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Hindustan Unilever: Developing a rural sales network that enhances livelihoods

This case study has been created from the Finance for the Future Awards. This entry was highly commended in the ‘Innovative project’ category.

Hindustan Unilever (HUL) is one of the largest companies in India. Its “Project Shakti” aims to provide a livelihood enhancing opportunity to women micro-entrepreneurs in rural India. In an attempt to provide regular income, these women entrepreneurs (called Shakti Ammas, ‘Shakti’ means ‘power’ and ‘Amma’ means ‘mother’), are trained on basic principles of distribution management and familiarisation with the company’s products. Shakti Ammas receive training and support to become micro-entrepreneurs, selling Unilever products in low-income rural communities. The programme has three goals for Shakti Ammas: economic empowerment; improved social standing within the family; and improved social standing within the village.

‘ The Shakti programme is an impressive initiative that, to date, has financially empowered more than 1,20,000 women in rural India. By teaching them various aspects of how to run a retail business, from inventory to distribution management, it has increased the average income of a Shakti household and enhanced the lives and status of the women within their communities .’

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project shakti unilever case study

BUS608: Ethical and Strategic Management

Case study: unilever.

As you read this case study, consider how international considerations are important for ethics and social responsibility. Review the critical thinking questions at the end and consider other companies that may have similar social responsibility strategies internationally.

Unilever "Enhancing Livelihoods" through Project Shakti

According to management guru Peter Drucker, whose ideas significantly contributed to the foundations of thought about the workings of the modern business corporation, workers "need to know the organization's mission and to believe in it". How do organizations ensure this commitment? By satisfying workers' values. A program undertaken by Unilever, the Dutch-British multinational company co-headquartered in Rotterdam and London, illustrates the kind of values-oriented corporate endeavor Drucker describes. Project Shakti is a Unilever CSR initiative in India that links corporate social responsibility and financial opportunities for local women. It is considered a leading example of micro-entrepreneurship, and it expands the concept of sustainability to include not only environmental issues but also economic opportunity and financial networking in underdeveloped areas.

The goal, according to Unilever, is to give rural Shakti women the ability to earn money for themselves and their families as micro-entrepreneurs. Unilever's subsidiary in India, Hindustan Lever, has started training programs for thousands of women in small towns and villages across India to help them understand how to run their own small sole proprietorships as distributors of the company's products. With support from a team of rural sales managers, women who had been unable to support themselves are now becoming empowered by learning how a supply chain works, what products Hindustan Lever produces, and how to distribute them. The sales managers also act in a consulting capacity to help with business basics, money management, negotiations, and related skills that help the women run their businesses effectively.

The program was so successful that Unilever expanded it to include Shakti men, typically the sons, brothers, or husbands of the women already running businesses. The men, who are essentially like delivery drivers, sell Unilever products using bicycles for transportation, enabling them to cover a larger area than women cover on foot. The women spend most of their time running the business.

Project Shakti has enlisted more than 100,000 rural participants, which includes about 75,000 women. The project has changed their lives in ways that are profound, and not only because of the income earned. The women now have increased self-esteem based on a sense of empowerment, and they finally feel they have a place in Indian society. According to the Unilever Sustainable Living Plan, Project Shakti is one of the best and most sustainable ways the company can address women's social concerns. It allows Unilever to conduct business in a socially responsible manner, helping women to help themselves while extending the reach of its products.

Critical Thinking

  • Do you believe Unilever sponsors the Shakti program to help women, to boost its own profits, or both? Explain your answer.
  • If Unilever has mixed motives, does this discredit the company in your eyes? Should it?
  • How is this program an example of both corporate and personal sustainability?
  • Could this model program be duplicated elsewhere, in another area and with different products? Why or why not?

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Home » Unilever Enhancing Livelihoods – Project Shakti

Unilever Enhancing Livelihoods – Project Shakti

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Isn’t it beautiful to see multi-billion organizations taking part in humanitarian projects and trying their best to bring a positive impact one way or another? Unilever’s project to help better the livelihoods of people across India has changed the lives of many.

What are the goals of Unilever’s project?

