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How to turn survey results into a great presentation

How to Create a Survey

How to turn survey results into a great presentation

Turning survey results into presentation, choose the best data to share, tell a story, adhere to common design rules, create an additional report.

You’ve launched your survey . The results are in. Now it’s time to make sense of them.

Creating a survey results presentation is one of the best ways to analyze your results and present them to stakeholders in a format that makes them clear and understandable.

It’s not as simple as copying and pasting everything into a PowerPoint presentation, though. Here’s how you can create an awesome survey results presentation.

Why you should turn survey results into a presentation

Not everyone is going to be willing to sift through all your survey responses and tease out the relevant findings. That’s why you need to succinctly summarize those findings and make them digestible for everyone. A survey results presentation is the perfect tool.

How to create a survey results presentation: Best practices

Before you rush to turn your responses into a presentation, take the time to acquaint yourself with the following best practices.

Not every insight you collect from your survey is going to be relevant to your target audience. So start by narrowing down your dataset to include only information that’s useful. Think about what you want your audience to take away from your presentation, and then choose your data accordingly.

If you really want to capture your audience’s attention, tell a story with your presentation. Rather than just show them the raw data, explain what the findings mean and why your audience should care.

Using subjective feedback from surveys can work well. While it’s helpful to show data that proves your point, using specific examples can make your presentations much more powerful, writes corporate trainer Dana Brownlee .

There are several design best practices you should follow, writes Shonna Waters, Ph.D. , vice president of strategic alliances and partnerships at professional coaching platform BetterUp. That includes using a minimalistic background, placing only your major points on each slide, and avoiding blocks of copy. “Keep the presentation stimulating and appealing without overwhelming your audience with bright colors or too much font,” Waters advises.

Not all of your survey findings will be suitable to include in your presentation, but they may still be essential for stakeholders. “If you’re presenting data to senior executives or business clients, you might want to prepare a full report on your findings,” writes Swetha Amaresan , senior marketing coordinator at Nickelodeon International. “You wouldn’t refer to this document during a presentation, but you might hand this to your audience to read through on their own time.”

How to turn survey results into a great presentation Image-1

Turn survey results into a presentation with Jotform Report Builder

If you’re worried about keeping track of all the best practices above, let Jotform’s Report Builder do the hard work for you. Jotform Report Builder automatically turns your Jotform survey responses into beautiful, professional reports.

Create the perfect report with a range of charts and tables. You can drag and drop design elements to suit your tastes. Don’t worry about having to update your presentation once it’s designed — presentations are updated automatically with each new form submission.

How Jotform can make surveys easy

Whether you want to create a survey or turn your existing survey into a report, Jotform is the ideal tool. With over 800 free survey templates , it’s easy to get started.

You can tailor the survey to your needs, choosing the format that works best for you. That could be a classic survey where all questions are listed on a single page, or you may opt for Jotform Cards, where you ask one question per page.

If you want to dig deeper, you can use conditional logic to create an interactive survey that changes depending on each user’s response. Conditional logic improves the quality of answers from respondents while also improving the completion rate.

With Jotform, you never have to worry about privacy or security. All Jotform form data is protected with a 256-bit SSL connection and is compliant with the General Data Protection Regulation and the California Consumer Privacy Act. You can even add an optional HIPAA compliance feature if you’re creating a healthcare survey.

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How to use Likert Scale Chart to Present Survey Results?

Top 5 Survey Results Presentation Examples To Boost Your Data Storytelling

The Best Online Survey Tools For Data Collection

Pay attention to visualizations in survey results presentation, what’s the reliable tool to use to visualize your survey data.

How to Install ChartExpo Add-on in Google Sheets to Access Survey Charts
How To Visualize Your Survey Data Using ChartExpo’s NPS Detail Chart?

How To Visualize Your Data Using Rating Bar Chart?

If you want to learn more about customizing this chart, setting properties, header, footer, and labels you can read our guide on How to Present Likert Scale Data. The hacks we’re about to share are used frequently by thousands of seasoned data visualization experts worldwide. So they’re tested and proven.

i-Likert Scale Chart

A Likert scale is also known as a bipolar scale, which means that it consists of two opposing poles. You can use this chart to measure the intensity of feelings, opinions, and attitudes towards a subject matter.

A Likert Scale chart visualizes how much a respondent agrees or disagrees with a particular statement. The scale assumes that the strength and intensity of the feelings are linear. More so, it goes from a complete disagreement to a full agreement.

The questions in Likert scales range from general to even more specific topics. Besides, this chart is straightforward, so you can quickly gain insights from just a glance.

