how to make an introduction for a video

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How to Make an About Me or Self Introduction Video

Feb 11, 2022

It may be hard to talk about yourself. But making a video about yourself can be pretty easy, even if you don’t know exactly where to start.

Abhishek Ekbote

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Introductory videos are short videos in which you personally introduce yourself, your business, and your brand’s mission, and show your personality to your audience.

Introductory videos can help you stand out from the competition & gain favorability because you’re talking to your users on a personal level. People love seeing faces behind a brand - having an introductory video will ensure that people remember you.

You could create an introductory video from scratch yourself, or use templates from the many online video creation tools like Videoform. No matter how you choose to create your video introduction, there are a couple of things you need to keep in mind to ensure you get the best results from it.

Creating A Video Introduction That Works

The goal of a video introduction is to help your brand connect on a more personal level with customers. To help you create a video that will do the job, we’ve outlined the best practices that you need to follow:

1) Start By Introducing Yourself

This one’s a no-brainer - you need to start off your video introduction, by introducing yourself. Don’t just state your name and what you do, tell them why you do it, what your core values are, and what motivates and drives you.

Don’t state facts, share emotions with your audience, and help them relate to you. Doing so is going to help you stand out immediately from the crowd and get audiences interested enough to watch the remainder of your video’s content.

2) Get Into The Details

This is that segment of the video where the audience gets a sense of your personality and starts building a picture of you as a person or the spirit of your business.

Add a few facts about yourself, like your interests or previous experiences or who you are as a person. If you want to talk about your business, talk about how it started, how long you’ve been in the market, how long you've been associated with the brand etc.

3) Share Your Inspirations

Sharing what you do and why you do it can go a long way in building trust among the audience that’s watching your video. Talk about what you’re passionate about and how that ties into your work and experience.

Make sure you’re being as candid and genuine as you can be. Faking your passion to get more favor never works. Be honest, and talk about the things you like to do - your viewers will be able to connect and relate better with you. This sort of video content can be put up on Social media platforms like Facebook, Instagram, LinkedIn, etc to create a sense of trust amongst your viewers about you.

4) Talk About Your Brand

Don’t spend too much time talking about yourself though. You need to introduce your business to the audience as well. Tell your audience why your brand exists, what it is about, what are its offerings, what are its specialities, what's the scale of the business, if it is something that runs through your family, etc.

Talk about your team, and how your coworkers add value to your brand. Explain your shared purpose together as a brand, and what you are striving to achieve. All this works together to give your audience more reasons to trust your business and the products you have to offer. Not to mention, talking about your brand’s purpose is a great way to attract fresh talent that will be willing to be a part of your brands ‘legacy for a smaller paycheck.

5) Add A Call To Action

You’re not making this video just for kicks. You want your viewers to take a certain action. Whether it’s to reach out to you for a certain project, or to check out your brand and the products you have on offer, you need to guide your audience to the next step. This is why you need to spend some time and think about your CTA.

You could add a link to your website on the video. Video platforms like Wistia and VideoForm let you add an interactive CTA button within the video itself, allowing you to drive your audience to the next step more effectively and boost the conversion rates on your video. Don't forget to ask them to like, share and subscribe! Saying this in your video will get the audience to act on your video and improve engagement rates.

6) Add personalization to your video

There are a number of ways that you can add personalization to your video. One example is to add a personal message at the beginning or end of the video. This could be a brief greeting, a thank-you message, or simply a way to let your viewers know who you are.

In addition, personalization can help you target specific demographics or interest groups that are most likely to be interested in your product or service. For example, if you sell products for children, you could include a personal story about how your product has helped a child in need. By taking the time to add personalization to your video content, you can create a powerful and memorable connection with your audience.

7) Watch The Video Length

Though there isn't any hard and fast rule for how long your video should be, a lot depends on the type of content you’re creating and the type of audience you’re targeting. Also, the platform where you plan on putting it plays a role in the duration for your video. If you plan on posting the video to your own website then you can play around with your video’s length.

