from the digital crowd. 

One way to get noticed and pique people’s interest is to write great LinkedIn articles. And today, I’m going to help you do just that. This quick crash course will show you how to write a LinkedIn article that snatches clicks and captivates your audience. Plus, tips on how to review it with stakeholders using document approval software .

Here’s a snapshot of what’s to come: 

The key benefits of writing LinkedIn articles

How to write a linkedin article and get it published.

  • Top tips to make your article even stronger

Now, let’s dive in. 

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write article linkedin mobile

1. Boost your visibility 

When you publish an article on LinkedIn’s publishing platform, it doesn’t just stay in the platform for your existing connections to see. It pops up in people’s organic Google searches too, thanks to LinkedIn’s external algorithm. This means you could publish the same content as you would in a regular blog, but get way more traction just because it has the word “LinkedIn” associated with it. That’s two huge audiences reached with one LinkedIn article!  

2. Become a thought leader 

When writing LinkedIn articles, taking the time to craft high-quality long-form content is a fantastic way to position yourself or your business as a trailblazer in that particular topic. The generous character limit of 110,000 adds up to at least 14,000 words. This gives you much more space for detail, analysis and insight than a simple LinkedIn post. Which in turn opens up opportunities for different opinions and deeper, more meaningful conversations with and among your audience. 

3. Strengthen your personal brand 

Increasing your visibility and starting conversations via well-crafted LinkedIn articles can do wonders for your online presence and personal brand. Consistently creating content also allows you to shape and control your brand narrative by aligning your articles with your values and expertise.

Better yet, if you’re trying to generate leads or professional opportunities, writing a great LinkedIn article demonstrates your top notch communication skills and unique personality. That’s a great way to make yourself a more desirable person to work with. 

4. Have a long-term impact 

Unlike LinkedIn posts that have a shorter lifespan, writing LinkedIn articles ensures that people can access your content at any time. This means people will continue to find your articles way down the line when they search for content related to the topic you’ve written about – even if they’re not connected to you directly. 

As you continue to write and publish LinkedIn articles, you’re creating a hub of information and industry knowledge that people can learn from over time. So, if you want to leave a lasting impact on your field or industry, writing LinkedIn articles is a fulfilling way to make that happen. 

5. They’re easy to create 

Writing LinkedIn articles can be as easy (or as challenging) as you choose. Of course, if writing is a skill you’re yet to develop, or you need to do lots of research to write about a complex topic, the process can become more time-consuming. But once you get to grips with the steps involved and get into the habit of regularly creating LinkedIn articles, it can be an enjoyable experience. 

With that said, let’s now look at the practicalities of writing and publishing an article on LinkedIn. 

write article linkedin mobile

1. Go to your homepage 

First things first. Before you start to write articles on LinkedIn, you’ll need your own LinkedIn account. After you’ve signed up and logged in, head over to your homepage. Note this is different from your personal profile page. 

Then simply click the “Write article” button and the LinkedIn publishing tool will open. 

2. Write a headline for your article 

Your headline is the first thing people will see when your article shows up on their personal LinkedIn feed. You want to give people a reason to click through to the full piece. And a catchy headline is your best bet. One that ideally hits the sweet spot of 40 to 49 characters. 

There are different ways to draw your audience in with a LinkedIn headline. Clearly outlining what they’ll get out of the article or how it will help them, for example “How to…” or “10 best ways to…”, is a good way to go. It creates incentive. Just make sure your article pulls through on your headline promise. 

You can also go in with the type of headline that grabs attention and leaves your audience wanting to know more. Something controversial, perhaps posed as a question, like “Is oxygen really necessary for human life?”. Good luck delivering on that one though! 

3. Write your article 

Now comes the fun stuff. It’s time to write your article!

You can write and edit to your heart’s content on LinkedIn’s publishing tool before publishing your LinkedIn article. I personally like to do my planning, writing, and whatnot in a separate document such as Microsoft Word or Google Docs. It just gives me a greater sense of freedom to play around with the style and structure of my LinkedIn articles. I then copy and paste into LinkedIn’s Publishing Tool. But find what process works for you and roll with it. 

It’s worth noting that articles tend to perform better in terms of views and shares when they fall somewhere between 1,500 and 2,000 words. Just make sure you’re not fluffing up your content solely to reach that number. It’s better to have well-written LinkedIn articles that are less than 1,500 words, rather than waffling on unnecessarily. 

4. Include visuals to support your article 

You don’t need to embed relevant images into your LinkedIn articles, but it is highly recommended for a couple reasons. 

Firstly, peppering some images throughout your LinkedIn articles will automatically make it look more polished and professional. 

Secondly, and more importantly, supporting images will help boost engagement. Research has shown that people are four times more likely to understand and remember information that’s accompanied by imagery. 

To add an image to a LinkedIn article, simply click the icon on the left of the text box. 

5. Finish with a strong call-to-action (CTA) 

Ultimately, when writing LinkedIn articles, you want them to gather engagement and start conversations. That’s why a strong CTA is important. This could take the form of a question that your readers can answer in the comments. Or you can ask them to share their thoughts and opinions on the topic you’ve written about. No matter the type of CTA, just be sure to follow up with everyone who takes the time to leave a comment or ask a question. 

6. Review your article 

Whether you’re writing LinkedIn articles for yourself or on behalf of a brand or business, taking the time to catch any spelling or grammar mistakes is a must. You can do this step yourself, or share with your colleagues for review to make sure you can publish it with confidence! 

As well as getting rid of any pesky typos, you should also use this time to optimize your article. Make sure your headline is catchy. Check that the LinkedIn article has a clear structure (a lot of people will be reading your LinkedIn article on their LinkedIn mobile app, so make your content scannable). Streamline your LinkedIn article so that it’s in your desired tone and that it’s easy to digest for the reader. All this shows that you value and respect their precious time and attention. 

One last thing. Once you have several LinkedIn articles live, add internal links between them to keep readers reading!

7. Publish your article 

Whoop whoop! Now that you’ve finished writing your LinkedIn article, it’s time to put your masterpiece out into the world. Simply click “Publish” at the bottom of the page and give yourself a well deserved pat on the back for creating your very first LinkedIn article. 

8. Don’t forget to share it 

Once you’ve published your new LinkedIn article, you’re going to want to share the news on your feed for all your followers to see. A little window should pop up and nudge you to share the fresh piece of content there and then. 

But you can also share it at any time, or re-share it with a new post by clicking the “Share” button at the bottom of your publication. 

For more practical tips and examples on how write a strong LinkedIn post, check out the 10 LinkedIn post ideas to help you create a buzz around your business in 2023.

Top tips to make your LinkedIn articles even stronger  

Now you’ve nailed the basics, here are some tips and tricks you can use to make sure every article you post on LinkedIn helps you hit your targets for audience engagement.

1. Think about your topic 

Of course, you’re going to want to write about things that matter to you or your brand. That’s how you gain the right kind of traction. But when it comes to choosing the specific topic for each article, there are some things to consider that will really help your articles hit home. 