The Likert Scale is one of the most used charts in visualizing survey data. Check out the second-most used visualization chart below.

ii-CSAT Score Bar Chart (NPS Chart)

A CSAT Score Bar Chart or NPS Chart gives a complete picture of the user’s opinion from a bulk of textual information. The whisker box represents the score.

You can deploy this chart to visualize your survey data with full confidence. Besides, this chart is straightforward to read and understand. So your audience won’t end up being confused when you incorporate it in your survey results presentation story.

iii-CSAT Score Detail Charts (NPS Detail Charts)

The CSAT Score or Net Promoter Score (NPS) is a popular customer feedback metric that indicates the likelihood of people promoting a particular brand to their friends and family.

It is calculated from responses of the likelihood of recommending a brand on a scale of 0 to 10. Besides, the respondents are sorted into 3 groups based on their responses:

0 to 6 correspond to detractors
7 and 8 are passives
9 or 10 are promoters.

The NPS is simply the percentage of promoters minus the percentage of detractors.

NPS= Promoters — detractors

iv-Customer Satisfaction Chart

These are charts that visualize the voice of customers by segregating the promoters and detractors.

Remember, promoters (green color) are individuals who are likely to recommend your brand. Conversely, the detractors (red color) are individuals who are dissatisfied with your brand.

So when you’re visualizing the voice of customer data, pay attention to the detractors because they may cause your brand harm down the line. You need to address the points of dissatisfaction to prevent them from spilling into social media.

v-Rating Bar Charts

As the name suggests, the role of this chart is to visualize your brand ratings data, especially on platforms, such as Etsy, Google My Business, and Amazon stores.

Checking on this data from time to time is incredibly essential, especially if you run an e-commerce business. Why?

Ratings act as social proof that your product or service addresses the problems it claims. So it’s an essential factor that can either attract or repel both warm and hot leads.

The red color presents the magnitude of bad ratings while the green one represents satisfied customers. And the grey part represents the fence-sitters, who need a slight push to promoters’ side.

Now that you know the custom charts for visualizing survey data: Let’s delve into actual storytelling hacks.

Always Use Relevant and Easy-to-Read Charts

There are many different graphs and other types of visual displays of information. But only a handful will work for the majority of your survey result presentation needs.

Choosing the best chart possible to embody your data story depends on your big idea.

We’ve all been victims of boring, long, and disorganized presentations and meetings. And one of the biggest fails in storytelling with data in survey results presentation is the random use of charts.

Different charts come with different uses. So your choice of data should be influenced by multiple factors, such as:

Audience type
Nature of the data
The main goal (the big idea)

Let’s agree on this: Choosing just any type of chart to visualize your data is wrong. More so, it’s likely to break your survey results story.

You need a tool with specialized chart templates specifically for surveys to uncover even the hidden insights. Keep reading because later on, we’ll reveal the recommended tool that does an absolutely fantastic job.

Avoid Charts Jumbled with Multiple Details

One of the characteristics of a compelling survey results presentation is easy-to-read charts. Yes, graphs that are free from jumbled mess. Clutter is one of the biggest enemies of persuasive communication.

You may be tempted to cram tons of information in your charts to appear informative.

Please don’t because it won’t help your case.

We use visual charts in a survey results presentation to condense pools of data into insights. So charts are incredibly crucial in reports to increase the credibility and, most importantly, appeal to the logos (logic) of the audience.

Identifying and removing chart clutter reduces visual “noise,” allowing the audience to focus on the key takeaway.

So what is noise?

Noise is the element in charts that’s not necessary to comprehend the information represented in the graph.

In other words, anything that’s not helping you to communicate the BIG IDEA is noise and should be done away with.

Some of the common clutter items in survey results presentation include:

3-dimensional effects
Dark gridlines (use soft gray grid lines or eliminate gridlines when possible)
Overuse of bright, bold colors
Unnecessary use of all uppercase text (uppercase text is only necessary when calling attention to an element)

To conduct a successful survey, you need the right tools.

For face-to-face surveys, you’ll need a group of people who will visit participants, enough printed survey copies, or a way to record spoken answers.
For telephone surveys, you’ll need a group of people who can call participants over the phone. And a computer program or printed survey question forms to record the data.
For online surveys, you can use several different tools.

Below are our favorites:

1. Typeform

This platform comes with 120+ integration with other apps like Google Sheets, Zapier etc. With zero coding, you can create your survey forms, even this platform have a sister brand which is providing video survey linked with questionnaires.

Use the steps below to gather data from Typeform servers

To collect and analyze the survey data from a Typeform, download it as an Excel or CSV file.
For more than 20 answers, connect the Google Sheets integration to your Typeform.

