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Blog Beginner Guides

How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

company presentation steps

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

company presentation steps

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

company presentation steps

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

company presentation steps

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

company presentation steps

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

company presentation steps

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

company presentation steps

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

company presentation steps

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What It Takes to Give a Great Presentation

  • Carmine Gallo

company presentation steps

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

company presentation steps

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Impactfulenglish.com

How to Prepare an Impactful Business Presentation in 8 Steps

/ Steven Hobson / Business English , Confidence , English Presentations , Speaking

business presentation english

For non-native speakers, giving a business presentation in English can be a scary experience, especially if you don’t do it often or feel insecure about speaking English in front of others.

Over the years, I have helped a range of professionals prepare for business presentations, as well as training teachers to prepare their students for presentations when I ran my own language school in Brazil.  

During this time I constructed a very effective approach that can be used if you are preparing for a business presentation but do not have a coach or trainer t o guide you.

In this post, I’m going to share with you this proven approach which consists of 8 steps.

Step 1: The Foundation to Your Business Presentation – Goal, Audience, Past Experience

This first step is essential for a successful business presentation, as it sets the foundation for the rest of your preparation.

Ask yourself what exactly it is that you want to achieve with this presentation. In other words, what is the goal?  What do you want to communicate and how do you want the audience to react or take action?

In addition to this, consider your audience. How many people will you be presenting to? Do you know the audience personally or are they unknown to you? What will they be expecting? Are there any cultural differences you need to be aware of?  For what reasons are they listening to your business presentation?

lastly, if you have given business presentations in English before, reflect on your experience. What were your main challenges and how will you face them this time around? What improvements do you need to make?

I prepared an executive who once told me that he froze up when he was stopped to ask questions during his presentations. He was worried about whether he was going to understand the questions correctly, as well as being capable of giving a good answer under pressure.

For this, we worked on how to ask for clarification if he wanted to make sure he understood the questions, and then we wrote down all the possible questions he could get asked and rehearsed the answers.

This reflection and extra preparation helped the executive to overcome his nerves and anxiety for his next business presentation.

Mini-course: fluency and confidence

Step 2: Prepare the Slides with Minimum Text

One of the biggest mistakes I see people making when putting their slides together is including too much text. Or even worse, their speech is the text which is written on the slides.

If there is too much text, three damaging things can happen.

First, the presenter spends more time reading the slides and doesn’t look at the audience enough. This makes it difficult to establish a connection with your audience.

Secondly, good eye contact can communicate confidence and authority , which helps the audience to agree with or believe your message. Therefore, spending too much time looking at the slides can affect how confident or authoritative you look, which will consequently weaken your message.

Thirdly, it confuses your audience because they don’t know whether to read the slides or listen to you. Both, they cannot do. And potentially they could miss important parts, let alone diminish engagement.

So ask yourself these questions when preparing your slides: Is there too much text?  Could the slides be better summarized? Could there be more images?

The slides should really be as condensed as possible using keywords , as well as being visual.

Step 3: Record Yourself from Beginning to End

Before writing down your speech or doing any rehearsals, record yourself (audio or video) giving the business presentation from beginning to end.

Your presentation will be unpolished and rough, however, this exercise will give you some immediate and useful insights on how you present and what you need to improve.

When playing back the recording try to look out for the following:

  • the parts of the presentation you are finding difficult to explain,
  • if you are being objective enough or taking too long to explain something,
  • how often you use filler word s, such as “erm”, “um”,
  • whether you are using a variety of linking phrases between parts,
  • if there are any grammar mistakes you can recognise.

These insights will help when you start working on your speech, which is the next step.

Furthermore, you can compare this initial recording with future recordings. This will help you perceive your progress, which will build confidence.

Step 4: The Introduction

Next, you’re going to focus on the separate parts of the business presentation, beginning with the introduction.

The introduction normally includes a few sentences to welcome the audience, say a little bit about who you are, communicate the objective of the business presentation, and then give an outline of the main parts of the presentation.

I recommend writing down the script and memorizing the introduction word for word, as it is only going to be a few sentences. You can write it in the ‘notes’ section at the bottom of the PowerPoint slides.

Memorizing the introduction will strengthen the delivery of it, and a strong intro will not only calm down your nerves , it will also give the audience a great first impression of you which helps to build trus t .

Practice out loud a few times then move on to the middle section.

Click here for introduction phrases for a business presentation.

How to Become a Confident English Speaker

Step 5: The Middle

Just like the introduction, write down the script for the middle part. However this time, the reason for writing the middle section is to make your speech more objective and straight to the point, rather than memorizing it word for word.

I suggest working through your business presentation part by part. Write the script for a specific section, practice saying it aloud a few times, then move on to the next part.

An important part of the middle section is how you link all the different parts and slides together. Make sure you use a variety of linking phrases to join everything up and maximize presentation flow.

Here’s an example of a linking phrase: “Ok, I’ve explained how ABC works. Now I’d like to change direction and talk about XYZ.”

Linking phrases help you move through the business presentation smoothly and the audience will be able to follow it easier.

Once you have written your speech, a useful exercise is to run through the presentation only saying the linking phrases. This will help you identify if you are using enough variety and it will cement the structure of the presentation in your mind.

Click here for more linking phrases for the middle section of a business presentation.

Step 6: The End

For the ending, use the same method as the introduction and middle section – writing the speech and then practicing it orally.

Just like the intro, the ending is normally quite short and consists of a summary or conclusion, followed by questions, then thanking the audience.

Click here for expressions to help you with the ending of a business presentation.

Step 7: Practice and Repeat from Top to Bottom

Practice and repetition is the most important aspect of preparing for a business presentation.

By now, you have edited your slides, written your speech, and practiced each section individually a few times. You have also chosen a variety of linking phrases to improve the flow of the presentation.

At this point, you need to practice the presentation aloud as many times as you can from beginning to end. I suggest that you record yourself every now and again, listen to the playback and note down where you think you can improve.

Go back to that very first recording and compare yourself now. Your progress will be visible and this will increase confidence. As you continue to practice, you’ll find that your fluency level will improve.

If possible, practice in front of work colleagues and ask them to give you feedback. This will give you experience presenting in front of people, and there’s always something which we miss while other people notice.

Alternatively, look for a coach or trainer to help you. I offer this service online. Apply for a free evaluation here.

Step 8: Anticipate Audience Questions 

When you are feeling comfortable giving the presentation, the next step is to anticipate questions that your audience might ask. Write down how you would like to answer these questions and practice them orally.

You will either invite the audience to ask questions after you have finished the business presentation or in some cases, the audience will interrupt you during the presentation.

It is more challenging when you get interrupted because it breaks the flow. An effective way to prepare for this is to get somebody to ask you anticipated questions during specific slides as you are practicing the presentation. This will help you get used to being interrupted, answering the question, then resuming the presentation again.

Conclusion

By following this 8 step approach, you will find that your confidence and fluency will improve significantly at giving business presentations.

The crucial part is the practice. You can never practice too much.

Be disciplined enough to define a practice routine and follow through with it. When you feel comfortable, practice a few more times. You’ll see that it is worth the effort after receiving praise for delivering a successful business presentation.

How to Become a Confident English Speaker at Work

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Tags business English business presentations confidence English presentations English speaking ESL Learn English speak confidently

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Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

Lucy Alexander

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.

how-to-make-a-business-presentation

Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

company presentation steps

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

  • Creative templates.
  • Data-driven templates.
  • Professional templates.

You're all set!

Click this link to access this resource at any time.

2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

  • The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

presentation slide deck best practices

  • The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

template for a business slide deck

Download the Slide Deck Template for Free

  • Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

  • Brand Consistency
  • Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

  • Quiz them and have them raise their hands to vote on options.
  • Ask a question.
  • Have them turn to a neighbor and share one reaction to what they just heard.
  • Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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Business Presentation: Definition, Steps to Create & Tips to Remember!

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At some point in your life, you must have given a presentation or at least done some sort of public speaking. If you haven’t, then at some point you will have to, especially if you’re an entrepreneur.

