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  • Resumes Cover Letters

Example Cover Letter for Retail

In this post, retail cover letter example.

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A quality sample of a cover letter for retail. Learn what to include in your cover letter to help employers recognise your value.

A cover letter is attached alongside a resume to provide additional information on your skills and experience. It’s a crucial part of your application, as it is your chance to make an excellent first impression on your hiring manager or recruiter.

Before you start writing your cover letter, review the job ad to find a list of qualifications and skills sought out by the employer. Each retail cover letter you write should highlight your skills in the industry, such as retail sales or customer service skills, any relevant experience in the industry or education background or prior accomplishments.

It is imperative to distinguish your cover letter from others to increase your chances of landing a job interview. You must explain why you are the perfect fit for the role in question to increase your chance of receiving a job interview. Below is a cover letter template to use for a retail sales role, but also could be applied to similar roles such as retail assistant, retail sales associate or retail store manager.

cover letter examples for retail positions

Retail Cover Letter Template

This template is created for retail roles. All you need to do is input your own information!

Once you’ve downloaded and edited your cover letter, make sure to save it with a new name (try: <Your name> Cover Letter — <Position you’re applying for>). Then, export the document as a PDF and you’re ready to submit it.

[Today’s Date]

[Hiring Manager’s Name]

[Company Address, City, State]

[Phone Number and email address]

Dear Mr./Mrs./Ms. [Manager’s Name] / Hiring Manager,

I am writing to you in response to the XXXX(job title) job advertisement listed on XXXX. I am delighted to apply for such a position, as I already have work experience in a variety of retail stores. I am confident that I possess the desired skill set and the necessary qualifications to be a perfect fit for this role.

As noted on my resume, my competencies and abilities are firmly in line with the requirements stated in your job description, demonstrating strong communication skills, and customer service skills. For instance, while working/studying at XXXX, I gained a deep understanding of all job duties for an XXXX to perform them as efficiently and as diligently as possible.

Obtaining this position at your retail store would be a huge honour for me. I’ve been a long-time enthusiast and supporter of your retail products; therefore, I would love the opportunity to be a part of your company.

I would like to discuss your XXXX position in detail and would be happy to come in for an interview at any time that’s convenient for you. Thank you for your time and consideration. I look forward to hearing back from you.

Yours sincerely,

[Your name ]

[Phone Number]

Note: Make sure you include all relevant contact information for the recruiter/hiring manager.

A perfect cover letter for a retail job will highlight all your relevant skills and qualifications tailored to your retail position. This cover letter builder will act as a guideline to write your own retail cover letter template for your retail job applications.

It is imperative that if you do use cover letter or resume templates such as the one above, that you modify it based on your own experiences and writing style. This will give you the best opportunity for employment in your job search.

Cover Letters: A Comprehensive Guide [With Templates and Examples]

Learn how to create a polished, professional and personal cover letter that will grab the hiring manager’s attention for all the right reasons.

Read the Guide

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Retail Cover Letter Samples & Examples That Worked in 2023

Julia Gergelova — Resume Writer

How to write a compelling retail cover letter

Retail professionals fulfill a wide range of positions in the retail industry, from cashiers and merchandisers to store managers. Working in retail requires a good mix of technical and interpersonal skills that give you the ability to provide excellent customer service while maintaining great organization.

In this guide, we teach you everything you need to know about writing a cover letter as a retail professional. Continue reading to learn how to:

  • Craft the best header and headline for your retail cover letter
  • Make the information in your cover letter personalized
  • Create a compelling introduction that grabs an employer’s attention
  • Showcase your professionalism in retail with skills and accomplishments
  • Encourage the employer to contact you in your retail cover letter conclusion

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Retail Sales Associate Cover Letter Sample

1. Craft the best header and headline for your retail cover letter

Writing an effective retail cover letter starts with giving it a pleasant visual flow .

Adding a cover letter header and cover letter headline to your document is the best way to do this. These elements provide the employer with key pieces of information that help to give an overview of who you are and what your cover letter is about.

Starting with your header, this element should contain:

  • Your name and professional title
  • Your professional contact information (phone number, email address, LinkedIn, etc.)
  • The name of the company or employer you are applying to
  • The address of the company or employer

Here is an example of a well-formatted retail cover letter header

John Doe , Retail Professional (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: Sales Associates United 1234 Street Address Casper, WY 82601

As far as where to place your header, it should be located in the top left corner of the page. Your personal information should be in a slightly larger font than the employer’s information to help it stand out.