2. Google Forms

Collecting survey data in a Google Form is easy. There are many ways to show your question and get the response either in the form of radio button, check box or text boxes. You can link your form with a spreadsheet as well.

3. SurveyMonkey

Creating a survey in SurveyMonkey is easy. And this is because they also offer data analysis tools for your results like filtering and grouping.

Besides, it offers simple presenting tools for your data. You can also download the results as a CSV or Excel file.

4. Stripo

With this tool, you can create a survey directly in an email and save all your results to visualize later.

After collecting your survey data, the next step is visualizing the results for presentation. To make your survey results presentation more appealing, you need visual charts that are clear to read and interpret.

Remember, as the ‘bearers of insights,’ charts need to be simple. You want every bit of insight that supports the big idea to be out in the open for everyone to see.

Besides, to reduce the chances of the audience getting “lost in the data,” compelling data storytelling requires adhering to the best practices and employing the right visualization chart. Why?

The backbone of every persuasive communication is the strategic use of visual images to inspire imagination in the minds of the audiences.

So when you use a simple and easy-to-read chart, you make it easier for audiences to grasp insights.

The simpler and more relevant visuals, the more engaging the overall presentation will be for your audience. Although there’s a time and place for all charts, some graphs are easier to understand than others.

How do you select the right chart?

It depends on your overall goal. Or the survey data insights you want your audience to know.

To select the chart that’s aligned with your survey data story, test and test again. Use people who share traits with your target audience to test. Their opinion and insights reflect what you’re likely to get during a live survey outcomes presentation.

Furthermore, they’ll help you nail the presentation.

This is why selecting the right toolÂ to visualize your survey data matters a lot. It can be the difference between the success and failure of your presentation.

Below are the reasons why you need to pay extra attention to the charts you incorporate into your report.

Let’s start with the free tools.

Google Sheets is one of the free tools out there for visualizing data. This spreadsheet app has a simple and friendly user interface. So it’s the go-to visualization tool for a majority of people.

However, this tool comes with two significant weaknesses.

Firstly, you will hardly find any chart which is specially made for survey data.

Secondly, Google Sheets comes with a smaller library of charts. And this means you have limited options to test for the relevant that’s aligned with your survey results presentation story.

So What’s The Solution?

The solution is not to ditch your Google Sheets and lose your privileges of using it FREE. No. We recommend you to supercharge with anÂ Add-on, which comes with a friendly, easy-to-use interface.

You don’t need to run scripts or acquire programming skills to get insights from your survey data. All you need is to feed your variables in the tool to get charts that complement your survey presentation seamlessly.

What’s ChartExpo?

ChartExpo is a highly affordable and easy-to-use Google Sheets Add-on that creates simple and easy-to-read visualizations for your survey results presentation.

So if you’re looking for a data visualization tool to create easy-to-interpret charts to charge up your survey results presentation, check no further.

Benefits of ChartExpo

ChartExpo comes with over 50 chart templates, including the Likert Scale, CSAT Score Survey (NPS Detail) Chart, Customer Satisfaction, CSAT Score Bar (NPS Charts), Rating and Rating Bar.
This AI-driven data visualization tool does not need to be installed on your computer. So there’s no need to worry about malware and viruses infecting your desktop.
ChartExpo add-on for Google SheetsÂ comes with a free 7-days trial, no credit card required.
Essentially, if you’re not satisfied with the tool within a week, you can opt out as quickly as signing up for a trial.
The cost of accessing 50-plus chart templates is ONLY $10 a month after the trial period.
You have a 100% guarantee that your computer or Google Sheets won’t be slowed down because this Add-on is light.
You can export your easy-to-read and intuitive charts in JPEG and PNG, the world’s most-used formats for sharing images.
With ChartExpo, you have unlimited freedom to alter your charts to align with your survey results presentation. So you don’t have to sweat over highlighting the key insights that support the main idea.

How to Install ChartExpo Add-on in Google Sheets to Access Survey Charts?

To Get Started withÂ ChartExpo for Google Sheets Add-on, follow the Simple and Easy Steps Below.

Open your Google Sheets application.
Open the worksheet and clickÂ on Extension menu button.
Once the ChartExpo-Best Data Visualization Tool drop-down menu shows, click the Open button.

Now you can start using ChartExpo for Google Sheets
Click on the Create New Chart to continue, as shown below:

You’ll see a list of visual charts so you can search and select Likert Scale Chart from list.

Likert Chart In ChartExpo

Visualizing your survey data using this chart in ChartExpo is amazingly easy, as you shall see.

Let’s create a scenario.

Imagine you’ve been tasked by hospital management to survey the ratings of the medical institution in various areas, such as customer service and hygiene.

