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The history and evolution of the Microsoft Store: A retrospective analysis

Microsoft is a technology giant that has been at the forefront of the computer industry for decades. Its operating system, Windows, is used by millions of people around the world. However, Microsoft’s reach extends far beyond software development. In 2009, Microsoft launched its own retail stores, known as the Microsoft Store. This article will explore the history and evolution of the Microsoft Store.

The birth of the Microsoft Store

The first Microsoft store opened in Scottsdale, Arizona in 2009. The store was designed to be a showcase for all things Microsoft. It featured a range of products from Xbox consoles to Windows PCs and Surface tablets. The goal was to provide customers with a hands-on experience that would allow them to try out new products and learn more about what Microsoft had to offer.

Expansion and diversification

Over the years, the number of Microsoft stores grew rapidly. By 2011, there were more than 20 stores across North America. The company also began to expand its product offerings beyond just hardware and software. It started selling third-party devices like Fitbits and other wearables.

In addition to selling products, Microsoft also began offering services like tech support and training sessions for customers. These services helped differentiate it from other retailers like Best Buy or Apple.

Challenges faced by the Microsoft Store

Despite its rapid growth, the Microsoft Store faced several challenges over the years. One major issue was its inability to compete with Apple’s retail stores. Apple’s stores were known for their sleek design and exceptional customer service, while many customers found that Microsoft’s stores lacked personality and charm.

Another challenge came from online retailers like Amazon.com who offered lower prices on many products sold in-store at the MS store.

Current state of affairs

Microsoft has continued to invest in its retail operations despite these challenges. In recent years, it has focused on creating a more personalized experience for customers. For example, its flagship store in New York City features a “digital greeter” that welcomes customers by name and offers them personalized recommendations based on their past purchases.

In addition, Microsoft has expanded its services offerings to include more educational and training programs for both consumers and businesses.

In conclusion, the Microsoft Store has come a long way since its inception in 2009. While the company faced challenges early on, it has continued to evolve and adapt to changing market conditions. Today, the Microsoft Store stands as a testament to the company’s commitment to providing customers with innovative products and exceptional service.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.


meaning of retrospective report

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Encyclopedia of Quality of Life and Well-Being Research pp 5563–5565 Cite as

Retrospective Reports

  • Michael D. Robinson 3  
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Trait reporting

Retrospective reports are those in which individuals are asked to characterize their subjective well-being or emotions in the past or in general. Reports of this type are foundational to the personality and clinical literatures. Retrospective reports of life satisfaction, emotion, anxiety, and depression are quite common.


The cognitive memory literature has long considered retrospective reports potentially suspect (Bartlett, 1932 ). Memory, from this perspective, is a constructive process that often results in significant distortions of prior events and experiences. Yet, individuals in multiple literatures are commonly asked to report on their emotions, life satisfaction , or subjective well-being in a retrospective manner. Such reports are very reliable, but likely biased.

Biases in retrospective reports seem to take a general form in which emotion-related beliefs are more predictive of retrospective reports of emotion or subjective...

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Robinson, M.D. (2014). Retrospective Reports. In: Michalos, A.C. (eds) Encyclopedia of Quality of Life and Well-Being Research. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-0753-5_2515

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  • Definition of retrospective
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Definition: A retrospective is a meeting held after a product ships to discuss what happened during the product development and release process, with the goal of improving things in the future based on those learnings and conversations.

What is an agile retrospective?

Those who don’t learn from the past are doomed to repeat those mistakes in the future. This concept has been preached by many in a variety of disciplines, and product development is no exception.

In an agile environment, the focus is primarily on quickly getting releases out the door and worrying about what’s next, so there often isn’t a lot of discussion of what’s already in the rear view mirror. An agile retrospective forces the entire team to pause and reflect on what transpired and discuss what worked and what didn’t during a particular project.

The meeting format is key to an effective retrospective since the value comes from the conversation and dialogue, not just a bunch of individual statements. A representative from each group should be present (if not, everyone involved), with each person given floor time to share their view of the experience. This can include marketing, sales, customer service, and operations representatives as well.

Although pointing out the flaws and problems encountered is important, participants are equally encouraged to bring up the positive aspects as well. The meeting should be considered a safe space for bringing up contentious issues and contrarian views for it to be as productive and insightful as possible.

These meetings are often led by product management as they’re the most cross-functional role in the organization and have a broader view of what happened during the project. However, an impartial third-party of facilitator can also be used to ensure everyone is treated equally and given a fair share of floor time.

What is the ideal outcome of a retrospective meeting?

Every retrospective should at a minimum result in a list of “things that went well” and “things that could use improvement.” Those lists may not be particularly long and exhaustive, but each project probably has a few standouts in each column.

Beyond calling these items out, the discussion should uncover why these things occurred. The goal is to understand how to replicate the positives in future projects by creating new best practices (or reinforcing existing ones) while identifying the root causes for the negatives so they can be prevented or mitigated going forward.

While a retrospective may occasionally massive issues that must be addressed, they’re far more likely to shine a spotlight on incremental improvements for existing processes and habits. The goal is not to lay blame and find fault in individuals, but rather to discuss what everyone could do better, more or differently next time around.

To make sure no one feels too singled out or put on the defensive, retrospectives should explore every aspect of the project, from locking in the requirements to the execution of the marketing plan. Scheduling, resource allocation, documentation, communication, testing… they’re all viable topics for the discussion.

Participants should walk away from the retrospective with a better sense of how the project was experienced by everyone involved. It is an opportunity for customer support to share how they were inundated with complaints about a clunky rollout or how the UX team delivered really clear wireframes that sped up the coding process.