This project aims to allow the women of India to become entrepreneurs and train them to have the mindset needed to become financially liberated. The name given to these businesswomen is Shakti Ammas, who are women who are trained to understand the business world, sharpen their communication and negotiation skills, learn the basic distribution management ways, and become familiar with the company’s products. This project generates job opportunities for women while introducing and increasing the distribution of their products to rural areas.

Unilever Project: The Innovative Business

This project is considered one that simultaneously uses social goals to reach business goals. Many might criticize by saying that a company should not get credit as they are also profiting from this approach and that it is not only for the benefit of society. However, this is called innovative business; when you can find a solution to two things that profit the company in one way or another, this is the perfect example of corporate and personal sustainability.

Unilever saw the gap and decided to build a bridge to help one party flourish both. With this project, Unilever can now reach out to villages they did not have a hold of and expand their reach, sales, and profits while helping women become entrepreneurs. By 2015, Unilever had trained around 70,000 women with basic accounting, sales, IT-related skills, and health and hygiene.

However, many studies show that some points did not sit well with many people. For example, HUL asks for an initial investment of RS. 15,000 to RS. 20,000 is quite a lot for India’s lowest of the low-income. Those who come up with this initial investment are either capable of easily earning this money or have the capability to take loans. This does not cater to the poorest of the poor population of India, who need financial aid to survive daily life.

Unilever’s project and the dividends

Moreover, when it comes to dividends, many people do not understand how the payouts work and whether they are fair to every party. To understand the real dividend situation, you need to know that the company’s dividend is mainly in two currencies: US dollars and Euros. Therefore, the currency conversion aspect contributes to the unreliable dividend payout. However, Unilever is catering to this problem by returning cash to investors and constantly increasing dividends. Therefore, this project has helped thousands of women become independent, respected, empowered, and given the rights and opportunities they deserve, keeping all investors satisfied.

Unilever’s project’s positive impact

Due to this project’s positive impact on India, the same model is starting to be used in other countries that need to increase women’s opportunities and give financial aid to low-income families. Markets in Southeast Asia, Africa, and Latin America are all starting to use the Project Shakti model to try to reduce poverty.

It is impressive how organizations can bring such a positive impact by working with the public and making the world a better place one step at a time.

  • Carnette, J. C. (2016, August 30). Here’s what investors need to know about Unilever’s dividend . The Motley Fool.
  • CSRBOX. (2019). Hindustan Unilever is empowering women of rural India through its project Shakti – CSRBOX . Csrbox.Org.
  • Hindustan Unilever Limited. (2021). Project shakti . Hindustan Unilever Limited
  • Poonamallee, L. (2021). Corporate citizenship: Panacea or problem? digitalcommons.mtu.edu.
  • Unilever Case Study. (2018, May 6). Enhancing the livelihoods of women in Unilever’s agricultural supply chain . Business Fights Poverty.

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HUL Project Shakti is Empowering Women of New India

In india, women constitute only 18.6 per cent of the population working or looking for work. as per the census 2011, india is home to 149.8 million women workers, of which 121.8 million are in rural areas..

April 30, 2021

In 2001, HUL launched its Project Shakti, that seeks to empower underprivileged rural women.

Project Shakti has nearly 120,000 thousand women micro-entrepreneurs across 18 states.

The women entrepreneurs, called Shakti Ammas, are trained on basic principles of distribution management.

Women can now earn a sustainable income of about $10 - $14 per month, which is double their average household income.

project shakti unilever case study

Home » News » Enabling Environment » HUL Project Shakti is Empowering Women of New India

In India, women constitute only 18.6 per cent of the population working or looking for work. As per the Census 2011, India is home to 149.8 million women workers, of which 121.8 million are in rural areas. The Census numbers also show a higher rate of migration of women for employment and business from rural to urban areas, growing from 47 percent in 2001 to 58 percent in 2011.

Since 1976, Hindustan Unilever Limited has been playing an active role in rural development. Hindustan Unilever Limited (HUL), a subsidiary of Unilever, is an Indian consumer goods company whose products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods. It was established in 1931 as Hindustan Vanaspati Manufacturing Co. and renamed in June 2007 as Hindustan Unilever Limited. 