When it comes to giving presentations, it doesn’t matter that you are a seasoned speaker or an amateur as long as you are able to convey your message or achieve your goal in the most engaging way.

And truth be told, even though each presentation has its own subtle differences, there are a few universal guidelines or steps that make it effective.

But the fact of the matter is that giving presentations, especially business presentations, is not exactly a walk in the park and not everyone can easily pull it off.

But don’t worry, that’s why we have got your back! In this blog, we will provide you with the steps involved in creating a killer business presentation and making it stand out!

Before we get to the steps involved, let’s understand what a business presentation is and why it is important to create one!

Ready? Let’s go!

What is a Business Presentation? (Definition)

A presentation is simply an introduction, demonstration, or speech given by an individual or group of individuals to an audience in order to inform, inspire, convince, or motivate them.

So a business presentation can be defined as a formal introduction or information about new business products, ideas, or practices. It is usually carried out using audio-visual materials, such as projectors, documents, presentation software, whiteboards, charts, and more.

A man giving a speech at a business presentation

Business presentations are often done with the aim to educate or train the audience, sell a product or an idea to them or simply convey or share your vision with them.

Now that we have explained what business presentations are, let’s help you understand the importance of creating one!

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Importance of Creating a Business Presentation

More often than not, a business presentation is the first document or introduction about your organization or your organization’s products and services that your clients get to see.

So when somebody sits through such a presentation, they expect to get gain some information from it without dozing off halfway through it. That’s why it is important that you have a well-crafted, visually appealing, and engaging business presentation .

A good business presentation offers many benefits, such as:

1. Helps Create Connections

A business presentation focuses on communication, interaction, and bonding between you and your audience. It allows you to build a good impression and brand image. This not only helps you convey messages and convince your audience but also establishes relationships and creates better connections.

2. Provides Information

A good presentation is highly informative and eye-opening. It’s a great opportunity to give out nuggets of details, facts, trivia, and statistics-backed data. It provides the listener with information in the most engaging way, which means that they walk out a better-informed and educated person.

Read more:  6 Awesome Video Presentation Software & Tips to Follow!

3. Offers Inspiration

The impact a good business presentation can have on an individual is far more than you can imagine. Since most business presentations involve the use of audio-visual materials, stories or anecdotes, handouts/pamphlets, or demonstrations, it tends to stick in the minds of the listeners. It keeps them engaged, offers inspiration, and helps influence their decisions.

A business conference being hosted by a lady

Clearly, business presentations are an effective way to get across your message and build your brand. They are definitely rewarding and crucial for your business.

And since we don’t want to keep you waiting, let’s jump straight into the nitty-gritty of creating a business presentation!

How to Create a Business Presentation in 9 Simple Steps!

Step 1. create a plan.

The first step in creating an excellent business presentation is to make a plan about what you want to do and how exactly you want to do it. For this, it is always good to set a goal that you seek to achieve through your presentation and then create a roadmap of how you want to achieve it.

In a business presentation plan, you create an outline of your presentation and decide what message you want to convey and the main points and arguments you want to include.

Divide your presentation into an introduction, the main section, and a conclusion, and further incorporate sub-points within each section. This will allow you to easily split your content into a consumable format.

With a plan ready in hand, your presentation will sail through smoothly!

Step 2. Spend Some Time on Your Presentation Slides

Is your presentation even a presentation without visual slides projected in the background? It is a must-have in every business presentation and that’s why you need to invest a little time in how they look.

Choose a professional-looking slide deck that matches the tone of your presentation. Go for colors that suit your brand’s or product’s colors, and avoid too many flashy colors. Also, try to pick a font and font size that aligns with your brand or organization.

Make sure that you select your presentation slide decks based on the content that you are dealing with, such as using professional or neutral slide decks for financial data or research topics and colorful slide decks for informal topics.

Step 3. Establish Your Credibility with a Story

Whenever you start a presentation, it is extremely crucial that you establish your credibility right up front, because people are more likely to listen to you if they are convinced about your authenticity.

No, this doesn’t mean that your drone on about your career highlights, instead you lead your business presentation with a compelling story. This could be anything about the background of your topic, an experience, a relatable story, an anecdote, or any other references that support your subject and make it more interesting.

Here is where you can also add a little humor to get a laugh out of them and put them at ease by setting a positive tone.

Doing so will help you engage with the audience, build a personal connection, and serve as a memorable foundation for your presentation.

Step 4. Support Your Claims

You may have established your credibility with a story or an anecdote, but if you really want to create an authentic image, then you need to back up all your claims during your presentation.

So do not hesitate to use supporting materials liberally. This means that you provide statistics and numbers, reference research, or offer proof supporting your claims. This will cement your credibility and authenticity.

Read more:  15 Best Presentation Blogs and Websites to Follow!

Step 5. Use Visual Elements Liberally

Business presentations can get boring if your slides just have texts, numbers, and tables. Not just that it makes it difficult for your audience to simultaneously read and listen to your presentation. That’s why you need to use visual elements like images, charts, graphics, GIFs, and more.

Adding powerful quotes, full-screen images, and videos will stick in the mind of your audience and will help maintain their attention throughout. Not to mention, it simply makes your presentation visually appealing!

Step 6. Add Animations to Your Presentation Slides

Obviously your format and content matter more, and if they are the cake, then adding a little animation or cinematic style to your slides is like the cherry on top. It simply makes your presentation a little more appealing!

Employees brainstorming on a business presentation

Include fun animation, add smooth transitions, move around your slides horizontally or vertically, and let your content appear on the screen creatively. This will allow you to tell your story effortlessly.

Just try not to go overboard with the animation and make sure to strike a balance while maintaining consistency throughout.

Step 7. Be Prepared for Questions

No presentation is ever complete with a round of question-and-answer sessions towards the end, so it’s always best to be prepared for any difficult question that might be asked.

Your job is to anticipate all the possible questions or concerns that your audience might have and consider all the possible objections and arguments that might arise during a discussion, and prepare answers for them.

You can even get a colleague to listen to your presentation and have a practice session for this.

Step 8. Prepare Questions

It’s crucial to remember that sometimes your audience might not have any questions for you. This can obviously create an awkward moment for you when you open the floor to questions.

For that reason, it is important that you prepare your own set of questions in advance. Here, you can incorporate audience interaction by asking questions to your audience, quizzing them, asking them to vote, making them participate in simple activities, and more.

Doing this will help you avoid awkward pauses and silences while also creating an open environment of active participation and discussion.

Step 9. Wrap Up with a Closing Statement

Once all the questions have been asked and when all the discussions come to an end, you need to include a short closing statement for your presentation. Be sure to prepare a summarized statement that includes your main message, key points, and final call to action.

Follow these steps and you will have prepared a fantastic business presentation for your audience! But the fact is that no matter how good you are at public speaking, there is always room for improvement.

What you need are some simple tips to make your killer presentation even better . And for that, we have compiled for you a list that you can follow!

Scroll down to find out!

Tips for Creating An Awesome Business Presentation

Here are some simple tips that you must follow during your business presentation:

  • Keep your presentation crisp and try not to include too many slides for your presentation.
  • Avoid using too many colors and fonts. Instead, stick to a color palette and font that matches your attire and your brand image.
  • Do not hesitate to seek the help of presentation tools and software
  • Focus on your narration and story-telling style.
  • Ask rhetorical questions to reinforce your key points and primary message.
  • Prepare some business-appropriate jokes, one-liners, and puns to make your presentation fun and engaging.
  • Dress in formal business attire and groom yourself to look appealing and presentable.
  • Maintain a defining tone and style for your presentation – be it formal, casual, or humorous – and try to be consistent with it throughout.
  • Be enthusiastic, and expressive, focus on your body language, and most importantly, maintain eye contact throughout.

With that, we can guarantee that you will put on one heck of a presentation and give your audience a memorable and enriching experience!

Our team at  bit.ai  has created a few awesome business templates to make your business processes more efficient. Make sure to check them out before you go, y our team might need them!