A few spaces below this information and centered on the page is your cover letter headline. This is a short title or introductory statement that lets the employer know what the main point or purpose of your letter is. In this headline, you should include:

  • A relevant keyword , such as the name of the position
  • A memorable number or trigger word that catches the employer’s eye
  • A strong adjective or verb to showcase your professional vale
  • A personalized statement that lets the employer know the letter is specifically for them

Here is an example of an excellent retail cover letter headline

My 3-Step Approach to Successful Sales in Retail & How I Will Apply these Skills at Your Company

Trigger Word/Number: 3-Step Approach Keyword: Sales, Retail Adjective/Verb: Successful, Apply Personalized Statement: Your Company

2. Make the information in your retail cover letter personalized

Speaking of personalization , this is one of the most important factors to consider when writing a cover letter. The term personalization (when used to describe a cover letter) means that all of the content found within the letter is tailored to be highly relevant to the employer.

Tailoring a cover letter in this way requires you to do some professional digging to uncover key facts about the employer and their business.

This may include:

  • The company values
  • An employee motto or pledge
  • Specific staff members (especially those responsible for reviewing applications)

As part of this personalization process, you should create a personalized greeting that addresses a specific person by name, such as the hiring manager or company CEO.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

  • Dear Ms. Jane Smith,
  • Dear CEO Jack Parker,

3. Create a compelling retail cover letter introduction

The introduction to your cover letter is the first paragraph an employer will read after they have reviewed your header and headline. If your headline is effectively written, the employer should already be highly interested in what you have to say.

In turn, your introduction needs to be equally compelling to not only grab the employer’s attention but keep them interested enough to read on.

A compelling cover letter introduction will often include:

  • A short summary of your professional history in retail
  • Key specializations that make you a strong candidate for the position
  • A mutual acquaintance (when possible) — a mutual acquaintance can include a professional associate of the employer, a current or former employee, your professional mentor, or anyone else with professional ties to the employer

Here is an example of a compelling introduction from a retail cover letter

I am a dedicated retail professional with 5+ years of experience working as a sales associate and merchandiser. After recently becoming acquainted with Mr. Hank Josephs, a recruiter who works closely with your company, Mr. Josephs recommended I apply to your company. Given your company’s need for a talented visual display designer, I believe my specialized experience with managing product displays makes me the perfect candidate for the position.

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4. Showcase your professionalism in retail with skills and accomplishments

With your introduction out of the way, the employer should now know exactly who you are and why you are applying to their business.

Now, your next key step is to highlight all the qualifications that make you the top candidate for the job. This should include your most impressive skills and accomplishments within retail to show the employer that you bring real value to the table as a future employee.

As you describe your skills and accomplishments, keep your sentences concise and highly relevant. The employer should be able to easily skim through this information to gather the most important points.

Here are 6 retail skills to describe in a cover letter

  • Exemplary customer service
  • Inventory management
  • Money handling and payment processes
  • Organizing merchandise and product displays
  • Assisting in-store customers
  • Promoting new products

Here is an example of how to describe an accomplishment in a retail cover letter

In my previous retail position at [Former Employer], I was highly regarded as one of the top sales associates thanks to my exceptional customer service and positive attitude. Over the two years that I worked at this company, I received a perfect 5-star rating from customers. Additionally, I applied my leadership skills to mentor other sales associates in providing excellent customer service, leading the store’s overall rating to rise from 3.6 stars to 4.5 stars on Google.

5. Craft an effective retail cover letter conclusion

The last, but arguably most important, step to writing your retail cover letter is to create a persuasive closing statement.

You have one main goal with your conclusion — to convince the employer to contact you.

Keeping this in mind, some of the most important information to include in your conclusion is the best days and times to reach you, when you hope to hear back from the employer, and when you plan to follow up regarding your application.

Your goal is not to be overly pushy. Instead, you want to showcase your enthusiasm one last time, persuading the employer to get in touch with you quickly.

Here is an example of a great retail cover letter conclusion

I am beyond grateful to be considered for this position and look forward to hearing from you within the next week. To best reach me, please call me at (123) 456-7890 on any day during the hours of 6 a.m. to 4 p.m. I plan to reach back out via email next Tuesday if I have not heard back from you or your team about this opportunity.

With Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.


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Retail Assistant Cover Letter Example + Tips

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It is important to create the ideal resume, and a well-written cover letter can significantly increase your chances of getting an interview. It is your chance to expand on your resume and relate your industry-specific accomplishments in a way that emphasizes why you are the perfect fit for the job. Read this free retail assistant cover letter sample to see how to draft a compelling cover letter.

Dear Mr. Silverman,

I have six years of retail sales-related experience. In my current position as a retail assistant, I provide customer service to shoppers through the store, answer questions, and operate the register on a daily basis.

I am familiar with all aspects of the retail industry including merchandising and managing inventory. My outgoing personality establishes a level of comfort with customers and has led to my above average sales numbers. I am also highly creative and detail oriented.

I enjoy creating displays and assisting customers to assemble ensembles that work well for them. In past employee performance reviews, I have received consistent compliments for my expert people skills. I would love the opportunity to bring that expertise to the position of retail assistant at Landay Department Store.

I believe I am the perfect candidate for the position at your store. I welcome you to contact me for an interview. My resume is attached and includes my contact information. I thank you for your consideration and hope to speak with you soon.

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What to include in a retail assistant cover letter.

Here are some helpful tips for creating the perfect cover letter. First, don’t just restate what you list on your resume. Your cover letter is a chance to provide interesting and new information. Next, as you can see from the free retail assistant cover letter sample, limit your writing to a single page. Incorporate job description language, use details of your experience, address a specific person or company in the opening, and add a statement of appreciation in the conclusion.

Industry Specific Skills to Include

Whatever you do, tailor your cover letter to your target audience. This free retail assistant cover letter sample shows the advantage of combining skills with experiences. Here are a few skills that can be beneficial for retail assistants.

● Interpersonal skills: An outgoing, friendly personality is essential for retail assistants because the job requires nearly continuous interaction with customers. ● Customer service skills: Retail assistants must be responsive to the needs of consumers. You have to explain various product options and make appropriate recommendations. ● Math skills: You need the ability to calculate discounts, estimate price totals, and figure change for customers. ● Sales skills: As a retail assistant, you must be persuasive and clearly and effectively explain the advantages of purchasing the merchandise. ● Persistence: You should not be discouraged quickly and should begin each new sales attempt with a positive outlook.

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Retail Cover Letter Examples & Templates for 2023

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

1. Retail Cover Letter Examples

Example #1: retail manager cover letter, example #1: retail manager cover letter—text sample, example #2: entry-level retail cover letter, example #2: entry-level retail cover letter—text sample, 2. how to write a top-shelf retail cover letter (template), 1. use a professional retail cover letter format, 2. present your contact information in the retail cover letter header , retail cover letter header , 3. identify the job you’re applying for and introduce yourself, retail cover letter example: introduction, 4. show why you’re the best candidate, sample retail cover letter: middle paragraph, 5. explain why you want to work there, retail cover letter example: your motivation, 6. make the sale: include a call to action, sample cover letter for retail: call to action & formal closing, about resumelab’s editorial process, was it interesting here are similar articles.

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  • Retail Sales Associate Cover Letter Example
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  • Store Clerk Cover Letter Example
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Dear Ms. Simpson,

I would like to apply for the position of Retail Sales Associate at Unique Fashions. I have six years of retail sales experience and truly enjoy working in the sales industry.

As a retail sales associate with Dress Hut, I assist customers in finding and making purchases merchandise inventory and tidy the store. I enjoy the new experience each day brings and working with the public. My customer service skills are beyond compare and I have an approachable demeanor which shoppers appreciate. My retail experience along with my drive to succeed and outgoing personality make me the perfect candidate for your Retail Sales Associate position. I have a flair for fashion and always put forth a professional appearance that reflects the store’s image. I am comfortable with every aspect of retail sales from stocking inventory to ringing up purchases. I particularly enjoy interacting with the customers and setting up displays and I know I would be a positive asset to the team at Unique Fashions. I’m a sales-driven customer service professional who enjoys working with the public in a retail environment.

Please contact me at your earliest convenience to discuss how I may fit in as a Retail Sales Associate at your store. I look forward to hearing from you and thank you for your time.

