StartupTalky

Samsung Electronics—A Detailed Case Study

Devashish Shrivastava

Devashish Shrivastava

Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul. Samsung Electronics was established by Lee Byung-Chul in 1938 as an exchanging organization.

We all know this information about Samsung. Don't we? But what we don't know? Do you know how much Samsung has grown in these years? What are the Future Plans of Samsung? How much Samsung invested in its R&D? What difficulties did the company face coming all this way? What is the history behind this multinational conglomerate?

Don't worry we got you covered. We have penned down a detailed Case Study on Samsung Electronics. Let's find out in this thoroughly studied Samsung case study.

Let's start the detailed case study from here.

Samsung entered the electronics industry in the late 1960s and the development and shipbuilding ventures in the mid-1970. Following Lee's demise in 1987, Samsung was divided into five business groups - Samsung Group, Shinsegae Group, CJ Group, Hansol Group and Joongang Group.

Some of the notable Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries  Samsung Engineering, and Samsung C&T (separately the world's 13th and 36th biggest development companies). Other notable subsidiaries include Samsung Life Insurance, Samsung Everland, and Cheil Worldwide.

Samsung has a powerful influence on South Korea's monetary advancement, legislative issues, media, and culture. Samsung has played a significant role behind the "Miracle on the Han River". Its subsidiary organizations produce around a fifth of South Korea's complete exports. Samsung's revenue was equivalent to 17% of South Korea's $1,082 billion GDP.

History of Samsung Electronics Samsung's Business Strategy Samsung Rides High In India Business Growth in India Future Plans of Samsung FAQ's

History of Samsung Electronics

samsung tv case study

1938 (Inception of Samsung)-

  • In 1938, Lee Byung-Chul (1910–1987) of a huge landowning family in the Uiryeong region moved to nearby city Daegu and established Samsung Sanghoe.
  • Samsung began as a little exchanging organization with forty representatives situated in Su-dong. It managed dried fish, privately developed staple goods and noodles. The organization succeeded and Lee moved its head office to Seoul in 1947.
  • When the Korean War broke out, Lee had to leave Seoul. He began a sugar processing plant in Busan named Cheil Jedang. In 1954, Lee founded Cheil Mojik. It was the biggest woollen factory in the country.
  • Samsung broadened into a wide range of territories. Lee wanted to build Samsung as a pioneer in a wide scope of enterprises.
  • In 1947, Cho Hong-Jai, the Hyosung gathering's organizer, put resources into another organization called Samsung Mulsan Gongsa or the Samsung Trading Corporation with Samsung's founder Lee Byung-Chul. The exchanging firm developed into the present-day Samsung C&T Corporation .
  • After few years in business, Cho and Lee got separated due to the differences in the management style. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications market . During the initial days, it sold switchboards.

1987 (Demise of Lee Byung-Chul)-

  • After Lee's demise in 1987, the Samsung Group was divided into four business gatherings—Samsung Group, Shinsegae Group, CJ Group, and the Hansol Group.
  • One Hansol Group agent stated, "Just individuals uninformed of the laws overseeing the business world could think something so ridiculous," while also adding, "When Hansol got separated from the Samsung Group in 1991, it cut off all installment assurances and offer holding ties with Samsung subsidiaries."
  • One Hansol Group source attested, "Hansol, Shinsegae, and CJ have been under autonomous administration since their particular divisions from the Samsung Group."
  • One Shinsegae retail chain official executive stated, "Shinsegae has no installment certifications related to the Samsung Group." In 1982, it constructed a TV get-together plant in Portugal, a plant in New York in 1984, a plant in Tokyo in 1985 and an office in England in 1996.

2000 (Samsung in 20th Century)

  • In 2000, Samsung opened a development center in Warsaw, Poland. It started with set-top-box technology before moving to TV and cell phones. The cell phone stage was created with accomplices and formally propelled with the first Samsung Solstice line of gadgets and different subordinates in 2008. It later emerged into the Samsung Galaxy line of gadgets that is Notes, Edge, and other models.
  • In 2010, Samsung declared a ten-year development system based on five businesses. One of these organizations was to be centered around bio-pharmaceuticals in which ₩2,100 billion was invested.
  • In the first quarter of 2012, Samsung Electronics turned into the world's biggest cell phone creator by unit deals, surpassing Nokia which had been the market chief since 1998.
  • In 2015, Samsung was granted U.S. patents as compared to other organizations like IBM , Google , Sony, Microsoft , and Apple. Samsung got 7,679 utility licenses before 11 December 2015.
  • On 2 August 2016, Samsung Electronics revealed the Galaxy Note7 smartphone, which went on sale on 19 August 2016. At the beginning of September 2016, it halted its selling of smartphones due to some problems with the smartphones. Samsung suspended the selling of the smartphones and recalled its units for inspection.
  • This happened after certain units of the telephones had batteries with a deformity that made them produce extreme warmth, prompting flames and blasts. Samsung replaced the reviewed units of the telephones with a new version. It was later found that the new version of the Galaxy Note 7 also had the same battery deformity.
  • Samsung recalled all Galaxy Note7 cell phones worldwide on 10 October 2016 and permanently ended its production on the same day.

Samsung's Business Strategy

samsung tv case study

Great business strategies have been applied by Samsung over the years. Not very far back, Samsung wasn't as famous as now. Samsung has now advanced so much that it is the principal contender of Apple Inc. Samsung is the biggest tech business by income and the seventh most significant brand today. The showcasing procedure it applied encouraged Samsung electronics to turn into an industry driving innovation organization.

The Samsung marketing strategy was one of the best systems at any point because it helped a cost-driven organization to change its structure and become a power producer. Due to the consistently changing tastes of purchasers in the innovation business, organizations needed to pursue the pace and offer dynamic and advancing devices to their clients. In this way, Samsung additionally needed to change to pick up the high ground available, and the new Samsung showcasing methodology was the way to advancement.

Some of the business strategies of Samsung Electronics are listed below:

Promotional Mix Of Samsung

Samsung has arrived at fantastic statures with its cell phones which helped the brand to turn into an image of value and unwavering quality for its purchasers.

Samsung Marketing Mix Pricing Strategy and Samsung Advertising Methodology are the two estimating techniques used by the organization. Other than its items, Samsung is celebrated for its customer support . However, item variety is the most dominant part of the promoting blend of Samsung.

  • Skimming Price

Like Apple , Samsung uses skimming costs to pick up the high ground over its rivals. For example, Galaxy S6 and S6 Edge are the brand's new results of Samsung conveying the trademark "Next is Now" and guaranteeing that they are the best smartphone maker at any point made.

What will happen when different contenders will dispatch a cell phone with indistinguishable highlights? Straightforward. Samsung will bring down the cost and effectively steal the customers from its competitors.

  • Focused Pricing

Samsung experiences issues in increasing an edge over its rivals with different items. Doubtlessly, Samsung is a credible brand. However, regarding home appliances, it can't be in any way, shape, or form outperform LG In the cameras segment and other home appliance units. Also, Samsung cannot compete with Canon and Nikon.

For Samsung to withstand this savage challenge, it's crucial to utilize aggressive valuing of its products. Moreover, Samsung is neither a newbie underway nor non-inventive. For the most part, it is often the first company to be innovative with its products and present a change among its competitors.

  • Putting in Samsung Marketing Strategy

Samsung uses divert advertising strategies. Retailers who present the innovation chain will undoubtedly incorporate Samsung in their rundown on account of the firm being a world-celebrated brand. Samsung can likewise fill in as an option for the purchasers. The circulation is a convincing piece of the Samsung promoting methodology.

In specific urban communities, Samsung has an agreement with a solitary dissemination organization that circulates the items all through the city. For example, Mumbai is an incredible case where Samsung conveys its products through a solitary organization.

Samsung Rides High In India

samsung tv case study

The greatest leader by far in the smartphone business is Samsung Electronics, the world's greatest cell phone and TV producer.

Samsung is India's greatest, versatile brand. It is the developer of Reliance Jio's 4G LTE system — the greatest and busiest information system on the planet.

Discernments, advertise wars, openings, rivalry — now and then from conventional remote adversaries, from nearby upstarts, and emerging Chinese brands trouble Samsung.

Be that as it may, every time Samsung has had the option to fight off the dangers and hold its ground. It has been leading the market in the TV fragment for more than 12 years and in the versatile business for a long time after it toppled Nokia in 2012.

Riding The Smartphone Wave

As indicated by some statistical surveying firms following cell phone shipments, Chinese firm Xiaomi is creeping nearer — or has even surpassed Samsung after December 2017 quarter.

While for the entire year 2017, Samsung was No. 1 in the cell phone space, IDC information indicated Xiaomi drove the last quarter with 26.8% piece of the overall industry. Samsung was at 24.2%. Different players, for example, Vivo, Lenovo, and Oppo stayed at 6.5, 5.6, and 4.9%, separately.

Warsi, who has been working with Samsung for as far back as 12 years and has as of late been advanced as Global Vice President, is unflinching, "These difficulties offer us the chance to work more earnestly for our customers and with our accomplices.

Furthermore, shoppers love marks that emphasis on them," he says. "Samsung is India's No. 1 cell phone organization crosswise over sections — premium, mid and reasonable. That is what makes a difference."

Statistical surveying firm GfK tracks disconnected offers of handsets — which make up around 70% of the market — in which Xiaomi is attempting to make advances.

Samsung had a 42% worth piece of the overall industry in the general cell phone showcase in the nation in 2019 and 55% in the superior fragment as indicated by GfK. An industry official who would not like to be named says that India must be Samsung's greatest market by large volumes.

The thought currently is to become the cell phone business which gets more worth. As indicated by reports, Samsung India's incomes from cell phone deals in 2018-19 remained at an astounding INR 34,300 crore. That is over $5.5 billion and development of 27%. Samsung's nearest adversaries are talking about incomes of $1 billion in India, going up to $2 billion.

Samsung is the world's largest manufacturer of consumer electronics by revenue. As of 2019, Samsung Electronics is the world's second-largest technology company by revenue, and its market capitalization stood at US$301.65 billion, the 18th largest in the world.

Shopper Is At The Center

samsung tv case study

Samsung is a worldwide advancement powerhouse that leads the patterns. It profoundly put resources in India — 22 years of connections in the exchange, and tremendous interests in neighborhood R&D . It has around 10,000 architects working in research offices in India and is perhaps the greatest scout from the IITs.

"Samsung has a solid brand picture in India, as it has been available in various customer electronic portions with quality items for quite a while now. The brand is trusted because of its long history in the nation, dish India nearness, and a vigorous after deals support for buyers," says Shobhit Srivastava, explore expert at Counterpoint Research.

Indeed, even an item fizzle of the size of the Galaxy Note7 in September 2016 couldn't affect Samsung. While the organization was fast enough to get back to every one of the units that had been sold and cease the gadget totally, Samsung's activities and ensuing effective dispatches of leads like Galaxy S8, Note8, the Galaxy S9 and S9+, which were propelled in February, rescued the harm and raised the profile of the brand as a dependable organization. "They rushed to concede their error and that helped them interface with the perceiving clients of today far superior," says Koshy.

Make For India

Samsung's system 'Make for India', which resounds with the administration's ' Make in India ' activity, was conceived in the late spring of 2015. Samsung India's new President and CEO, H.C. Hong, had recently moved in from Latin America and was looked with the prompt tough assignment of fighting a firm challenge from two nearby versatile organizations that is Micromax and Intex.

Samsung's customer hardware business containing TVs, fridges, and other advanced machines were additionally confronting challenges from Sony and LG.

Around a similar time, the legislature of India propelled its 'Make in India' activity. "In this way, Mr. Hong revealed to us we have been doing Make in India effectively for two decades. What we should concentrate on widely to remain on top of things is Make for India (MFI)," says Dipesh Shah, Managing Director of Samsung R&D Institute in Bengaluru, the greatest R&D community for Samsung outside Korea.

Truth be told, the R&D focuses in India contribute intensely to the improvement of worldwide items, for example, Samsung's lead cell phones (Galaxy S9 and S9+). While different organizations focused on propelling their worldwide items in India, Samsung went about rethinking items for the nation at its R&D focuses.

India is significant for Samsung, thinking of the nation as the second biggest cell phone showcase on the planet today, and it is possibly the greatest undiscovered market for some advanced apparatuses. The entrance of iceboxes, clothes washers, microwaves, and forced air systems are appallingly low because of components like the accessibility of continuous power, social conduct, way of life, and earnings.

Business Growth in India

samsung tv case study

Samsung India crossed the INR 50,000 crore deals achievement in 2017 according to the simply distributed organization filings with the Registrar of Companies (RoC), uniting its situation as the nation's biggest unadulterated play purchaser products MNC. The Korean mammoth's all-out salary, including turnover and other pay, developed by 15.5% to INR 55,511.9 crore in FY 2017 from INR 48,053 crore in the earlier year regardless of Chinese organizations making genuine advances into the Indian cell phone advertise.

Samsung's cell phone business developed deals at 26.7% to INR 34,261 crore, while the home apparatus business developed by 12% to INR 6,395.6 crore. The organization's TV business stayed dormant at INR 4,481.2 crore even though Samsung held the market initiative.

The organization's net benefit developed at a quicker pace of 38% to INR 4,156.2 crore which industry examiners credited to more concentrate on premium models crosswise over cell phones and customer hardware having higher edges.

Samsung, in its filings, said the 'Make for India' activity, through which a large portion of the items was planned and created given the Indian customer's needs, has been an enormous achievement and a major factor behind the development.

All the units at Samsung India improved their gross productivity with the TV business dramatically increasing it and the home machine business nearly trebling it. The cell phone business was the biggest supporter of gross benefit having developed by 44% in FY17 at INR 5,005.9 crore.

Future Plans of Samsung

samsung tv case study

Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a center for parts business, two senior industry administrators said. The ventures could be increased further, they included. The Korean organization has set up two new parts fabricating substances in India—Samsung Display Co and Samsung SDI India—for the generation of cell phones and batteries.

Independently, Samsung's funding arm—Samsung Venture Investment Corp—has set up activities in India to support new companies in gadgets equipment and programming organizations. The segment organizations will supply items to both Samsung India and other cell phone merchants who as of now source parts from Samsung's abroad tasks.

Samsung sees a big opportunity for segment business considering the administration's push on 'Make in India' where expense on imported cell phone segments and purchaser hardware is going up, the administrators said.

Samsung is likewise pitching to the administration for fare impetuses so it can even fare segments from India. Samsung Display has just marked an update of comprehension with the Uttar Pradesh government for an INR 1,500 crore plant for assembling telephone show to be operational by one year from now April. The plant will come up in Noida, the administrators said.

Samsung SDI India has plans to set up an assembling unit in India for lithium-particle batteries after the organization was drifted a month ago, according to its administrative filings with the Registrar of Companies (RoC).

As per the administrators, Samsung SDI has plans to contribute another INR 900-1,000 crore and will settle the plans after counseling with the Center post general races. These speculations come after it introduced the world's biggest cell phone fabricating unit in India a year ago at an all-out cost of INR 4,915 crore. It is expected to be completed in 2020.

That's all for now. Share your learnings and findings. What did you learn from this article? Which information surprised or amused you the most? Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

Who is the owner of Samsung Electronics?

Samsung Group is the owner of Samsung Electronics.

Who is the Founder of Samsung?

Samsung Electronics was established by Lee Byung-Chul (1910–1987) in 1938 as an exchanging organization.

Who is the current CEO of Samsung?

Kim, Ki Nam, Kim, Hyun Suk and Koh, Dong Jin are the current CEO of multinational conglomerate Samsung.

What does Samsung Electronics make?

Samsung Electronics produces smartphones, TV sets, laptops, solid-state drives, digital cinemas screens, etc.

Is Samsung a Chinese company?

Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul.

What is Samsung's strategy?

  • Promotional Mix of Samsung

How large is Samsung Electronics?

Samsung is the world's largest manufacturer of consumer electronics by revenue. Samsung Electronics is the world's second-largest technology company by revenue, and its market capitalization stood at US$ 301.65 billion, the 18th largest in the world.

What are the future plans of Samsung Company?

Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a center for parts business, two senior industry administrators said.