  • SWOT Analysis Template
  • Business Proposal Template
  • Business Plan Template
  • Competitor Research Template
  • Project Proposal Template
  • Company Fact Sheet
  • Executive Summary Template
  • Operational Plan Template
  • Pitch Deck Template

Presentations are all about communication. So it doesn’t matter if it is your first presentation or your hundredth one, if you’re not able to communicate information in an engaging way, then you end up wasting your time and your listeners’ time.

Whether you are trying to sell something to an audience or simply sharing your vision with them, create a business presentation that will not only educate your listeners but also squeeze a laugh out of them.

We only hope that the steps and tips we have provided you will help you along the way in creating a killer business presentation for your audience!

Adios and Happy presenting!

Further reads: 

9 Most Successful Business Models You Should Know About! (With Examples)

10 Business Drivers to Grow Your Business!

Business Markets: Definition, 5 Types (with Examples) & Characteristics!

13 Types of Plans Your Business Must Have!

9 Best Presentation Ideas and Tips You Must Explore!

Brand Voice: What is it & How to Define it for your Business!

Company Profile: What is it & How to Create it?

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Sponsorship Proposal: What is it & How to Create it?

3 Project Proposal Examples You Must Check Out!

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Home Blog Presentation Ideas How To Make a Company Profile Presentation with Examples and Templates

How To Make a Company Profile Presentation with Examples and Templates

How To Make a Company Profile Presentation with Examples and Templates

Imagine a presenter who can resonate with their target audience so effectively that they inspire the required trust and confidence to get new relationships started. That’s the primary goal of a successful company profile presentation. 

As Nancy Duarte has said in her book Resonate , “Presenting ideas can either evoke puzzled stares or frenzied enthusiasm, which is determined by how well the message is delivered and how well it resonates with the audience.” Precisely because we know how vital this is to any business, we’re revising how to write a productive company profile in this article. 

We’ve included company profile examples in this article to learn from others on how to best present your company. In this article, we’re strictly referring to company profile presentations.

What is a company profile?

As we’ve described before in our company profile templates category, a company profile is a resource organizations can use for creating presentations that describe the essential aspects of a company.

Company profile uses

A company profile is meant to assist in presenting a company to an audience. With that understanding, it can help with topics ranging from sales to internal company presentations, for example: 

Introducing the company to its new employees

If we understand this resource as a polished portfolio or dossier, it’s easier to conceive how it can back up almost any pitch for diverse collaborations. The tool is suitable for showing a company’s philosophy, intentions, and plans to an audience. 

Acquiring new investors

Promote your brand with it, or use the resource to persuade investors during fundraising for your company. You can also rely on it to present your company to prospects by crafting a professional company presentation.

Marketing presentations

Another aspect to consider is that company profiles are great for media presentations, back up any sponsorship opportunities, and get new collaborators to pitch in with our global company vision and plans.

How to create a company profile presentation: step-by-step instructions

Putting a company profile presentation together helps to focus on each slide at a time. Focus on the meaningful content of your company profile and use slides to complement your message. 

Here is a run-down of each slide, one by one, to help put your company profile together. 

Step 1 – Company Profile Cover Page

Your first slide can include your company logo , a title that typically reads “Company Profile”, and a sub-title. A quick one-liner description can be entered here or a meaningful short text with a motto or phrase.

Tips for presenting a company profile presentation

Step 2 – Mission & Vision

In general, you’re seeking to include the vision and mission slides in these first part of a company presentation. The classic piece of advice here is to state a company’s mission to give out what you’re looking to achieve. If you have doubts on what to include in a mission and vision slide, learn here how to prepare a successful vision statement .

Very much tied to the above, start by seeking a compelling introductory section for a company presentation. 

Defining a Company's Vision and Mission in Company Profile presentation

Step 3 – What we do

Next, introduce your services or products in a medium-sized slide text. Nancy Duarte again guides us with valuable wisdom on this aspect as she recalls how “communicating only the detailed specifications or functional overviews of a product isn’t enough.” Look for an emotional rapport in your product introduction as much as possible. Ideally, you’ll address consumers’ or your audience’s pain points in a way that compels them to hear more. 

On this last note about your audience, go deeply into their ways of thought, desires, interests, and needs to determine the problems and challenges they’re facing. Clearly defining what your proposed solution of value will be throughout your company pitch is a great way to present your company profile. 

Far from overdoing it, focus on your main business areas to present your top three to six. Use images or icons for visual support. Include a supporting text on a service description, and the benefits of these for your target audience. 

What we do Slide for company profile presentation

Step 4 – About the Company

And enter your company description in the next slide. This is usually presented with the header “About Us.” If your growth is at the point where it makes an impact once the story is told, include it. The same applies to any awards or key certifications you may have in your name. If you’ve made it to the news or media in great light, or if there’s any vital history that can be an impressive point for your company’s reputation, it may be worth adding those here. 

An About Page for a Company Profile presentation

If you don’t want to start from scratch, you can use the About Us slide templates for PowerPoint.

In a nutshell, use all of your relevant bragging rights as you see fit. Stress any significant milestones your company could have achieved by the time you present. And narrow down your niche and any location-specific expertise you may have working to your advantage. 

Step 5 – Present the Team

Follow with your team slide through a Meet the Team slide design. Show a few images of your leading talent. As usual with a team slide, consider the most common recommendations on who to highlight and what to include. You’re looking for the most reputable milestones of your team members’ careers as a highlight of their background to make a shining difference. If a particular person or group makes a stellar difference by being an experienced part of your team, include the following slide with just those party’s credentials and best references. 

Showcasing the team in Company Profile presentation

Step 6 – Company major milestones

Then move to portray the company’s significant milestones in a timeline visually . The idea is to make your roadmap visually clear. For that, title each part of the process, give it a brief description, and extend timeline indications onto a separate slide, if you prefer. 

Timeline illustration of a company's milestones

Step 7 – Relevant Data

If you need to add PowerPoint chart templates , the next few slides would be a proper section to include these. Give descriptions of the data you’re presenting. Include a mix between pie charts, line and bar graphs, and other formats as you move along. 

Company Profile Presentation Data Charts Slide

Our Company profile PowerPoint template , for example, includes a world map that allows users to pinpoint company locations around the globe. The idea is to make the company’s global reach a lot more visible. 

All of the above coincides with a total of 15 slides we put together as part of this company PowerPoint-friendly material. Edit its background, move data around, and customize it as you see fit.

From here on, we suggest adding positive reviews via client testimonials. You can even add a client portfolio if you already have a great, solid base. Any good words about you from relevant parties will reinforce your credibility as the final touch and your conclusion slide.

Why use company profile templates?

Using PowerPoint presentation templates for company profiles is the first step toward a professional job. The primary justification for this choice is how much easier it is to edit, add, remove, or re-write a slide compared to other formats. Depending on how often you’ll need to customize this resource to pitch an audience, making quick changes can be easy and convenient.

Also, consider how quickly a company is going to face alterations in terms of products, finances, milestones, and diverse goals. Adding or removing a slide is very easy!

While we’re touching upon edits, keep your texts short and relevant descriptions. Avoid long blocks of content or jam-packed illustrations, even using graphs, tables, or others. As with any slide for any purpose, keep your presentation as lean as possible. 

Alternatively, you can access our free company profile template to create an excellent company presentation.

Recommendations on company profiles

Speaking of purpose, define what the company profile is set out to achieve. An investment plan or trade portfolio can be a part of why a company profile is needed. Align objectives in this sense with the overall content. 

If it isn’t evident, add the company logo to the company profile presentation. If you’re using pictures, make sure they’re of the highest quality, as this speaks professionalism. Some logo maker tools offer preset presentation sizes which makes the process easier.

As for contact details, seek to include email, phone, corporate address, and even a website mention. Adding these details is a way to let potential clients quickly learn more about your company. Social media accounts are also a must in terms of outreach and potential customers checking the company’s trajectory. To make it convenient and for a streamlined access to your contact information, add a digital business card with relevant contact details including website link and social media handles.