HUL established the Integrated Rural Development Programme in the Etah district of Uttar Pradesh, which today covers about 500 villages in the district. In addition, HUL’s factory-centered activities which included the establishment of factories in less-developed regions of the country have proven to be effective. The company has also focused on training farmers, animal husbandry, generating alternative income, health & hygiene and infrastructure development.

Creating Opportunities 

In 2001, HUL launched its Project Shakti, that seeks to empower underprivileged rural women. This initiative targets small villages with population of 2000 people or less. Shakti is organised in Self-Help Groups (SHGs) and is focused on improving living standards in rural India. The project equips and trains rural women, enabling them to become an extended arm of the company’s operation, which in turn, this helps the women generate critically needed additional income for their families. 

These women entrepreneurs, called Shakti Ammas, are trained on basic principles of distribution management and familiarisation with the company’s products. HUL’s team of 

Rural Sales Promoters (RSPs) coach these Shakti entrepreneurs by familiarising them with the product range in order to manage their businesses better. They also train them on the basics of sales and troubleshooting and help them enhance their soft skills in areas such as negotiation and communication.

Under the Project is the Shakti Vani programme, which is a social communication initiative. Women trained in health and hygiene issues address village communities through meetings at schools, village baithaks, SHG meetings and other social forums. 

Similarly, iShakti, is an Internet-based rural information service that creates access to relevant information through the iShakti community portal. It was launched in the Nalgonda district of Andhra Pradesh in 50 villages in the year 2000 in association with the Andhra Pradesh Government’s Internet Village Programme. The service is now available in Nalgonda, Vishakapatnam, West Godavari and East Godavari districts. The iShakti programme provides information and services to meet rural needs in medical health and hygiene, agriculture, animal husbandry, education, vocational training and employment and women’s empowerment. It has since been extended to in Andhra Pradesh, Bihar, Chattisgarh, Gujarat, Haryana, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Punjab,  Rajasthan, Tamilnadu, Uttar Pradesh and West Bengal with the total strength of over 40,000 Shakti entrepreneurs.

The other activities under this initiative include improving business skills of SHG women through extensive training programmes. Also, workshops covering a large number of Shakti entrepreneurs have been held in Andhra Pradesh, Karnataka, Gujarat, Madhya Pradesh, Uttar Pradesh, Tamilnadu, Chattisgarh and Orissa. All HUL Management Trainees spend about 4 weeks with NGOs or SHGs in rural areas as part of Project Shakti.

They undertake assignments such as business process consulting for nascent enterprises engaged in the manufacture of products such as spices and hosiery items. 

Impact and Outcomes

Project Shakti has nearly 120,000 thousand women micro-entrepreneurs across 18 states. It now covers half the villages in rural India, with the network doubling over the last four years. 

By enabling the average Shakti entrepreneur to earn a sustainable income of about $10 – $14 per month, which is double their average household income, the Project has helped improve the overall standard of living in their families. It has also created opportunities for rural women to improve their living conditions with dignity. 

During the pandemic, the Shakti network played the role of being a crucial part of its distribution channel. Thanks to the efforts put in by these women entrepreneurs, HUL was able to dramatically extend the physical reach of its products to rural households. In several instances, the Shakti entrepreneurs travelled to distributors to pick up stocks, which they subsequently distributed to the households in their vicinity. This played a big role in enabling HUL to make products available to the most vulnerable sections of society. This helped them cater effectively to the rural demand despite adverse conditions. 

While HUL envisioned Shakti has a CSR activity, it is now contributing to the company’s mainstream business. 

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Rural Marketing: A Case Study on Hindustan Unilever Limited Author

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project shakti unilever case study

JASH MATHEW

For empowering the rural poor the corporate enterprise like HUL approximates it self to the use of bottom of the pyramid marketing. This paper focuses mainly upon the working of this model called project shakti, its pre requisites & problems and its operational view& How is the performance of shakti entreprenures in anantapur district.