For example, think about your target audience’s interests, passions and pain points. Tailoring your content to the needs of your LinkedIn community is a surefire way to make sure people want to read what you’re writing. 

You can also look at current affairs and trending news. Sharing your thoughts and opinions on relevant hot topics will make your LinkedIn article all the more appealing for your audience. Keeping current also makes for more shareable content.

2. First impressions matter 

This applies to your headline as well as the opening lines of your LinkedIn article. Hooking people’s interest is no easy feat. A cleverly crafted headline will do a lot of the heavy lifting here. But the opening sentence also needs to spark curiosity and keep your audience reading. Pose a question. Start with a surprising fact. Or outline a relatable problem that you’re going to help them solve. 

However you choose to do it, kick your article off with a bang that’ll keep readers wanting more. 

3. Time your posts 

Once you get into the swing of regularly posting LinkedIn articles, posting consistently at regular times will help keep your audience engaged. And if you really want to perfect your timing, there are lots of studies out there that can give you an idea of the best times to post on LinkedIn for optimal engagement on people’s LinkedIn feed. 

4. Use relevant keywords 

Populating your writing with related keywords will help boost its SEO performance so that your LinkedIn articles rank well. This means they will be more visible both on LinkedIn as well as in other search engines like Google. 

Optimizing your LinkedIn articles for SEO will involve choosing one main keyword which will feature in your title. And a variety of secondary keywords related to the topic. You want both your primary and secondary keywords to be incorporated throughout the entire article. There are lots of free tools online that can help you out with SEO optimization.

Final thoughts 

To sum up, LinkedIn articles are a great way to grow your network and strengthen your brand. But in order to be successful, you need to create high quality content for your audience. Hopefully this article has helped you learn how to write and publish top performing articles on LinkedIn. And if you’re looking for an efficient, collaborative way to review them, start your free trial with Filestage today!

Valerie O'Connor

Valerie O'Connor

Social media marketing.

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How to write and post your own article on LinkedIn with the site's article-publishing tool, to share in-depth expertise with your network and gain followers

How to write and post your own article on LinkedIn with the site's article-publishing tool, to share in-depth expertise with your network and gain followers

Shutterstock

It's possible to write and post an article on LinkedIn, depending on your geographic area.

  • You can post an article on LinkedIn with the platform's article publishing tool, where you're able to write and publish your own article to share in-depth expertise with your network.
  • The feature isn't available in all geographic areas, and if you don't have access, you'll only be able to use the regular posting feature, which has a lower character limit.
  • If you aren't interested in writing your own article, every LinkedIn user has the ability to share news articles by linking to them through the regular posting feature.
  • Here's what you need to know to post an article on LinkedIn .
  • Visit Business Insider's homepage for more stories .

Posting articles on LinkedIn can help you share your professional knowledge with your connections and gain followers on the platform, all while growing your network.

Many LinkedIn members have the ability to use the article publishing tool on LinkedIn , where it is possible to write your own article that can be up to 125,000 characters long. However, some users may not have access to the tool, as LinkedIn notes that it is not available in all geographic areas .

write article linkedin mobile

If you don't have the ability, you could still create or share articles within the regular posting feature , which is available to all users with a limit of 1,300 characters.

If the article publishing tool is available in your area, here's what you'll need to do to post your own article on the platform.

How to post an article on LinkedIn

1. Go to linkedin.com and log into your account, if necessary.

2. Click "Write an article" located in the post-creation box in the middle of your homepage.

1 HOW TO POST ARTICLE LINKEDIN

Devon Delfino/Business Insider

You'll see the option to write an article here if you have access to the article publishing tool.

3. Write or paste in your article, add a headline, image, and format as desired, then press the blue "Publish" button in the top-right corner of the screen.

2 HOW TO POST ARTICLE LINKEDIN

After you write or paste your article text, add images and a headline.

4. Confirm your choice by clicking "Publish" in the pop-up window.

Once you post an article, it's added to the "Articles" section of your profile. It will be shared with your connections and followers in the newsfeed (and sometimes shared as a notification), and those who don't follow you can do so from the published article.

You can also go back in and edit your article if you spot a typo or want to rephrase something, or share it to your other social media accounts once it's published by pressing the share icon at the end of your article or next to your author's byline.

Related coverage from How To Do Everything: Tech :

How to create a company page on linkedin to promote your business and post job openings, 'how much is linkedin premium': a cost breakdown of all 4 of linkedin's paid membership tiers, how to post on linkedin to share job news, articles, and more with your network, and edit or delete your posts, how to post a job on linkedin, so candidates can apply for the position directly through the platform, now watch: 16 inventions getting us off fossil fuels and into renewable energy.

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FAQ: How Do I Publish an Article on LinkedIn?

March 20, 2022 (Updated: May 4, 2023)

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Business-to-business (B2B) companies know that if you’re looking to connect with the best minds in your industry and find the right talents for your team, being active on LinkedIn can help. More than just a talent recruitment tool or a place to boast about accomplishments, LinkedIn also has features that help you expand your content marketing efforts and appeal to potential leads and loyal customers alike. In this article, we answer some of your common questions about publishing articles on LinkedIn, like:

What Is a LinkedIn Article?

Why should i publish an article on linkedin, who can publish an article on linkedin, how often should i publish articles on linkedin, what length is best for linkedin articles, how do i publish articles on linkedin.

  • Is There a Way to Start an Article and Come Back to It Later?

Can I Preview My Articles Before Publishing?

Where can i find my article after it’s published, who can see my article after it’s published, where can i share my article after it’s published, how can my audience engage with my article, can i publish articles through the linkedin mobile app, what are some best practices for publishing linkedin articles.

LinkedIn articles are pieces of content you publish on the social networking platform to provide value to your readers and increase connections and engagement. They’re like any content you’d publish elsewhere, like a blog post or a resource article. The difference is this content lives on LinkedIn and you share it natively through a personal profile, company page, and the home feed. You can create and publish articles on LinkedIn to:

  • Share professional experiences and stories
  • Give industry insights on specific topics
  • Advise professionals in your field
  • Share opinions about industry trends or developments
  • Develop content marketing messages to support your brand

LinkedIn articles differ from updates because they’re longer, more focused, and in-depth. An example of a LinkedIn update may be something short, like reminding your network that the window to apply for a specific job posting closes at the end of the week.

There are a variety of reasons your company can benefit from sharing articles on LinkedIn, including:

Providing Value to Your Connections

One of the primary goals of any type of content marketing is to provide value to your audience. Through LinkedIn, you have the advantage of learning more about your connections, followers, and subscribers from their profiles. This ease of information can tell you who’s reading, sharing, and interacting with your pieces. When you learn more about your audience, you can tailor your articles to keep their interest and share the information for which they’re looking, in a place where they already spend time.