Company profiles might not be the best place to include financial reports or any corporate problems you’re dealing. On the contrary, they’re intended to draw people to your business and make them fall in love with a brand, its mission, and its vision. 

That’s why it’s so important to seek to appeal to your audience’s emotions. How you can call upon an emotional connection with what you’re presenting is a great guiding principle as you build your next company profile presentation material, script, setting, and performance. Every aspect counts! Control what happens rather than leaving it to chance. 

Examples of successful company profiles

Study cases for eco-friendly companies.

From a two-page company profile for a food waste management solution company to an 88-page document of the exact nature of one of Australia’s Equity Trustee companies, we’re detailing various company profile examples for a clearer idea of what these can include. 

MAEKO made a clear statement in just a couple of slides, clearly defining its mission & vision, its niche, the offered solution for a world-class problem, and displaying its products’ end purpose.

The annual report from Equity Holdings Ltd. instead presents data in a consolidated way that both shareholders and potential business partners can quickly appreciate. Though lengthy, the main goal behind this approach is to provide complete insights into each aspect of the trust’s management, profits & losses.

We hope this has helped, and, of course, let us know if you’d like to see more or different. We’re here to help you excel every step of the way. Also, check out our step-by-step guide on how to make a PowerPoint Presentation .

1. Company Profile PowerPoint Template - The Basic Structure

Cover Image for Company Profile Presentation

For business executives, sales teams, and entrepreneurs, the Company Profile PowerPoint Template proves to be a powerful tool for kicking off a quick and impactful presentation. As described in the article, it contains the basic structure for a powerful Company introduction covered in 15 slides.

Blue & light gray themed, it’s fully compatible with all versions of PowerPoint, Keynote, and also Google Slides. Pie chart graphs, linear graphs, and bar graphs slides included to create detailed data reports.

Use This Template

2. Company Profile PowerPoint Template with SWOT Analysis & Pricing

cover for company profile template in teal tone

This template will give you the tools for a fully-detailed company introduction. Listing slides to showcase scenarios such as “problem vs solution”, SWOT analysis, global market solutions, pricing lists, and way more, it’s a compendium of 20 slides intended for business success.

In a dashing white and teal color combination, with gray accents, this template is the perfect asset to present data in a visually appealing way. Fully compatible with all versions of PowerPoint, Keynote, and Google Slides.

3. Professional Company Profile PowerPoint Template

cover photo for company profile template

Present your company in a stellar fashion thanks to this Company Profile template. With subtle gradients and a clean layout, this template’s design moves far from the classy-styled presentation into a carefully crafted design with vivid tones. Dark purple, red, and orange tones make up this template in striking combinations to gather the public’s interest.

100% compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

4. Executive Styled Company Profile Template

cover photo for executive profile template

Make a memorable introduction for your company with the help of this Company Profile template for PowerPoint. This template can boost your pitch in a steel gray tone with terracotta and teal accents. Featuring slides for organigrams, goals and milestones, core values, timelines, and more, 22 slides are ready to edit and rearrange as fits your company the best.

Compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

5. Flyer One-Pager Company Profile Template

cover for flyer one pager company profile template

Easy to distribute, even easier to create. A vividly toned one-pager company profile template is a practical solution for conferences, meetups, and any kind of large business exhibition. Quickly deliver the vital data that makes your company a profitable place to invest. Get hold of potential new clients, or just attract potential employees with the help of this flyer format of a company profile.

Fully editable in all versions of PowerPoint, Apple Keynote, and Google Slides

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8 Tips for a Winning Company Presentation

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A company presentation is a vital tool for management and sales departments . This type of presentation plays a huge part in promoting the corporate brand – it’s layout and structure need to be professional and convincing . In this article, we’ll show you what goes into a successful company presentation.

Your company presentation in PowerPoint 

Today’s dynamic market requires companies to adapt and continually seek out new partnerships and clients. Creating a compelling and versatile presentation of products and services is essential . Here are 8 useful tips for designing your company presentation in PowerPoint .

First impressions are everything – and that goes for company presentations, too. It takes people a fraction of a second to form an initial opinion and all too often, that initial opinion is hard to change. This makes it all the more important to set the right tone at introductory meetings.

At face value, a company presentation serves the simple purpose of presenting a company in the best possible light . You want to list key figures and detail services, but you also want to convey emotions and mission statements. The other party wants to learn about who you are .

Your company presentation needs to be tailored to your brand, your business, your products and your services . Although there is no ideal blueprint for a company presentation, there are principles and rules to guide the process.

Company Presentation

Tip 1: Preparation and design: The first impression counts

A company presentation is often the first step in connecting with important stakeholders . It lays the groundwork for further discussions and meetings and other objectives, such as closing a contract, establishing a partnership or inviting the client to a follow-up meeting.

You don’t get a second chance to make a first impression and your company presentation is no exception to this rule. To truly be effective, every presentation needs a professional design . And that starts with the corporate design (CD) .

Take a look at your existing company presentation. Is it consistent with your CD?

If not, you need to tailor the font, color scheme and visual language to your corporate identity. Establishing a consistent and meaningful design will help you make a lasting impression on potential clients and partners.

In addition, high-quality images are a must. Professional preparation and great design mean being able to win over even the most critical managing director or the most demanding customers.

✔ Keep the design of your company presentation timeless, elegant and appealing . Avoid overwhelming your audience with cluttered slides and too many bells and whistles. Clean and modern flat design (a large selection of graphics, icons and diagrams can be found here ),as well as isometric design (found here ) are currently on trend.

Tip 2: The 20-minute rule. Your audience’s time is precious!

Most executives and leader are pressed for time and as a result, attention spans can be short. For this very reason, keep your company presentation short:

Spend a maximum of 20 to 25 minutes on the introduction section (“about us”). Then it’s time to get to the point and present your business concept, specific offer, products and/or services in detail. Better yet, keep you presentation short and start a dialogue .

Studies have proven that during a presentation, attention levels drop sharply after just 15 minutes . Your audience will be grateful that you value their time. In most cases, they already know more about your company than you think.

Company Presentation

Tip 3: Structure: What belongs in a professional company presentation?

The art of a successful company presentation is, among other things, to condense the most important content of your business plan (business model, market, strategy, finances, etc.) onto a few slides . But it’s even more important to know which facts are truly relevant to your target audience and which are not.

1. Always start by answering the most important W questions :

Who? Contacts, management, staff, partner companies

What? Services, products, etc.

Where? Locations, industries/markets, business areas

How? Goal, vision, mission statement

Why? Advantages for new clients or partner companies

Emphasize the “What?” and ” Why?” of your presentation; this is what your audience will be most interested in.

2. Competition is fierce. Most markets are flooded with competitors and attractive alternatives. That’s why unique selling propositions and individual advantages are so important. What makes you special? Why are you better at meeting the needs of your audience?

3. Always include references from satisfied clients and customers . Concrete references help your audience better understand why your services or products are the right choice.

4. Call-to-action: The last slide of your PowerPoint presentation should motivate your audience to act . You’ve presented your company in detail and with conviction – now you want a reaction from the audience. You can formulate this call to action in more general phrases along the lines of “Let’s get it done!” or “Let’s go!”, package it as a targeted question about the content or use it as a prompt for follow-up contact.

Company Presentation

Tip 4: Highlight benefits to your target audience

Knowledge about your target group is power . The first question your audience will ask themselves when you give a presentation is, “How will I benefit from this?” Here are some questions that will help you tailor your content to your audience :

  • What are the driving factors for purchasing/collaborating?
  • How much prior knowledge about your company is available?
  • What follow-up questions are you likely to receive?
  • What key messages do you want to convey in your presentation?
  • What is your unique selling point (USP) and how do you differ from your competitors? Check out this blog article for more information.
  • What kind of design and layout is right for your (business) presentation?
  • Storytelling: How do you best get your story across?
  • Is the company history really interesting to your audience? Maybe it’s the new innovative solutions you’re about to launch that will deliver real added value?
  • Does it matter how many locations and employees you have or is how your customer service process works more important?