Must have tools for startups - Recommended by StartupTalky

  • Convert Visitors into Leads- SeizeLead
  • Payment Gateway- Razorpay
  • Hosting- Hostinger
  • Graphics Designing- Canva
  • Spy on your Competitors (Use code ST30 for 30% off) Adspyder

Trading Tales: Top Reads to Understand Trading and the Stock Market

The term stock market refers to numerous exchanges where publicly traded company shares can be purchased and sold. It is part of a free-market economy. These financial transactions occur on official exchanges and OTC marketplaces governed by specific regulations. The stock exchange ensures that all interested market players have access

Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India

When it comes to the cosmetic industry, consumers are always concerned about the process that is followed while manufacturing the products. This is why the world is seeing a new era of cosmetic products that are organic, produced in a natural way, and free of toxins and other chemicals. The

Talered: Crafting Unique Memories Through Personalized Books

In the world of gifts, where people love giving something unique, personalised gifts are a big hit. One company that is making strides in this field with their custom-made books is Talered. Talered crafts custom books, shaping your story into a one-of-a-kind narrative, be it fiction or biography. Each book

Conveying Confidence: Books to Develop Your Communication Skills

Communication is the heart of all human interactions. It is a skill that extends beyond personal connections and into professional circles. The importance of authentic and efficient communication can occasionally be overlooked in this age of rapid technological advancement, where digital communication often takes centre stage. Effective communication is more

More From Forbes

A new generation of smart tvs is changing the way we watch tv.

  • Share to Facebook
  • Share to Twitter
  • Share to Linkedin

Remote control in hand in from of smart tv

In the early days of streaming, peripheral devices like Roku and Amazon AMZN Fire TV  were a necessity. 

TV OEMs had no experience creating interfaces and it showed. What's more, they were saddled with underlying operating systems that didn’t allow for new apps or updates of existing apps. 

TVs were expensive too—a new HDTV could easily run well over $1,000, and so consumers were not about to throw out their existing sets when they could just as easily pick up a streaming device for just $29 that gave them access to a whole world of streaming TV.  

Two new studies, one from TVREV , sponsored by LG Ads, Samsung Ads and VIZIO and one from Magid , sponsored by VIZIO indicate that dynamic is rapidly changing however as the interfaces on smart TVs have vastly improved and everyone from Amazon to Comcast CMCSA is now trying to muscle their way into the smart TV market.

The Falling Price of Television Sets

Possibly the biggest factor in the resurgence of the TV has been the dramatic price drop over the past several years. 

Consumers can now buy a very good 55-inch 4K TV for $500 or less. That makes the TV the least expensive screen in the house, as laptops and smartphones can easily cost $1,000 or more. 

This is a huge shift and it’s why both the industry and consumers are so bullish on TV sets, a marked change from the days when it was assumed that by 2021 much, if not most TV viewing would be happening on low-priced mobile devices.

Best Travel Insurance Companies

Best covid-19 travel insurance plans.

A Better Interface Makes For A Better Experience

As both studies point out, the key to the dongle’s eventual demise is that the issues that once made it necessary no longer exist. 

Smart TV interfaces are now as intuitive and easy to use as those found on peripheral devices and unlike their predecessors, they can be updated remotely with both new apps and new versions of existing apps. With so much change happening in the streaming marketplace these days, this is a top consumer priority.

The remote control devices on smart TVs have also caught up: the latest versions no longer feature bulky numerical keypads for entering cable channel numbers, but rather, have buttons to take you directly to your favorite streaming apps.

OEMs like LG, Samsung and VIZIO also now have their own free ad-supported streaming TV services (FASTs) with over one hundred linear-like channels featuring everything from news to comedy to children’s programming. This is helping to erase a key advantage the peripheral device manufacturers once had with The Roku Channel and Amazon’s IMDbTV, their own proprietary FASTs.

Consumers Like TVs Better Than Streaming Devices

One of the most interesting findings of the Magid study (you can find the initial summary of insights here ) is that consumers already prefer smart TVs to connected devices or dongles.  

It’s not just one or two features either, but every category from inputs (34% to 15%) to picture quality (32% to 17%) to reliability (36% to 17%) and even remote controls (35% to 24%).

Many of the additional consumer complaints Magid found, such as the clutter caused by too many cords, stemmed from the fact that the peripheral devices are just that: peripheral, and thus require their own remote controls and power sources.

That’s why Roku has spent the past several years building up its share of the smart TV operating system market via deals with manufacturers like TCL and why Amazon, Walmart WMT and Comcast both recently announced their own licensing deals with OEMs, with Google GOOG likely not far behind.

The Problem With Licensing Deals

The problem with these licensing deals however is two-fold. On the one hand, you are at the mercy of the manufacturer. That means you have no control over the quality of their televisions and a negative consumer experience from a poorly made device can impact your brand. 

On the other hand, licensing deals often entail a smaller number of TVs, which means it will not be easy to achieve any sort of critical mass.

Roku has been licensing its OS for several years now, and has thus been able to gain some traction, but newcomers will have a tough time breaking in. Among the barriers they face are an already crowded market and no real consumer advantage other than perhaps price. 

That’s also going to make it tougher for them to strike deals with programmers and/or to be first in line for app updates.

The Advantages Of Owning Your Own Hardware

Now that TV sets have proven they’re not going anywhere, consumers are starting to look at the future possibilities for TVs, which center around the TV being the hub of the smart home. This is something various OEMs have been talking about for years, and it seems to finally be coming to fruition. 

Consumers are up for it too. According to the Magid study, they are looking to the TV as a hub for a number of activities from viewing local weather and traffic reports to ordering dinner to betting on their favorite sports teams. 

This is an area where companies that own their own hardware have a real advantage as they can integrate these features into their underlying software so that they all work together via a single interface—no switching inputs necessary. That gives them a huge advantage over peripheral devices and licensed operating systems in the years ahead.

A Few Words Of Advice

While things are indeed looking rosy for the smart TV OEMs, there are a few issues that still need solving.

First and foremost among these is password portability—finding a way (maybe a smartphone app) that allows viewers to quickly and easily port all of their various logins from one TV to the next.

The other is actual portability—giving viewers the opportunity to move the TV set experience to mobile and desktop. While most of the OEMs have taken steps to make this happen, stronger cross-device integration will not only improve the experience for consumers, it will help ensure the dominance of the smart TV OEMs for years to come.

Alan Wolk

  • Editorial Standards
  • Reprints & Permissions
  • Build With Us

July 7, 2020

Smart TVs: A Digital Standard Case Study

samsung tv case study

Consumer Reports found that Samsung and Roku Smart TVs were vulnerable to hacking through a web-based attack . Photo: Michael A. Smith

Over the past few years, the Digital Lab evaluated and test a number of products and services informed by criteria, indicators and testing processes from the Digital Standard. To bring more transparency to the Digital Standard, we are launching a series of case studies aimed to highlight examples that will help clarify:

  • Problems & Context: What type(s) of problems with products and services does Consumer Reports look into for further testing and evaluation?
  • Processes & Methods: What processes or methods does the team use to evaluate and investigate products and services?
  • Impact: What type of impact do the product and service evaluations have on stakeholders like industry practitioners, manufacturers, and policymakers?
  • Using The Digital Standard: How was the impact of this work informed by the Digital Standard?

Our next case study covers Consumer Reports’ work on Smart TVs .

Samsung and Roku Smart TVs Vulnerable to Hacking, Consumer Reports Finds

samsung tv case study

Project timeframe

First test scores: February 2018 Latest update on test scores: May 2020

Smart TVs can monitor watching behavior: Smart TVs are sets that connect to the internet, making it easy to stream videos from services such as Hulu and Netflix. Most smart TVs are equipped with “automated content recognition” (“ACR”) that scans images on viewers’ screens and identifies the content by comparing it to its own known videos, shows, and movies. In doing so, smart TVs can generate a detailed log of what consumers watch — often without clear notice or permission. In addition, consumers often cannot buy a TV that is not smart these days, thus making them more likely to be creeped on by their TV manufacturer.

Data sharing to advertising companies: Other researchers have found much the same thing. In one study , researchers at Northeastern University and Imperial College London looked at smart TVs and other internet-connected devices and found that many of them sent data to Amazon, Facebook, and Doubleclick, Google’s advertising business. Nearly all the TVs sent data to Netflix even if the app wasn’t installed or the owner hadn’t activated it.

Many channels to share more data: Another study, by researchers at Princeton and the University of Chicago, looked not at TVs but at two popular set-top streaming devices from Roku and Amazon Fire TV. More than 2,000 channels were offered, and the researchers found trackers on 69 percent of Roku channels and 89 percent of Amazon Fire TV channels. The numbers are likely to be the same for smart TVs that have Roku or Amazon platforms built in.

Potential hacks or security issues: The smart TV itself may be subject to hacks or other security issues due to the connected nature of the product. Consumers often don’t know about how much data is collected about them while they use their tv and they often don’t know how or if they can change how much they share. Additionally, consumers have no way of evaluating the security of their smart tv. As part of one of our first case studies under the Digital Standard, we looked to evaluate smart tvs in order to respond to these two concerns.

[Excerpts gathered from CR Article: How to Turn Off Smart TV Snooping Features ]

samsung tv case study

Full testing: In February 2018, we performed our first ever tests on TVs using the Digital Standard. In 2020, we conducted another update on 2019 smart TVs in accordance with criteria of the Digital Standard . These generated new scores on the ratings site , incorporating data privacy and data security into our overall rating.

Qualitative interviews: In March 2020, we conducted a recent study with 16 volunteers around the country showing that people may not understand what information their TVs collect, or know about settings they can use to boost their privacy. The project was part of CR’s consumer experience and usability research program, in which we study how consumers interact with products to better inform our lab testing. In this case, a user-interface expert interviewed participants in an online environment as they clicked through screen shots taken from smart TV platforms . The participants helped us evaluate the type of smart TV platform they used at home, performing tasks such as finding privacy policies and the right settings for cutting down on data collection. Like laptops and smartphones, modern TVs collect consumer information, and the TVs come with privacy disclosures in their user agreements, which are typically displayed during the setup process. None of the volunteers in our study had read through an entire user agreement when they set up their TV.

Smart TV Digital Standard Test Protocol: Along with this, we published raw data from our Digital Standard testing including the workbook, test protocol, and test summary.

Output & Impact

Consumer Reports Article: Samsung and Roku Smart TVs Vulnerable to Hacking, Consumer Reports Finds . This February 2018 report highlighted that our tests found that millions of smart TVs can be controlled by hackers exploiting easy to-find security flaws — this includes Samsung televisions, models made by TCL, and other brands that use the Roku TV smart-TV platform. Moreover, the TVs collect detailed information on their users, which raises privacy concerns.

Some key findings shared in the report include:

Overcollection by design. The platforms are designed for people to race through their TV’s setup, agreeing to everything, and a constant stream of viewing data will be collected through automatic content recognition. The technology identifies every show you play on the TV — including cable, over-the-air broadcasts, streaming services, and even DVDs and Blu-ray discs — and sends the data to the TV maker or one of its business partners, or both.

A choice between your data or your internet. People can limit data collection, but they may lose functionality. For example, if people turn off ACR monitoring while still agreeing to the set’s basic privacy policy, that may keep them from getting recommendations (“You liked ‘Westworld.’ Have you checked out ‘Godless’?”) Even the basic privacy policies may ask for the right to collect information on your location, which streaming apps you click on, and more. If you say no to these basic policies, the sets revert to old-fashioned dumb TVs: without the ability to stream anything from Amazon, Netflix, or other web-based services.

All-or-nothing privacy policy. The Sony television was the only one that required people to agree to a privacy policy and terms of service to complete the setup of the TV. The set uses Google’s Android TV platform, and consumers have to click yes to Google agreements, even if they don’t plan to connect to the internet. That could be a frustrating thing to discover only after you’d bought the big-screen TV at the store, lugged it home, and maybe mounted it to a wall. Even though you can’t skip the Google privacy policy, you can say no to the user agreements from Sony itself and from Samba TV, a provider of ACR technology.

Additional awareness:

  • Home security buying guide: Consumer Reports created a home security buying guide outlining security camera options and what to look for when purchasing one.
  • FTC Conference: We presented the smart TV testing results at the Federal Trade Commission’s PrivacyCon and incorporated this in Congressional testimony in June 2018.
  • Video and Op-ed surrounding the Superbowl: We continued to promote the updates of this work by launching an awareness video around the time of the 2020 Super Bowl and published an op-ed on smart TV privacy for the San Francisco Chronicle just before the 49ers played in the Super Bowl.

[Excerpts gathered from CR Article: Samsung and Roku Smart TVs Vulnerable to Hacking, Consumer Reports Finds ]

How was this work informed by the Digital Standard?

This work incorporated several specific elements from the larger Digital Standard framework. Specifically, the comparative analysis used elements from the Security and Privacy sections of the Standard:

samsung tv case study

To see The Digital Standard in full, please visit: https://www.thedigitalstandard.org

  • Introducing the Dark Patterns Tip Line May 19, 2021
  • CR Digital Lab Investigates Privacy Practices of Mental Health Apps December 17, 2020
  • Consumer Reports Investigates Fee Transparency With Food Delivery Apps September 29, 2020
  • Civic Science Research: Engaging everyday people in research to uncover community harms and drive… September 23, 2020
  • Peer-to-Peer Payment Apps: A Digital Standard Case Study August 25, 2020

Related Blog Posts

New research: nyc algorithmic transparency law is falling short of its goals, introducing permission slip 2.0, cr webinar recap: give data brokers the slip, new report: companies continue to share health data despite new privacy laws, get the latest on innovation at consumer reports.

We care about the protection of your data. Read our Privacy Policy

Ask a question from expert

Business Innovation: A Case Study of Samsung TV's QLED TV

Added on   2023-06-14

About This Document

   Added on  2023-06-14

Business Innovation: A Case Study of Samsung TV's QLED TV_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Business Innovation - Assignment lg ...

Marketing plan for samsung 146-inch micro led tv lg ..., market analysis of samsung with market structure lg ..., role of managerial economics in samsung tvs lg ..., comparison of lg, sony and samsung televisions lg ..., efficiency of kogan tv in comparison to other brands - research proposal lg ....

Remarkable Recovery: Samsung Crisis Management Case Study

Have you ever wondered how a global tech giant like Samsung managed to navigate a major crisis and bounce back stronger? 

In the world of corporate governance, effective crisis management can be the difference between irreparable damage to a company’s reputation and a successful recovery. 

In this blog post, we delve into a Samsung crisis management case study to learn about exploding batteries to the intricate strategies employed to restore trust.

Samsung’s journey offers valuable insights into the intricacies of crisis management in the digital age. 

Join us as we explore the key lessons learned and best practices from this high-stakes situation, shedding light on the remarkable recovery efforts that propelled Samsung forward.

Let’s learn about sailing through tough times through Samsung crisis management case study

Background of Samsung History and growth of Samsung as a global conglomerate 

Samsung, founded in 1938 by Lee Byung-chul, started as a small trading company in South Korea. Over the years, it steadily expanded into various industries, such as textiles, insurance, and retail.

In the 1960s, Samsung ventured into electronics, marking the beginning of its transformation into a global conglomerate.

With a focus on technological innovation and a commitment to quality, Samsung rapidly gained recognition for its consumer electronics products, including televisions and appliances.

Throughout the 1980s and 1990s, Samsung significantly diversified its business portfolio, entering the semiconductor, telecommunications, and shipbuilding industries.

This diversification strategy helped Samsung become a key player in multiple sectors, solidifying its position as a global leader. Notably, Samsung’s semiconductor division became one of the largest chip manufacturers in the world, supplying components to various electronic devices worldwide.

Samsung’s ascent continued in the 2000s, driven by its successful expansion into the mobile phone market. The introduction of the Galaxy series, powered by the Android operating system, catapulted Samsung to the forefront of the smartphone industry.

The company’s innovative designs, cutting-edge features, and aggressive marketing campaigns contributed to its rise as a major competitor to Apple’s iPhone.

With its global reach, Samsung has consistently ranked among the world’s largest technology companies, epitomizing South Korea’s economic prowess and technological advancements.

Samsung has also been considered one the best companies that successfully managed and implemented change initiatives.

Overview of Samsung’s position in the technology industry

In the consumer electronics segment, Samsung has established itself as a dominant force. Its diverse product lineup encompasses televisions, smartphones, tablets, wearables, home appliances, and audio devices.

The Galaxy series of smartphones, in particular, has enjoyed immense popularity and has emerged as a fierce competitor to other industry giants. Samsung’s televisions are also highly regarded for their cutting-edge display technologies, such as QLED and MicroLED.

The company’s advancements in semiconductor technology have contributed to faster computing speeds, increased storage capacities, and improved energy efficiency.

Samsung’s influence extends beyond consumer electronics and semiconductors. The company is actively involved in telecommunications infrastructure, including the development of 5G networks and the production of network equipment.

Samsung has also made notable strides in the realm of software solutions, including its own mobile operating system, Tizen, and various software platforms for smart devices.

Samsung Galaxy Note 7 Crisis

The Note 7 battery issue marked a significant crisis for Samsung, leading to a widespread recall of the flagship smartphone and causing considerable damage to the company’s reputation.

The crisis began in September 2016 when reports emerged of Note 7 devices catching fire or exploding due to faulty batteries. These incidents raised concerns about consumer safety and triggered a wave of negative publicity for Samsung.