IJAR Indexing

Largest consumer products company in India, is the Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL).The vision of HUL is to meet everyday needs of people everywhere – to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. HUL Project Shakti was piloted in 2002 in 50 villages of the state of Andhra Pradesh involving members of Self Help Groups (SHGs). They are trained and provided micro credit to buy and sell HUL’s products. The present study focuses on the comparative analysis of the performance of project sakthi between the Anantapur & chittoor of Andhra Pradesh.

International Journal of Case Studies in Business, IT, and Education (IJCSBE)

Srinivas Publication , Keerthan Raj

India has become a second home to many multinationals’ over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which has almost become a home grown brand. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. Reaching the four billion populations in the base of the pyramid markets has been a topic of research in recent times. Lot of exploratory and case studies have been made in this field. This paper is a study on the strategies developed by Hindustan Lever Limited which has been one of the most successful companies to foray into the emerging markets in South East Asia and successfully tapped the base of the pyramid in India. A case study using archival material and secondary information sources suggest that having a global lookout and one world one market strategy is not successful when attempting to cut into base of the pyramid segments in emerging markets. The critical aspect here is developing grassroots’ connection and social empathy which should translate to a cooperative spirit which will leverage the strengths and overcome the weaknesses.

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Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer ^ 505056

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

project shakti unilever case study

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer ^ 505056

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Publication Date: February 23, 2005

Source: Harvard Business School

With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of market leadership in India (with market shares of nearly 60%) in categories such as soap, detergent, and shampoos. Documents HLL's innovative approach to penetrate rural markets (with populations less than 1,000), where two-thirds of India's population lives, with a scheme named "Shakti" (meaning empowerment). The central question is: How should the company scale Shakti and make it profitable? Includes color exhibits.

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Planet & Society

We’re a company of brands and people with a clear purpose: to make sustainable living commonplace.

And we’re determined to prove that our purpose-led, future-fit business model delivers superior performance.

Sustainable scenarios

The Unilever Compass is our strategy to deliver growth that is consistent, competitive, profitable and   responsible.

Our business simply will not prosper without a healthy planet and society.

We’ve set out an ambitious sustainability agenda to tackle the issues that our consumers and stakeholders care deeply about – such as climate change, plastic pollution and inequality.

We’re harnessing our brands, our people and our partners to create lasting positive impact – on the world and our business.

Find out more about our progress so far.

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Improve the health of the planet

The urgency of our work to tackle climate change, reduce plastic waste and protect nature has never been greater. Our ambitious commitments are making an impact and helping our brands grow.

project shakti unilever case study

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We’re employing renewable energy across our operations. We are reformulating our products like cleaning supplies with plant-based, green carbon ingredients as alternatives to fossil fuels. We’re aiming to achieve net-zero emissions from our products up to the point of sale by 2039.

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Nature is our biggest ally. We’re on a mission to build a nature-positive future. We’re working to eliminate deforestation from our supply chain and to protect and regenerate land, forests and oceans.

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Transitioning to a circular economy approach is at the heart of our strategy for a waste-free world. We’ve set ambitious and interrelated goals to reduce our waste footprint. This includes goals across plastics and packaging, food waste and other waste from our factories and operations.

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With 9/10 Indian households using our products across Beauty & Personal Care, Home Care, and Foods & Refreshment, we are uniquely placed to deliver change at scale in the areas of health, hygiene and nutrition.

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We aim to enable positive holistic wellbeing at the workplace, to enable our people to thrive. By empowering our employees to be the best version of themselves, we help them, and our business, to work safely and effectively.

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We've set ourselves the ambition of becoming a beacon of diversity and inclusion, using our business and influence to break down barriers and create opportunity in our workplaces, our supply and distribution chains, and in society at large.

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We believe that business can help tackle social inequality and we’re determined to raise living standards throughout our value chain. Millions of people depend on Unilever to earn a living so we’re working to ensure that prosperity is shared more fairly.

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The future of work isn’t just about data, robots and algorithms – it’s really about people. We see meaningful work as everyone’s right. We’re taking big steps to equip our own people and others for the future.

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We expect everyone at HUL to be an ambassador for our high ethical standards – what we call ‘business integrity’.