However, if you’re looking to upload it on a social media platform like YouTube, you have to be considerate about it. The best-performing videos on YouTube are around 3 minutes long - meaning YouTube audiences prefer short-form content. Try to keep your video as short as you can, while getting the emotional value across.

Create Interactive Video Introductions With VideoForm

Videoform is a video personalization tool that allows you to stand out from the crowd by adding personalization to your video content. With Videoform you can customize the look and feel of a video. For example, you can add text, images, and even add buttons to your video and create a unique and personal video for any occasion.

When it comes to online video content, personalization can be a valuable tool. By tailoring videos to the specific interests of individual viewers, businesses can ensure that their content is more likely to be seen and engaged with. You can easily use Videoform to build relationships with customers and create a sense of connection. When people feel like they are being addressed as an individual, they are more likely to pay attention and respond positively.

Time To Introduce Yourself

Well, that’s all we have for you today. With these tips, you’ll be able to create quality video introductions that draw the audience in and help them get to know you better. Introduce your brand, explain your business and connect with your prospective customers like never before!

Remember - your video doesn’t have to be a high-budget production shot on IMAX cameras to be effective. You could create a video that works with pretty much any smartphone today.

A personalization tool like Videoform is a  a great way to make your videos more unique and tailored to your specific audience. With this tool, you can easily add your own branding, logos, and watermarks to your videos, as well as create custom intros and outros.  Add your own creative ideas to it, put in a showreel of your work and you’ll be adding new customers to your business in no time.

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How to make an Intro Video online [Step-By-Step Guide]

Arvind Kesh - April 18, 2023 - Leave your thoughts.

Where to start?

How to edit an intro video template, step 1: choosing an intro template.

Step 2: Customizing the Intro Template

Step 3: Adding your logo to the Intro Template

Step 4: Downloading your Intro Video

How to create an intro video from scratch

Step 1: creating a new project.

Step 2: Adding a background

Step 3: Uploading and animating a logo

Step 4: Adding text to your intro

Step 5: Preview and download your project

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How to make a good introduction video.

The introduction video we ask you to prepare is a way for us to see who you are. It will not be judged on its technical qualities, but on your ability to communicate.

For this reason, we do not accept:

• “Silent videos” (videos in which you do not speak).
• “Faceless videos” (videos that do not show your face or where you face is hidden, for example when you are using sunglasses).

You can use a smart phone to make this video. Here are some tips on how to make a good video.

• We want to know who you are , so it is useful if you are relaxed and if you introduce yourself.
• Ask a friend to film you.
• Tell us about your passions.
• Tell us about the challenges in your city.
• Tell us why you think the Summer School will help your personal development and education.
• Make sure the sound is OK. If you record your video outdoors, make sure your voice can be heard clearly and that there are no disturbing noises nearby.
• Make sure your face is clearly visible! We really want to see you!
• Make sure you speak on the video: we need to hear your voice.
• You can follow the same logic as the MOTIVATION LETTER  but keep in mind the film should be only 3 minutes long! DO NOT READ THE MOTIVATION LETTER ON THE VIDEO.
• Avoid reading. It sounds very artificial. Just be yourself.
• Below there is a great example of introduction video by Cassiano Moroz, a student from Curitiba, Brazil. (Your video doesn’t have to be so fancy!)

Example Video: Cassiano Moroz (Brazil)

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How to Create a Video Introduction That Hooks Your Audience

That’s all the time you have got to hook your audience before they move on to another video.

If you miss your chance to impress and engage your viewer in this short period, you won’t have another shot.

How can you engage your audience in such a short amount of time?

Let’s take a look at five techniques you can use to write a video introduction that hooks your audience right away.

1. Create a Curiosity Gap with Your Video Intro

Your video has something that your viewers want; it’s what makes your viewers click on your video when they see it on their screens. Business people call this your “value proposition”— the value your video promises them.

Your video’s value proposition could be

• a solution to a painful problem
• an interesting idea they haven’t thought about
• a funny sketch promising a laugh, and more.

In any case, before you sit down to write your video introduction , make sure to figure out what it is. 

Before you sit down to write your video introduction, make sure to figure out the value proposition of your video.