Preventing Content Redirect

On social media, content that lives natively on your platform may perform better than content linked from another source. Why? Because it doesn’t require people to take any extra steps to view or engage with it. Think about your shopping habits when running errands. Would you rather go to a store like Target, where you can get everything in the same place, or have to drive from specialty store to specialty store to get all your items? You’d likely pick option one.

People looking for good content may choose the same. They want to get as much information in one spot without getting a redirect somewhere else. By sharing your content natively through LinkedIn, either as your business page or on your personal profile, you’re providing people everything they need to read, review, and engage without leaving the website or app.

Sending Notifications When You Share Content

Your connections can set their notification preferences to receive updates to their account when you post a new article. Notifications are a way to alert your audience directly when you share new content and keep the pieces from getting lost in the endless home feed scroll. Like you may do on other social media channels, you can request that people follow or subscribe to your content on LinkedIn within the posts where you share your articles.

Encouraging Article Shares for Better Reach

Anyone who sees your article on LinkedIn can share it with their connections, to other social media platforms, or with a direct link to the content.  Content syndication , or sharing your pieces through different channels, is just one way to increase your audience engagement. LinkedIn makes it easy to do this by giving you another platform in which you can share articles. They also make social sharing easy, letting your audience syndicate your content for you.

As you may do with notifications, you can also ask people to react to and share your content right within the feed post that contains the link to your article.

Developing Content That Positions You as a Thought Leader

Developing thought leadership is the process of showing your audience, competition, and the public that you have expertise in your niche or industry. Companies often want to be thought leaders because with that comes audience trust, brand loyalty, more engagement, and likely more sales. But how can you get that reputation? By using content marketing to explain what you know and provide valuable, well-researched, and insightful information to your audience.

Sharing your articles on LinkedIn is a way to do this, not just with the people who already follow you, but if they share it with their connections, that’s a wider reach of people within your industry who may trust your research, opinions, and advice. If you’re looking for content topics to establish your thought leadership, request your free content analysis from  CopyPress . The report can show you gaps in your content strategy where you can capitalize on the information your audience is looking for but you, or your competitors, don’t yet provide.

“CopyPress gives us the ability to work with more dealership groups. We are able to provide unique and fresh content for an ever growing customer base. We know that when we need an influx of content to keep our clients ahead of the game in the automotive landscape, CopyPress can handle these requests with ease.”

write article linkedin mobile

Kevin Doory

Director of SEO at Auto Revo

Humanizing Your Brand

Content marketing helps develop and share your brand voice and company personality with potential leads and loyal customers. Sharing LinkedIn articles is another way to get your company essence out in the world. No matter your angle, you can let it shine through in your articles and attract the audience with which you want to work and converse.

Related:   6 Ways To Be a Successful Business on LinkedIn

Any individual account or company page can publish articles on LinkedIn. This is a fairly recent development for company pages, something that rolled out within the last few years. Before that, you could only publish articles from personal accounts with you as the author. That wasn’t ideal for sharing content written by your marketing team or from freelance writers. Now, content admins and super admins from company pages can post articles as the business.

Content admins can create and manage content on a page, such as updates, stories, events, and jobs. Super admins have unlimited access to all features for a LinkedIn company page. If you have either of these privileges, you can visit the “My pages” modal on the left side of the LinkedIn homepage and click the correct page name to access the dashboard that lets you post an article to the company page.

Hootsuite  recommends businesses  post on LinkedIn at least once per day , but no more than five times in 24 hours. But this isn’t just for articles. It also includes all posts, such as curated content from other companies, job postings, and other updates. While there may not be a specific number of articles recommended to post within a week or month, it’s important to stay consistent and develop a posting schedule that works for your team and within your greater content strategy.

For example, you may share an article on LinkedIn once per week or once per month, and at a certain time. This can help your audience learn when to look for your content so they can come back and read your latest pieces. You may also consider  starting a LinkedIn Newsletter  through your company page. This allows your connections to subscribe and receive notifications when you publish something new. Through LinkedIn Newsletter, you can publish one article every 24 hours, though you don’t have to do it that frequently if it’s not the best option for your team.

how to publish an article on linkedin logo icon

Image via Unsplash by @alexbemore

If you wonder how long your LinkedIn articles should be, you may get a different answer from every source you visit. Some argue to  keep the articles short , like blog posts, between 500 and 700 words.  Others say to make them longer , between 1,500 and 2000 words for better engagement. So which source is right? It’s a trick question. Your audience is the right source. They can tell you which type of articles work best for your business on LinkedIn. Your industry may play a role, too.

When you first share articles on LinkedIn, you may  repurpose  old content you’ve already written and shared on other platforms, such as through your blog or an email newsletter. Try sharing this  repurposed  content of various lengths to see which ones gain the most traction with your audience. This can tell you which types they’d prefer to read and share.

Related:   Why Word Count Is Important

Use these steps to help you publish an article on LinkedIn:

1. Log Into Your Account

On a desktop or laptop computer, open your preferred web browser and navigate to LinkedIn. Click the “Sign in” button, in the top right corner of the window. Enter your email address or phone number and your password to log in. You can also “Sign in with Apple” or create a LinkedIn account if it’s your first time using the service.

2. Create a Post

After signing into your account, the home dashboard loads automatically. Find the post widget at the top of the page. Click the “Write article” option. This takes you to a new page where you can write your content.

3. Write a Headline

Choose a headline for your article. Click in the headline box and type it there. If you’re unable to click in the headline field, one of your browser extensions may block your access. LinkedIn notes that  Grammarly and Lazarus may cause this issue . You can solve the problem by disabling the extensions and refreshing the page.

Related:   Your Definitive Guide To Writing Attention-Grabbing Headlines

4. Add a Cover Image

The cover image accompanies your article and appears above the text when people view it. Click within the gray box that says “No cover image uploaded” to select an image from your drive. LinkedIn recommends using an image sized at 1280 x 720 pixels to best fit in the image container. Once you’ve uploaded the image, you also have the option to add an image credit or caption. You can remove or replace the image by hovering over it and clicking the garbage can icon.

5. Craft Your Content

Click below the image container, in the section that says “Write here. Add images or video for visual impact” to develop your article content. You can type directly into the text box or copy and paste your content from a word processing program. For text content, you have the option to choose between paragraph text and H1 and H2 headings. You can also include ordered and unordered lists,  blockquotes , linked, and include bold, italic, and underlined content. You also have the option to add additional media to your articles like:

  • Images:  Drag and drop or upload images from your computer within the text.
  • Videos:  Share a video link from a source like  Vimeo  or YouTube.
  • Slides:  Share a link to a slide deck from a source like  Prezi  or  SlideShare  to have it appear in the text like a widget.
  • Links:  Share a link to a web page, social media profile, or other internet content to have it appear in the text like a widget.
  • Snippets:  Add a code snippet within the text of your article.

6. Publish the Article on LinkedIn

When you’ve finished writing your article and adding additional media, click the blue “Publish” button in the top right corner of the editor. Your article must have a title before you can click the button. In the new “Share” window, add additional text information as you would for a regular LinkedIn post. You can also add hashtags related to your industry or article topic.