Upon receiving initial reports of battery-related incidents, Samsung initially responded by issuing a voluntary recall of the Note 7 in September 2016. The company acknowledged the problem and expressed its commitment to addressing the issue promptly and effectively.

Samsung attributed the battery malfunctions to a manufacturing defect, specifically a flaw in the design that caused a short circuit.

To ensure customer safety, Samsung advised Note 7 owners to power down their devices and refrain from using them. The company swiftly implemented measures to exchange the affected devices, offering customers the option to either replace their Note 7 with a new unit or receive a refund.

Samsung also collaborated with mobile network operators and retail partners to facilitate the recall process.

In its initial response, Samsung took steps to communicate with customers and the public about the issue. The company published official statements expressing regret for the inconvenience caused and assuring customers of its commitment to resolving the problem. Samsung emphasized its dedication to quality and safety, promising to conduct thorough investigations and implement necessary improvements to prevent similar incidents in the future.

Media coverage and public perception during the crisis

During the Note 7 crisis, media coverage played a significant role in shaping public perception and amplifying the negative impact on Samsung’s brand.

The crisis received extensive coverage from both traditional media outlets and online platforms, leading to widespread awareness and public scrutiny. Here’s an overview of media coverage and its influence on public perception:

  • News Outlets: Major news organizations across the globe reported on the Note 7 battery issue, highlighting incidents, the recall, and subsequent developments. Television news segments, newspapers, and online news articles extensively covered the crisis , emphasizing the potential safety risks and consumer concerns. The constant media attention contributed to the widespread dissemination of information and increased public awareness of the issue.
  • Online Platforms and Social Media: Social media platforms played a pivotal role in the crisis, enabling the rapid spread of information and user-generated content. Users took to platforms such as Twitter, Facebook, and YouTube to share their experiences, express concerns, and criticize Samsung’s handling of the situation. Viral videos, photos, and personal accounts of Note 7 incidents gained traction, further fueling negative sentiment and influencing public perception.
  • Expert Analysis and Opinions: Alongside news coverage, experts and industry analysts provided their insights and opinions on the crisis. Their assessments of Samsung’s response, the potential causes of the battery issue, and the implications for the company’s brand reputation contributed to the overall narrative. Expert opinions had the power to sway public perception and shape the understanding of the crisis.
  • Consumer Forums and Discussion Platforms: Online forums and discussion boards dedicated to technology and consumer experiences became hubs for discussions surrounding the Note 7 crisis. Consumers shared their frustrations, exchanged information, and warned others about potential risks. These platforms served as gathering places for individuals affected by the crisis and amplified the negative sentiment surrounding Samsung’s brand.

Financial implications and losses incurred by Samsung

The Note 7 crisis had significant financial implications for Samsung, resulting in substantial losses for the company. Here are some of the key financial impacts experienced by Samsung as a result of the crisis:

  • Recall and Replacement Costs: The recall and replacement process incurred significant costs for Samsung. The expenses involved in collecting and replacing over 2 million of Note 7 devices, including logistics, shipping, and refurbishment, were substantial. The costs also encompassed the testing and certification of replacement devices to ensure their safety. The total recall cost was estimated at $5.3 billion.
  • Decline in Sales and Market Share: The crisis had a detrimental impact on Samsung’s sales and market share in the smartphone industry. As consumer confidence in the Note 7 and Samsung’s brand reputation declined, potential buyers shifted their preferences to alternative smartphone options. The decline in sales of the Note 7, coupled with the negative impact on the perception of other Samsung products, led to a loss of market share for the company.
  • Stock Price Decline: The Note 7 crisis had an immediate impact on Samsung’s stock price. News of the battery issue, recalls, and subsequent negative media coverage led to a decline in Samsung’s stock value. Samsung shares fell approximately to 7 percent right after 2 months of the crisis.

Crisis Management Strategy Employed by Samsung

Following are the key aspects of Samsung Galaxy Note 7 crisis management strategy:

Immediate actions taken by Samsung to address the crisis

In the face of the Note 7 crisis, Samsung swiftly implemented a range of immediate actions to address the situation and mitigate the impact on consumers and the company’s brand reputation. Here are some of the key actions taken by Samsung:

  • Voluntary Recall: As soon as reports of battery issues emerged, Samsung initiated a voluntary recall of the Note 7. This proactive step demonstrated the company’s commitment to consumer safety and willingness to take responsibility for the problem.
  • Temporary Production Halt: To address the root cause of the battery issue, Samsung temporarily halted production of the Note 7. This decision aimed to prevent further distribution of potentially defective devices and allow for thorough investigations and corrective measures.
  • Transparent Communication: Samsung made efforts to communicate openly and transparently about the crisis. The company issued official statements and press releases acknowledging the problem, expressing regret for the inconvenience caused, and reassuring customers of its commitment to resolving the issue. Transparent communication was crucial in maintaining trust and providing timely updates to affected consumers.
  • Collaboration with Authorities: Samsung collaborated closely with regulatory authorities and industry experts to investigate the battery issue comprehensively. By engaging external expertise, the company aimed to identify the root cause and develop effective solutions. This collaboration demonstrated Samsung’s commitment to finding the best possible resolution.
  • Customer Support and Safety Guidelines: Samsung provided clear instructions to consumers regarding the use of Note 7 devices, emphasizing the importance of safety. The company advised customers to power down their devices, participate in the recall, and utilize alternative devices in the interim. This approach prioritized customer safety and aimed to prevent further incidents.
  • Increased Battery Testing and Safety Measures: Samsung implemented enhanced battery testing procedures and stringent safety measures to prevent similar incidents in the future. The company adopted more rigorous quality control processes, including additional safety certifications and testing standards, to ensure the highest levels of product safety.

Communication strategies employed by Samsung

Samsung employed various communication strategies to address the Note 7 crisis and manage the impact on its brand reputation. Effective communication was crucial in maintaining transparency, addressing consumer concerns, and rebuilding trust. Here are some of the communication strategies employed by Samsung:

  • Official Statements and Press Releases: Samsung issued official statements and press releases to provide updates on the progress of the recall, investigations, and corrective actions. These statements expressed remorse for the inconvenience caused and reiterated the company’s commitment to customer safety. Clear and concise communication helped keep customers informed and reassured them that Samsung was actively working to resolve the issue.
  • Direct Customer Communication: Samsung directly communicated with customers to provide instructions and updates on the recall process. The company utilized various channels such as email, SMS messages, and notifications through its official website and smartphone apps. This direct communication ensured that customers received important information and guidance regarding the recall and replacement program.
  • Social Media Engagement: Samsung actively engaged with customers and the public on social media platforms, including Twitter, Facebook, and YouTube. The company responded to customer queries, addressed concerns, and provided updates on the progress of the recall. By engaging in two-way communication, Samsung demonstrated its willingness to listen, respond, and provide assistance to affected customers.
  • Collaboration with Industry Experts: Samsung collaborated with industry experts, battery manufacturers, and regulatory authorities to investigate the root cause of the battery issue. This collaboration was communicated to the public, showcasing Samsung’s commitment to finding solutions and ensuring that the necessary expertise was involved in resolving the crisis.
  • Advertisements and Marketing Campaigns: Samsung launched advertising and marketing campaigns focused on rebuilding trust and emphasizing its commitment to quality and safety. These campaigns highlighted Samsung’s dedication to addressing the issue and regaining consumer confidence. Advertisements often emphasized the company’s rigorous testing procedures and quality control measures to assure customers of the safety of its products.
  • CEO Apology: Samsung’s CEO issued a public apology, taking personal responsibility for the crisis and expressing regret for the inconvenience and concern caused to customers. The CEO’s apology aimed to convey sincerity, empathy, and a commitment to rectifying the situation, while also reinforcing the company’s accountability and determination to regain trust. The apology was published on a full page in 03 major US newspapers – the Wall Street Journal, The Washington Post and The New York Times.

Collaborations with regulatory authorities and industry experts

Samsung worked closely with government agencies and regulatory bodies in various countries where incidents related to the Note 7 were reported. The company shared information, conducted investigations, and cooperated with authorities to ensure compliance with safety regulations and guidelines. Collaboration with government agencies helped align efforts to address the crisis and establish industry-wide safety standards.

In the United States, Samsung collaborated with the CPSC, an independent federal agency responsible for ensuring the safety of consumer products. Samsung worked together with the CPSC to investigate the battery issue and coordinate the recall process. This collaboration ensured that the recall efforts followed established safety protocols and provided consumers with accurate information.

Samsung collaborated with battery manufacturers to investigate the specific manufacturing defects that caused the battery issue. The company worked closely with these partners to analyze the battery designs, manufacturing processes, and quality control measures. By involving battery manufacturers in the investigation, Samsung aimed to identify the root cause and implement corrective actions to prevent similar issues in the future.

Samsung engaged independent testing labs to conduct thorough assessments of the Note 7 batteries and verify the effectiveness of corrective measures. These labs specialized in battery testing and certification, providing expertise and unbiased evaluation of the battery performance and safety. Collaboration with independent testing labs helped validate Samsung’s efforts to address the battery issue and instill confidence in the effectiveness of the solutions.

Post-Crisis Recovery and Rebuilding 

Samsung implemented more stringent quality control measures across its product development and manufacturing processes. This included enhanced battery testing protocols, increased inspections, and stricter quality assurance standards. By demonstrating a commitment to producing reliable and safe products, Samsung aimed to rebuild customer trust.

Extended Warranty and Customer Support: Samsung extended warranty periods for existing and new devices, including the Note 7, to provide customers with added assurance. The company also enhanced its customer support services, ensuring that customers could easily access assistance, product information, and technical support. These initiatives aimed to demonstrate Samsung’s commitment to customer satisfaction and support.

  Launch of subsequent product lines and their impact on brand perception

Following the Note 7 crisis, Samsung launched subsequent product lines, including flagship smartphones like the Galaxy S8 and subsequent iterations. These launches played a crucial role in shaping brand perception and rebuilding trust. Key factors that influenced brand perception and the recovery process include:

  • Emphasis on Safety and Quality: Samsung placed a strong emphasis on safety and quality in its subsequent product launches. The company implemented rigorous testing procedures and introduced new safety features to ensure the reliability and safety of its devices. By highlighting these improvements, Samsung aimed to regain customer trust and reassure them of its commitment to producing high-quality products.
  • Positive User Experience: Samsung focused on delivering positive user experiences with its new product lines. This included improvements in design, performance, and functionality to enhance customer satisfaction. By providing users with exceptional products, Samsung aimed to rebuild its reputation and generate positive word-of-mouth, contributing to brand recovery.
  • Brand Messaging and Marketing: Samsung’s marketing efforts during subsequent product launches were carefully crafted to reinforce positive brand associations and regain customer trust. The company emphasized innovation, customer-centricity, and the commitment to quality and safety. Marketing campaigns highlighted features, benefits, and technological advancements to create a positive brand image and overcome the negative perceptions associated with the Note 7 crisis.

Final Words 

Samsung’s handling of the Note 7 crisis serves as a case study in crisis management. Despite the significant financial and reputational setbacks, the company took proactive steps to address the crisis, regain customer trust, and prevent similar incidents in the future.

The Samsung crisis management case study highlights the importance of swift and transparent communication, customer-centric actions, and continuous improvement in product safety and quality. By effectively addressing the crisis, Samsung was able to navigate the challenging situation and rebuild its brand, reaffirming its position as a leading global technology company.

Overall, the Samsung crisis management case study provides valuable insights into how a company can recover from a major setback, restore customer trust, and strengthen its position in the market through strategic actions and a relentless commitment to customer satisfaction and product excellence.

About The Author

' src=

Tahir Abbas

Related posts.

Iceberg Model of Change Management

Iceberg Model of Change Management

How to Write a Business Case for Funding?

How to Write a Business Case for Funding? – Explained

Negative Effects of Resistance to Change

05 Most Common Negative Effects of Resistance to Change

Popular Mechanics

Popular Mechanics

The Best Samsung TVs Will Help You Get the Most Out of Your Movies, Games, and Sports