The tabular data below depicts the scenario. Actually, it’s the results of our imaginary survey. Remember, the ratings range from 1 to 5, and the count is the number of respondents.

Let’s deploy our ChartExpo to get insights into this data to support our story.

To get started, head to the Extensions tab , as shown below.

Proceed to ChartExpo>Open, as shown below

Click the button labeled Create New Chart.

Click on Likert Scale Chart, as shown below.

Fill in the data for visualization. The metric is the independent variable, while dimensions stand for the dependent variable.
In our case, the count is the main and in the dimensions section, we have questions and ratings, as shown below .

Overall, the hospital has a 3.4 rating out of 5
The hospital needs to work on its overall hygiene. It’s the area that received the lowest score (2.4/5)

How To Visualize Your Survey Data Using ChartExpo’s CSAT Score Detail (NPS Detail Chart)?

Let’s revisit the hospital example. Imagine you just want to know how likely patients are likely to recommend friends and family.

The main survey question is: Would you recommend our hospital? All the responses are graded from 1-10. Let’s use the tabular data below.

The overall score for the hospital is negative 10. This means that for the hospital to be recommended, it has to increase the number of promoters to increase the net score.
Detractors outweigh the promoters. And this implies a huge chunk of the respondents are not likely to recommend their friends and family in the hospital.

Imagine you run an e-commerce store, and you want to know the sentiments of customers you target. Checking the rating data is the first place to start.

Assume you’ve got rating data from your e-commerce store. Let’s use the sample data below for our scenario.

Note: Use the same steps as we used for the Likert Scale.

Let’s see our resulting chart.

The overall rating for the e-commerce store is 5 out of 5
The number of dissatisfied customers (55%) outweighs the satisfied ones (Green)

Visualizing your survey data to create compelling presentations does not have to overwhelm you.

This blog is loaded with survey results presentation examples to prove the point above. So if you’ve just landed here, we suggest you go through the blog post to uncover the mystery of survey data storytelling using our hacks and know about the ChartExpo library which provides specialized charts to show survey results.

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Turning survey results into slick presentations: a beginner’s guide

You’ve already done all the hard stuff: designing and distributing your survey. And now the results are rolling in. What’s left to do? Show off your survey results in a fantastic presentation to your boss, of course.

Making your data look good in a presentation is actually pretty fun, and it’s easy to do from inside SurveyMonkey’s Analyze tool .

Here are some tips to help you make sure your graphs are easy to read and reflect your brand.

Get deeper insights from your data

Learn all the ways to analyze your survey results so you can make even better decisions.

Clean up your graphs

When you first open up Analyze, you may have a ton of survey results to deal with. While your results can provide a wealth of useful information, your presentation needs to be clear and concise.

Be selective with the graphs you use, and make sure they’re looking their best when presenting survey results . Cleaning them up inside Analyze is a great place to start.

First, edit your graph labels . If your questions contain numerous answer options that don’t fit well on the graph, you can remove the less commonly selected choices so that the remaining ones fit better.

Here’s an example of what your graph might look like at first:

Click the Customize button above the chart you want to edit, then select the Labels tab in the new window. From here you can edit your labels to your heart’s content and make your line breaks look clean.

If you still aren’t quite satisfied with how your answer options look, try changing up the chart format under the Chart Type tab of the same window. Sometimes switching out a horizontal graph for a vertical one can make all the difference.

Customize those colors

Maybe lime green and teal don’t really fit the vibe of your presentation. That’s totally fine!

You can change the colors of each bar in your chart under the colors tab. Perhaps you want to change them to your company colors? Once you’ve got a color swatch you like, you can go ahead and hit "Save."

Display open-ended questions in style

Survey results from open-ended questions can be super useful in presentations, too. Showing what your respondents had to say in Customer Feedback Surveys , for example, can really drive your point home.

Consider whether a graph could accurately measure this experience:

“ We had a great time at the restaurant. The wine was fabulous and our server seemed really interested in making our experience a special one. She seemed swamped though. We had to ask for our check.”

It would be tough, right? Raw numbers can be effective in demonstrating your results, but you should never underestimate the power of qualitative data.

You can get even deeper into open-ended responses with our Text Analysis features. For example, our word cloud can help break down your respondents’ most commonly used words and phrases in a way that's visually intuitive.

For instance, if your Customer Satisfaction Survey yields a word cloud with gems like “friendly,” “helpful,” and “organized,” you might want to show it off.

These tools can help demonstrate overlying patterns, behaviors, and opinions of your respondents.

Remember, if you’ve tracked your respondents using our email invitation collector , you’ll be able to see who said what.