Change the audience on your post, showing who can view the article, or change the audience for who can comment on it. When you’re satisfied with your post and settings, click the blue “Publish” button in the bottom right corner of the pop-up window.

7. Promote Your Article

You can promote your LinkedIn article by sharing it on the service, to other social media platforms like Facebook and Twitter, or by sharing the link elsewhere, like in an email newsletter. You can also  boost your article  post through your paid advertising campaigns with LinkedIn. Boosting a post can help you reach more users.

Is There a Way To Start an Article and Come Back to It Later?

Yes, you can start a draft of an article on LinkedIn and come back and finish it later. The editor page has a publishing menu that allows you to create a new article, view your published articles, and view your drafts. Click the “My drafts” option from this menu and a new pop-up window appears with your current drafts. From here, you can click which article you’d like to return to, or delete any drafts you no longer intend to finish.

Unlike other editor programs, you can’t view a preview of your article before publishing from anywhere other than the creation editor. Your published post should look nearly identical to the content in the editor once it’s live on LinkedIn. You can, however, share a link to the draft of the post before it’s published to get feedback from your team members. Those people can view the post as if it was live online, even if the article is still in the draft phase. If you want to use this feature to preview the article before publishing, follow these steps:

  • From the menu bar at the top of the editing window, click the drop-down arrow next to the words “Publishing menu”.
  • Select “Share draft” from the list.
  • Copy the generated link from the pop-up box.
  • Open a new window or tab in your browser.
  • Paste the link into the address bar.
  • Preview your post.

Articles on company pages show up under the “Posts” tab. Articles on an individual profile page show up under the “Activity” tab. You can also view all your published articles on the editor page by accessing the publishing menu from the toolbar. Select the “My articles” option from the drop-down list. A pop-up window appears, showing you all the articles you’ve published on that page or account.

Your connections and followers can see your article in their news feeds after you publish it. If people signed up to receive notifications from your company or profile, they may also access your article through the notifications tab. People may search for and find your article both on and off LinkedIn, depending on your profile privacy settings.

If you have your articles, profile, or company page set to “anyone” or public visibility, the service can distribute your content across the platform and around the internet.  People can view your public profile or company page through search engines , the LinkedIn platform, and on affiliate and approved third-party services like email clients. Make sure your profile or page is public to get the most reach from your articles and to help with search engine optimization (SEO).

LinkedIn lets you share your article as a post on your company page or another account, or in a message. You can also share it directly on Facebook or Twitter. You have the option to copy the link, too. This can let you  share it as an anchor link  on your website or blog, through an email newsletter, or anywhere else you can paste a link. If you share the article as a post to another company page or personal profile, you can also embed that post into your website or blog.

People can share your article in the methods we explained above, the same way you could share it with other sources if you choose. Each article has a host of reactions people can choose to show that they’ve read or noticed your content. The reaction options include:

Users can add comments if you leave them enabled. Comments can include text,  emojis , and photos. Besides interacting with the article itself, if the piece is part of a weekly newsletter that you send through LinkedIn, there’s an option at the top of the article to subscribe and to follow the author at the bottom of each post. All these options matter because they can help you track engagement with your posts and people’s interest in what you have to say through a variety of means.

No, you cannot currently publish an article through the LinkedIn mobile app. You also cannot publish articles by signing into the site through the web browser on your mobile device. The only way you can publish an article on LinkedIn is to sign in to your account on a desktop or laptop computer and access the main dashboard through your web browser.

Use these best practices when creating your LinkedIn article content:

  • Think visually:  Take advantage of creating custom cover images and sharing media content throughout your articles to capture audience attention.
  • Focus on readability:  Craft content like you would on any other platform by using headings, bulleted lists, short paragraphs, and media to make your articles scannable and easy for readers to digest.
  • Use calls-to-action:  End your articles with strong calls-to-action ( CTAs ) to encourage your readers to take the next step into the marketing funnel. This may include asking people to subscribe to your newsletter, using a specific reaction button to share their thoughts, or posing a question that starts a discussion in the comments.
  • Drive engagement and viewership:  Use techniques that get the most eyes on your articles, such as tagging the personal profile for the author to encourage  reposting , or sharing the article multiple times over a long period on your company page.

According to LinkedIn, the  most successful articles are on topics that lend themselves to conversation . If you want that kind of content for LinkedIn and beyond, give  CopyPress  a call.  We write articles  that get people talking about your business on LinkedIn and all your content channels.

Author Image - Christy Walters

CopyPress writer

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The Ultimate Guide to Writing LinkedIn Articles That Go Viral

Influencers on LinkedIn Pulse like my man Richard Branson , have over 13 million followers .

But you’re not Richard so how do you make your content go further and get people reading?

According to LinkedIn’s latest available figures,  more than a million people  have published posts on LinkedIn ‘s platform.

More than 130,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.

After all, there are now over 710M members on LinkedIn .

So how do you stack the deck in your favour when it comes to publishing LinkedIn articles.

Here are 4 ways to hack the algorithm when writing LinkedIn articles.

1. Optimise your Profile

Whether you’re just getting started on LinkedIn or have already used it as a marketer or salesperson for a while, optimizing your profile is essential to your success.

With a complete profile, valuable and varied content, and a broad network, you’ll stand out from the crowd, attract more attention, and ultimately get better results in business.

Watch the short video below for some of the most important areas of your profile to get right.

To dive into Profile Optimisation in more detail check out How to Optimize Your LinkedIn Profile for Maximum Visibility on the Social Media Examiner blog.

It’s one of the best articles out there.

2. Grow Your LinkedIn Connections

Every time you publish a post on LinkedIn, your connections will see an alert in their notifications.

But to really make ripples, you need a large audience of first-level connections.

For any of the stuff we’re talking about throughout this post to really work, you’ll need to make as many connections as you possibly can that may be interested in your content.

To help get your connections ramped up, you may want to download the LinkedIn Messaging Templates 2021 which give you scripts you can use to invite people to join your network.

3. Get Featured on Channels

LinkedIn Pulse has more than 100 individual channels .

Some of the most popular channels are for Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Social Media.

Check out trending topics and share your insights backed up with research and anecdotes to be featured in these channels.

Want to get a story featured on LinkedIn Pulse?

Then you’ll have to tweet LinkedIn editos and ask them to check out your work.

Ask a Pulse editor to share your story on the channel on Twitter with “Tip @LinkedInEditors #LinkedInPulse ” at the end of your tweet.

Yes, seriously, use Twitter to get featured on Linked. 

That’s how it’s done for now!

4. Good ol’ SEO

To categorise your content, LinkedIn Pulse does an analysis of the text of your article.

This is like SEO tactics of the dark ages, when all you had to do was include your keyword in the title and use the right words a few times throughout the post.

LinkedIn is still a relatively easy search engine to manipulate.

But a word of caution.

This will evolve just like Google did, so my advice is always act with integrity online.