There are plenty of opportunities to land a position, but it won’t just be handed to you. Crafting a cover letter that catches the attention of hiring managers is paramount to getting the job, and LiveCareer is here to help you stand out from the competition.

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How to write a cover letter for retail

If you’re looking for a job in retail, you’ll need a great retail cover letter to get noticed. This guide will show you how to write your cover letter.

 A group of women standing at a counter in a store.

If you’re hoping to land a job in retail, a great cover letter is vital. Businesses in this sector are looking for employees who are reliable, have customer service skills, and are able to communicate with the public – and knowing how to write a cover letter that demonstrates all of this will help you get a foot in the door.

To help you, we’ve put together this guide on how to write a cover letter for a job in retail, that takes you through the process step by step. We’ve also included example retail cover letter sections you can use as inspiration. Let’s get started!

Do your research

Before we dive into talking about how to start your cover letter, you’re going to need to do a bit of research on the company and the sector . Most companies have elaborate websites with a mission statement, quarterly reports, press releases, and staff bios. Reading these pages, along with carefully going through the job description, will give you an idea of where the company wants to be headed and the kind of people they want to hire to get there.

Carefully think about what you can offer them . In practical terms, this means understanding how your skills apply to the job and to the retail industry. Mentioning past work achievements is great for this, because not only does it help communicate how your skills apply to the position, it also shows you have excelled in some facet of a previous job.

Achievements aren’t just awards either. Retail is, of course, a revenue-oriented industry. Did an idea of yours boost sales for the company in some way? Did you help the company to save money? That’s something which will catch the attention of any hiring manager.

How to write your cover letter

Now you’re armed with the necessary knowledge about the company, sector, and job description, you know what boxes to tick with your retail cover letter. When thinking about how to structure your cover letter, you might want to include:

  • An introduction.
  • Explain why you’re interested in the position.
  • Explain why you’re qualified for the position.
  • A final paragraph to wrap up and spark action.

Let’s take a closer look at each section.

Introduce yourself

This is a straightforward paragraph. Keep it short, just one or two sentences. You want to tell the recruiter:

  • What position you are applying for – be specific so there’s no doubt.
  • How you heard about the position, and definitely mention if it was through a mutual contact.
  • One sentence on why you would be a success at the job.

For example: I’m writing in response to your advert for a store manager, which I saw on your website. Having worked in this sector for several years with great success, I’m confident I can contribute to your company’s projects and goals.

Say why you’re interested in the position

This is a crucial line in your cover letter. If for example you’re writing a cover letter for a retail assistant role, say why you want the retail assistant job at that company specifically. It could be because of the sector the company is in, or it could be because of its reputation for training up its staff. Be specific, and again, keep it brief.

For example: I’m particularly interested in working with you as I’ve heard great things about the training and development you provide for your staff.

Show how you’re qualified for the role

Now it’s time to let your past experience and achievements shine. While this is the meatiest section of your retail cover letter, don’t use it to repeat your CV word for word, and don’t tell your life story. Instead, you should be highlighting three or four ways in which you have the skills, knowledge, and experience to succeed in the role.

Carefully match up some of your experiences and achievements with some of the key responsibilities or requirements listed on the job advert. When writing this section, try to:

  • Use specific examples in your career, as they go a long way in helping the recruiter understand, and remember, your abilities.
  • If you had any notable achievements in previous roles, such as being promoted or winning employee prizes, make sure to mention them.
  • Your CV lays out your work experience; your cover letter explains how those experiences apply to the job at hand.
  • Mention the job and the company again. This shows the recruiter you are really thinking about what you can bring to this job specifically.
  • Try not to write too loftily or exaggerate. Instead, keep it real, truthful, and down to Earth.

For example: For the past eight years, I’ve been a huge asset to my employers by meeting revenue targets, staying on top of health and safety requirements and making sure the company keeps a high level of customer service. In my previous role, I was promoted to assistant manager after just a year because of my customer service skills and how I took charge to resolve certain situations. I’ve also completed courses in first aid, meaning I can cover for managers at any time. Therefore my experience, sector knowledge and track record to date make me a strong candidate for this role.

Wrap up and spark action

This is the conclusion to your cover letter, where you’ll want to keep things brief and positive, and try to spark action from the recruiter. Make sure you:

  • Tell them about your CV attached or enclosed.
  • Request an interview to further discuss your candidacy.
  • Specify when you’re available for an interview or even to start at work.
  • Thank the recruiter for their time and consideration.