A good start to developing your presentation is a team brainstorming session followed by a workshop with key decision-makers from management, marketing, and sales. You can also bring editors, copywriters or a specialized agency on board.

Tip 5: Convince with more than just text

The presentation design needs to be just as convincing as the content. Most presentations we see consist of 70-80% text. But bullet points and sprawling text alone aren’t enough to make an impact .

The design process begins when you stop focusing on writing statements and start creating a presentation that supports your content visually. Here’s a good rule of thumb: 50% of your slide’s area should be text, 50% should be images, graphs and charts .

Obviously, you don’t have to follow this rigidly on all slides, but presentations with rich visual content are always a success . The most important thing is to keep written content short – keywords and short sentences are usually enough .

The following slides (screenshots from our Company Presentation Toolbo x ) provide vivid examples of layouts and designs.

Company Presentation Toolbox

If you’re pressed for time or need some professional design inspiration, check out our PowerPoint templates . Or ask a graphic designer or a professional PowerPoint or presentation agency like PresentationLoad for support.

Tip 6: The customer is king: Give them what they want

Before you start your presentation, ask your audience what information they need. Are they familiar with your company? Have they already gone to your website for information? Knowing this might help you tailor it more to your audience’s needs by editing or even completely omitting sections of your presentation. The key is to remain flexible while presenting and only include what is really relevant to your audience.

The first step is to make sure your presentation is completely up to date .  A slide master is the easiest way to make any universal changes to your presentation, update key figures, contact information, etc., without sacrificing formatting or layout.

Even in a completely updated presentation, you may find there’s information that just isn’t relevant to your target audience. PowerPoint helps you with this by providing a quick and easy option to hide slides . In the thumbnail pane, right-click the slide you want to hide and select Hide Slide .  You can also hide multiple slides by holding down the Ctrl key , clicking on them and then selecting Hide Slide with a right-click. The hidden slides will now appear greyed out. To reverse this option, simply click Hide Slide again and you slides will be visible.

Another technique to make your PowerPoint company presentation more flexible and interactive is to use hyperlinks . For example, you could hyperlink all the titles of individual sections on your agenda slide so that you can jump from the agenda slide directly to the relevant section with a simple click. This also allows you to respond dynamically to your audience’s reactions or interests.

Pro tip : Use your company logo as a home button. Adding a small logo to the corner of each slide not only strengthens your branding, but also allows you to add a hyperlink to the agenda slide. Click on the logo and you’re back to your PowerPoint presentation overview.

Tip 7: Present like a pro

A company presentation lives and dies by its delivery . Even a perfect presentation is of little value if the delivery isn’t convincing. As a presenter, you need to communicate the passion and enthusiasm you feel for your brand through your presentation.

But don’t go overboard! Be authentic . If you can do this, your company presentation will not only reinforce your company’s positive image but will also excite your audience.

Arouse emotions by using images that speak to your audience . Involve your audience by starting with words such as “Imagine…”. Focus less on “we” (your company) and more on “you” (your audience) . These techniques will help you open the door to your audience’s subconscious – which is where most decisions are made.

 ✔ Leave enough time to rehearse your presentation . Ask your colleagues if they would be willing to serve as a test audience and give feedback on your presentation.

Company Preseentation

Tip 8: Post-presentation best practice

Always prepare a ready-to-email format of your presentation . When your customers and partners are impressed, they’ more likely to ask for a digital copy.

Never send your presentation as a PowerPoint file; always send it as a PDF to preserve its formatting and layout. Be sure to pay attention to the file size , too. A company presentation in PDF format should be no larger than about 3MB. An email attachment containing a 30MB company presentation will come across as anything but professional. There’s also a risk that the email won’t even reach the recipient’s inbox due to a limited attachment size.

✔ Create your company presentation PDF before you present . This way, you can offer it as a digital copy directly after the presentation.

Win customers with your company presentation

On just a few slides, your company presentation summarizes all the pertinent facts and ideas with which you want to convince your audience. This makes it all the more important to truly understand your audience before you start designing your presentation .

The first impression counts – adhering to your corporate design will elevate your presentation to a higher, more professional level. Be concise and to the point and highlight the benefits your audience will derive from working with you and your company. A modern presentation is designed with a 50:50 ratio of text to images ; avoid too much text and unnecessary facts.

As the presenter, you represent your company. That’s why it’s especially important to be flexible and provide your audience with the information that matters most to them .

The aim of this blog post is to provide you with a general idea of how to create a practical and convincing company presentation in PowerPoint. These tips are based on years of proven professional expertise.

Need help creating an even better company presentation?

Feel free to post a comment here or contact me directly by sending an email to [email protected] .

I’d be happy to answer your questions or, along with my team, help you with the concept, structure, content and design of your company presentations. It can really help to have someone with a different perspective take a look at your presentations.

We have been creating PowerPoint presentations for mid-sized companies and international corporations for almost 20 years. As a result, we have a wealth of experience with corporate sales and strategy presentations.

Additional services:

  • Non-binding consultation for your presentations.
  • Send me your presentations for review.
  • Professional support with concept and design.
  • Revision of your existing company presentations.

Good luck with your presentations!

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Leading     Christina DeBusk    January 10, 2015     4 min read

7 Steps to Creating an Effective Business Presentation

7 Steps to Creating an Effective Business Presentation

In my pre-writing life, when I was still an Enforcement Officer charged with helping the court enforce domestic relations orders, I attended a presentation put on by the State of Michigan. The opening speaker was fabulous. Not only was he able to gain my attention from the moment he first spoke, but he kept it for 45 minutes straight.

Admittedly, this guy was not delivering a business presentation as it was more of a motivational speech, but the same general rules apply. After all, isn’t a business presentation also a way to motivate your audience to do whatever it is you want them to do?

For instance, if you’re presenting to your employees, you may be sharing procedural changes that you want them to welcome with open arms or you could be sharing your future vision of your company so they help guide you in that direction. Business presentations are also often necessary to convince potential investors of the worth of your business, or to get a financial institution to extend a line of credit. Thus, they serve many purposes, which makes presenting successfully the key to taking your small business where you want it to go.

To create a solid and impactful business presentation, here are the seven steps that will help you captivate your audience and inspire them to get on board:

Step #1: Decide Your Purpose

Knowing what you intend to accomplish with your presentation is beneficial in two different ways. First, it helps you select the information and material that will guide you toward your preferred results. Second, it establishes what outcome you want to see which allows you to more accurately gauge whether or not you were effective.

So, what is it that you intend to achieve by giving your business presentation? Are you seeking employee compliance with a new office procedure, or do you want other business owners to partner with you on a joint venture? Decide this up front so you have a clearer image of what you are attempting to do.

Step #2: Set Specific Expectations

Once you know your general intent, it is time to add some detail by way of setting specific expectations. This will motivate you even more as you strive to reach your intended results, and it will help you decipher whether or not you’ve been successful.

It’s like when you set a goal, or expectation, to help your company grow. Which statement is going to motivate you more: saying that you want to bring on a couple investors sometime in the near future to help you build your company, or deciding that you need three investors who will supply $50,000 each over the course of the next twelve months?

While both may be what you want, the detail provided in the second statement is more definitive and helps you see exactly what results you expect to achieve.

Step #3: Learn About Your Audience

Just as you have to know your target market inside and out in order to effectively engage with them, the same is true when it comes to the audience that will hear and see your presentation. You need to know what motivates them, what demotivates them, what their worries are, and what concerns keep them up at night.

Learning their likes and dislikes, what drives them, and what inspires them to action helps you create a presentation that will appeal directly to them. You will be able to connect with them in a way in which they understand.

Step #4: Draft Your Presentation

Now that you’ve thought about what you want to do and who your audience is going to be, it is time to draft your presentation. Here are some pointers to make this process easier:

  • Outline the key points that you wish to address. Ideally, you want to highlight three as they will be harder to remember if there are more.
  • Come up with an introduction that gets your audience’s attention. Look for a shocking statistic, use a famous quote, or start with a funny or dramatic story as all of these options are compelling presentation openers.
  • Use language they will understand. Don’t talk over or under your audience as neither will connect the way you’d like.
  • Be careful with humor and jokes. Even the best intentioned “funny” can offend someone and cause negative consequences, so be cautious if you decide to take this route.