Let me be clear, keyword stuffing is a bad idea (even though right now, it will probably get you a lot of exposure).

Always align your objectives with the platform and you can’t go wrong.

Bonus Tip – Don’t use boring images!

Definitely  avoid using boring images in your content , such as:

  • Generic headshots.
  • Company logos.
  • Blurry photos, small pics, anything that will make you squint

How you chose images will come down to your brand.

But get creative and save the images using keywords – that will help with your SEO.

Here is a great example of an article with non-boring images – Why You Surround Yourself With is Who You Become

Now that we’ve covered some LinkedIn article hacks, you’re ready to write your masterpiece.

In this next section I’ll walk you through step-by-step preparing and posting your LinkedIn article.

Step-by-Step Guide to Writing a LinkedIn Article

If you are going to write something, you want your content to be discovered and read by as many people as possible. Right?

There are many benefits to publishing Linkedin articles and not limiting yourself to just publishing short posts.

The main benefit of writing articles on Linkedin is that it establishes you as a thought leader.

By publishing articles on Linkedin with your own content, relevant to your business and industry, you automatically position yourself as an expert.

How to Choose a Topic for Your Article

When you write articles on LinkedIn, you want to demonstrate your thought leadership, expertise, and industry knowledge.

Here are some ideas on how you can choose your topic:

  • News and updates from your industry
  • You could also answer a question your audience has.
  • What are the frequently asked questions you get when you meet someone from your network?
  • If you’re a member of a Facebook group that contains your ideal clients, keep an eye out for questions that get asked over and over again.
  • I keep a list on the notes app on my computer with ideas for blog posts and articles.
  • If one of your LinkedIn posts is getting a lot of engagement from your network, that might be a good topic for a long-form article.

Once you know what you want to write about, you are ready to get started….

Write a New LinkedIn Article

Start by going to the LinkedIn Home tab and clicking the Write an Article link at the top of the page.

After you click this link, the LinkedIn Publishing tool opens.

This is where you create your article.

Choose Your Headline

To add a headline to your article, click the Headline field and type in a headline.

Choose a headline that will grab users’ attention in the feed and make them want to click through to read the article.

List-based articles work well, as do mistake-based titles.

Check out these examples:

  • 7 Steps for Busy Professionals to Create Better Content in Less Time
  • 5 Messages You Should Never Send on LinkedIn

Format Your Article for Mobile

The next step is to format your article in a way that makes the information easy to consume.

Because we’re bombarded with information and text online, it’s best to use shorter text paragraphs interspersed with images.

This approach makes your article easier to read, which is particularly important when people are consuming the content via the LinkedIn mobile app.

Adding subheadings, bullet points, and bold type also improves readability, as you can see in the example below.

Always include a call to action in your article.

To illustrate, ask people for their comments (a great way to spark conversation) or to get in touch with you. Links to your website, podcast, or social media will work here too.

When someone leaves a comment, you can reply to them and keep increasing engagement.

Examples of questions you can ask at the end of your article:

  • What Do you Think?
  • How Do you Feel?
  • What Will You Do?
  • What is Your Opinion?
  • What is Your Story?
  • What is Your Experience or Example?
  • What Have you Been Working On?

Include Images, Video, or Rich Media in Your LinkedIn Article

At the top of the article, you can add a cover image. To do this, click in the area above the headline and upload an image from your computer.

LinkedIn recommends using a 744 x 400 pixel image for best results.

After you add a cover image, two positioning options and a Delete button appear on the screen.

Cover Image

Choose an image that will capture your readers’ attention in the LinkedIn feed and make them want to click on the article to read it.

In addition to the cover image, you’ll also want to embed relevant images and video in the body of your article. To add an image or video, click the icon to the left of the article body.

Publish and Share Your LinkedIn Article

Once you’ve written your article and added images and links, what’s next? Note that as you create your article, LinkedIn automatically saves it as a draft.

When you’re ready to publish it, simply click Publish at the top right of the page.

Share Your Article

Once you’ve published your article, you’ll want to share it. Click the Share button at the bottom of your article to see the sharing options.

Be sure to share to these places on LinkedIn:

• Your personal LinkedIn feed • A LinkedIn message (if relevant) • LinkedIn groups • Email list

When sharing articles to your personal LinkedIn feed use hashtags to get more views on the link.

LinkedIn encourages the use of hashtags when you create posts and will suggest hashtags to use.

Why You Should Reshare Your LinkedIn Article

Articles have a much longer lifespan than posts on LinkedIn.

And while you can view the analytics for your posts for only 60 days, analytics for articles are available for 2 years. You can give an article new life by resharing it via a LinkedIn post that directs users to that article.

I have several LinkedIn articles that still get comments a year or 18 months after they were published.

To visualize this, if your article is about 10 reasons why someone should attend your live event, list one or two of those reasons the first time you reshare the article.

When you reshare it a few days or even a week later, discuss some of the other reasons.

Before publishing make sure you go through the follow check-list:

  •  All names of people and companies link to their profiles
  •  Article should contain 5-10 graphics (images/charts/quotes)
  •  Attention grabbing article headline and banner (www.canva.com)
  •  Write a short 2-3 sentence caption to drive click-throughs
  •  H1 tag for title, H2 for headings, H3 for sub-headings
  •  1-3 sentences per paragraph, short sentences mobile friendly
  •  Add alt-tags to images explaining what they are
  •  10-20 people to send the article to immediately after posting
  •  Ask people involved in the article to share the content
  •  Set aside time throughout the day to respond to comments,
  •  Highlight article in Featured section of your LinkedIn profile
  •  Share in relevant groups, send to email list

Article Structure

Here’s a suggested structure for Pillar Content in the form of a LinkedIn article.

  • Introduce topic (X) in first person
  • Explain what to expect in article
  • The outcome from reading
  • Why does my company need X?
  • Why is X important to your business?
  • How X drives business results
  • Different types of X
  • How can your company leverage X?
  • 5-8 Insights or mistakes to avoid
  • How do you know if it’s working?
  • How to set goals, measure success, benchmarking
  • Sum up key message
  • What to do next action steps
  • Call-to-comment (examples above)

About Author

  • 2-3 sentences

Media and links to include where appropriate…

  • Cover banner
  • Expert Quote
  • Case Study / Statistic
  • Example / chart
  • Link to another article
  • Link to resource on website
  • Name & pic link to profile
  • Website link

That’s it!

The key to getting ahead, is getting started.

Go get ’em!

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Home / How to Write a LinkedIn Article

How to Write a LinkedIn Article

  • Social Media

According to LinkedIn’s blog , there are over 1 million unique authors who publish 130,000 articles per week. These articles receive a large amount of views every day. In fact, they also found that 45% of LinkedIn article readers hold very important roles in their industries such as; managers, VPs, CEOs, and more. Writing articles on LinkedIn can be very beneficial for your personal and professional development. 

Many people question how they can effectively post articles on LinkedIn that gain good traction. But let’s begin with the basics first. 