Once you have figured it out, you want to tease the viewer with what marketers call a curiosity gap — the difference between what your viewer knows and what they want to know.

As the name suggests, a curiosity gap makes the viewer curious about your video’s premise—you can already trigger that feeling through the title and thumbnail —without revealing what is.

Bloomberg’s following video creates a curiosity gap right from the title and thumbnail — you may guess what city it is, but it’s not easy to figure out. The video starts by mentioning the city the video refers to — Mexico City — while showing one of the city’s main landmarks. By the time you click the video to figure out the city from the story, it’s already too late; the story has hooked you.

The key to creating a powerful curiosity gap is to delay your video’s main idea while assuming they are familiar and knowledgeable about your video’s topic and build your introduction from there.

Think of it as the experience of opening a Kinder Surprise or a McDonald’s Happy Meal — kids love to buy them because they know they will get a toy, except that you didn’t know which one.

The following video from Vox uses an interesting headline by referring to services we all know—Netflix—but shocks you in the last part of the headline when it says—“ all without the internet. ”

The first 30 seconds mix images of Cuba, the country where this mysterious service is based, with the narrator talking about the ease of using Netflix and other streaming services. Suddenly, the narrator asks, how do these services work in an authoritarian country like Cuba?

It’s important to balance the feeling the curiosity gap creates so you don’t confuse them; if you play too hard to get, it will feel condescending — i.e., you will make them feel like they’re not smart — thus destroying any chance of engaging them.

Easily Create Attention-Grabbing Video Intros

2. Use Aristotle’s Technique 

You already know the attention span of the average viewer is short. As such, your video introduction should go straight to the point, showing the viewer what they will learn in the video.

One popular way to introduce your video’s central premise from the start is to use what’s known as “ Aristotle’s technique ,” or, as philosophers call it, the “ Aristotelian triptych .”

Leaving all the philosophical ideas behind, Aristotle’s technique is a three-part technique public speakers and content writers use to present an argument.

Here’s how it works:

• Tell your audience what you will tell them —both in your introduction and headline, tell them precisely what they will learn in the video.
• Tell them what you want to tell them —in the video, show them what you promised you would show them.
• Tell them what you told them —in the last few seconds of the video, recap everything you talked about.

Here’s one example from Tim Schmoyer from Video Creators, who uses the first seconds to give background to the video’s topic, and then he explains what he will talk about in the rest of it.

Aristotle’s technique is particularly useful when creating tutorials and technical videos where clarity of thought is paramount. The best part is, it’s incredibly easy to implement; all you do is explain what the video is about.

3. Tell Them a Story

It’s no secret to say that people like storytelling, especially when it comes to video format. A comparison between the films released over the last 100 years shows that almost the majority of the movies have been fictionalized stories, with non-fiction documentaries representing a negligible part of the industry.

Image Source: Tableau Public

That’s to say that telling your viewers a story is a guaranteed way to hook them before they can click away. The question is, how do you create a story quickly?

Telling your viewers a story is a guaranteed way to hook them before they can click away.

It turns out, you can use the S.I.C. storytelling formula , the technique writers use to develop a story in a few paragraphs. Here’s how it works:

• Start by developing a situation — that is, start by defining a background and character to your story, and a problem that connects the two.
• Create interest by explaining how the problem unfolded, how your characters faced it, and how the situation changed.
• Finish with a conclusion where you show how the characters overcame the challenge and what they learned — the “moral” of the story.

Wendover Productions is a channel that covers topics on “ how the world works .” Sam Denby, the host, covers “boring” topics like airports, shipping, and logistics, yet the channel has over 2.70 million subscribers. How does he manage to get such an immense following? By telling stories.

Ask yourself, “ what’s the story behind my video? ” There’s always a character — real or invented— that your video can relate to; find that character, the problems they faced, and show them in your introduction.

4. Show a Preview in Your Video Introduction

Your video title and thumbnail play a key role in hooking your viewer, which is what the Bloomberg example illustrated. Marketers call this “click-bait:” you spike your viewer’s interest and promise something that seems shocking, interesting, or unique.