Get ready to show off your results

You’re nearing the finish line: Your charts look great and you’ve picked out some great quotes that highlight your main points. Now it’s time to share all the hard work you’ve put into your project.

To download your customized charts, click on the down arrow icon to the left of the Analyze homepage (if you hover over it, it reads "Exports"). Then click "Export All" and select "All Summary Data" in either a PDF or Powerpoint format . From here, you can easily print PDF handouts or simply add Powerpoint slides to your presentation.

Now that you’ve got sleek-looking charts that are clean, easy to read, and in just the right format, your presentation is sure to be a hit.

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Have you recently conducted a survey? Perhaps has there been an election in your town? No matter what, gather the results and put them into an understandable state thanks to these infographics. Lots of percentages, graphs, bars and resources are supplied to help you be more precise with the information.

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5 ways to effectively present assessment or survey results

Written August 8, 2021
by Roman Daneghyan

In today’s business world, understanding your customers is crucial.

Collecting data can be challenging , but turning that data into useful information or representative statistics is a whole different game.

Speaking about statistics, l et’s take a look at the importance of statistics in business:

Eases performance evaluation and management
Offers factual data
Keeps the brand in operation
Projection of future events
Makes your business clear and understandable
Helps businesses in setting long-term goals

You might have heard this old saying, “ A picture is worth a thousand words .”

The best technique for understanding any assessment or survey results is to visualize them . You can display survey results in different forms from simple charts to presentations, video infographics, and more.

In this post, we will take a closer look at the top 5 ways to effectively present your assessment or survey results. Want to dive straight into creating questionnaires with advanced and automated report generation? Find out if our software is what you’re looking for.

1. Using charts

A chart or graph is a visual presentation of data. The major goal of using charts is to display your assessment or survey results in a meaningful way.

Good charts convey information easily and quickly to the audience, whereas a bad chart leaves you confused. They highlight the salient characteristics of the assessment results and deliver a convenient method to compare different sets of it. Whether you want to show a relationship, highlight a trend, or make a comparison, charts help the users in understanding what you’re talking about.

Have a look at the images below of both good charts and bad charts.

Good chart: precise and clear

Bad chart: confusing and unclear.

There are several chart types such as bar graph, line graph, Venn diagram, pie chart, and more. Different situations require different chart types for a simple and clear presentation of the assessment or survey assessment results you’ve collected. For this, you need to pick the chart that best fits your situation.

Bar charts are a type of graph used to display and compare the number, frequency, or other measures for different discrete categories of data.

Bar charts are one of the most commonly used types of graphs because they are simple to create and very easy to interpret. They are also a flexible chart type and there are several variations of the standard bar chart including horizontal bar charts, grouped or component charts, and stacked bar charts.

Bar graphs are best used to compare things between different groups or to track changes over time. However, when trying to measure change over time, bar graphs are best when the changes are larger.

Line graphs are usually used to show time-series data – that is how one or more variables vary over a period of time.

Line graphs are particularly useful for identifying patterns and trends in the data such as seasonal effects, large changes, and turning points. As well as time-series data, line graphs can also be appropriate for displaying data that are measured over other continuous variables such as distance. For example, a line graph could be used to show how pollution levels vary with increasing distance from a source, or how the level of a chemical varies with the depth of soil. However, it is important to consider whether the data have been collected at sufficiently regular intervals so that estimates made for a point lying halfway along the line between two successive measurements would be reasonable. In a line graph, the x-axis represents the continuous variable (for example year or distance) whilst the y-axis has a scale and indicates the measurement. Several data series can be plotted on the same line chart and this is particularly useful for analyzing and comparing trends

Typical examples of the types of data that can be presented using line graphs are monthly rainfall and annual unemployment rates.

Venn diagram

A Venn diagram (also called primary diagram, set diagram, or logic diagram) is used to show all possible logical relations between different sets. This diagram uses overlapping shapes, often circles to illustrate the logical relationships between two or more sets of items.

You can use Canva’s free Venn diagram maker to create your own Venn diagram.

For example, say you have three characteristics, you can present them as follows:

This is one of the popular types of charts out there. These are used to comparing parts. Each arc is delineated by building outspread lines from its closures to the focal point of the circle, making wedge-formed “slices”. The sum of all slices is always 100%.

2. Video infographics

Video infographics or animated infographics are another way to present your statistics.

Video infographics are created by combining different animations in one informational video. It helps you in explaining assessment or survey results in an engaging manner.

It can add an extra dimension of excitement and provide a brief overview of your business data.

Apart from this, visual infographics offer an effective communication source capable of conveying concrete and complex information effortlessly. If you have a killer video infographic idea, it allows you to create a video infographic for your business using a video-making tool.