Posted: February 17, 2024 | Last updated: February 17, 2024

<p>Samsung's TV lineup has something for everyone, with sizes to suit any room, special features for all kinds of viewers, and a range of price points to suit with any budget. Samsung’s <a href="https://www.popularmechanics.com/technology/gadgets/a27719487/oled-vs-qled/">QLED</a> TVs, famed for their vivid colors thanks to Quantum Dot technology, deliver screens that bring a splash of life to every frame, perfect for movie nights and gaming sessions.</p><p>For those in search of advanced viewing experiences, the 4K Neo QLED models are the go-to choice. These TVs use Mini-LED backlighting for deeper contrasts and more immersive picture quality. The 8K Neo QLED models might be right for you if ultimate resolution and performance are your top priorities. These TVs offer unparalleled clarity and detail transforming your living room into a personal cinema.</p><p><a href="https://www.popularmechanics.com/technology/a36062602/outdoor-tvs/">Outdoor enthusiasts have options</a>, too, thanks to Samsung's Terrace series. Designed with weather-resistant features and enhanced brightness, these TVs bring high-quality visuals to your <a href="https://www.popularmechanics.com/home/lawn-garden/a43576254/popular-mechanics-yard-and-garden-awards-2023/">backyard, patio or deck</a> so you never miss a moment of your favorite show or sports game, even in the sun.</p><h2 class="body-h2">Best Samsung TVs</h2><ul><li><strong>Best Overall: </strong><a href="https://www.amazon.com/SAMSUNG-Tracking-Symphony-Xcelerator-QN55S95C/dp/B0BWFSFD7P?th=1&tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Samsung S95C</a></li><li><strong>Best Budget: </strong><a href="https://www.amazon.com/SAMSUNG-PurColor-Q-Symphony-Xcelerator-UN65CU8000/dp/B0BVMY9NCN/ref=sr_1_1?qid=1700056305&refinements=p_n_feature_nine_browse-bin%3A23732468011%2Cp_89%3ASAMSUNG&rnid=2528832011&s=tv&sr=1-1&ufe=app_do%3Aamzn1.fos.18630bbb-fcbb-42f8-9767-857e17e03685&th=1&tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Samsung CU8000</a></li><li><strong>Best Outdoor TV: </strong><a href="https://www.amazon.com/SAMSUNG-85-Inch-Terrace-Anti-Reflection-QN85LST9C/dp/B0CDJHH46Z/ref=sr_1_1?qid=1700069120&refinements=p_n_feature_nine_browse-bin%3A23732468011%2Cp_89%3ASAMSUNG%2Cp_85%3A2470955011&rnid=2470954011&rps=1&s=tv&sr=1-1&ufe=app_do%3Aamzn1.fos.ac578592-0362-4e0a-958c-0f2dd61d30d4&tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Samsung The Terrace LST9C</a></li><li><strong>Best Design: </strong><a href="https://www.amazon.com/SAMSUNG-43-Inch-Anti-Reflection-Included-QN43LS03BAFXZA/dp/B09TQ5CC4P/ref=sr_1_2?crid=2E1WZLGTD6XA8&keywords=samsung%2Btv&qid=1700082666&refinements=p_72%3A1248879011%2Cp_85%3A2470955011%2Cp_n_feature_nine_browse-bin%3A23732472011%2Cp_n_size_browse-bin%3A3578041011&rnid=1232878011&rps=1&s=tv&sprefix=samsung%2Btv%2Caps%2C99&sr=1-2&ufe=app_do%3Aamzn1.fos.ac578592-0362-4e0a-958c-0f2dd61d30d4&th=1&tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Samsung The Frame LSO3B</a></li><li><strong>Best for Binge-Watchers: </strong><a href="https://go.redirectingat.com?id=74968X1553576&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsamsung-75-class-tu690t-crystal-uhd-4k-smart-tizen-tv%2F6514052.p%3FskuId%3D6514052&sref=https%3A%2F%2Fwww.popularmechanics.com%2Ftechnology%2Fgadgets%2Fg37872411%2Fbest-samsung-tv%2F">Samsung TU690T</a></li></ul><blockquote class="body-blockquote"><strong>The Expert:</strong> I'm a tech journalist who reviews gadgets like laptops, tablets, and TVs. My work has been published in major outlets like <em>The Atlantic</em> and <em>The Los Angeles Times</em>.</blockquote><h2 class="body-h2">What To Look for in a Samsung TV</h2><p>Television technology continues to evolve offering a diverse range of options for viewers. At the more budget-friendly end are LCD and LED panels, which are known for their brightness and durability. LCD displays rely on fluorescent backlights, while LEDs use light-emitting diodes, typically delivering better picture quality. However, LCD and LED screens often suffer from limited viewing angles and less effective light control within the image.</p><p>Stepping up in quality, Quantum Dot or QLED technology offers a significant enhancement. These TVs employ minuscule particles, each a different size, to emit a unique color, leading to a much broader and more vivid color range than traditional LCD panels.</p><p>Organic Light-Emitting Display technology, or OLED for short, represents another leap forward using organic phosphors where each pixel produces its own light. This process results in exceptional precision in lighting and contrast, outshining LCD TVs. OLED screens also maintain their clarity and color integrity at wider viewing angles. The downside is their higher price tag and lower brightness level compared to LCDs.</p><p>The latest innovation in TV technology is Mini-LED. This approach minimizes the LED modules used in backlighting LCD screens, achieving deeper blacks and enhancing overall picture quality. However, like OLED, Mini-LED technology comes with a higher cost.</p><p>Each technology has its strengths and weaknesses, catering to different preferences and budgets. Whether it's the cost-effectiveness and brightness of LCDs, the color richness of QLEDs, the contrast and viewing angles of OLEDs, or the deep blacks of Mini-LEDs, TV technology is available to suit various viewing needs.</p><h3 class="body-h3"><strong>Specs to Consider</strong></h3><h4 class="body-h4"><strong>Screen Size</strong></h4><p>You should pick the size of your TV based on the size of the room where you plan to set it up, and how far away you'll sit from the screen. If you have a large family room or basement, a 65- or 75-inch TV will offer a near-cinema experience. If you have a small apartment or plan to use your new TV in your bedroom, a 32- or 40-inch screen will suffice. Most people have the space to accommodate a <a href="https://www.popularmechanics.com/technology/gear/g37214595/best-55-inch-tvs/">55-inch screen</a>, which is the average ideal size.</p><h4 class="body-h4"><strong>Resolution</strong></h4><p>One of the most important specifications to consider in a TV is its resolution, which is the number of pixels that make up the picture on a display. The more pixels, the sharper the image. While Samsung still sells some 1080p "Full HD" TVs, but <a href="https://www.popularmechanics.com/technology/g37203677/best-4k-tvs/?gclid=CjwKCAjwkvWKBhB4EiwA-GHjFkrVFn1h0tC6pakX1dNRT1jPHDYxk0ZM9_XONxkX8vW6JGV3M_eYCRoC8uYQAvD_BwE">4K TVs</a> are the modern standard. Samsung also makes 8K TVs, which feature double the number of pixels of 4K resolution. However, 8K TVs are prohibitively expensive, and there is no readily available pipeline of 8K movies, TV or video games. Given that, we recommend steering clear of 8K for now.</p><p class="body-tip">More of Our Favorite TVs: <a href="https://www.popularmechanics.com/technology/gadgets/g25620058/smart-tvs/">Best Smart TVs</a>, <a href="https://www.popularmechanics.com/technology/gadgets/g37711867/best-lg-tvs/">Best LG TVs</a>, <a href="https://www.popularmechanics.com/technology/gadgets/g37621908/best-sony-tvs/">Best Sony TVs</a></p><h4 class="body-h4"><strong>Display Technology</strong></h4><p>TVs that use LCD or LED panels of liquid crystal pixels are bright and durable and generally cost the least. An LCD display uses fluorescent backlights, while an LED screen uses light-emitting diodes for backlights. LED displays usually have superior picture quality. But LCD and LED panels often have limited viewing angles and don’t control light in the picture as well as other technologies.</p><p>Higher-quality TVs use quantum dots, sometimes also called QLED, that provide more comprehensive color ranges than you can get with most LCD panels. The technology uses tiny particles in different sizes that allow each size to emit a different color.</p><p><a href="https://www.popularmechanics.com/technology/g37773947/best-oled-tvs/">OLED TVs</a> use organic phosphors. Each pixel can generate its own light, which makes for better light precision and contrast compared to LCD TVs. OLED TVs can be seen from wider viewing angles than LCD TVs without reducing contrast or losing color. But OLED TVs can be quite pricey and aren’t as bright as LCD TVs. The relatively new and expensive Mini-LED technology shrinks the LED modules that provide backlighting to LCD screens, resulting in deeper black.</p><h3 class="body-h3">Audio</h3><p>Choosing a TV with a built-in audio system requires considering several factors to ensure you get the best experience for your needs. First, assess the sound quality. Look for TVs with high-fidelity speakers that offer clear and balanced sound. Brands often mention audio specifications like wattage and sound technologies like Dolby Atmos or DTS:X, which indicate superior sound quality.</p><p>Room size plays a crucial role. For larger rooms, opt for TVs with more powerful speakers to ensure the sound fills the space. Conversely, a TV with less powerful speakers in smaller rooms might be just fine. Pay attention to the audio output ratings, usually measured in watts, to gauge the system’s power.</p><p>Another aspect is the sound features offered. Some TVs have built-in sound bars that provide a richer, more immersive audio experience. Bass enhancement, voice clarity, and virtual surround sound can significantly improve your viewing experience, especially for movies and games.</p><p>Connectivity options are also important. If you upgrade to a separate sound system, ensure the TV has options for external audio connections like HDMI ARC or optical out.</p><p>Finally, consider the type of content you usually consume. If you watch a lot of dialogue-heavy content, look for TVs with clear voice enhancement features. For action movies or gaming, a TV with good bass response and immersive sound technology will enhance your experience.</p><p>By focusing on these factors, you can choose a TV with a built-in audio system that complements the visual experience and immerses you in high-quality sound.</p><h3 class="body-h3">Connectivity</h3><p>When selecting a TV, connectivity can significantly enhance your viewing experience. Consider the types and number of ports available. HDMI ports are essential; they connect gaming consoles, sound systems, streaming devices, and Blu-ray players. The more HDMI ports a TV has, the more devices you can connect without needing to swap cables.</p><p>USB ports are also important. They allow you to plug in external hard drives or USB sticks to view your own media. A TV with multiple USB ports offers greater flexibility. Additionally, check for an Ethernet port for a stable wired internet connection which is beneficial for streaming high-definition content without lag.</p><p>Smart connectivity features like Wi-Fi and Bluetooth are now standard in most modern TVs. Wi-Fi enables you to connect your TV to your home network for streaming while Bluetooth allows for wireless connection to sound bars, headphones, or other Bluetooth-enabled devices.</p><p>You may also want to look for compatibility with smart home ecosystems like Google Assistant, Amazon Alexa, or Apple HomeKit. This integration lets you control your TV using voice commands or through other smart devices.</p><p>Lastly, consider future-proofing. Look for newer versions of HDMI (like HDMI 2.1) for compatibility with the latest gaming consoles and other devices. You can create a seamless and enjoyable entertainment setup by ensuring your TV has robust and versatile connectivity options.</p><h2 class="body-h2">How We Evaluated These Samsung TVs</h2><p>To make my recommendations, I spent a lot of time looking closely at Samsung TVs, focusing on their size, resolution, cost, and quality. Besides studying their specs, I checked out these TVs in person to see how they stack up against others in the same price range.</p>

Samsung, the Korean tech giant, is well known for its 1) phones , and 2) broad range of TV technologies and types. Take its QLED TVs, famed for vivid colors and Quantum Dot technology, which help deliver a vibrant picture ideal for movie nights and gaming sessions.

Then there are the 4K Neo QLED models—TVs that feature Mini-LED backlighting for deeper contrasts and more immersive picture quality. And if money is no object, an 8K Neo QLED model has the ultimate resolution and image clarity.

If you want to watch outdoors , there are TVs for that, too, thanks to Samsung’s Terrace series. Featuring weather-resistance and enhanced brightness, these TVs bring high-quality visuals to your backyard, patio, or deck , even in bright daylight.

With many panels to gaze upon, we’ve picked the best Samsung TVs for different uses and highlighted some important things to consider before buying.

The Best Samsung TVs

  • Best Overall: Samsung S95C
  • Best Budget: Samsung CU8000
  • Best Outdoor TV: Samsung The Terrace LST9C
  • Best Design: Samsung The Frame LSO3B
  • Best for Movies: Samsung QN95C Neo QLED 4K HDR Smart TV

What to Consider

Why buy a samsung tv.

Many Samsung panels offer a blend of value, features, and picture quality. While other brands, such as Sony or Hisense, might lean into putting all their eggs into build quality or affordability, Samsungs do it all and do it well.

Performance-wise, mid to high-range Samsung TVs fare well in various environments. They often feature excellent contrast levels, brightness, and vibrancy, making many excellent for movies. High refresh rates and HDR support for immersive brightness are also great features for gamers.

However, some models offer better value for the money than others—expect a sizable price jump for its premium line, like the Neo QLED. Sadly, its budget range is less diverse and broad than its mid or premium lines.

Samsung TVs use an OS called Tizen, which is comparable to LG’s WebOS and Roku TV. Tizen is easy to use, responsive, and fairly smart. You navigate across most apps using a horizontal bar that pops up when you press the Home button on your remote. Samsung TVs also feature voice control and online search via the remote’s onboard mic.

Speaking of remotes, most mid- to high-range Samsungs come with an advanced SolarCell model, charging via indoor light and USB-C, so no more fiddling around with AAA batteries. It’s a wonderfully simple remote, though some may miss the larger, more traditional numeric style.

Smart Assistant

Lastly, Bixby smart assistant lets you use your TV as a smart hub with other Samsung smart devices. Ever wanted to check on the progress of your washing machine or control the lights in your home with your TV? You can. It’s a great feature, particularly if you’ve already invested in Samsung’s diverse ecosystem of smart home products.

Most Samsung television models work with Alexa if you’re an Amazon user. They don’t support Apple HomeKit, though AirPlay is possible with most TVs. While some models have worked with Google Assistant in the past, Google will no longer be available on Samsung TVs starting March 1, 2024, due to a policy change.

Panel Technology

Each technology has its strengths and weaknesses, catering to different preferences and budgets.

At the more budget-friendly end of the spectrum are LCD and LED panels, known for their brightness and durability. LCDs rely on fluorescent backlights, while LEDs use light-emitting diodes, resulting in better picture quality. However, LCD and LED screens often suffer from limited viewing angles (if you’re sitting too far from center, the picture isn’t as good) and less effective light control within the image, most notably falling short of delivering true blacks.

Stepping up in quality, Quantum Dot or QLED technology offers a significant enhancement. These TVs employ tiny particles, each a different size, that emit a unique color, leading to a much broader and more vivid color range than traditional LCD panels. That said, it has much more in common with traditional LCD screens rather than newer OLED variants. Samsung exclusively markets many of its TVs as 4K or 8K QLED, though other manufacturers offer their version of this panel tech. Overall, QLEDs are less consistent than OLEDs, providing quality blacks and contrast levels. However, inch for inch, they offer bigger and brighter screen sizes for less. Plus, the more you’re willing to spend on a QLED, the narrower the performance gap.

Organic light-emitting diode technology (OLED), represents another leap forward using organic phosphors where each pixel produces its own light. This process results in exceptional precision in lighting and contrast, outshining LCD TVs. OLED screens also maintain their clarity and color integrity at wider viewing angles. OLED TVs are often ludicrously thin and don’t require separate backlighting panels. The downside is their higher price tag and lower brightness level than LCDs. Be careful of screen burn-in, which we’ll get into at the end of this article.

The latest innovation in TV technology is Mini-LED. This approach minimizes the LED modules used in backlighting LCD screens, achieving deeper blacks and enhancing overall picture quality. However, like OLED, Mini-LED technology comes with a higher cost.

Screen Size

The size of your TV should be proportionate to the size of the room it’ll live in and how far away you’ll sit from the screen. A 65- or 75-inch TV will offer a near-cinema experience if you have a large family room or basement. If you have a small apartment or plan to use your new TV in your bedroom, a 32- or 40-inch screen will suffice. A typical family house should have the space to accommodate a 55-inch screen , which is the average, ideal size.

According to Samsung’s guide to television sizing , you should aim for 40 percent of your field of view to be taken up by your screen. The field-of-view distance is calculated by taking your intended screen size and multiplying it by 1.2. For example, a 55-inch television requires sitting 66 inches away.

TV resolution, the number of pixels that make up the picture on a display, is one of the most important specs to consider. The more pixels, the sharper the image. Samsung still sells some 1080p Full HD TVs, but 4K TVs are the standard. Samsung also makes 8K TVs, which feature double the pixels of 4K TVs. However, 8K TVs are prohibitively expensive, and there’s no available pipeline of 8K movies, shows, or video games. That said, advanced Samsung TVs can upscale native HD or 4K content into 8K, with excellent results. Due to the cost, many people can do fine without 8K.

Look for TVs with high-fidelity speakers that offer clear and balanced sound. Brands often mention audio specifications like wattage and sound technologies like Dolby Atmos or DTS:X, which indicate superior sound quality.

Room size also plays a crucial role. For larger rooms, opt for TVs with more powerful speakers to ensure the sound fills the space. Conversely, a TV with less powerful speakers in smaller rooms might be just fine. Pay attention to the audio output ratings, usually measured in watts, to gauge the system’s power. More wattage equals more robust sound.

Another aspect is sound features. Some TVs have built-in soundbars that provide richer, immersive audio. Bass enhancement, voice clarity, and virtual surround sound can significantly improve your viewing experience, especially for movies and games.

Connectivity options are also important if you upgrade to a separate sound system. Ensure the TV has options for external audio connections like HDMI, ARC, or optical out. Every Samsung on our list is Bluetooth-compatible.

Connectivity

The variety and number of available ports can significantly enhance your viewing experience. HDMI ports are essential; they connect gaming consoles, sound systems, streaming devices, and Blu-ray players. The more HDMI ports a TV has, the more devices you can connect without swapping cables.

Lastly, consider future-proofing. Look for newer versions of HDMI (like HDMI 2.1) for compatibility with the latest gaming consoles and other devices. You can create a seamless and enjoyable entertainment setup by ensuring your TV has robust and versatile connectivity options.

HDR stands for High Dynamic Range, allowing TVs to drastically enhance contrast levels and colors. This makes games and movies appear much more vibrant and detailed. However, you still need HDR-enabled content for this to be compatible—you can find them in newer games and streaming services like Disney+, Amazon Prime Video, and Max, while Netflix charges a premium subscription cost for its HDR content. Various HDR methodologies tout different ways of delivering these boosted effects, including HDR+ and HDR10, but note that Samsung TVs do not support the Dolby Visions standard.

How We Selected

Combined, we have over a decade of experience owning a range of HD Samsung TVs. In compiling this list of recommendations, we studied the latest ranges, exploring their size, resolution, cost, and quality. We also delved into hundreds of reviews from other outlets and bona fide users to select the best for almost every occasion or setting.

We chose these TVs due to their capabilities in specific roles, including as a design piece, an outdoor screen, or a quality budget option. All these TVs have 4K resolution (or above), the gold standard in today’s panels and are suitable for showing movies, TV shows, sports, and games with excellent contrast levels and substantial color accuracy. These models also have a range of sizes to fit any room and are compatible with a range of smart assistants such as Alexa or Bixby. Lastly, they all boast a wide range of connectivity options, such as HDMI 2.0/2.1, USB-A, and audio outputs.

<p><strong>$1897.99</strong></p><p><a href="https://www.amazon.com/dp/B0BWFSFD7P?tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Shop Now</a></p><p>The Samsung S95C can handle any kind of content from TV shows and sports to video games and HDR movies. It even excels as a PC monitor. One of the most striking aspects of the S95C is its phenomenal picture quality. The OLED technology ensures deep blacks and vibrant colors, creating a sharp and dynamic image. The color performance is top-notch, with a wide color gamut that makes visuals pop while maintaining natural tones. </p><p>A minor critique is the slight lack of picture subtlety. This doesn't impact the overall viewing experience, but there's room for improvement, particularly in scenes that require nuanced shading or delicate color gradations.</p>

The S95C features QD-OLED panel technology—a sumptuous blend of OLED and QLED that can handle TV shows, sports, video games, and HDR movies. One of the most striking aspects of the S95C is its phenomenal picture quality in a panel just 11mm thick. The hybrid screen technology ensures deep blacks and vibrant colors, creating a sharp and dynamic image. The color performance is also top-notch, with a wide color gamut that makes visuals pop while maintaining natural tones.

With this screen cranked up to 11, it somehow lacks nuance in its picture quality, not quite hitting the mark in minor shading or gentler color grades. And as you might expect, you’d need a separate soundbar to ensure equal audio footing with its impressive visuals.