The problem is, your promises can quickly fall short if you don’t use that initial interest to hook them. Your video introduction must prove that your video will show your viewers something of worth; otherwise, you will lose them.

Your video introduction must prove that your video will show your viewers something of worth; otherwise, you will lose them.

Start by showing a preview of the most important, shocking, or interesting part of the video, especially if that preview connects to the video’s thumbnail and/or title.

Casey Neistat, one of YouTube’s foremost influencers, always uses previews, both in his videos’ thumbnails as well as in the intro. The following video covers his traveling experience in a $21,000 plane ticket, Casey starts with a seemingly random yet fascinating question.

15 seconds later, he shows a card where he explains what the video is all about—how he got the ticket and the travel itinerary. Once he has hooked the viewer with an exciting preview and some background information, he starts the video at the beginning of the story.

Video previews are effective when the video shows a fun, fascinating, or awe-inspiring clip from your video, like in Niestait’s video.

Here’re some more tips on how to make your video thumbnail do its best.

5. Create a Video Introduction That Makes Them Laugh

One of the main benefits videos have over text is that they allow for a much greater range of emotions. The more emotions you can elicit in the viewer, the more you will engage them.

From the unlimited number of emotions available, laughter is one of the most essential human traits you can use in your videos. Laughter creates an emotional bond between the viewers, among a large array of benefits . 

Starting your videos with a laugh is a guaranteed way of engaging your viewers quickly, which explains why some of YouTube’s most popular videos are bloopers and other funny clips.

Here’s how you can create a funny video introduction:

Break their expectations

Humor is all about breaking your viewers’ expectations.

Consider Groucho Marx’s famous quote: “ Those are my principles, and if you don’t like them… well, I have others. ”

What makes it funny is the pun after the ellipsis; it’s the unexpected and unapologetic lack of morals Groucho claims to have that makes his joke funny.

When you write your video introduction, ask yourself, “ what’s the expectation your viewers have about the topic of your video? ” Take it and flip it over its head. 

In the first 25 seconds of the following video, the narrator—which happens to be called “Sciencephile the AI” and uses an artificial voice generator to narrate the script—builds momentum around the complexity of the video’s subject. 

At first, you’d think Sciencephile the AI is referring to physics, as the video’s title suggests the video is about. But then, he breaks the expectations with some funny remarks.

Laugh at yourself

There’s no better way to use humor than to show your viewer that you, the host, are just like them. We are all drawn to think that whoever speaks to use in a video—or presentation, for what it’s worth — is an authority. 

Use that bias we all have embedded to laugh at yourself. It will break the ice between the viewer and you, and you will gain their respect.

Joe Scott has built a large YouTube channel covering mostly science topics while using a mix of self-deprecating jokes, weird faces, and awkward silences. He has even created a “character” around himself, which makes his videos unique and funny. 

Whether this  “character” is real or not is irrelevant; these attributes make his videos funny and engaging, even when he covers complex topics.

Exaggerate a point

Exaggeration, or “hyperbole,” is a comedic device comedians use to make fun of a commonly accepted situation or idea. By exaggerating this idea, you are implicitly telling your viewers that you both know what or who you are talking about. This makes the viewer feel special and unique, something that builds trust between the viewer and yourself.

Jeff Nippard is a fitness expert who publishes videos on muscle building. In the following video, he parodies the “bro culture” that, after the global lockdown, started creating videos on training at home.

The first few videos already start by having Jeff sip coke (which is a common joke among fitness enthusiasts as something a beginner would do) and other ridiculous exercises, like “sip curls”—bicep curls done with milk jugs while drinking the milk at the same time.

Hook Your Audience with Your Video Introduction 

With these five techniques, you will not write your video introductions like you did before. Now you know that catching your viewer’s attention early in your video is critical to engage them and increase your audience retention.

Find the right curiosity gap, introduce it fast, mix it with a story, and a funny remark, and you will hook them right away. Which of these five techniques are you going to use in your next video introduction?

Also, if you’re looking for an easy-to-use video intro creator – try Wave.video! You won’t regret it, we promise.

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