While these topics might have come up in another venue, the process of running through the entire project in a retrospective gives everyone the opportunity to discuss them in a group setting dedicated to looking back at what transpired, with the explicit goal of continuous improvement.

How often should you hold retrospectives?

Any major release or project deserves a retrospective and should be held within a week of shipping before people forget what happened and move on to the next thing. Retrospectives can be held more frequently, including for minor releases, each sprint or even at daily or weekly standups.

These micro-retrospectives can be limited to just a topic or two, but addressing any event that went well (or didn’t) promptly and in a collaborative environment is a great way to learn from the mistakes or successes and build on those in the future. The more frequently retrospectives are held, the more likely participants will provide honest feedback and be receptive to the ideas of others; if they only happen after something really bad happens they’ll be associated with negativity, which isn’t the intent.

Retrospectives are an invaluable tool for improving team dynamics, processes and productivity. They can be a great platform for delivering praise and compliments, as well as complaining and pointing fingers when things weren’t so positive.

They key is focusing on turning this feedback into action going forward and not simply the “airing of grievances”—when improvements are identified they should be documented and put in place, then revisited in future retrospectives to see if they made a difference. The most successful retrospectives often include shaking up the atmosphere, either by taking things off-site to a new location or bringing in some food or drinks to boost the conviviality.

While they may be awkward at first if participants aren’t as comfortable being open with their honest feedback, repeating the process on a regular basis will breed familiarity and routine that will lead to a wider embrace and appreciation for this forum. Managers and executives should encourage truthfulness and transparency, reinforcing the “safe space” aspect of the retrospective and by being self-critical in front of others.

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meaning of retrospective report


Retrospectives are a critical component for a discussion or report after a product or project development. This document is used during a meeting that is held for the purpose of breaking down the results and experienced circumstances to evaluate and assess for improvement.


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Table of content, retrospective definition & meaning, what is a retrospective, 10 types of retrospective, retrospective uses, purpose, importance, what’s in a retrospective parts, how to design a retrospective, retrospective vs. prospective, what’s the difference between retrospective, cohort study, and case-control, retrospective sizes, retrospective ideas & examples, project retrospective.

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Example sentences retrospective review

We asked for a retrospective review to be carried out.
A retrospective review found that it was used commonly for this purpose, being administered in over 58% of cases.
In 1998 the largest study on the disease was a retrospective review with fifty-one patients.
One retrospective review claimed it demonstrated their limitations as well as their strengths.
All data are collected through a retrospective review of patient medical records and decedent case files.

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Definition of retrospective

 (Entry 1 of 2)

Definition of retrospective  (Entry 2 of 2)

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At the end of the year, both introspection and retrospection are common. While introspection involves looking inward and taking stock of oneself, retrospection is all about recollecting and contemplating things that happened in the past. A look back at the history of the related adjective retrospective reveals that it retains a strong connection to its past; its Latin source is retrospicere , meaning “to look back at.” Retrospective can also be used as a noun referring to an exhibition that “looks back” at an artist’s work created over a span of years. Once you have retrospective and retrospection behind you, you can also add their kin retrospect and retro to your vocabulary, too.

Examples of retrospective in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'retrospective.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1664, in the meaning defined at sense 1a(1)

1929, in the meaning defined above

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“Retrospective.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/retrospective. Accessed 1 Nov. 2023.

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  1. What Is the Difference Between Prospective and Retrospective Studies?

    A prospective study monitors the outcome within a study group and relates it to suspected risk or preventive factors. A retrospective study relates the outcome to risk and preventive factors present prior to the start of the study.

  2. The history and evolution of the Microsoft Store: A retrospective analysis

    Microsoft is a technology giant that has been at the forefront of the computer industry for decades. Its operating system, Windows, is used by millions of people around the world. However, Microsoft’s reach extends far beyond software devel...

  3. What Is a Dotted Line Reporting Relationship?

    Most organizations have flow charts showing the reporting relationships, consisting of solid and dotted lines; while a dotted line means that reports are still necessary, that manager is generally not closely involved in the evaluation of t...

  4. Retrospective Reports

    Retrospective reports are those in which individuals are asked to characterize their subjective well-being or emotions in the past or in general.

  5. retrospective report collocation

    Examples of retrospective report in a sentence, how to use it. 20 examples: Probable childhood experiences refers to the adult's child-rearing history

  6. retrospective reporting definition

    retrospective reporting translation in English - English Reverso dictionary, see also 'retrospectively, retrospect, retrospectiveness, retrospection'

  7. What is a Retrospective?

    Definition: A retrospective is a meeting held after a product ships to discuss what happened during the product development and release process

  8. RETROSPECTIVE definition and meaning

    We welcome feedback: report an example sentence to the Collins team. Read more… It has since suffered a string of regulatory problems and a costly

  9. What Is a Retrospective? Definition, Types, Uses

    A project retrospective is a discussion of the team where they gather data regarding the released project. It has the agenda of the results of the project that

  10. Retrospective review definition and meaning

    We welcome feedback: you can select the flag against a sentence to report it. Read more… We asked for a retrospective review to be carried out. Times, Sunday

  11. Retrospective Definition & Meaning

    Examples of retrospective in a Sentence. Adjective They issued a retrospective report. a retrospective analysis of what went wrong The museum

  12. Retrospective

    External links Edit. The dictionary definition of retrospective at

  13. Retrospective

    Retrospective means looking back. An art exhibit that cover an artist's entire career is called a retrospective because it looks back at the work the artist

  14. Retrospective Reports in Organizational Research

    tical significance (although it is common for statistical significance to be used). Shortell and Zajac's largest convergent validity coefficient was only.