What is a LinkedIn Article?

LinkedIn articles are very similar to your classic blog post, but these are unique in the way that they are more in-depth with detail. This type of content is not to be confused with LinkedIn posts which are the shortest form of content on the app. LinkedIn articles have a 120,000-character limit and LinkedIn posts only have a 3,000-character limit. 

LinkedIn articles make for a great way to explain in detail updates or insights regarding your industry or your professional updates and activities. 

How to Post an Article on LinkedIn 

Posting an article on LinkedIn is easy. All you have to do is follow these simple steps: 

  • Click on ‘ Write Article ’ in the share box at the top of your homepage.

write article linkedin mobile

  • To add a cover image, click ‘ Upload from Computer ’. Notice that the recommended image size for LinkedIn articles is 1920 x 1080 pixels. 

write article linkedin mobile

  • Click on the ‘ Title Box ’ and fill it out accordingly.

write article linkedin mobile

  • Click on the ‘ Write Here ’ box and begin writing your masterpiece. 

write article linkedin mobile

  • Click ‘ Next ’ and then ‘ Publish ’.

LinkedIn Articles Best Practices 

These articles should share something valuable to your audience. These could include information about your professional achievements, guides on how to do something in your field, or your thoughts on news or trends in your industry. Here are some key tips to keep in mind when writing your articles: 

  • Create a clear and concise title for your article – This is the first part of your article that your readers will see, so be sure it is attention-grabbing and interesting. 
  • Utilize a cover image – Make sure the cover image is relevant to your topic and just like the title, this is the first image that your audience will see so be sure it piques your audience’s interest. 
  • Optimize your article – You can do this by using catchy headlines, adding visuals, and adding CTA’s asking your audience to do something next with your article. 
  • SEO Keywords – Do your keyword research and see what keywords people are searching for so that you can add this information to your article. 

Ideas for LinkedIn Articles

Here are some content ideas to get you inspired: 

Write advice or insights

This article titled “How can you use data to identify escalation risks before they become serious issues?” by LinkedIn Strategic Communications is a great example of sharing insights with their audience. They discuss how to use data to identify escalation risks or situations that can potentially damage your company before they become serious issues. 

Educate your Audience  

Educate your audience about something valuable having to do with your industry. This example is titled “The Role of Technology in Modern Outsourcing: Innovation and Efficiency.” In this article, the author educates his audience on cutting costs, scaling operations, or enhancing efficiency. 

Mistakes or learnings 

Educating your audience on some mistakes that you have made and how you fixed those and learned from them makes for great articles. Like the one linked below titled “What are the most common mistakes when building a professional network in publicity?” where they discuss the common mistakes in publicity and how you can avoid them. 

Why Write LinkedIn Articles?

There are many important pros of writing articles on LinkedIn. The most important pros include:

Being a thought leader on LinkedIn

Thought leaders are experts, influencers, and innovators who begin conversations about updates, insights, and advice about what is going on in their industries. By writing articles you can discuss all of these topics with your audience and raise credibility by increasing your chances of receiving a recommendation, new connection, mention, or even having one of your skills endorsed. 

Increase visibility  

These articles have the ability to expand your reach when people search for certain topics on Google. If people are seeing your content outside of the LinkedIn app, odds are you will be seen by someone who is not following you and you have the possibility of gaining new followers by showing up organically on Google. In these articles, it is important to keep keywords in mind that are relevant and search-friendly to help your SEO be ranked higher. 

Storytelling 

 These posts allow for more space to tell your brand’s story of how you came about, experiences you have had good and bad, or specific topics regarding your industry. 

More analytics are provided with LinkedIn Articles

For each LinkedIn article you post you receive a lot more analytical information that will tell you whether or not your content is engaging the right audience. 

LinkedIn articles may be a new type of content that you or your business should tap into to expand your reach and increase your legitimacy on the very professional-driven app. With Metricool you can also analyze your LinkedIn Page and access the following metrics to understand its performance. This LinkedIn analytics tool is perfect for managing your professional account.

write article linkedin mobile

If you are new to LinkedIn and want to learn all the ins and outs of the app, check out our guide below: 

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How to Write and Publish Articles on LinkedIn Effectively

author avatar

Ollie Mattison

Jan 17, 2024• Proven solutions

For a writer, jotting down his/her thoughts or opinions is bliss and getting an authority to publish it doubles that pleasure. LinkedIn falls in this category and is now offering this authority to its members. This will help the writers connecting with others, sharing their experiences and even inspiring others thereby building their profile.

Since the time LinkedIn announced its publishing platform, a huge amount of excited response has been evident. And why it shouldn’t? It’s a better opportunity to build a professional identity and reach target market. If you are one of those enthusiastic, we will let you learn how you can write and do LinkedIn publishing . If you want to make videos LinkedIn, you can use Filmora Business to create amazing business video. for We will also make you acquainted with 6 effective tips on publishing, as a bonus.

Part1: How to Write Articles on LinkedIn

Part2: how to share articles on linkedin, part3: 6 tips of publishing an article.

Download Win Version

Writing articles on LinkedIn can be done from your LinkedIn homepage after gaining the publishing rights. Here is how you can create an article on LinkedIn’s publishing tool.

  • Go to the homepage and click on ‘Write an article’ option. You will now come to the publishing tool.

write an article

  • Write the headline of your article in the ‘Headline’ section and start writing the content just below it where you see ‘Write here. Add images or a video for visual impact’.

headline

  • Hit on ‘Publish’ button now located at the top right corner. Confirm the action by hitting ‘Publish’ again.

publish

  • For sharing, click on the Share icon given beside the author byline. You can also share to LinkedIn, Facebook or Twitter if you click the Share icon at the article’s bottom.

LinkedIn also offers sharing your point of views. This can be done by URL rather than writing article on LinkedIn. Let us discover the steps for this process and then share the article you want.

  • Open your LinkedIn homepage and click on ‘Share an article, photo, video or idea’ section.
  • A text box will appear where you can type the post within 1300 characters.

linkedin sharing

  • Now, paste the URL link of the article in the share box in order to attach it. Within a couple of seconds, an image will be shown with the link. There should be no space in URL as these will not be accepted by LinkedIn and your article will not get shared.

sharing post

1. Build up your own strategy

As said earlier, LinkedIn publishing helps people creating their profile and meeting new people on the platform through the work they are publishing. Nevertheless, having no strategy at all and not knowing why you are posting or sharing will do no good to you. Hence the first tip from the six is try to build your own strategy in order to avoid going in a wrong direction as well as conveying your message intelligibly to your network thereby gaining followers’ trust and dependence. Building strategy is not such difficult; you need to have an idea about what is your strength and what best you can offer. When you know what topic can make you popular, you will get more involvement with the world.

2. Be Careful of Title

Second tip you should bear in mind while writing articles on LinkedIn goes to the title. It has been observed that the titles having 40-50 character strength win huge amount of traffic as a whole. Therefore, when you plan to write article and publish on LinkedIn, ensure to create your title around 40-49 characters. This will increase your post views when compared to the titles having more or less character length according to a research.