Step #5: Create Captivating Visuals

Oftentimes, people will remember visuals more than something they heard. Therefore, you may want to consider coming up with some sort of slideshow or graphics to enhance your presentation and make it stand out. Charts, graphs, and infographics are all options that can really make your message stick.

Step #6: Practice Your Delivery

One of the worst things you can do when preparing for a business presentation is fail to practice your delivery. Going through your presentation a couple of times will allow you to identify any problem areas or potential issues beforehand, which also gives you the opportunity to correct them without losing face with your audience.

Step #7: Present with Confidence

Finally, give your business presentation with complete and total confidence. Take a few deep breaths before you begin, stand with good posture (head up, shoulders down and back, tummy tilted in), and, most importantly, smile.

When you follow these seven steps, you will create a business presentation that your audience may just remember forever. For good reasons, that is.

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Christina DeBusk

Freelance writer, author, and small business consultant committed to helping entrepreneurs achieve higher levels of success.

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How to Make a Business Presentation (12 Easy Tips)

Jul 25, 2022

Whether over online or in the conference room, there’s a lot to consider when making a business presentation. Finding your unique presentation style that balances humor, confidence, approachability, and professionalism is no easy feat. Above all, capturing and retaining your audience’s attention is the most important and often the most difficult thing to juggle.

In this blog, we’ll share how to make a business presentation that’s compelling, engaging, persuasive, and memorable. Feel free to skip ahead to our 12 tips or start creating your own business presentation with a professional template

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Create a company profile presentation in 10 easy steps

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Ralf (IconUncle)

Creating a company profile presentation is an essential part of introducing your business to potential clients, partners, or investors. Here’s a step-by-step guide to help you build an effective company profile presentation:

10 Steps to create a company profile presentation:

company-profile-presentation

Step 1: Define Your Audience

Understand who your presentation is for. Tailor your content and tone to match the interests and expectations of your target audience.

Step 2: Gather Information

Collect all the necessary information about your company, including its history, mission, values, products/services, achievements, team, and any other relevant details.

Step 3: Choose a Design Template

Select a clean and professional design template that aligns with your company’s branding. This will help maintain consistency and make your presentation visually appealing.

Step 4: Create a Title Slide

The first slide should feature your company name, logo , a brief tagline, and possibly a high-impact image that represents your business.

Step 5: Introduction and Overview

Provide a concise introduction to your company’s history, its founders, and the overall vision. Highlight key milestones and achievements that demonstrate your company’s growth and success.

Step 6: Mission and Values

Explain your company’s mission statement and core values. This gives your audience insight into what your company stands for and how it operates.

Step 7: Products/Services

Detail your products or services, including their features, benefits, and how they solve customer problems. Use visuals like icons, images, and infographics to make this section engaging.

Step 8: Team and Expertise

Introduce your key team members, their roles, and their expertise. This helps build trust and credibility by showcasing the people behind your company’s success.

Step 9: Case Studies or Testimonials

Include real-life examples of how your products or services have made a positive impact on clients or customers. Use case studies or testimonials to demonstrate your value.

Step 10: Contact Information and Call to Action

Provide clear contact information, including your website, email, and social media handles. End with a strong call to action, whether it’s inviting the audience to visit your website, schedule a meeting, or take another desired action.

The goal of a company profile presentation is to showcase your company’s strengths and leave a positive impression. Keep the content concise, relevant, and engaging, and pay attention to the visual elements to create a polished and impactful presentation.

Icons for your company profile presentation

company presentation steps

To make your company prile presentation understandable for all your audience icons help you. they help you to communicate complex things in a simple way and overcome language barriers. IconUncle offers you a comprehensive vector icon library, especially for company presentations. You can use them to communicate a variety of business processes, unique selling points and service promises to your target audience. Register and get access to the free svg icon library with over 2,000 vector icons.

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

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Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

two-women-talking-happily-on-radio-presentation-skills

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

microphone-presentation-skills

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

woman-looking-at-video-from-tablet-while-cooking-dinner-presentation-skills

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

men-giving-conference-sitting-on-a-chair-with-microphone-presentation-skills

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

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Elizabeth Perry

Content Marketing Manager, ACC

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Create a Winning Client Presentation: Tips, Tricks, & Strategies

Sarah Burner

ClickUp Contributor

February 14, 2024

Pitching client presentations can be a daunting experience.

You have to convince clients that you’d be a good fit for their brand and have the best solution to their problem. That your product or service can help them achieve their goals.

With multiple elements in the mix, driving engaging and relevant presentations becomes challenging. 

Learn how to deliver a successful client presentation using the strategies in this guide.

The Importance of a Client Presentation

Step 1. research and plan the pitch, step 2. create a marketing funnel out of your presentation, step 3. use visually engaging content to communicate your story, step 4. encourage two-way conversations, step 5. establish clear next steps to close your presentation, 1. detailed client research, 2. client pain points, 3. proof points, 4. call to action, 5. expected investment and timeline, 1. not setting the stage properly, 2. getting defensive, 3. mentioning irrelevant information, 4. not guiding the feedback loop, pitch perfectly with clickup, common faqs.

A client presentation is meant to offer your prospective clients a good idea of your specialized expertise. It helps them see what working with you might be like and how you can add value to them. 

If planned and delivered well, an informative customer presentation can help you:

  • Talk about your work in the format of a compelling story
  • Articulate your value to potential clients
  • Communicate the progress you’ve made to an existing client
  • Wrap up projects and dissect what went well and what didn’t

Effective client communication is therefore one of the most critical skills for a sales or business professional today.

5 Essential Steps for a Successful Client Presentation

Whether you’re about to deliver a sales pitch or a creative slideshow, creating engaging client presentations is work.

Use this five-step checklist when creating presentations and add value to your client’s time:

You may understand your work inside out, but your potential client is yet to warm up to the idea of partnering with you. 

This is why the most essential part of an effective client presentation starts with research and planning.

  • Who your target audience is (for the presentation) and what their goals look like
  • Everything about your prospective client, including their problems, inspirations, interests, and more
  • How to answer your client’s biggest goals, roadblocks, and issues
  • Their business, team size, and industry (and how your product/services will support their vision)

Now the question is, where to find this data?

Make sure to look up the following:

  • The client’s LinkedIn page and website for information on their current offerings
  • Your past pitches for inspiration—especially if you’ve catered to clients in the same industry
  • The client’s ‘About Us’ page and videos online for a better understanding of your presentation’s ideal tone of voice and topics

Gather client information with ClickUp's Agency/Client Discovery Doc Template

Once you have all the information about what makes your clients tick, help them make sense of the data—structure and format the key points you plan to deliver using ClickUp AI.

Utilize this smart assistant to generate a presentation to help you reach your prospective client goals faster.

Next, you’ll want to use the client meeting to talk about why your brand is right for them:

  • Start by acknowledging their pain points, showing them that you understand them, and building trust in the process
  • Move on to asking questions and see if they have any pressing issues that need to be solved
  • Introduce your offering as the ultimate solution to your client’s problems and tie your product to their immediate needs

Your presentation needs a tangible end goal to ensure focus and direction. 

Do you want the client to sign the contract? Or maybe you want them to register for a demo. 

Either way, you must have a clear idea of what action you’d like to inspire them to take.

Here are a few tips on how to convert your presentation into a marketing funnel:

  • Build your narrative using a compelling story to hook the audience
  • Don’t overload the prospect with tons of information
  • Ensure your presentation is to the point, and avoid beating around the bush
  • Take charge of your meeting and get your clients to focus on the conversation at hand
  • Beginning: Introduce what is being presented, why you’re presenting, and what the client should expect when working together
  • Middle: Add visuals to your story and create aesthetic value 
  • End: Tell the customer about the next steps and add a relevant call to action

Use the premade ClickUp Presentation template and customize it according to your liking.