For example: I attach my CV with this letter, and I’d love the opportunity to meet with you and discuss my candidacy further. I’m available for an interview after the 15th of next month. Thank you for taking the time to consider me for this position.

More advice on how to write an application letter for a job in retail

The job market can be extremely competitive, so you’ll want to go the extra mile with your retail cover letter to ensure you have the best possible chance of landing your chosen role.

Here are some more tips for getting ahead of the competition.

  • Check for errors: It’s vital you read through it and check for mistakes in grammar and spelling. Use a spellchecker, but a human eye never hurts either. You could ask a friend or family member to read through it, as they pick up on things you missed. Make sure you have the company’s correct address and you’ve spelt the hiring manager’s name correctly as well.
  • Double check the job description : Did it ask for you to mention salary requirements, or start date availability? If so, make sure you’ve done so in your cover letter!
  • Don’t send identical cover letters repeatedly : This one is worth reiterating – you should be aiming to tailor your retail cover letter for the specific role. Hiring managers will notice, and appreciate the effort.

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  • “What skills do I possess?”

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Elevate your cover letter game with valuable tips and free templates. Learn how to stand out, interpret job ads, and structure your letter. Your journey to success starts here!

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cover letter examples for retail positions


  1. Retail Cover Letter Examples, Templates & Tips for 2023

    cover letter examples for retail positions

  2. Outstanding Retail Cover Letter Examples & Templates from Trust Writing Service

    cover letter examples for retail positions

  3. 8 Retail Cover Letter Templates

    cover letter examples for retail positions

  4. Cover Letter Template for Retail New Best Retail Cover Letter Examples

    cover letter examples for retail positions

  5. How to Craft a Great Retail Cover Letter

    cover letter examples for retail positions

  6. Example Cover Letter for Retail

    cover letter examples for retail positions


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  1. What Employers Look for in a Well-Written Cover Letter

    When it comes to job applications, a well-written cover letter can make all the difference. It serves as your first introduction to potential employers and gives you the opportunity to showcase your skills, qualifications, and enthusiasm fo...

  2. How Do You Write a Letter of Intent for a Nursing Position?

    To write a letter of intent for a nursing position, tailor the letter to relate to the position, highlight qualifications and education and show enthusiasm for the job. Use the letter of intent as a cover letter when submitting a resume.

  3. How to Write a Job Application Cover Letter

    Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.

  4. Retail Cover Letter (With Examples)

    I would like to speak about your open sales associate position in person and would be happy to visit your location for an interview. I will call

  5. How To Write a Retail Cover Letter (With Examples)

    I've been in the position of sales advisor for about three years now and I am looking to further hone my skills and abilities at a respected

  6. Example Cover Letter for Retail

    Retail Cover Letter Example ... Dear Mr./Mrs./Ms. [Manager's Name] / Hiring Manager,. I am writing to you in response to the XXXX(job title) job

  7. Retail Cover Letter Samples & Examples 2023

    How to write a compelling retail cover letter · Craft the best header and headline for your retail cover letter · Make the information in your

  8. Retail cover letter template

    Include the standard letter opening information (address, date and name of the hiring manager – if known). In one or two sentences, explain what role you're

  9. Retail Sales Assistant Cover Letter Examples

    I am confident you will find me to be a first-rate candidate. I welcome you to contact me for a face to face meeting at a time that works for you as my

  10. Free Retail Assistant Cover Letter Example

    I believe I am the perfect candidate for the position at your store. I welcome you to contact me for an interview. My resume is attached and includes my contact

  11. Retail Cover Letter Examples & Templates for 2023

    1. Use a Professional Retail Cover Letter Format · 2. Present Your Contact Information in the Retail Cover Letter Header · 3. Identify the Job You're Applying For

  12. Retail Sales Associate Cover Letter Examples

    My retail experience along with my drive to succeed and outgoing personality make me the perfect candidate for your Retail Sales Associate position. I have a

  13. Retail Cover Letter Examples & Expert tips [Free]

    Your customer service approach is legendary, and I hope that my varied career history will add a different dimension to your management team. I would like to

  14. How to write a cover letter for retail

    An introduction. · Explain why you're interested in the position. · Explain why you're qualified for the position. · A final paragraph to wrap up and spark action.