3. Use Headings Wisely

Headings are the soul of the article and hence should be taken care of and used wisely. It is important to break the article into headings. Without those, the post will look dull and will fail to entice readers. Therefore, if you are writing articles on LinkedIn or any other portal, make sure to use headings (H1, H2, H3 tags etc.), this will also increase the readability and will look appealing when people will just glance through it.

Pro Tip: Use bullets or numbers when writing some tips or important information. People who just skim the article will get the best use of it if you use this tip.

4. Embed Images or Videos

Before proceeding to LinkedIn publishing or publishing on any other platform, it is wise to think of your content richness. Let’s cut to the chase, the next quality tip is providing videos or images along with the text as much as possible. Sometimes, people find it enough to have a quick look at the post (especially the impatient ones) in order to get what they are looking for. For such people, not having video or images and having lot of text can force them to leave your page and shift to other article. On a plus, it will be good if you could present tips, tricks or how-to guides if necessary to make the content more appealing to the readers.

5. Article Type is Important

To make your article get clicked at once, make sure to craft a headline compelling and unique enough. Giving a creative headline is the crucial part for starting an article. It’s in your hands to make or break your post on LinkedIn. Here are some tips to create some attractive headlines.

  • For LinkedIn publishing, keep in mind not to publish a post when the headline raises a question. It has result in bad results.
  • The LinkedIn posts work well if there are ‘How Posts’. So, to make your content perform well, give your headline the ‘How’ effect.
  • After ‘How’, the ‘List’ posts show the dominance if you want to attract great number of views or likes by the readers.

6. Connect with your Audience

The last helpful tip you need to be sure when creating post on LinkedIn or anywhere is establishing connection with the audience. As they stand as important part for your post, creating a conversation like environment and participating in it will inspire the readers to get engaged with the post. The best way to do this is leaving a question or telling the readers to share their experience at the end of the post. This will also let the readers feel that their perspective matters and they will feel their importance. Hence, rather than asking them to like or share your post, start associating with them and let their opinion comes your way.

Final Verdict

We have provided you bunch of information from our lot about LinkedIn publishing as well as writing articles on LinkedIn. Moreover, there are some tips mentioned that can help you enhance your article quality. We hope you have read the post meticulously and will implement these tips when you start writing and publishing your article. Hope you liked the post.

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Best Practices for Writing Articles on LinkedIn

  • Shama Hyder
  • Content Strategy
  • May 7, 2019

the ultimate guide to linkedin articles best practices

Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership.

Why? Because when it comes to your professional writing, people trust LinkedIn more than  any other social platform. According to a survey by LinkedIn, 73 percent of people said they were more confident in the professional information presented on LinkedIn than on Twitter, Facebook, or Yahoo! Groups.

So how do you make sure your LinkedIn articles perform well? Here are 5 best practices to follow.

Five LinkedIn Articles Best Practices

1. publish long-form content, and save your shorter posts for other platforms..

Users on LinkedIn prefer content between 1,900 and 2,000 words , according to an OkDork analysis of LinkedIn post performance.

One reason is because LinkedIn users expect much more thorough, researched content than users on Facebook, for example, do. It’s difficult to present a valuable idea, discuss it, and draw a reasoned conclusion in, say, 500 words.

That’s not to say you should pad your LinkedIn articles with extra words, sentences, and paragraphs just to reach that length. Quality content will always win out over quantity. However, if you’re finding that your posts are consistently coming in under 1,500 words, you might want to reconsider how you structure them, or dig into your concepts a bit deeper.

2. Share your stories—not just your brand’s.

As connected consumers become ever more savvy to the tricks and marketing tactics brands use to sell to them, it’s becoming more important than ever to employ effective brand storytelling.

While this definitely involves sharing your brand’s story, it also means you have to open up and share your own stories, too.

That certainly doesn’t mean you have to talk about what you tell your therapist—but it does mean you should be open to sharing challenging moments in your professional life, times you questioned yourself, and especially rewarding moments in your career.

This is because people are no longer buying from companies. They’re buying from people. They trust people, not brands. And when it comes to a site like LinkedIn, which is all about building professional connections, that personal element is key.

3. Include images.

Just as readers do on any other publishing site, LinkedIn users prefer posts with images. In fact, the OkDork analysis found that posts with 8 images perform much better than posts without images—in fact, they received an average of more than 50k views, as opposed to around 6k for posts with no images.

Select your images carefully. Avoid images that appear too “stock-y” or have nothing to do with your topic. That sounds obvious, but it’s amazing how many people will include images of a rock climber in posts about upping your sales numbers. You can draw a vague connection, but mostly it just makes your post look generic.

A few good sites to browse for images are Pexels, Unsplash , and Pixabay, all of which offer free stock images.

4. Post LinkedIn articles consistently, and on a regular schedule.

Consistency is vital no matter where you’re posting, whether that’s on Instagram, Facebook, Medium , or, of course, LinkedIn.

The reason behind this is that users will be more likely to follow you and share your articles if they know there’s more to come.

If you post once, and don’t post again for a couple of months, the people who originally read your article and were interested in what you had to say will have moved on. After all, it’s not as if there’s a shortage of content for people to read.

On the other hand, if people know that you post every week on Wednesdays, they’ll be much more likely to view, comment, and share. They’ll get used to seeing your LinkedIn articles pop up on their news feeds every week—and as every marketer knows, you’ve got to keep your brand top of mind with customers if you want to build a following. The same is true with B2B thought leadership : if you want to build your brand as a thought leader, you have to keep yourself top of mind for people who are interested in the topics you write about.

When it comes to the frequency of posting, LinkedIn’s managing editor Chip Cutter recommends posting at least a few times per week . LinkedIn differs from other platforms to a degree in that the people using it are on the platform to make connections, learn from each other, and advance their careers. There’s a much greater chance that they’ll start tuning you out if they hear from you too frequently.

5. Expand your topic areas.

Something else that Cutter recommends LinkedIn users do with their articles is vary their topic choices a bit.

Topics like productivity, efficiency, leadership—these are all popular things for LinkedIn users to write about, but that also means that it’s especially challenging for yet another article on how to be more productive to stand out.

What’s more, there’s so much B2B content on these topics already that saying something truly brand-new is going to be tough. These LinkedIn articles can therefore sound bland and generic—two impressions you don’t want to leave people with when they think of your thought leadership.

Instead, try writing about things like:

  • Trending topics in your industry
  • Personal stories that are related to popular workplace topics like leadership, career development, etc.
  • Major trending questions and topics like the future of work, how AI is changing the workforce, and immigration reform.

6. Use appropriate hashtags.

Hashtags are important on LinkedIn just like they are on other platforms, but you’ll need to make sure the ones you use are appropriate for the business-oriented audience. That means no #blessed or #FridayFeels—instead, use your company hashtag, or employ the ones that LinkedIn will suggest when you create your post.