From several online video-making tools available, you can take help from Renderforest . It is a free video-making platform that helps you in building promotional videos, slideshows, intros, special events videos, and more within minutes. Use Renderforest as an affordable, fast, and easy-to-use tool to make video infographics and to present your survey results in a more understanding and attractive way.

3. Make use of infographics

Infographics are another great way to share your business statistics with your audience. Survey results are easily translated into graphs and charts, making survey results and infographics the perfect couple.

Infographics are not only eye-catching, but they also make your business data look more pleasing and impactful. There are a number of examples of statistical infographics that have gone viral in the industry.

For example, Bill Gates’ World’s Deadliest Animal Infographic .

A strong infographic will leave an unforgettable impression on your audience. You can also take the idea from this chart and create something outside-the-box. The best thing about infographics is that they are easy to design and anyone can create them, even without a designing background.

Our friends over at Venngage have written a great article on turning survey results into an infographic .

4. Data visualization

One of the best ways to interpret the statistics is to visualize the numbers as an image. This can help you to see a pattern that is otherwise not visible. According to MIT , the human brain can easily process an image in only 13 milliseconds. This clearly shows the importance of visual representation. To present your survey results, a visual representation can promote your message and shows statistical information. It can be in the form of diagrams, tables or graphs. Excel makes it incredibly quick and simple to edit all aspects of a graph and because it’s so widely used. If you’re not experienced with Excel it’s easy to find training programs to get you up to speed. Have a look at the column chart:

Choosing accent colors to highlight important data or changes
Horizontal labels to improve the level of readability
Y-Axis to 0 to reflect the precise values in your graph

Remember, for readers visual representations are easy to understand. Statistics presented in the form of visuals can be easily understood compared to long list of numbers. The visual presentation illustrates current trends quickly and is an efficient way to transfer the database information into the reader’s mind.

It is also important to keep in mind that poor visualization of statistics can often be misleading. Therefore, to balance function and design is very essential. Visuals that are complex fail to communicate with the audience. Misleading information can also be an outcome of distinctive cultural traditions. For instance, colors might hold different symbolic meanings globally.

5. Use presentations

Last but not least presentations . Data can only work if it is understandable to your audience.

The best way to decipher a jumble of numbers, data, and statistics is by turning it into a visual presentation . Have you ever used a presentation maker for presenting your business statistics? If no, try this now. It is an efficient and famous method to get your message across your potential audience effectively.

Creating a data visualization presentation is in itself an art. You need to take into consideration various factors e.g., the type of data you would like to share and the medium for your data.

By analyzing your data and selecting a medium, you can design an effective presentation to represent your data. Also, you need to ensure that the presentations you’re creating must be of high quality and engaging to the visitors. Once you’ve presented your survey results using these effective methods, don’t forget to provide feedback channels for your audience to share their thoughts and insights. Your audience’s feedback can help you refine your presentation techniques and better meet their information needs.

Always keep in mind that there is a story behind every statistic, and a data visualization presentation can help you in depicting that story successfully.

Final words

Graphs, diagrams, and tables are all great and attractive ways to present survey results that are easy to understand. The major reason for using visuals is clarity as some data can be better understood when explained visually. And when it comes to presenting data, nothing is more effective than a table or graph. Add your logo to your presentation and you have a professionally branded survey report .

Create your own assessment for free!

About the author:, roman daneghyan, one response.

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You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar? Then read on to discover all our tips for efficient survey result presentations. 1 – Outline Your Survey Goal and Formulate a Problem Statement Begin your presentation by explaining why you decided...

How to Present Your Survey Results

You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar?

Then read on to discover all our tips for efficient survey result presentations.

1 – Outline Your Survey Goal and Formulate a Problem Statement

Begin your presentation by explaining why you decided to design and deploy this survey, and what you wanted to achieve:

What problem or issue prompted you to create this survey? What need does it address?
What do you hope to learn from this survey?
What type of actions do you plan on deploying afterwards? More broadly, how do you plan on putting the lessons learnt into practice?

In order to coherently structure your presentation, you need to formulate a problem statement. Your survey results should aim to answer, at least in part, this statement. This approach may sound academic, but it will enable you to capture your audience or reader’s attention.

2 – Detail Your Answer Collection Methodology

After explaining why you wanted to obtain these survey results (the goals), answer the following question: how did you obtain the results?

It is important to explain which methodology you used to collect the answers and how you obtained the results you are about to present.