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At Unilever, our brands and our people have one purpose- to make sustainable living commonplace. We aim to build a better tomorrow where businesses care about the environment, society and the world. We want to push our business beyond our current limits and see how we can curb the environmental crisis that is consuming the world. We do this by taking climate action to achieve net-zero emissions, protecting and regenerating nature and practising sustainable waste disposal.

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We’re also striving to achieve social justice and fairness in our organisations and beyond. We are creating a world where everyone, irrespective of their background, is treated equally. We want our future generations to experience a world where the planet and society co-exist in peace. We have made this new eco-friendly, inclusive and just way of doing business common among our subsidiaries. We hope that others follow our lead in building a better world.

Related links

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  • HUL Compass Commitments (PDF 3.06 MB)

IMAGES

  1. Case study on Project Shakti of (HUL) Hindustan Unilever Limited #

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  2. Unilever Case Study: The Past, The Present & The Future

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  3. Hindustan Unilever is empowering women of Rural India through its

    project shakti unilever case study

  4. 55789551-Project-Shakti-Case-Study.pdf

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  5. unilever shakti case study

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  6. Unilever in India: Hindustan Levers Project Shakti--Marketing FMCG to

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VIDEO

  1. Project Shakti & Project Ganga

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  3. Anti Child Marriage Campaign under Flagship Project Shakti

  4. Hindustan Unilever

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  6. Water Purifier Project Shakti Patel and Dhimani Chauhan

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  1. Unilever in India: Hindustan Lever's Project Shakti

    Unilever in India: Hindustan Lever's Project Shakti - A Case Study MBA Notes MBA Case Studies & Solution - Free Source Published May 1, 2021 + Follow

  2. PDF Hindustan Unilever: Developing a rural sales network that enhances

    Why HUL's sustainable living plan is based on three pillars: improving health and well-being, reducing environmental impact and enhancing livelihoods. Project Shakti is aligned with the sustainable living plan. It aims to boost financial independence for women and, in doing so, contribute to the economic well-being of her household and community.

  3. Project Shakti

    28 likes • 47,978 views Suresh Krishna Madhuvarsu Product Builder | Blogger | Startup Advisor at Oracle Business Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions.

  4. Hindustan Unilever: Developing a rural sales network that enhances

    This case study has been created from the Finance for the Future Awards. This entry was highly commended in the 'Innovative project' category. Hindustan Unilever (HUL) is one of the largest companies in India. Its "Project Shakti" aims to provide a livelihood enhancing opportunity to women micro-entrepreneurs in rural India.

  5. BUS608 (2023.A.01): Case Study: Unilever

    Project Shakti is a Unilever CSR initiative in India that links corporate social responsibility and financial opportunities for local women.

  6. Rural Marketing and Product Promotion: An Analysis of the Project

    Deshel Levines Fernandes Shailashri V. T. Abstract Background: Hindustan Unilever Limited is a leading company that manufactures fast-moving consumer goods. HUL's role is vital in meeting the...

  7. HUL enhancing livelihoods for millions

    Published: 30 April 2021 At Hindustan Unilever, we are driven by our purpose of making sustainable living commonplace. An important expression of this purpose is Unilever's long-standing commitment to improving livelihoods, enhancing access to training and skills, and raising living standards.

  8. Unilever Enhancing Livelihoods

    Unilever Enhancing Livelihoods - Project Shakti What are the goals of Unilever's project? This project aims to allow the women of India to become entrepreneurs and train them to have the mindset needed to become financially liberated.

  9. HUL Project Shakti is Empowering Women of New India

    April 30, 2021 In 2001, HUL launched its Project Shakti, that seeks to empower underprivileged rural women. Project Shakti has nearly 120,000 thousand women micro-entrepreneurs across 18 states. The women entrepreneurs, called Shakti Ammas, are trained on basic principles of distribution management.

  10. (PDF) Rural Marketing: A Case Study on Hindustan Unilever Limited

    This paper focuses mainly upon the working of this model called project shakti, its pre requisites & problems and its operational view& How is the performance of shakti entreprenures in anantapur district. ... A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor, Guru Gobind Singh ...