Related read: How To Hashtag Like A Pro

Try to strike a balance between niche hashtags that will help your audience find you, and more general hashtags that will give readers a broad overview of your article’s topic area—#Inspiration, #WomenInLeadership, etc.

Hootsuite recommends using no more than five hashtags per LinkedIn article, as using more can look spammy.

For entrepreneurs and leaders who are building their thought leadership, posting articles on LinkedIn is a must.

For one thing, you’ll immediately increase your visibility on the platform, making it more likely that you’ll connect with other leaders in your industry, generate leads, and gain more customers. For another, by posting your articles on LinkedIn, you’re creating an extensive library of content that will serve you for years to come, as users can come across your writing at any time—not just n the three or four days after you posted it.

Want to learn more about LinkedIn articles best practices? Read our post “ The Marketer’s Guide to Using  LinkedIn’s Native Video .”

  • business marketing strategies , content marketing , Digital Marketing Strategy

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How to Promote Your Published Articles on LinkedIn

write article linkedin mobile

Want eyes on your latest article? Pressing publish isn’t enough—you’ll need to promote it. LinkedIn is an incredibly useful (and free!) platform to spark conversations about your work. This social media platform is geared to professionals and hosts a wide variety of users from many fields, from doctors to street artists. This means that your work will be able to reach an incredibly wide audience of potential readers. 

No matter where your article was originally published—an industry journal, your company blog, or self-published right on LinkedIn—if you want people to read it, you need to share it with them! Here are our top 4 tips on how to do that.

Step 1: Post it

In order to promote your content on LinkedIn, you need to post it. Most of the time, the hardest part of posting is coming up with a caption. It can be easy to agonize over the perfect words, but remember that it doesn’t need to be overly long or fancy. Simpler is often better. 

Your goal should be to create interest. While LinkedIn has increased its character count limit to a very generous 3,000, that doesn’t mean that you need to use it all. Remember: less is more. By giving readers just enough information to get them interested—but not so much that they feel like they’ve read the entire piece—you’ll create some mystery to motivate them to click on your article and find out what it’s about.

While LinkedIn may at first appear to be just another social media platform, in reality, it’s a powerful business tool that can help you form genuine connections.

Step 2: #hashtags #forthewin

Hashtags are essential to getting your posts seen on a worldwide platform. They categorize information by topic and allow others to find your post simply by searching for that hashtag. Many Linkedin users follow certain hashtags, so if you use relevant hashtags, your post can get served up in their feed—even if you’re not a Linkedin connection. The result? Lots of fresh eyes on your work.

Although hashtags are powerful, we don’t advise using as many hashtags as possible or simply adding random ones that come to mind. The best strategy is to include a small number of carefully selected hashtags— this comprehensive article   on Linkedin hashtags recommends three—that relate to both your content and your target audience. For example, if you’re a pediatric doctor based in New York, you might use the hashtags “#pediatrician #healthcare #newyorkpediatrics”.

Step 3: Sharing is caring

Linkedin is all about making connections and supporting one another. You might consider creating a casual arrangement with a fellow professional in the same industry to regularly share each other’s content. This benefits both parties: resharing other people’s posts is a great way to maintain your presence on LinkedIn while having your own content shared is especially powerful. LinkedIn is about making connections and supporting one another, making it the perfect place to show this type of mutual support.

Another way to share your post with as many people as possible is by sending it to your coworkers by means of a direct message. While people may miss a tag or mention, they’re almost guaranteed to check their DMs and see the message you’ve sent them. Once they see it, there’s a good chance that they’ll share it, or at least give it a like, helping you achieve your goal of generating as much traffic to your post as possible.

Promptly responding to comments shows that you care about your readers and helps your post become a place of conversation.

Step 4: Don’t leave ‘em hanging

Once you start receiving comments on your posts, it’s essential to respond to them in order to keep the engagement going. Promptly responding to comments shows that you care about your readers and helps your post become a place of conversation. In order to quickly respond to comments though, you need to see them—keeping notifications on or frequently checking LinkedIn after posting is essential.

The number one key element of LinkedIn success is consistency. In order to continue growing your audience, you need to post regularly. Setting a goal can be helpful in this area, whether your goal is posting once a day or once a week. Make it easier by creating a habit of checking LinkedIn during your lunch break, at the end of the day, or whatever time is convenient for you. Being consistent can take time, patience, and effort but it will undoubtedly be worth it as you watch others engage with your content and then seek out your professional services.

Now that you’re equipped with our tips and tricks, you’re ready to go forward and take the LinkedIn world by storm! Looking for more ways to become a successful thought leader? Check out our top tips in this article .  

With many thanks to  Victoria Woods  for her contributions to this article.

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Democrats don't have many options if they want to replace Biden

  • For years, Republicans have attacked Biden for his age and perceived mental acuity.
  • Those critiques only got louder on Thursday after a special counsel report implied he was forgetful.
  • Some Democrats also previously complained about his age, but the party has no alternatives now.

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While US special counsel Robert Hur's report Thursday afternoon about President Joe Biden's mishandling of confidential documents didn't recommend charging him with any crimes, pundits and politicians have focused on how it describes the 81-year-old president: elderly and forgetful .

With less than a year until election day, the Democratic Party has no apparent backup plan if it decides to part with its endorsed candidate.

Choosing a candidate to run against or replace Biden would also likely be a tremendously messy process: Would the party want to go with its current vice president, Kamala Harris, California Gov. Gavin Newsom, Michigan Gov. Gretchen Whitmer, or some other dark horse candidate? Who within the party would ultimately make that decision? What happens to all of the Biden campaign's funding?

The Democratic Party doesn't have the luxury of time to figure it out, either: The primary election season has already begun across the nation, and it's far too late for many states to add new names to their ballots per local election laws.

Take Michigan , the next state on the calendar to host its Democratic primary on February 27. In a worst-case scenario, the latest the Democratic Party would've been able to insert a new candidate on the ballot was December 8, 2023, or about two months ago.

Super Tuesday, the day when 15 states — roughly a third of the overall delegate count — hold their primaries, is on March 5. Similar to Michigan, it's also much too late to add a new candidate to those primary ballots, including California , which boasts just under 500 delegates and had a late-December 2023 cutoff point to be added to the ballot.

If a replacement for Biden can't be formally placed on ballots, the only option for the Democratic Party, if it's serious about fielding a different nominee, would be to quickly mobilize a campaign to write that candidate's name on state Democratic primary ballots. But if this write-in campaign isn't implemented before Super Tuesday, there's little chance at all that a formal replacement for Biden will be available on Democratic tickets come November.

The deadline to appear as an independent candidate on general election ballots in November is much more lenient, meaning the Democratic Party could, as a last resort, opt to promote a candidate not even tied to the party on the ballot.

With all this in mind, it's almost certainly in the Democratic Party's best interest to coalesce around Biden as much as possible to build support around his campaign.

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Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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