You should include the following information:

The number of people interviewed : how many people took part in and completed your survey? How many responses did you get?
The panel : who did you interview ? How did you select your participants? On what criteria? What are the respondents’ characteristics (distribution by age, gender, geographical area, etc.)?
Adjustments : did you make any adjustments to ensure that your sample is as representative as possible?
The survey deployment mode : what channels did you deploy your survey on? Online? On your website? On social media? By phone? By post? By email? Face to face? Did you reward your respondents for participating?

Explaining your methodology shows that this is a serious survey. It gives credence to your results and is reassuring.

This can be more or less detailed, depending on the complexity of your survey and its deployment mode. We recommend providing essential information about your methodology in the main part of your presentation and referring to an appendix for further details.

3 – Structure Your Presentation

Now that you have explained your goals and methodology, you can present your survey results. Make sure to structure them, so as to not drown your listeners or readers in a sea of numbers and information. Otherwise, they probably won’t remember much!

This structure should be in line with your demonstration and follow the thread of your problem statement. Simply “spewing out” results in no particular order is a huge mistake. For example, any results that expand upon, clarify, explain or complete a result should be presented after it. These are basic rules of logic, but they are key to ensuring that your presentation is legible and captures your employees’ attention.

The way you structure your presentation should mirror your survey structure. Remember that a survey is never just a series of unrelated questions. Long surveys in particular should be organised into sections, each one based on a specific issue or theme. Remember to ask any generic questions before the more technical ones. If you carefully structure your survey, in a coherent manner, you will have already (almost) structured the presentation of your results.

4 – Reiterate Your Questions in Writing

Survey results are based on answers given to questions. For this reason, it is important to know exactly what the questions were, in order to correctly interpret and shed light on the survey results.

For example, when stating that 90% of your customers are satisfied, remember to include the question that led you to this result.

Discover Why and how to use open-ended questions?

5 – Be Open About Small Sample Groups

The reliability of results obtained from a customer survey largely depends on the number of participants and how representative your sample is. If your survey was administered to a small number of individuals who are not particularly representative, then you should include this information in your presentation.

Indeed, you need to make this clear so that everyone can take a step back from the results, better understand them and avoid making bad decisions. It is also quite simply a matter of honesty. We will explain later how you can solve the problem of small sample groups.

6 – Summarise Key Figures

Towards the end of your presentation, after a detailed analysis of the results, you should provide a general overview of key figures. Your readers or listeners will not be able to remember everything. So, ask yourself what the most important elements to retain are. What are the most important lessons learnt in this survey? What are the main discoveries, surprises, and most significant or astonishing results?

7 – Provide Concrete and Operational Recommendations

The analysis and understanding of results should lead to decision-making and actions. The aim of a survey is to obtain information that can help steer your actions and identify areas for improvement. It is therefore important, after providing an overview of your survey results, to offer practical and operational recommendations.

Surveys help answer a problem statement, as outlined at the beginning of your presentation. Now that you have the answer, or part of the answer, at your fingertips, you can draw conclusions. What actions need to be implemented? What processes or methods need to be changed? What strategic developments should be considered?

You may conclude that you don’t have enough information to make recommendations and decisions. Perhaps the survey has helped you identify new questions to ask, or hypotheses to explore. Or maybe you simply don’t have enough answers to draw definitive conclusions. Which leads us to our final piece of advice.

8 – Suggest to Continue Survey Deployment

Analysing survey results can be an interesting learning experience. But monitoring results over time can be even more instructive. This is particularly true of satisfaction indicators, where the rate at a specific moment is always less telling that the evolution of these indicators month after month.

If the survey topic is particularly important, we recommend continuing to deploy the survey in order to collect new answers in real time. This will enable you to measure the impact of any actions and measures taken.

If you opt for this continual deployment mode (or at a regular frequency), we recommend using a feedback management platform, so as to easily measure the evolution of results via the solution’s dashboard. This real time reporting method also boasts many benefits compared to a one-off presentation:

More transparent results: each employee can access the dashboard via the solution’s interface.
All employees have access, which makes it easier to share results. With a dashboard, everyone can contribute to the analysis and reporting of results.
Using a dashboard allows to continually monitor results and KPIs.

Discover Analysis function of MyFeelBack

Moreover, continuous surveys help remedy the problem of small samples that we mentioned earlier.

These are some of our key tips for presenting survey results in a clear and efficient manner. Most of the advice given here applies to all forms of presentation. Now, over to you!

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5 Examples of How to Present Survey ...

5 Examples of How to Present Survey Results to Stakeholders

When you’ve lovingly designed, built, and distributed your survey and responses start flooding in, it’s time to begin the process of sorting and analyzing the data you’ll be presenting to stakeholders.