ClickUp's Presentation template is great for beginners

This template enables you to:

  • Organize sections of your presentation easily, with a clear structure from beginning to end
  • Gather feedback from key stakeholders before the final presentation
  • Keep track of all tasks related to the presentation in one place

Too much text on your slides makes them boring and overwhelming for the audience.

So, when presenting, consider visual aids like infographics, pie charts, bar graphs, images, hand-drawn illustrations, etc., as your trusted friend.

These visuals offer advantages such as:

  • Catching and keeping your client’s attention
  • Aligning the client’s needs to the brand’s product/service—visually
  • Breaking up text-heavy slides for better focus 
  • Converting complex information into easy-to-digest data

Use ClickUp Whiteboards as a canvas to create a visual presentation for your meeting and show your clients your value.

ClickUp 3.0 Whiteboards simplified

Whether it’s a sales pitch or an onboarding meeting, it is necessary to keep your audience engaged. In other words, your presentation cannot be a monologue.

So, when the presentation is done, it is vital to encourage two-way interaction.

Here’s how you can do this:

  • Avoid small talk and instead iterate why the client’s account is important to you
  • Do you have any questions for us?
  • Do you see our product/service as a satisfactory solution for your needs?
  • How do we work together as partners and move this project forward?
  • Motivate your audience to ask questions and provide support for their queries—whether it’s related to scope, costs, timelines, and so on

Effective client management is about establishing clear next steps at the end of the meeting. 

If you leave the meeting open-ended, then you might not hear back from your audience.

Here’s how to set the right expectations for your client while closing the presentation:

  • Outline what you want them to do next 
  • Be upfront and direct about how and when you’ll be making follow-up calls
  • Give the client a defined deadline and keep them in the loop always

Key Elements to Include in a Client Presentation

Brush up your client presentation skills and set your presentation up for success with these must-have elements:

Use primary and secondary research methods to gather information about your client’s pain points.

Get answers to these questions during your research:

  • What are the client’s short-term and long-term goals?
  • What problems are they currently facing within their industry?
  • How does the client measure success?

Pro tip: Leverage sources like company websites, annual reports, industry publications, and social media platforms to get granular details. 

Invest in client onboarding software to efficiently organize and present your research.

Addressing your client’s current challenges demonstrates your understanding of their immediate needs and, by extension, establishes your relevance.

Do your homework about your client’s recent activities to identify challenges they might be grappling with currently. Also engage in discussions with your key stakeholders to get their opinions. In addition, you can use project kickoff templates to capture information about your clients from the get-go.

ClickUp Project Kickoff Template offers a structure for establishing expectations, clarifying roles, delegating tasks, and comprehending project timelines.

Your proof points validate your claims and build credibility by highlighting your track record and success stories. To showcase them:

  • Gather case studies, testimonials, and performance data that demonstrate the effectiveness of your solutions within the industry
  • Structure your presentation to strategically incorporate these proof points, highlighting them at key moments to reinforce credibility
  • Use visuals, such as charts or graphs, to represent your proof points and make them more impactful

A clear call to action directs your client to the next steps they should take after the presentation and guides them toward a decision.

To make this process easier for them:

  • Clearly outline the desired outcome, whether it’s scheduling a meeting, signing a contract, or starting a trial
  • Provide multiple channels for the client to take the desired action and make it as convenient as possible for them to move forward
  • Connect with them promptly afterward to reinforce the call to action and provide additional support as needed

Present a detailed breakdown of the investment required for your solutions, including costs, payment terms, and potential ROI.

To get an accurate estimate of your client’s budgetary and timeline requirements, ask these questions:

  • What’s the maximum budget for the project?
  • Are there any specific budgetary constraints to be aware of?
  • How flexible is the client’s budget? Are they open to discussions about cost adjustments?
  • What timeline do they have to get the project up and running?
  • What will happen to the deadline and costs in case of a scope creep?

4 Common Mistakes to Avoid During a Client Presentation

Find the sweet spot with your presentation skills by avoiding these common mistakes:

Failing to establish the proper context at the beginning of your presentation leads to misunderstandings and a lack of engagement from your client. Manage client expectations and clarify what the audience should expect.

If your clients feel confused about the purpose of the presentation, they’ll never be able to grasp the value of your offerings fully.

To set the stage properly , follow these few tips:

  • Understand your audience’s background and align your introduction to resonate with their needs
  • Clearly state the objectives of your presentation and let your clients know what they stand to gain from your pitch
  • Start with a compelling hook that captures their attention and sets the tone for the rest of the presentation

Displaying defensive body language, such as crossing arms, avoiding eye contact, or appearing tense, signals discomfort to your clients.

This can immediately undermine your credibility and rapport with them.

Plus, your defensiveness may seem more like a lack of confidence in your customer’s eyes, leading to a breakdown in communication and trust.

To sharpen your non-verbal communication skills , follow these tips:

  • Pay attention to your body language during practice sessions. Also, practice maintaining an open posture and making eye contact to convey confidence and openness
  • If a challenging question is asked, remain calm and open-minded
  • Demonstrate active listening by nodding, smiling, and using affirming gestures. This shows your clients that you value their input and are engaged in the conversation
  • If you’re unsure about something or need clarification, ask questions politely and respectfully. This demonstrates a willingness to understand and address your client’s concerns

Irrelevant details during a pitch are a waste of your client’s time. 

If there is no clear benefit of adding additional information about the company services, don’t.

For example, if your presentation is about account management, don’t talk about your company’s history unless it directly relates to the success of your account management strategies.

Instead, focus on showcasing account results as the main takeaway.

This will keep your presentation focused and ensure you’re providing valuable information that directly addresses your client’s interests and needs.

Here are some strategies to effectively incorporate relevant data within your presentation:

  • Add data that directly addresses your customer’s specific pain points and interests
  • Identify the most important metrics that align with your audience’s goals and tie these metrics to the impact of your solutions
  • Use charts, graphs, and visuals to present data in a clear and compelling manner
  • Provide context of the data you’re presenting—help your audience understand why these numbers matter and how they relate to the overall story you’re telling
  • Use real-life examples and case studies to illustrate how your solutions have delivered tangible results for similar clients

Finishing a solid presentation is not where your work should end. 

Keep tabs on your audience’s needs, starting with a follow-up call.

Use a free project management software like ClickUp and arm your company with real time client feedback into what’s working for them and what isn’t. A good client management platform can also automate many of these tasks. 

With ClickUp Forms you can capture your client’s responses and route work to the right team at the right time. Additionally, you can convert Clickup Form responses into trackable tasks, which can be plugged directly into your workflows

Read More: Strategies for Client Project Management

When it comes to a presentation, sticking to the basics makes sense. However, deliver the Big Idea in a way that wows your clients and wins them firmly over. 

So, incorporate research and storytelling and maintain a client-first approach to make your presentation stand out .

Use presentation software like ClickUp to deliver pitch-perfect pitches!

1. How can I improve an audience presentation?

Here are a few key takeaways on how to deliver a successful presentation:

  • Spend time and effort researching and planning your pitch
  • Convert your presentation into a well-defined marketing funnel
  • Leverage visuals and images to highlight the USPs of your product or services
  • Close the presentation with a two-way dialogue and clear next steps

2. What should I include in a client presentation?

You can include the following in a client presentation:

  • Detailed client research
  • The client’s pain points
  • Strategic proof points for your presentation content
  • A relevant call to action for your audience
  • Essential details such as the expected investment and timelines

3. How can ClickUp help in optimizing a client presentation?

ClickUp saves you time and effort in creating effective presentations through its various tools as:

  • ClickUp Presentation template, which helps you create effective and engaging presentations for your audience
  • ClickUp AI, which allows you to generate a presentation outline within seconds; for example, creating a sales presentation for your sales process
  • ClickUp’s Presentation Executive Summary Template, which helps you make a killer first impression with your presentation

Use these features and save the time that goes into creating presentations.