That said, it’s still a fantastic panel for contrast and brightness, and it handles gaming exceptionally well, with a Variable Refresh Rate (VRR) that automatically matches the frame rate of your game, leading to smoother gameplay. Oh, and did we mention its SolarCell remote that charges via indoor light? —Matt Ng

<p><strong>$497.99</strong></p><p><a href="https://www.amazon.com/dp/B0BVMWSQVY?tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.38868705%5Bsrc%7Cmsn-us">Shop Now</a></p><p>If you’re shopping for a primary TV for your home, this model from Samsung is one of the best options you’ll find for under $500. It offers a bright, vivid image with 4K resolution, and it's equipped with the brand’s proprietary technology that automatically adjusts the content’s colors and motion for optimal viewing. </p><p>The TV has Alexa built-in, plus it features the brand’s Tizen smart TV operating system, which is preloaded with a variety of popular streaming apps, and the Samsung Gaming Hub. </p><p>There are several other details that make this TV a standout at this price point. For one, it has a super-slim profile that’s just one inch thick so it sits flush with the wall, similar to the brand’s popular <a href="https://www.popularmechanics.com/technology/g38190182/best-frame-tvs/">Frame TV</a>. It also has a solar-powered remote control, a nice extra to avoid using batteries.. </p>

2) UN65CU8000 TV

The UN65CU8000 offers a balance of features without venturing into the high-end price range. This TV stands out with its PurColor and Object Tracking Sound Lite, which uses the speakers to simulate the movement of sound, ensuring a rich, immersive viewing and listening experience.

Design-wise, this TV has a sleek, modern look, fitting into almost any living space. The Crystal Processor with 4K upscaling is particularly noteworthy, bringing a new level of clarity and vibrancy to the screen. The built-in speakers could use an upgrade; however, as reviewers stated, it lacked oomph. —Sascha Brodsky

<p><strong>$3497.99</strong></p><p><a href="https://www.amazon.com/dp/B089B5X28G?tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Shop Now</a></p>

3) The Terrace LST9C QLED 4K TV

If you’re into entertaining outdoors, the Terrace is a crowd-pleaser. This QLED panel offers epic brightness, even on sunny days, and it can even adapt to its surroundings, so it’ll provide the optimal picture in bright daylight or ambient nighttime.

It also features an antireflective screen to minimize glare. And if the heavens do open up, you can rest easy knowing that both the screen and its remote feature IP55-rated weather-resistance, giving them ample protection against rain, snow, dust, heat, and even insects.

The only disappointment is the lack of a stand, so you’ll need to buy one separately or invest in a mount. Despite this oversight, you’ll be the host with the most with this super bright 4K screen for BBQs and outdoor movie nights. —Matt Ng

<p><strong>$1197.99</strong></p><p><a href="https://www.amazon.com/dp/B09VCVGH7B?tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Shop Now</a></p>

4) The Frame LSO3B TV

Samsung's The Frame stands out for its innovative design that doubles as a high-quality TV as well as an art display. Its Art Mode, excellent picture quality, and wall-flush mounting helps you make a statement.

It’s also a great overall screen well-suited for TV, movies, and sports. It particularly excels in games, with swift response times and VRR for liquid gaming.

While the sound quality is average, necessitating external speakers for an enhanced audio experience, it’s stylish and functional for those who appreciate a blend of technology and design in their living space. It also comes in various sizes, so there’s one perfect for your space. —Matt Ng

<p><strong>$2999.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1553576&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FSAMSUNG-65-Class-QN95C-Neo-QLED-4K-Smart-TV-QN65QN95CAFXZA-2023%2F2779332916&sref=https%3A%2F%2Fwww.popularmechanics.com%2Ftechnology%2Fgadgets%2Fg37872411%2Fbest-samsung-tv%2F">Shop Now</a></p>

5) QN95C Neo QLED 4K HDR Smart TV

If you’re a discerning cinephile, you need unrivaled image quality, so look no further than the Samsung QN95. It’s Samsung’s flagship TV, with mini-LED local dimming—twice the zones over its predecessor— to provide true blacks. Meanwhile, its natural QLED features offer stunning brightness over its OLED rivals, rendering HDR content such as games and movies in stunning vibrancy.

All this is captured within its uber-slim Infinity One design, eliminating the bezel edge and maximizing the viewing screen. It also features a matte anti-reflective screen for reduced glare. It’s an expensive TV, and there’s no support for Dolby Vision HDR, but with stellar performance across all image types, particularly movies and gaming, this is one of the best Samsung TVs around. —Matt Ng

<p><strong>$2145.98</strong></p><p><a href="https://www.amazon.com/dp/B0CBHP7CST?tag=syndication-20&ascsubtag=%5Bartid%7C10060.g.37872411%5Bsrc%7Cmsn-us">Shop Now</a></p><p>The Samsung QN90C is a gaming powerhouse thanks to its advanced QLED technology. This tech brings games to life with vivid, accurate colors and deep contrasts and ensures that every frame is rendered with crisp clarity due to its 4K resolution. </p><p>Low input lag is crucial for gamers, and this TV excels in providing a responsive gaming experience, minimizing the delay between controller input and on-screen action. </p><p>This TV's gaming mode optimizes settings to enhance performance, ensuring gamers enjoy their favorite titles with minimal motion blur and judder, providing an immersive and engaging gaming experience. Keep in mind, however, there’s a bit of stutter in slow-panning shots while watching movies.</p>

6) QN900C Neo QLED 8K TV

We may have said most people won’t need an 8K TV at this juncture as there are so few supported media types, and we stand by that.

However, the QN900C’s ingenious upscaling feature utilizes AI to bump up the pixel count to incredible levels. It’s a wonderful function too, particularly with 4K content—edges and details appear convincing and true to life. That’s thanks to its Quantum Neural Processor, which uses AI and up to 64 neural networks to handle the conversion. Its design is gorgeous, with an edge-to-edge frameless panel backed by a metallic chassis. You do need to find space for its separate connection box, however.

As one of the few 8K panels from a premium brand, expect to pay a fair whack for this impressive screen. That said, thanks to its upscaling and confident brightness, and true blacks, you won’t want to view your games and movies through any other screen again. —Matt Ng

<p><strong>$997.99</strong></p><p><a href="https://www.amazon.com/dp/B0BW4VHNWT?tag=syndication-20&ascsubtag=%5Bartid%7C10055.g.44465433%5Bsrc%7Cmsn-us">Shop Now</a></p><p>Enjoy your favorite movies and fast-paced sports on this 55-inch smart TV from Samsung, currently 17% off. It features 4K picture quality and rich colors at any brightness level, meaning you can watch your favorite shows even in broad daylight without the distraction of glare. Experts at the GH Institute even named Samsung the <a href="https://www.goodhousekeeping.com/electronics/g32066100/best-tv-brands/">best TV brand for smart home integration</a>.</p>

A stunning QLED 4K Smart TV, the Samsung Q80C stands as a titan in the vendor’s lineup, impressing both tech enthusiasts and everyday viewers.

The TV has an array of gizmos like Quantum HDR+ (which boosts color range and dynamic brightness), Dolby Atmos (which replicates that cinema surround sound experience, Object Tracking Sound Lite, and a Direct Full Array (which offers pixel-perfect lighting across the picture for superlative contrast) that contribute to an exceptionally immersive viewing experience. A standout feature is the Neural Quantum Processor with 4K upscaling. This technology enhances every image, delivering superb clarity and depth.

It’s a gaming powerhouse, boasting 4K at 120Hz motion interpolation and advanced VRR technology, ensuring a smooth, immersive gaming experience.

The combination of a huge screen, precise colors, sharp contrast, and dynamic sound creates a stadium-worthy experience right in your own living room. —Sascha Brodsky

samsung tv case study

8) Wondering About Burn-In and Bezels? Expert Sascha Brodsky Has Answers

What's the perfect TV size?

Finding the perfect TV size depends on the size of your room and how far you're sitting from the screen. A good rule of thumb is that your viewing distance should be about 1.5 to 2.5 times the TV's diagonal measurement.

For a 50-inch TV, this means sitting between 75 and 125 inches away. This range offers a comfortable and engaging viewing experience. Ultimately, it's about balancing comfort, space, and personal preference to find your ideal TV size.

How long should my TV last?

Your TV can be a dazzling centerpiece in your home for about 7-10 years, provided it's treated right. The brand and type of TV, whether it's LED, LCD, or OLED, play a big role in its lifespan.

Regular use is fine, but remember, marathon sessions can take a toll. To keep it shining bright for years, maintain moderate settings and ensure your TV is well-ventilated. As we all know, technology moves fast so the allure of newer models with advanced features might catch your eye long before your current set dims.

What about TVs with voice assist functions?

These offer a streamlined and interactive viewing experience. Featuring compatibility with popular voice assistants such as Google Assistant, Amazon Alexa, or Siri, these smart TVs allow you to operate them through simple voice commands.

You can switch channels, modify the volume, search for shows, or even manage other smart devices in your home without needing a remote. This functionality is especially beneficial for individuals with mobility challenges or when their hands are busy.

Bezel-less or not?

Choosing a bezel-less TV comes down to aesthetics and your desired viewing experience. Bezel-less designs offer a sleek, modern look, making the screen appear larger and more immersive. This edge-to-edge display enhances the viewing experience, especially for cinematic content, as it minimizes visual boundaries.

However, TVs with thin bezels can be more fragile and may require careful handling. While the visual appeal of a bezel-less TV is undeniable, consider the practical aspects like placement, handling, and your room's aesthetics.

What is burn-in, and how can I avoid it?

Burn-in is a permanent display issue where remnants of static images linger on the screen, a common concern with OLED TVs. It occurs when the same image, like a channel logo or a game's HUD, is displayed for long periods, causing uneven wear of the screen's organic pixels.

To avoid it, vary the content you watch and use features like pixel shifting or screensavers, which move static images slightly to prevent prolonged exposure. Also, reduce brightness and contrast settings as high levels accelerate burn-in. Most modern TVs have built-in settings to minimize this risk, ensuring a longer life for your screen.

More for You

'He is a cheat.': Devastating court penalty shatters myth of Trump business savvy for good

'He is a cheat.': Devastating court penalty shatters myth of Trump business savvy for good

Legendary Marine sniper Charles

Chuck Mawhinney, deadliest sniper in US Marine Corps history, dies at 75

Reggie Miller says Red Auerbach allowed Isiah Thomas to travel with the Celtics:

Reggie Miller says Red Auerbach allowed Isiah Thomas to travel with the Celtics: "That was like me asking Michael Jordan 'Can I ride the bus?'"

Millions of Student Loan Borrowers' Debts Will Be Transferred to a Company Notorious for Poor Customer Service

Millions of Student Loan Borrowers' Debts Will Be Transferred to a Company Notorious for Poor Customer Service

I left a red state for a blue state. The quality of life and job opportunities are better here, but it's not perfect.

I left a red state for a blue state. The quality of life and job opportunities are better here, but it's not perfect.

An artist's conception of two Kuiper Belt objects in the distant solar system.

Webb telescope makes unexpected find in outskirts of our solar system

The audio recording

Convicted January 6 Insurrectionist Condemns Trump as a ‘Criminal’

Used car display at a dealership. With supply issues, used and preowned cars are in high demand.

6 Cars That Are Plummeting in Value

Researchers are continuing to investigate the mystery illness affecting dogs

Mystery dog disease sweeping the US - the latest on the illness, states, and symptoms

Poland is again threatened by a tyrant. This time, Europe must not look away

Poland is again threatened by a tyrant. This time, Europe must not look away

Bill Maher Lampoons People Blaming Biden for Everything

Bill Maher Lampoons People Blaming Biden for Everything

Ukraine shot down 3 Russian fighter jets in one morning, says air force chief

Ukraine shots down 3 Russian fighter jets in one morning, says air force chief

Marjorie Taylor Greene Fined by Federal Authorities for Illegal Election Fundraising

Marjorie Taylor Greene Fined by Federal Authorities for Illegal Election Fundraising

Carpenter Shares Brilliant Hack for Hanging Cabinets With Ease

Carpenter Shares Brilliant Hack for Hanging Cabinets With Ease

HS2 Ltd said the hole had appeared above part of the Chiltern tunnel

Two sinkholes open up in field above HS2 tunnel

Scientists make breakthrough discovery while experimenting with urine: ‘We can reuse a very significant portion of the cobalt’

Scientists make breakthrough discovery while experimenting with urine: ‘We can reuse a very significant portion of the cobalt’

GettyImages-1915738938.jpg

Republican quits Senate bid just days after announcement after failing to get Trump endorsement

GLENDALE, ARIZONA - FEBRUARY 12: Actress/Singer Sheryl Lee Ralph performs Lift Every Voice and Sing ahead of Super Bowl LVII kickoff between the Kansas City Chiefs and the Philadelphia Eagles on February 12, 2023 at State Farm Stadium in Glendale, Arizona. (Photo by Focus on Sport/Getty Images)

Conservative Talk Show Host Megyn Kelly Criticized The NFL For Including The Black National Anthem As A Part Of The Super Bowl

COLLEGE PARK, MD: Lefty Driesell head coach of the Maryland Terphins circa 1982 at Cole Fieldhouse in College Park, Maryland

Sad News - Lefty Driesell Dies

Fani Willis takes witness stand to fight an effort to disqualify her from Trump’s election case

Fani Willis takes witness stand to fight an effort to disqualify her from Trump’s election case

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

Home › News

Case Study: A Perfect Union Between Samsung Frame TV and MantelMount

Alpharetta, Ga.’s Home TheaterWorks creates a flush-mount solution for Samsung’s popular TV and MantelMount’s versatile wall mount.

By RS Staff

There is an ongoing debate between interior designers, techies, homeowners, and builders about whether you should mount a television above a fireplace. One of the main arguments is that, aesthetically, it’s a design flaw to make the television the focal point of a room. Part of the reasoning behind this attitude is that the television, when not in use, is simply a blank screen offering no visual appeal.

Enter The Frame TV by Samsung . When not in operation, The Frame TV allows users to switch to Art mode and display personal photos or works of art on the screen. When the television is not in use, it is no longer a lifeless screen but, rather, a piece of artwork — personally selected by the homeowner — that will brighten up and beautify the installation.

MantelMount and Samsung Frame TV flush against wall

Seth Herold of Alpharetta, Ga.’s Home TheaterWorks has experience with The Frame TV. Herold — whose company specializes in the installation of smart devices including audio/video equipment, security systems, lighting, and motorized shades — recently mounted his first Frame TV. (The house in which The Frame was being mounted had been gutted as the result of a fire, and Herold was performing the installation as part of the rebuild.)

Herold mounted the customer’s Frame TV above their fireplace, which is a fairly popular mounting option, as the wall area above the fireplace is often the room’s only viable wall space.

If the mantel is low enough, the television can be mounted directly onto the wall. However, if the mantel is above a certain height, mounting The Frame TV above the fireplace will put it too high for optimal viewing (eye level is considered best). Not only can the viewer suffer neck strain, but it typically results in a loss of the best picture resolution.

MantelMount and Samsung Frame TV in lowered position

In this customer’s case, The Frame TV would be too high for ideal viewing keeping it slightly above the desired eye-level position. Consequently, a mount with the capability for vertical movement would be required to create the perfect viewing experience and best picture quality.

Enter the MantelMount MM860 motorized drop-down and swivel TV mount . The MM860 not only allows Herold’s customer to drop The Frame TV down to a more watchable height (it offers a 30-inch maximum drop), but it adds to the overall aesthetic of the installation. What’s more, the MantelMount’s MM860 provides the customer with a list of features that increase both convenience and safety, including:

  • Simultaneous drop and swivel that allows the mount to lower and swivel the TV in one fluid motion
  • Control through most popular home automation systems as well as the included remote
  • Heat sensors that automatically raise The Frame back to its resting position if the temperature reaches 110 degrees
  • Plug & play networking allows for quick and easy programming

Home TheaterWorks worked directly with the builders as they were framing the new structure. According to Herold, his team wasn’t going to be installing The Frame TV for another five months, but they put together a game plan to ensure they were all on the same page.

The installation of the MM860 turned out well, no surprise given that Herold had installed at least 10 of them prior to the current project. However, the connection between The Frame TV and the mount left about an inch-and-a-half gap between the back of the television and the wall after Herold mounted it.

“The customer’s main objective is that, in the ‘up’ position, The Frame TV needs to look like a picture, with no gap between the back of the television and the wall,” says Herold. “They’ve bought a very high-end television and, understandably, they want the install to be perfect down to the last detail. Having the television completely flush to the wall falls into that category.”

MantelMount and Samsung Frame TV at eye level

Herold met with the builder and relayed the plan to build out a recess and to frame out the area behind the bracket deep enough to accommodate The Frame TV’s tricky back mount. Inside the cutout Herold also employed an oversized recess box to house the mounting arm of the MM860.

“We consulted with the engineers at MantelMount and figured out a way to make an opening big enough to accept the backing of the MM860 so it would pull right up to the wall,” Herold states. “In the future, we’ll know what to tell a builder if we’re putting in a Frame TV on a MantelMount unit.”

In fact, armed with the knowledge of how to execute a perfect Frame TV install using the MM860, Herold says that Home TheaterWorks has sent out quotes for a number of similar projects.