  11. Analyzing the Impact and Success of Hindustan Unilever's 'Project

    Project Shakti by Hindustan Unilever Limited (HUL) aimed to market fast-moving consumer goods to rural consumers in India by empowering rural women as local entrepreneurs. It faced challenges such as competition in rural markets and high training costs.

  12. PHIL1404 8J

    Please read the case study "Unilever "Enhancing Livelihoods" through Project Shakti" from the chapter 4 of the Business ethics textbook that you find in the reading assignment. Based on what you have learned in this unit, answer the following questions:

  13. Unilever in India: Hindustan Lever S Project Shakti

    Indian Institute of Management Kozhikode Marketing Management Case Analysis: Unilever in India: Hindustan Lever‟s Project Shakti - Marketing FMCG to the rural Consumer Submitted to: Prof. Rahul Kumar Sett Submitted By: PGP/14/258 PGP/14/280 PGP/14/303 Alok Kumar Mahtaab Kajla Shruti Kabdal PGP/14/279 PGP/14/283 PGP/14/304 Lokesh Singh Naveen Vya...

  14. Supply chain study of project shakti(Hindustan Unilever))

    1. ANKITA DOBHAL PRABIN KUMAR NATH PRACHIT CHATURVEDI SHANU PRASAD SUDHEIR YADAV Project Supply Chain Management Shakti. 2. Introduction to HUL Shakti Launched in the year 2001 in the Nalgonda district situated in Andhra Pradesh A rural initiative that targets small villages with a population less than 5000 individuals. Objective is To create ...

  15. Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to

    Product Description. Publication Date: February 23, 2005. Source: Harvard Business School. With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits.

  16. Ethics and Social Responsibility PHIL 1404 Learning Journal ...

    Please read the case study "Unilever "Enhancing Livelihoods" through Project Shakti" from the chapter 4 of the Business ethics textbook that you find in the reading assignment. Based on what you have learned in this unit, answer the following questions:

  17. Project shakti

    36. Shakti shall reach every home in every village, create sustainable livelihood opportunities, and enhance the quality of life in rural India Now SHAKTI has been extended 80,000 villages in 15 states with 45,000 women entrepreneurs & generating Rs.700-1000 per month to each women. Vision 2010 100,000 Entrepreneurs 500,000 villages 600 million Consumers

  18. Case Brief#13 Unilever Project Shakti.docx

    Case Brief#13 Unilever Project Shakti Case Study Questions: 1. What was the motivation for the Shakti initiative? Was it a CSR initiative? What are its positive aspects and what are its drawbacks?

  19. Planet & Society

    Planet & Society in Unilever Global. At Unilever, our brands and our people have one purpose- to make sustainable living commonplace. We aim to build a better tomorrow where businesses care about the environment, society and the world. We want to push our business beyond our current limits and see how we can curb the environmental crisis that ...

  20. Hindustan Unilever Project Shakti Case Study

    Hindustan Unilever Project Shakti Case Study 2559 Words11 Pages Project Planning, Analysis & Management Project Contents Hindustan Unilever - Project Shakti 3 Project Initiation 3 Project Planning & Design 4 Execution 5 Evaluating the Business Model 6 Supply Chain Model 8 Progress 8 Financial Analysis : 10

  21. Unilever in India case study answers

    Unilever in India case study answers - Unilever in India: Hindustan Levers Project Shakti How is HUL - Studocu GHCL SM Assignment - company profile 12773 policy on corporate social responsibility Seller's perspective group 3 Doc2 - mn mn Logistics and Warehousing Management Account Executive JD - dfvsbf dsfvbs Syllabus 05 Posts-Advt No 05 of 2020

  22. Project Shakti : Case Study

    Project Shakti : Case Study - 1179 Words | Studymode Unilever in India: Hindustan Lever's Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E, Group 7 Submitted By Anshu Khanna... Subjects Essays Free Essays Book Notes

  23. Project Shakti : Case Study

    Project Shakti : Case Study. Satisfactory Essays. 1179 Words. 5 Pages. Open Document. Unilever in India: Hindustan Lever's Project Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E, Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17 ...