Once you’ve weeded the unusable responses, begin recording relevant responses through your survey platform or in a spreadsheet. If you use survey software like CheckMarket , you can easily transfer data into visuals with pre-built reports and dashboards.

Decide your data groups. Was the survey just answering one over-arching question? Or do you have multiple areas covered? Represent each data group separately.

For each result, provide additional information such as why you conducted the survey, what questions you were trying to answer, how the results help businesses, and any surprising answers.

When you have the data separated, the next step is to identify and prioritize the information your stakeholders will most want to see.

Choosing the Right Data to Share

First things first: who is your audience? Is it your boss? Is it your peers? Is it your direct clients or customers? The information that clients want to see, for instance, may be completely different to what your boss is interested in. The information you choose to share will vary drastically depending on the campaign you’re working on.

For example, if you’re working on a new marketing campaign, your audience may be interested in how you plan on advertising your business and what perks that may bring them.

However, when it comes to your stakeholders, they will be less interested in the customer perks, and more interested in how this new campaign will work for the business. They might want to know:

How is it going to grow your audience?
How will it turn them from leads to paying customers?
How can this help improve your business’s bottom line?

When you’re presenting results, clearly define the purpose of the survey and why it matters to your stakeholders. Your story should be specific and concise.

Raise vital questions early on and have the answers ready to go. Your stakeholders have a limited amount of time to listen to what you have to say – make sure you are making the most of it.

This means you’ll have to pick and choose your data results carefully. All results need to be relevant and essential. Your stakeholders will be interested in information that makes a difference. And you’ll want the answers to be presented in the easiest way possible – which is why you want to choose your display method carefully.

5 Ways to Display Your Survey Results

When you present results, you are looking to be clear, simple, and memorable. So, viewers should not have to ask you to explain your results.

Here are five common ways to present your survey results to businesses, stakeholders, and customers.

1. Graphs and Charts

Graphs and charts summarize survey results in a quick, easy graphic for people to understand. Some of the most common types of graphs include:

Bar graphs are the most popular way to display results. Easily create, customize, and show results. Most people also know how to read a basic bar graph to interpret survey results.
Line graphs show how results change over time by tracking the ups and downs of the data.
Pie charts show the breakup of a whole into sections. For example, your whole could be the total number of respondents, and the sections represent percentages that answered a certain way.
Venn diagrams show the interaction between respondents and their answers. For example, overlapping circles could show the differences and similarities in responses between parents who use a product versus non-parents who use a product.

When creating a chart or graph, make the findings clear to read. Avoid too many intersecting lines and text options. If you can’t fit all the information into one graph, create several graphs rather than making one complex chart. Using colors to differentiate groups is another way to make results easy to read.

2. Infographics

Infographics add a creative twist to otherwise bland charts and graphs. A good infographic will use images to enhance the message, not distract from the data.

One survey results presentation example is to use silhouettes of people to convey a percentage of the population instead of a bar graph. This image helps those who see it connect the statistic to real people.

A word cloud is a powerful way to display open-ended question responses graphically. As more people respond with a specific word, that word will appear in the cloud – emphasizing the most relevant answers.

3. Video and Animations

People spend over 100 minutes a day watching videos – which is why marketers have tapped into this strategic area for reaching an audience. Nearly 88% of marketers say video marketing yields a strong return.

A video is a powerful tool for presenting information, including the results of your survey. You can capture your audience’s attention with motion, sound, and colorful statistics to help them remember information and react accordingly.

If you present findings through video, be aware that sharing options will be limited to platforms that can play a video – such a blog posts, websites, and PowerPoint presentations. Also, creating a PDF of the findings for people to look over at their leisure is a helpful way to support a video presentation.

4. Spreadsheets

Spreadsheets like Excel are not visually appealing, but they work well for organizing large amounts of information to create a survey results report.

While an image or video works best on websites, sometimes you may need to add more information than can fit in one picture.

Suppose you wanted to provide stakeholders or business partners with a detailed look at the survey and all the responses. A spreadsheet will allow the freedom to display all the necessary information at once. You can still use attractive infographics to summarize the findings and a video to present the report along with the spreadsheet.

5. Interactive Clickable Results

Interactive results are a fun way to allow viewers to explore results. You can also organize the findings to help break up large amounts of information.

Interactive maps are a common way to display survey results graphically. For example, results can be viewed by region when they click on a specific map area. Interactive maps and displays work best for websites and blogs.

An infographic that summarizes all the data as a global average allows people who don’t have the time to explore the map to see the information.

Customize Your Results in One Place

Time is precious in the marketing industry. You don’t want to spend days analyzing and sorting through survey results.

And you don’t have to.

By using CheckMarket, you can create, gather, and present survey results with one easy-to-use platform.

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