Herold adds that, although the installation could have been accomplished without a MantelMount motorized mount — or even a manual pulldown version — the customer had fallen in love with the automated device.

“The mantel wasn’t very high, and it’s possible that the television could have been mounted directly to the wall,” he says. “But it would not have been perfectly at eye level and would have impacted both comfort and picture quality, though to a lesser degree than other installations. But regardless of the need, the customer had discovered the MantelMount product and felt they absolutely had to have it. There was a coolness factor that really struck him.”

Of course, by using the MantelMount, the positioning of The Frame TV during viewing is now perfect, not merely “close.” What’s more, the swivel capability of the mount is quite useful, as the room has two separate seating areas in the television room; depending on where the viewer is seated, the mount automatically lowers and swivels to accommodate their sightlines.

Herold sang the praises of the MantelMount, indicating his belief that The Frame TV and MantelMount make a great match. “There’s no question that The Frame TV has some unique mounting issues, regardless of which company’s mount is used,” he says. “But that doesn’t take away from the fact that the MM860 is a great fit for The Frame TV and will result in a slick installation that gives the customer all kinds of control.”

The combination of The Frame TV and MantelMount has not only made Herold a believer but a buyer as well.

“I’ve got a Frame TV over each of the two fireplaces in my own home,” Herold concludes. “Now that I’ve seen what the MantelMount unit can do, I’m going to be using it to mount both televisions.”

Samsung NEO QLED 9K - 2024

CES 2024: Samsung Announces 2024 TV and Audio Lineup

Furrion Outdoor TV - Lifestyle

Review: Furrion Aurora Sun Outdoor 4K TV With Soundbar System

Value Electronics 4K and 8K TV Shootout 2023

 “King of TV” and “King of 8K TV” Crowned at 2023 Value Electronics TV Shootout Event

Pantone Validated ArtfulColor - Samsung Frame

Samsung The Frame Receives Pantone Validated ArtfulColor Certification for Color Fidelity

Samsung Terrace 85-inch Lifestyle

Samsung Releases Largest Terrace Outdoor TV Yet

Samsung 83-inch class OLED 4K TV

Samsung Introduces 83-Inch Class OLED S90C TV

RTI - Resimercial Case Study - O'Leary's - Dining Room

Case Study: Full, Customized Control for Pub

SunBriteTV Veranda 3 outdoor television – lifestyle

Review: SunBrite TV Veranda Series Gen 3 Outdoor 4K LED TV

  • GTA 5 Cheats
  • Print on a Chromebook
  • Nothing Phone 2 Review
  • Best YouTube TV Alternatives
  • Asus ROG Ally vs. Steam Deck
  • Gameshare on Nintendo Switch
  • Audio / Video

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

This Samsung 65-inch OLED TV is $500 off, with next-day delivery

Aaron Mamiit

Is your home theater setup due for an upgrade? If you’re willing to spend on TV deals for a top-of-the-line display, you should consider taking advantage of Best Buy’s offer for the 65-inch Samsung S90C OLED 4K TV. From its original price of $2,100, a $500 discount brings it down to $1,600 — a price that’s still not cheap, but it will be very much worth it as the centerpiece of your living room. The savings may be gone by tomorrow though, so it’s highly recommended that you proceed with the purchase now, and possibly get the TV sooner than you expect with next-day delivery.

Why you should buy the 65-inch Samsung S90C OLED 4K TV

The Samsung S90C OLED 4K TV is the slightly less expensive version of the Samsung S95C OLED 4K TV , which is featured in our roundup of the best OLED TVs . However, it’s still going to give you fantastic value for your money with its 4K Ultra HD resolution for sharp details, HDR support for optimized brightness and contrast, and built-in Dolby Atmos for immersive audio. As an OLED TV , its advantages over QLED TVs include perfect black levels, faster response time, wider viewing angles, less power consumption, and better eye comfort, according to your QLED versus OLED  comparison.

You’ll be able to access all of the popular streaming services on the Samsung S90C OLED 4K TV through the Tizen platform, so you’ll never run out of things to watch. The TV also comes with the Samsung Gaming Hub , which gathers cloud gaming apps like Amazon Luna and Xbox Game Pass in one place.

  • I found a 65-inch TV for $348 in Walmart’s (early) Presidents Day sale
  • Amazon just discounted this 58-inch QLED TV from $600 to $400
  • These 75-inch TVs are under $600, and arrive for the Super Bowl

The 65-inch Samsung S90C OLED 4K TV, which may be the missing piece for your home theater setup, is on sale from Best Buy at $500 off. In one of the most attractive OLED TV deals in the market right now, you’ll only have to pay $1,600 instead of $2,100 for this display, but you’re going to have to hurry. We’re not sure the savings will still be there if you delay your transaction to tomorrow, so to make sure that you get the 65-inch Samsung S90C OLED 4K TV for cheaper than usual, you should complete the purchase immediately.

Editors' Recommendations

  • This 75-inch Samsung 4K TV is discounted from $750 to $550
  • Best LG C3 deals: Get up to $1,000 off the popular OLED TV
  • I can’t believe how heavily discounted this 100-inch 4K TV is
  • Super Bowl TV deals: 217 last-minute deals at Best Buy, from just $60
  • Sennheiser Momentum 4 wireless headphones are $80 off right now

Aaron Mamiit

NFL fans, it's about time that you take advantage of TV deals because Super Bowl LVIII is fast approaching. Here's an offer that you should consider if you're willing to splurge on a gigantic display -- the 98-inch TCL S5 Series 4K TV for $2,000, following an eye-catching $3,000 discount from Best Buy on its original price of $5,000. It's still not cheap, but that's an amazing price for such a huge screen, which will be perfect for watching the big game.

If you're planning to throw a Super Bowl LVIII watch party, this is the TV that you want to buy. Everyone will enjoy an amazing big screen experience in the comfort of your own home, whether you're looking forward to finding out who wins between the Kansas City Chiefs and the San Francisco 49ers, or you're just there to watch the halftime show and the commercials. In any case, the 98-inch TCL S5 Series 4K TV needs to be delivered before Feb. 11, so there's no time to waste -- complete the purchase immediately.

One of the more tempting TV deals around for anyone who wants a supremely stylish TV that also looks amazing, LG has $300 off its distinctive LG Objet Collection Pose OLED TV. Usually priced at $2,000, the 55-inch model is down to $1,700 for a limited time when you buy direct from LG with the $300 discount making it instantly more tempting. If you’re in the market for a new TV and want something a little different, you’re going to love this. Take a look below at what we have to say about it.

Why you should buy the LG 55-inch Objet Collection Pose OLED TV With LG being one of the best TV brands around, especially when it comes to OLED TVs, you can’t go wrong when buying the LG 55-inch Objet Collection Pose OLED TV. Self-lit pixels mean that you get the deepest blacks and the most vibrant colors possible, all within one scene with everything you’re looking at truly popping on screen.

Being able to buy an 86-inch 4K TV for just $800 is a reality right now thanks to Best Buy reducing the price on the 86-inch LG UR7800 4K TV. Usually priced at $1,250, it's currently enjoying a $450 price cut making it an incredible deal for anyone who wants a huge TV for less. While it might not rival the best TVs, it does share some of the same functionality thanks to LG being one of the best TV brands.

Buying an 86-inch LG UR7800 4K TV for only $800 also easily makes this one of the best TV deals around and it's perfectly timed for anyone looking to buy a huge TV in time for the Super Bowl. If it sounds like the right TV to you, hit the button below. If you need a little more information and guidance, keep reading while we take you through everything the TV has to offer.

  • SMB Technology
  • Mobile Productivity
  • Mobile Security
  • Computing & Monitors
  • Memory & Storage
  • Digital Signage
  • Trending Tech
  • Hospitality
  • Manufacturing
  • Transportation
  • Food & Beverage
  • Live Events & Sports
  • Spectaculars & DOOH
  • Gaming & Esports
  • White Papers
  • Infographics
  • Assessments & Calculators

Case Studies

  • About Samsung Insights
  • Our Experts

Subscribe to Insights

Get the latest insights from Samsung delivered right to your inbox.

See our Privacy Policy

Samsung Business Insights

All Case Studies

samsung tv case study

Hilton Waikiki Beach welcomes and wows guests with The Wall

Located above the main lobby bar, Samsung’s The Wall in the Hilton Waikiki enhances the experience for both guests and locals. Hospitality TVs in guest rooms and other Samsung displays throughout the property elevate the property.

Buona Samsung

Buona Beef selects Samsung Kiosk for its digital transformation

Buona Beef, a renowned Chicago brand, added Samsung Kiosks to their locations to increase sales and efficiency of service.

samsung tv case study

West Sayville Fire Department leads the way with interactive displays

Samsung digital signage throughout the West Sayville Fire Department improves operations, communications, and productivity for all its members.

samsung tv case study

Miami high school’s connected campus elevates education and engagement

College preparatory Christopher Columbus High School recently outfitted their campus with Samsung display technology to create a connected campus. Interactive whiteboards in the classroom promote effective, collaborative learning, while digital signage throughout the campus streamline communication for all.

samsung tv case study

The Wall powers collaborative design at Lucid Motors

While reviewing new designs, the design team at Lucid Motors benefits from the high-definition image quality and color resolution on Samsung’s The Wall.

samsung tv case study

The Wall brings digital excellence to Syracuse University

The S.I. Newhouse School of Public Communications at Syracuse University installed Samsung's The Wall to provide a wow factor to current and prospective students.

Stevens Institute of Technology gets on board with interactive boards

Stevens Institute of Technology gets on board with interactive boards

Stevens Institute of Technology in Hoboken, NJ uses Samsung interactive whiteboards throughout classrooms and meeting rooms for hybrid classrooms and in-person collaboration.

design at the Hyundai America Technical Center

The Wall brings design at the Hyundai America Technical Center to life

The Wall's MicroLED technology gives designers at Hyundai America Technical Center true to life renditions of their design.

samsung tv case study

Samsung’s The Wall hits the right notes in Clive Davis’ home theater

Five-time Grammy winner and legendary record producer Clive Davis upgraded his at-home theater with Samsung’s The Wall.

samsung tv case study

Interactive whiteboards promote learning, collaboration at Hogg New Tech Center

The James S. Hogg New Tech Center elementary school replaced its aging technology with versatile, interactive displays, enabling teachers to create more immersive learning experiences and students to collaborate more effectively and creatively.

  • Bahasa Indonesia
  • Sign out of AWS Builder ID
  • AWS Management Console
  • Account Settings
  • Billing & Cost Management
  • Security Credentials
  • AWS Personal Health Dashboard
  • Support Center
  • Expert Help
  • Knowledge Center
  • AWS Support Overview
  • AWS re:Post

Customer Stories / Media & Entertainment

Samsung Logo

Samsung Electronics Uses Amazon Chime SDK to Deliver a More Engaging Television Experience for Millions of Viewers

Samsung relies on the Amazon Chime SDK to deliver a television live chat solution in months, give viewers a more engaging experience, and scale to support chat services on televisions produced from 2020 to present.

Overview | Opportunity | Solution | Outcome | AWS Services Used

Quickly designs and deploys

live chatting solution

Interactive and engaging experience

for television viewers

Scales on demand

to support millions of viewers

Samsung Electronics (Samsung) is the world’s largest television manufacturer. To meet customer demand, the company decided to build on Amazon Web Servces (AWS) and used Amazon Chime SDK to create a new live television chat service.

The application increases viewer engagement by giving customers the ability to view chat interfaces on their smart television and write messages using their remote control or mobile phone.

People working at desk

Opportunity |  Meeting the Demand for Interactive Chat Features

Samsung, based in Korea, is a global electronics company and the world’s largest manufacturer of televisions and smartphones. Samsung produces a range of consumer and industry electronics, including appliances, digital media devices, semiconductors, and memory chips. The company’s mission is to create a better future for consumers by using sustainable products.

In recent years, Samsung has seen rising demand from consumers for easy-to-use interactive chat features during television shows and movies. Through its own analysis, the company discovered that customers are seeking a sharing experience built into the television to make watching shows more engaging overall. To meet this customer demand, Samsung wanted to develop a new solution that would integrate messaging capabilities into live chatting. The company also wanted to implement a solution quickly to meet the needs of its customers.

kr_quotemark

With AWS, we were able to quickly roll out Live Chatting, the world’s first live television and text chat service.”

Seokjae Oh Leader of the Platform Service, Samsung Electronics

Solution |  Creating an Interactive Chatting Solution Using Amazon Chime SDK

To address its business requirements, Samsung wanted to use a cloud-based solution for scalability and agility. Because the company had previous experience running workloads on AWS, it selected AWS again due to the strong support it had already received.

The Samsung Visual Display Division used the Amazon Chime SDK , a service that enables embedded real-time communication, to create a new live chatting solution. The Amazon Chime SDK makes it easy for developers to add real-time voice, video, and messaging powered by machine learning into their applications. With Amazon Chime SDK, as well as AWS developer tools and databases, Samsung built a live television chat service on AWS, with messaging capabilities integrated into live chatting functionality.

By working closely with AWS teams during initial design discussions right through to development, the service benefitted from a short development timeframe. “With AWS, we were able to quickly roll out Live Chatting, the world’s first live television and text chat service,” says Seokjae Oh, platform service part lead of the visual display division at Samsung Electronics. Without collaborating with AWS teams, Samsung would have needed additional internal resources to create its new messaging services.

Taking advantage of this solution, Samsung customers can view chat interfaces on their Samsung smart television, write messages using their remote control or mobile phone, and chat by converting micro voice messages to text via the same devices. Interactive chat functions include emojis and recommended messages based on program genres. Additionally, the live chatting solution can scale automatically to support millions of users by relying on Amazon Elastic Container Service (Amazon ECS), a fully managed container orchestration technology.

Outcome |  Giving Television Viewers a More Interactive and Engaging Experience

Samsung has combined messaging and entertainment to give viewers a way to share their thoughts, reactions, and emotions during live television shows. The AWS-powered live chatting technology helps users watching the same program to enter and chat in a single chat room, interacting with each other with messages displayed in a panel on the right side of the television screen. Interactivity across all viewing networks and cross-device connectivity makes text chat easy and accessible to South Korean viewers. “Samsung Electronics is making television more engaging with cloud technology,” said Kee Ho Ham, managing director of AWS Korea. “Using AWS, Samsung Electronics brings interactive live television chat services to global customers for the first time.”

Using Amazon ECS to facilitate automatic scalability, the Samsung live chatting solution scales across multiple channels during spikes in demand from larger groups of viewers during major sports events or popular television show finales. “Viewers across South Korea are looking for new ways to engage with their favorite TV programs. With the agility of AWS, we can scale this new Samsung viewing experience to customers countrywide, driving brand loyalty,” Ham says.

Samsung is currently working to commercialize its new service to target the wider Korean market and continues to work with AWS to improve maintenance and service functions. “We look forward to helping Samsung innovate rapidly to meet evolving demands for new entertainment services,” says Ham.

About Samsung Electronics

Samsung Electronics, based in South Korea, is the country’s leading electronics company. Samsung produces consumer devices including televisions, LCD panels, and printers; semiconductors; and communications devices such as smartphones and networking gear. The company consists of nearly 230 subsidiaries across the globe.

AWS Services Used

Amazon Elastic Container Service (Amazon ECS) is a fully managed container orchestration service that makes it easy for you to deploy, manage, and scale containerized applications.

Learn more »

Amazon Chime SDK

With the Amazon Chime SDK, builders can easily add real-time voice, video, and messaging powered by machine learning into their applications.

Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.

deprecated-browser pixel tag

Ending Support for Internet Explorer

Samsung Newsroom's videos will no longer be supported on Internet Explorer. Please try a different type of web browser .

  • SmartThings
  • Custom range
  • Content Type
  • Press Release

[CES 2012] Samsung Free the TV Challenge 2011 Finalists Announced

Samsung Electronics today announced the finalists of the Samsung Free the TV Challenge 2011 , the second annual contest that encourages developers to create apps that delight users with seamless, multimedia experiences on the largest screen in the home.

This year’s participants were invited to submit converged apps that enable interactivity between Samsung Smart TV and multiple screens such as smartphones, tablets or notebooks. Each app is evaluated based on the overall visual appeal of the app on each screen, the quality of the idea and the functional implementation. Winners will be announced at the 2012 Consumer Electronics Show (CES) in Las Vegas, January 10-13, 2012 and stand to win a prize pool of US$225,000.

The finalists of the 2011 Challenge are:

FREQSHO – music fans can create their own music channel to stream music from any artist using a smartphone, tablet or TV. An easy-to-use search engine helps users quickly find their favorite artists and social connectivity allows them to follow the latest artist information and tweets in real-time.

Let’s Play Stop – an interactive word game that challenges players to come up with words that correspond to a random letter in five categories: country or city, body parts, fruits, colors and animals. The first person to complete the round with as many unique words as possible wins.

Samsung Apps is the world’s largest and most popular HDTV-based application store . Consumers can choose from more than 1,000 apps worldwide that offer a wide array of interactive and customized content across categories such as video, music, news, sports, fitness and more. Free the TV Challenge finalists will also have the opportunity to make their app available through Samsung Apps, which currently averages 50,000 app downloads daily.

The winning Free the TV Challenge app, together with finalist apps, may be viewed at Samsung’s booth #12004 at the International Consumer Electronics Show.

Enabling the Development of Compelling Cross-Device Solutions with World-Class Tools

Converged applications create a richer, more engaging experience across the TV and another device such as a phone, tablet or computer. These apps may be classified as:

•  Controller Apps that enable a second device to control an app on the TV •  Companion Apps that use a second device to provide additional information (eg. via web sites and social media sites) that is synchronized to and supplements what is shown on the TV itself; and •  Interactive Apps that optimize a second device for a secondary display; for example, allowing users to pause content on the TV and resume playback on the other device.

To further spur innovation on the industry’s preferred TV apps platform, Samsung reiterated its commitment to provide applications developers with the tools and information needed to build new, interactive experiences for the TV, even as the TV continues to evolve. Samsung’s Software Development Kit (SDK) for Samsung Smart TV uses a single SDK for apps across HDTVs, Blu-ray players and Blu-ray Home Theater systems, so that developers need only write applications once. By eliminating the barriers to development and enabling more versatile monetization for developers, Samsung has successfully built a robust and intuitive smart TV application developer ecosystem.

New features for the 2012 SDK includes enhanced support for “converged” or multi-screen apps. The new apps framework will be based on Javascript so more developers are able to create such converged apps for the TV environment. The SDK will also offer an improved Open Convergence Interface that supports the use of HID devices like USB mice, keyboards and game controllers in the apps, as well as industry-standard adaptive streaming that enables live and on-demand viewing of content in completed apps. Developers will also be able to incorporate in-app upgrades and ads to improve the user experience, as well as write basic functions that leverage Samsung Smart Interaction™ for gesture control and voice recognition.

The Samsung developer community continues to grow and currently has more than 2,000 active members. For more information on the developer community, please visit www.samsungdforum.com .

TAGS CES 2012

Products > TVs & Displays

For any issues related to customer service, please go to Customer Support page for assistance. For media inquiries, please click Media Contact to move to the form.

Get daily updates from Samsung Newsroom

  • Media Contact
  • SAMSUNG.COM
  • Terms of Use
  • Privacy and Cookies

Copyright© 2010-2024 SAMSUNG All Rights Reserved.

  • People & Culture
  • More stories
  • TVs & Displays
  • Home Appliances
  • Network Solutions
  • Semiconductors
  • More Products
  • Citizenship
  • Environments
  • Sustainability

 alt=

Broadband TV News

Independent. Since 2003

New FAST channel planned for Live Music

February 15, 2024 12.40 Europe/London By Julian Clover

samsung tv case study

GIGS will feature live performances and documentaries from across UMG’s audio-visual catalogue from artists including The Cure, Def Leppard, The Police, and The Rolling Stones, among others – as well as special featured episodes from Live From Abbey Road.

“Music plays an important role in people’s lives, which is why we are excited to bring our unrivalled audio-visual catalogue to the world of FAST with our new channel, GIGS, exclusively on Samsung TV Plus,” said Mercury Studios CEO Alice Webb.

Mercury has produced Billie Eilish’s livestream event, Overheated, at The O2 London and the upcoming Lang Lang Plays Disney for Disney+. It is also behind My Life as a Rolling Stone, a four-part docuseries of portraits of Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts for the BBC and MGM+; Shania Twain: Not Just a Girl, a career documentary about the superstar currently available on Netflix and Mixtape, the critically acclaimed feature documentary from Omar Acosta focused on the DJs and artists who shaped the sound and culture of Hip-Hop through mixtapes for Paramount+.

“We are thrilled to bring GIGS to Samsung users across the UK and bring our partnership with Mercury Studios to life by celebrating their FAST channel, exclusively on Samsung TV Plus, with an intimate gig by the R&B quartet NoGuidnce at Samsung’s experience store Samsung KX in London,” added Jenn Batty, European Head of Content Acquisitions Samsung TV Plus.

Samsung TV Plus is pre-installed on all Samsung Smart TVs from 2016, and available for download from the Google Play and Galaxy Store on Samsung Galaxy smartphones and tablets in select territories. The free, ad-supported video service is available in the UK and 15 other European territories.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover , on Facebook or by email at [email protected] .

  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Terms & Conditions
  • Mechanical Data
  • Video Services
  • Central & East Europe
  • Terrestrial
  • Events Diary
  • Submit the details of your event
  • Media Meet & Greet

Connect with Us

Samsung and Cookies

This site uses cookies. By clicking ACCEPT or continuing to browse the site you are agreeing to our use of cookies. Find out more here

Samsung Shop App Icon

Samsung Shop app

Get $500 welcome voucher on login. Downlad the app now.

What are you looking for?

  • Galaxy S24 Ultra
  • Galaxy S24|24+
  • Galaxy Z Flip5
  • Galaxy Z Fold5

No Suggestions

Search history, suggested searches, popular keyword, recommended search, get stock alert.

Get alert when this item is back in stock and available to buy, by adding your email or phone number to opt into alerts.

Please provide valid Email ID/Mobile Number.

Please double check your email address.

By providing your email/mobile number you agree to marketing communications & inventory alerts from Samsung on Email, SMS & WhatsApp. By clicking submit you are agreeing to the above Terms and Conditions.

We will notify you when inventory is added. Thank you.

Watch CBS News

Best Presidents' Day 2024 deals on washers and dryers: Save on Samsung, LG, more

By Jason R. Rich

February 17, 2024 / 7:00 AM EST / Essentials

CBS Essentials is created independently of the CBS News editorial staff. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.

Washer and Dryer Presidents' Day Sales

Everyone loves to wear clean, wrinkle-free and fresh-smelling clothing, but very few people (if any) enjoy actually doing laundry or shelling out big bucks to a dry cleaning service. While our in-house tech experts haven't yet seen an appliance that'll automatically fold or hang up clothing for you after it's been laundered, we have seem some huge technological advancements in the latest washers and dryers that make them more energy efficient and easier to use than ever before.

So many washer and dryer brands, including Samsung and LG, are celebrating Presidents' Day by offering huge discounts on the best washers and dryers of 2024. That makes now the perfect time to update your laundry appliances with new models with new features.

Some retailers are even offering Presidents' Day appliance bundle deals, where you can get an even better price on a washer and dryer if you buy a new refrigerator or new electric range this Presidents' Day .

Best Presidents' Day 2024 washer and dryer package deals

Read on to discover our top washer and dryer deal picks this weekend, or tap the quick links below to head directly to the retailers' Presidents' Day appliance sales .

  • Shop  Samsung 's appliance deals
  • Shop  LG 's appliance deals
  • Shop  Wayfair 's appliance deals
  • Show  Best Buy 's appliance deals
  • Shop  The Home Depot 's appliance deals

Save up to $1,000 on washer and dryer sets from Samsung

Samsung Smart Top Load Smart Steam Sanitize+ Washer and Steam Sanitize+ Electric Dryer package

What's so great about this Samsung laundry bundle? You get a 5.5 cu. ft. washer with a super speed wash mode that can complete a full load of laundry in just 28 minutes. You can pre-load the washer with up to 12 loads worth of detergent in advance, and the appliance with dispense just the right amount for each wash. In all, the washer offers 20 wash cycle options and the ability to select and monitor them remotely via the Samsung's SmartThings app.

The dryer has a 7.4 cu. ft. capacity and Samsung's Sanitize+ feature that's designed to eliminate 99.9% of germs and bacterial on clothing. The Sensor Dry feature automatically adjusts time and temperature to protect clothing from heat damage.

During the  Samsung Presidents' Day appliance sale , this smart top load steam sanitize washer and steam sanitize electric dryer combo (available in a black finish) is on sale for a whopping $1,000 off, which brings the price of the two laundry appliances down to $1,598. Or you can finance the set for $133.17 per month for 12 months, interest free.

LG is offering up to 30% off on select washers and dryers

Single Unit Front Load LG WashTower

Ideal for apartments and other small living spaces, this single unit LG WashTower includes both a 4.5 cu. ft. washer and a 7.4 cu. ft. electric dryer. (You can also find a nice selection of individual washers and dryers on sale during the LG Presidents' Day sale .)

Get this LG WashTower while it's on sale for $1,699 this Presidents' Day. That's $700 off, and you may qualify for an additional rebate up to $50 on top of that. If you bundle two or more appliances with your purchase (the LG WashTower counts as one appliance), you'll save even more -- up to an additional $500. And the deal gets even better: LG is including an extra year of its ThinQ limited warranty coverage for free (a $185 value).

Save up to $800 on select washer and dryer sets at Best Buy

LG 4.5 Cu. Ft. Stackable Smart Front Load Washer and Smart Electric Dryer

Right now, Best Buy has a large selection of major appliances on sale, including top-rated washer and dryer sets. 

This 4.7-star-rated LG set includes a 4.5 cu. ft., high-efficiency, front load washer with steam and a 7.4 cu. ft. smart electric dryer with steam. It comes in black or white steel. 

The washer features LG's TurboWash 360-degree technology, with five water jets that spray clothes from different angles; the speed wash setting can complete a load in just 15 minutes. The dryer has a turbo steam setting that removes wrinkles from clothes in 10 minutes. Both feature tempered glass doors and are Wi-Fi enabled -- they can be monitored and controlled via the ThinQ mobile app.

You can get this washer and dryer package at Best Buy this Presidents' Day for just $1,600, a savings of $800.

Save hundreds of a washer and dryer from Wayfair

GE Appliances Washer & Dryer Set

This GE laundry duo is one of the stand out appliance  deals at Wayfair this Presidents' Day It includes a 4.6 cu. ft. top load washer and a 7.2 cu. ft. electric dryer.

The washer measures 44 x 27 x 27 inches and includes a speed wash feature for lightly soiled clothes. The dryer measures 44 x 27 x 29.5 inches. Installation and haul away of your old appliances costs a bit extra, as does an optional five year protection plan ($223). Shipping is free.

This washer and dryer set is perfect for small families or households with just one or two people. It's on sale for 33% off this Presidents' Day, which brings the price of the set down to $1,074.

Larger capacity options from GE and other popular brands are also on sale. Tap the button below to discover more President's Day 2024 deals from Wayfair.

Save up to $1,000 on select washer and dryer sets at The Home Depot

5.0 cu. ft. Mega Capacity Smart Front Load Electric All-in-One Washer Dryer Combo

We love this 5.0 cu. ft. mega capacity LG smart front load electric all-in-one washer and dryer combo. As its name suggests, it's one appliance that serves as both a washer and dryer. With it, you can wash and dry a full laundry load in less than two hours and not have to move your clothing between two separate appliances. 

This unit has a full-color LCD digital dial control, uses inverter pump technology, offers a ventless design and takes advantage of AI technology. The washer features LG's 360-degree turbo wash tech and automatic detergent and fabric softener dispenser feature. And like so many of LG's latest washers and dryers, this one can be controlled and monitored using the company's ThinQ mobile app.

During The Home Depot's Presidents' Day sale, this washer/dryer combo unit is on sale for $1,000 off, which brings the price down to $1,998. You may qualify for up to $285 in additional rebates, depending on where you live. 

Jason R. Rich ( www.JasonRich.com ) is an internationally recognized consumer technology expert with more than 30 years' writing experience. He's also an accomplished author and photographer. One of his most recently published books, The Remote Worker's Handbook: How to Effectively Work From Anywhere ($24.99, Entrepreneur Books) is now available from Amazon and wherever books are sold.

More Essentials

Get new furniture from Amazon and save big during its Presidents' Day sale

Our favorite furniture deals at Amazon's Presidents' Day sale today

Freshen up your home with some new, top-rated furniture on discount at Amazon's Presidents' Day sale.

Washer and Dryer Presidents' Day Sales

Clean your clothing faster and more efficiently with a new on-sale washer and dryer this Presidents' Day.

Presidents' Day TV Sales

The best Presidents' Day TV deals you can nab right now

Shop the best TV deals available right now from Samsung, Sony, TCL and more, just in time for Presidents' Day.

presidents-day-furniture-deals-hero-pottery-barn.jpg

Best Presidents' Day 2024 furniture deals you can shop today

Presidents' Day furniture deals are here: Save up to 79% on beds, sofas and chairs from Wayfair, Amazon and more.

Best Presidents' Day Refrigerator Sales

Best Presidents' Day deals on refrigerators: Save on Samsung, LG, Frigidare, more

This Presidents' Day, take advantage of cool savings on some of the best refrigerators of 2024.

Best Presidents' Day Apple AirPods Deals

Apple AirPods are up to $100 off for Presidents' Day

Shop the best Presidents' Day 2024 deals on Apple AirPods and save big on some of Apple's best earbuds.

damian-lillard-all-star-game-1.jpg

NBA All-Star Weekend schedule for 2024: See when all the games and contests are set to air

Here's when to watch the 2024 NBA All-Star game, plus all the basketball on Friday, Saturday and Sunday's schedule.

woman online shopping

The best Presidents' Day deals to shop at Amazon this weekend

Score discounts on mattresses, water bottles, vacuums, Apple products and more this Presidents' Day weekend.

Best deals on electric ranges from top brands this Presidents' Day

Best Presidents' Day 2024 deals on electric ranges from top brands: Save on Samsung, LG, Whirlpool

Now's the time to upgrade your kitchen's electric range thanks to these Presidents' Day deals available right now.

generic crime scene tape

4 men killed in shooting at neighborhood car wash in Alabama

The police in Birmingham, Alabama, said they believe one or more of the victims were targeted.

image003-1.png

What happened to Floridalma Roque? N.Y. mom missing in Guatemala

A U.S. woman went missing in Guatemala, and now her children are on a quest for answers in two countries.

Spain US Missing American

American woman goes missing in Spain shortly after man disables cameras

An American woman is missing in Spain under disturbing circumstances.

Crews work the scene after a house exploded in Sterling, Virginia, Feb. 16, 2024, in this image capture from aerial footage.

1 firefighter killed, over a dozen other people injured in house explosion

Nearly a dozen other firefighters and two civilians were injured in the explosion, officials said.

vlcsnap-2024-02-16-15h06m48s767.png

After three decades spent "On the Road," beloved photographer retires

Steve Hartman and Bob Caccamise have partnered together for the better part of 30 years, traveling to every corner of the country.

Illustration OpenAI Releases Video Generation Model Sora

OpenAI's new text-to-video tool, Sora, has one AI expert "terrified"

The groundbreaking technology can be used to create deepfakes, and allow anyone to generate content for films, video games, ads.

Man at home managing finances

How to save hundreds of dollars on your credit card payments

Many consumers are paying up to $500 more in annual interest than necessary, and credit scores have nothing to do with it.

Donald Trump Attends Pre-Trial Hearing In New York Hush Money Case

Trump fraud verdict includes 3-year ban on running a New York business

Judge's ruling in civil fraud case could make it hard for Trump to continue overseeing his sprawling business empire.

Donald Trump Attends Pre-Trial Hearing In New York Hush Money Case

Read the full decision in Trump's New York civil fraud case

The judge's ruling orders former President Donald Trump and his company to pay $354 million in fines, plus almost $100 million in interest, and restricts Trump's business activities in the state.

Former President Donald Trump Holds A Campaign Rally In Las Vegas

Judge orders Trump and company to pay $354 million, plus interest, in fraud case

The judge's ruling bars former President Donald Trump from conducting business in New York for three years. Trump has vowed to appeal.

Residents Vote In The First-In-The-Nation New Hampshire Primary

Dean Phillips lays off large portion of presidential campaign staff

Minnesota Democrat Rep. Dean Phillips says he had to cut ties with his team as he struggles to fund his 2024 presidential campaign.

Senate Votes Jan 23

Manchin announces he won't run for president

Sen. Joe Manchin, a Democrat from West Virginia, announced he will not run for president in 2024.

US-BIDEN-POLITICS

Biden blames Putin for Alexey Navalny's reported death

Russian opposition leader Alexey Navalny died in a Russian penal colony, Russian prison authorities said Friday.

HealthWatch

cheerios.jpg

Pesticide linked to reproductive issues found in Cheerios, Quaker Oats

Study detected chlormequat in 92% of oat-based foods in U.S., raising concerns about its impact on public health.

gettyimages-1299357739-1.jpg

Menopausal women who get migraines could be at higher risk for cardiovascular disease

A new study says women who suffer from both migraines and common menopausal symptoms could be at higher risk for cardiovascular disease.

Doctor looks at X-ray image of lungs

Early detection may help Kentucky tamp down its lung cancer crisis

A program launched to diagnose lung cancer earlier is beginning to change the prognosis by catching tumors when they're more treatable.

alaskapox-lesion-example-thumbnail.jpg

What is Alaskapox? Symptoms to know after death brings attention to virus

There's newfound attention on Alaskapox​ after it recently killed an elderly man in Alaska — the first known fatality from the virus. Here's what to know about symptoms, how it spreads and more.

CDC - Atlanta

Should CDC cut the 5-day COVID isolation guidelines? Experts weigh in.

The CDC is reportedly weighing a revision to COVID-19 guidance which could allow people who test positive to return to work sooner.

Russia Ukraine War

Ukraine withdraws from key stronghold after months of battle

Ukraine's military chief says he's withdrawing troops from the city of Avdiivka in eastern Ukraine.

Russia Navalny Obit

Alexey Navalny's team confirms his death in Russian penal colony

A spokesperson for Alexey Navalny's team said Saturday that it's unclear where the Russian opposition leader's remains are.

APTOPIX Russia Navalny Obit

Tributes to Alexey Navalny removed in Russia after his reported death

Floral tributes to Alexey Navalny, President Vladimir Putin's fiercest foe who died in a Russian penal colony, were removed overnight by groups of unknown people while police watched.

Entertainment

Super Bowl LVIII - San Francisco 49ers v Kansas City Chiefs

Taylor Swift donates $100,000 to family of woman killed at Chiefs parade

Taylor Swift made the $100,000 donation and offered her condolences to the family of beloved local radio host Lisa Lopez-Galvan.

0216-cmo-thebeatles-garrett-2687824-640x360.jpg

Al Gore on Beatles British invasion

Sixty years ago this week, The Beatles held their first U.S. concert in Washington, DC, before 8,000 fans, including a young Al Gore, future Vice President of the United States. Gore and Beatles historian Bruce Spizer look into the concert's significance and its impact on the band's legacy and popular culture.

McCartney's Cavern

Paul McCartney's stolen Höfner bass returned after more than 50 years

Paul McCartney's 1961 Höfner bass, which was stolen decades ago, has been returned, the former Beatles member confirmed on his website.

lush-lounge-and-theater.jpg

Minneapolis' LUSH aims to become nation's first nonprofit LGBTQ+ bar, theater

LUSH bills itself as "a premier destination for live music, comedy, drag, burlesque and so much more."

0215-cmo-pyghosts-pinnock-2684356-640x360.jpg

Danielle Pinnock on new "Ghosts" season

Tonight on CBS, the eagerly awaited third season of "Ghosts" debuts, featuring Danielle Pinnock as the ghost of 1920s jazz singer Alberta Haynes. She joins “CBS Mornings” for a sneak peek into what this new season holds.

In this photo illustration the Uber logo is seen displayed

How often do Lyft and Uber customers tip their drivers?

Tipping has become more important for rideshare drivers as inflation erodes their pay, data show.

How foreign hackers use AI for cyberattacks

OpenAI and its partner Microsoft said Wednesday that hackers from China, Russia and other nations have been using artificial intelligence systems to help create their cyberattacks. Washington Post technology reporter Joseph Menn joins CBS News to unpack the new research.

How to avoid scammers on dating apps

The Federal Trade Commission is warning of online scammers, including so-called "romance scams." Some 70,000 reported "romance scams" in 2022 resulted in losses worth $1.3 billion, according to the FTC. CNET senior writer Bree Fowler joins CBS News to discuss how you can stay safe.

Heart shaped

Virtual valentine: People are turning to AI in search of romance

The generative artificial intelligence boom has led to the emergence of romantic companion bots.

Biden blames Norfolk Southern for derailment

President Biden visited East Palestine, Ohio, for the first time Friday, more than a year after a train carrying hazardous materials derailed in the city. CBS News correspondent Roxana Saberi has more.

hubble-iras16562-3959-potw2407a.jpg

Stunning image shows star forming 5,900 light-years from Earth

The Hubble Space Telescope captured a bold photo of the likely star forming about 5,900 light-years from Earth.

UN Migratory Species

Migratory species at risk worldwide, landmark U.N. report says

The first such report finds that 1 in 5 is threatened with extinction and 44% are seeing their populations decline. Humans are to blame, the report says.

World's largest iceberg on the move

Satellite imagery from recent months shows Antarctica's A23a gradually heading north toward open water after breaking free from the ocean floor last November. Iceberg researcher Dr. Andrew Meijers joins CBS News to discuss.

CLIMATETRIAL

Renowned climate scientist Michael Mann wins $1 million in defamation suit

Michael Mann sued after two conservative writers liked his work to acts of infamous child molester Jerry Sandusky.

demar.jpg

Wounded boy speaks out after Kansas City shooting

Two teenagers have been charged in connection with the mass shooting at the Super Bowl parade for the Kansas City Chiefs. One person was killed and more than 20 others injured when gunfire erupted over what police say was a personal dispute. Charlie De Mar spoke to one of the youngest victims.

cudahy-shooting.jpg

3rd suspect arrested for "random murder spree" in East LA County

A third suspect was arrested in connection with a shooting spree that left four dead within a 5-mile radius in Los Angeles County.

People take cover during a shooting at Union Station during the Kansas City Chiefs' Super Bowl victory parade Feb. 14, 2024, in Kansas City, Missouri.

2 juveniles charged in Kansas City Chiefs parade shooting, court says

Authorities charged two juveniles in connection with the deadly shooting at the end of the parade celebrating the Kansas City Chiefs' Super Bowl victory.

021524-im1-deploy.jpg

Private-sector lunar lander launched on historic moon mission

Intuitive Machines' Odysseus lander aims to be the first U.S. vehicle to land on the moon in more than 50 years.

hypatia-h-a226e911b56bba6869ee320d0c484cea-h-cb49b247ffb3fa5c0b936497acfded72.jpg

Defunct NASA mission helps find water on asteroids for first time

Scientists studied four asteroids that were rich in silicate, and found molecular water on two of them.

lander-artist1.jpg

Houston company aims to return America to moon's surface

A technical glitch forces a 24-hour launch delay for Intuitive Machines' Odysseus moon lander launch.

020924-landing1.jpg

Commercial space station crew splashes down to wrap up extended mission

The third commercial station flight chartered by Houston-based Axiom Space ends with picture-perfect Atlantic Ocean splashdown.

Latest Galleries

Crawford revolver

Could an Alabama woman have shot herself twice?

When Tiffiney Crawford was found dead inside her van, authorities believed she might have taken her own life. But could she shoot herself twice in the head with her non-dominant hand?

charles-osgood-100505-00047.jpg

CBS newsman Charles Osgood (1933-2024)

We look back at the life and career of the longtime host of "Sunday Morning," and "one of the most enduring and most endearing" people in broadcasting.

An Evening With Norman Lear In Conversation With Jane Lynch

Notable Deaths in 2023

A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.

mandadi-1.jpg

Texas couple investigates teen daughter's unusual death

Cayley Mandadi's mother and stepfather go to extreme lengths to prove her death was no accident.

Kassanndra Cantrell

Kassanndra Cantrell disappearance: Inside the investigation

Days after a young woman vanishes, a man in a distinctive hat is seen walking away from her car. Who is the man in the hat?

Latest CBS News Videos

0217-eoa-veteranss3ep5-full-2688066-640x360.jpg

Eye on America: Military and veterans issues

In Washington, D.C., we speak with veterans demanding the military improve its handling of domestic violence cases. Then in California, we introduce you to the father-son duo who were the first Black generals in the U.S. military. Watch these stories and more on "Eye on America" with host Michelle Miller.

0217-satmo-full-2690793-640x360.jpg

2/17: CBS Saturday Morning

Trump faces massive civil penalty after New York fraud trial; Two best friends bring the flavors of the world to South Florida.

0217-satsesh-everythingalmost-2690523-640x360.jpg

Madi Diaz performs "Everything Almost"

Nashville singer-songwriter Madi Diaz has been writing and recording music for over a decade and is "barreling towards stardom," according to Billboard Magazine. Just last week, Diaz released her sixth studio album, and now she is preparing to embark on a tour. Now from her new album "Weird Faith," here is Madi Diaz with "Everything Almost."

0217-satsesh-dontdomegood-2690533-640x360.jpg

Madi Diaz performs "Don't Do Me Good"

Nashville singer-songwriter Madi Diaz has been writing and recording music for over a decade and is "barreling towards stardom," according to Billboard Magazine. Just last week, Diaz released her sixth studio album, and now she is preparing to embark on a tour. Now from her new album "Weird Faith," here is Madi Diaz with "Don't Do Me Good."

0217-satsesh-formonthsnow-2690515-640x360.jpg

Madi Diaz performs "For Months Now"

Nashville singer-songwriter Madi Diaz has been writing and recording music for over a decade and is "barreling towards stardom," according to Billboard Magazine. Just last week, Diaz released her sixth studio album, and now she is preparing to embark on a tour. Now from her new album "Weird Faith," here is Madi Diaz with "For Months Now."

COMMENTS

  1. Samsung Electronics—A Detailed Case Study

    Devashish Shrivastava Jun 10, 2021 — 13 min read Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul. Samsung Electronics was established by Lee Byung-Chul in 1938 as an exchanging organization. We all know this information about Samsung. Don't we? But what we don't know?

  2. Smart TVs: A Digital Standard Case Study

    Jul 7, 2020 -- Source: Consumer Reports' How to Turn Off Smart TV Snooping Features Consumer Reports found that Samsung and Roku Smart TVs were vulnerable to hacking through a web-based attack....

  3. A New Generation Of Smart TVs Is Changing The Way We Watch TV

    The Falling Price of Television Sets. Possibly the biggest factor in the resurgence of the TV has been the dramatic price drop over the past several years. Consumers can now buy a very good 55 ...

  4. Smart TVs: A Digital Standard Case Study

    July 7, 2020 Smart TVs: A Digital Standard Case Study Source: Consumer Reports' How to Turn Off Smart TV Snooping Features Consumer Reports found that Samsung and Roku Smart TVs were...

  5. CASE STUDY: SAMSUNG QLED TV EXPERIENCE

    CONSUMER INSIGHT Given Encore's data-driven approach to experiential marketing, we started by digging into the consumer data about video gamers. We found that gamers are driven by the social experience of gaming. 56% of gamers prefer to compete with other players when playing console games.

  6. Business Innovation: A Case Study of Samsung TV's QLED TV

    The main vision of Samsung TV is to improve the viewing experience of the customers throughout the world. At the end of 2008 Samsung is declared as the World's number one TV producer company. In the year 2018, Samsung is going to innovate a new idea in their Television industry. They want to introduce QLED TV in 2018.

  7. [15 Years of TV Leadership] ① Samsung TVs

    And Samsung's innovation hasn't slowed in 2021. Even in the unprecedented era of the global pandemic, the company recorded a revenue-based TV market share of 31.9% 1 in 2020. This was the highest figure the company had ever recorded, and means that Samsung has retained its number one spot in the global TV market for the 15 th consecutive year.

  8. Samsung grows TV sales with a cross-device strategy

    A case study from a technology innovator about increasing incremental sales by going cross-device. Read the story. ... Connected TV. Identity. Retail. Data & Measurement. Case Studies. Samsung grows TV sales with a cross-device strategy. June 30, ...

  9. PDF Customer Case Study

    Samsung scales up for the biggest live TV event in U.S. history To maintain millions of concurrent connections to Smart TVs, Samsung turned to Amazon CloudFront. ... May 20, 2020 / Rackspace-Case-Study-Samsung-PUB-TSK-794 Big traffic, big data As part of this project, Rackspace worked

  10. Case Studies Archives

    In-depth case studies of Samsung business technology deployments. Bistro bustles, connects community with Samsung Pro TV. After opening its doors amid the global COVID-19 pandemic, Indian Lake Bistro in Denville, New Jersey had to get creative to attract customers.

  11. Display case studies Archives

    All Display case studies. 1-10 of 19 Results. 1 2. Case Studies LED Displays. ... In order to compete with hundreds of dining and entertainment options, the TV viewing experience had to be world-class. Samsung displays have scored with sports-loving customers at Beer Park. The bright displays provide a world-class sports viewing experience ...

  12. Samsung's The Wall hits the right notes in Clive Davis' home theater

    Davis entrusted Architechnology Designs and Samsung to find and install a new home theater solution in the Davis guesthouse. The Wall, Samsung's iconic large-format microLED display, was an obvious first choice. Its pure black technology and HDR visuals provide the premium viewing experience Davis was looking for, with the ease of use of a TV.

  13. PDF Case study: White Lodging's C Lark & grand hoteLs

    Case study: White Lodging's C Lark & grand hoteLs samsung smart tVs with h-Browser Provide Landmark Hotel a Streamlined & Cost Effective ... "The Samsung Smart TV solution powered by Guest-tek on the property's IP infrastructure provides a unique, multimedia experience and is

  14. 116 Samsung Case Studies, Success Stories, & Customer Stories

    Samsung Digital Signage Connects Patients, Parents and Caregivers at Leading Children's Hospital. Case Study Locked. Reference Rating 4.7 / 5.0. Customer References 53 total. About. "Digital signage doesn't have to be difficult. We make it easy or your money back." Rise Vision digital signage management solution from one to an unlimited ...

  15. Educational Technology

    Please provide your contact details and our sales team will get back to you about our educational technology solutions. Or you can call (866) 726-4249 to talk to an expert now. Product Interest (select one or more): Mobile Phones. Wearables & Virtual Reality. Tablets.

  16. Remarkable Recovery: Samsung Crisis Management Case Study

    In this blog post, we delve into a Samsung crisis management case study to learn about exploding batteries to the intricate strategies employed to restore trust. Samsung's journey offers valuable insights into the intricacies of crisis management in the digital age.

  17. The Best Samsung TVs Will Help You Get the Most Out of Your Movies

    Samsung, the Korean tech giant, is well known for its 1) phones, and 2) broad range of TV technologies and types.Take its QLED TVs, famed for vivid colors and Quantum Dot technology, which help ...

  18. Case Study: A Perfect Union Between Samsung Frame TV and MantelMount

    Case Study: A Perfect Union Between Samsung Frame TV and MantelMount Alpharetta, Ga.'s Home TheaterWorks creates a flush-mount solution for Samsung's popular TV and MantelMount's versatile wall mount. By RS Staff Published: April 4, 2023

  19. This Samsung 65-inch OLED TV is $500 off, with next-day delivery

    The 65-inch Samsung S90C OLED 4K TV, featuring HDR support and Samsung's Tizen platform, is currently available from Best Buy for $1,600 after a $500 discount.

  20. Case Studies Archives

    Interactive whiteboards promote learning, collaboration at Hogg New Tech Center. 1-10 of 103 Results. 1 2 3 … 11. In-depth case studies of Samsung business technology deployments.

  21. Samsung Electronics Uses Amazon Chime SDK to Deliver a More Engaging

    Samsung produces a range of consumer and industry electronics, including appliances, digital media devices, semiconductors, and memory chips. The company's mission is to create a better future for consumers by using sustainable products. ... "Viewers across South Korea are looking for new ways to engage with their favorite TV programs. With ...

  22. [CES 2012] Samsung Free the TV Challenge 2011 Finalists Announced

    on January 7, 2012 Samsung Electronics today announced the finalists of the Samsung Free the TV Challenge 2011, the second annual contest that encourages developers to create apps that delight users with seamless, multimedia experiences on the largest screen in the home.

  23. Samsung Electronics: Global strategies

    This case study describes how Samsung Electronics transformed into a world-class company and the strategic challenges it faces as it looks to sustain its success in both developed and emerging markets.

  24. New FAST channel planned for Live Music

    Universal Music Group's Mercury Studios is to launch a new FAST channel on Samsung TV Plus in the UK. GIGS will feature live performances and documentaries from across UMG's audio-visual ...

  25. PDF A stylish new addition

    Samsung worked with River Island throughout the entire implementation process, helping the team to identify specific needs and getting all the devices set up. And thanks to Samsung's unique partnerships with both Microsoft and Scandit, the right people were on hand to provide all the expert support required. RIVER ISLAND CASE STUDY 09

  26. Case study of Samsung E.D.G.E program

    Select a case study of your choice, write an executive summary, and get a chance to get through the Regional Round of the Samsung E.D.G.E Program.

  27. Best Presidents' Day 2024 deals on washers and dryers: Save on Samsung

    Shop the best TV deals available right now from Samsung, Sony, TCL and more, just in time for Presidents' Day. ... Read the full decision in Trump's New York civil fraud case ... Study detected ...