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I got promoted quickly at companies like Meta and Google by following this career tip: 'Eat the frog'

  • Andrew Yeung is a former Meta and Google employee known for throwing  tech parties in Silicon Valley .
  • He writes that he was able to secure promotions quickly by learning to "eat the frog" for his boss. 
  • He figured out which tasks his manager didn't like doing and took them off their plates. 

Insider Today

My first job was at a global advertising agency with more than 20,000 employees. I went from being an intern, still in school, to working directly with the CEO and Chief Strategy Officer in under two months.

I found a way to go above and beyond in my role by identifying niche problems and solving them to build trust with my manager.

I would always "eat the frog" for my manager. I identified the work my manager disliked, such as performing administrative work, and got it done.

It's simple:

Do your current job well.

Identify the tasks your manager dislikes.

Learn how to do them.

Do them well.

During my time at Meta, there was an opportunity to step in to do the operationally rigorous, day-to-day project management. Everyone loved doing the shiny things — the strategy and project design.

But nobody wanted to do the operational coordination, so I did. This helped me build a name for myself for being an excellent operations person, and I got promoted within 18 months of joining the company.

And then, at Google, our team was responsible for building products and tools for sales teams. One thing our team had to do that was crucial to the business (but was not considered particularly exciting) was the ongoing maintenance of the dashboards that powered the analytics behind the products.

Again, everyone loved product design and strategy, but few wanted to do the backend data work. I volunteered to take on this work from my manager and, over time, built a reputation as a team player who could step in where needed.

Four steps to eat the frog

1. Do your current job well: First, you must do the baseline job well. If you're a data analyst, you need to be doing the data-analytics job pretty well. If you're in sales, you need to be selling. And if you're in project management, you need to ensure all the projects are well-managed.

Getting properly onboarded to a role usually takes four to six months. Meta was my first foray into Big Tech, so it took about eight months. Google was fairly quick, though, as I had already done the tech thing. When I was onboarded and had learned how to do the job well, I would try to do it faster or automate it.

At Meta, I delivered a lot of presentations to executives. The first presentation I created took about 20 hours. It may seem like a lot, but a lot of coordination and manual work was required.

Over time, I made extra effort to improve my ability to make high-quality presentations quickly (which involved skills such as storytelling, graphic design, and copywriting), and I reduced the time to five hours. At Google, the first draft of a product brief I ever created initially took me 15 hours, and using the same principles, I reduced it to five hours in a couple of months.

I would always try to improve the speed of completing the work without compromising quality. This would free up time and headspace, which I would allocate to new opportunities.

2. Identify the work your manager dislikes: Once you have the bandwidth to take on new projects, start to observe your manager (or leadership team) for opportunities to step in.

Ask yourself:

How do they spend their time?

What are their top priorities?

What do they like to do?

What do they not like to do?

The last bucket is an easy, low-effort opportunity for you to get involved and deliver immediate value.

3. Learn how to do those tasks: Ask questions, shadow others, and read the documentation to learn how to do the specific activity.

Try not to bother your manager too much (the whole point is to take work off their plate), but if you have to, sell the vision of what you hope to accomplish: to reduce their workload in the longer term.

Once you've done that, remember to document everything to create a playbook. Do this by noting each step required to succeed in the task. Imagine you have to teach someone else how to do the activity down the road.

4. Do them well: Once you've learned the ins and outs of the activity, it's time to execute.

Apply the rigor that you would to the other aspects of your job. Don't compromise on quality — and make sure your core work does not suffer from taking on new projects.

Eating the frog ultimately builds trust and credibility

I've replicated this framework to accelerate promotions throughout my career at companies such as Meta and up until my last role as a global product lead at Google.

Since then, I've advised and coached many early-career professionals in product management, business strategy, sales, and operations. They've all adopted this framework to see a massive positive impact.

Eat the frog for your manager to build trust and credibility so that when the time comes for a promotion or raise, your manager will step up to the plate for you. Andrew Yeung is a former Meta and Google employee who now throws tech parties through Andrew's Mixers .

company presentation steps

Watch: A counterintelligence expert says asking yourself one question can help you get a promotion

company presentation steps

  • Main content

CDC plans to drop five-day covid isolation guidelines

company presentation steps

Americans who test positive for the coronavirus no longer need to routinely stay home from work and school for five days under new guidance planned by the Centers for Disease Control and Prevention.

The agency is loosening its covid isolation recommendations for the first time since 2021 to align it with guidance on how to avoid transmitting flu and RSV, according to four agency officials and an expert familiar with the discussions.

CDC officials acknowledged in internal discussions and in a briefing last week with state health officials how much the covid-19 landscape has changed since the virus emerged four years ago, killing nearly 1.2 million people in the United States and shuttering businesses and schools. The new reality — with most people having developed a level of immunity to the virus because of prior infection or vaccination — warrants a shift to a more practical approach, experts and health officials say.

“Public health has to be realistic,” said Michael T. Osterholm, an infectious-disease expert at the University of Minnesota. “In making recommendations to the public today, we have to try to get the most out of what people are willing to do. … You can be absolutely right in the science and yet accomplish nothing because no one will listen to you.”

The CDC plans to recommend that people who test positive for the coronavirus use clinical symptoms to determine when to end isolation. Under the new approach, people would no longer need to stay home if they have been fever-free for at least 24 hours without the aid of medication and their symptoms are mild and improving, according to three agency officials who spoke on the condition of anonymity to share internal discussions.

Here is the current CDC guidance on isolation and precautions for people with covid-19

The federal recommendations follow similar moves by Oregon and California . The White House has yet to sign off on the guidance that the agency is expected to release in April for public feedback, officials said. One agency official said the timing could “move around a bit” until the guidance is finalized.

Work on revising isolation guidance has been underway since last August but was paused in the fall as covid cases rose. CDC director Mandy Cohen sent staff a memo in January that listed “Pan-resp guidance-April” as a bullet point for the agency’s 2024 priorities.

Officials said they recognized the need to give the public more practical guidelines for covid-19, acknowledging that few people are following isolation guidance that hasn’t been updated since December 2021. Back then, health officials cut the recommended isolation period for people with asymptomatic coronavirus from 10 days to five because they worried essential services would be hobbled as the highly transmissible omicron variant sent infections surging. The decision was hailed by business groups and slammed by some union leaders and health experts.

Covid is here to stay. How will we know when it stops being special?

The plan to further loosen isolation guidance when the science around infectiousness has not changed is likely to prompt strong negative reaction from vulnerable groups, including people older than 65, those with weak immune systems and long-covid patients, CDC officials and experts said.

Doing so “sweeps this serious illness under the rug,” said Lara Jirmanus, a clinical instructor at Harvard Medical School and a member of the People’s CDC, a coalition of health-care workers, scientists and advocates focused on reducing the harmful effects of covid-19.

Public health officials should treat covid differently from other respiratory viruses, she said, because it’s deadlier than the flu and increases the risk of developing long-term complications . As many as 7 percent of Americans report having suffered from a slew of lingering covid symptoms, including fatigue, difficulty breathing, brain fog, joint pain and ongoing loss of taste and smell, according to the CDC.

The new isolation recommendations would not apply to hospitals and other health-care settings with more vulnerable populations, CDC officials said.

While the coronavirus continues to cause serious illness, especially among the most vulnerable people, vaccines and effective treatments such as Paxlovid are available. The latest versions of coronavirus vaccines were 54 percent effective at preventing symptomatic infection in adults, according to data released Feb. 1, the first U.S. study to assess how well the shots work against the most recent coronavirus variant. But CDC data shows only 22 percent of adults and 12 percent of children had received the updated vaccine as of Feb. 9, despite data showing the vaccines provide robust protection against serious illness .

Coronavirus levels in wastewater i ndicate that symptomatic and asymptomatic infections remain high. About 20,000 people are still hospitalized — and about 2,300 are dying — every week, CDC data show. But the numbers are falling and are much lower than when deaths peaked in January 2021 when almost 26,000 people died of covid each week and about 115,000 were hospitalized.

The lower rates of hospitalizations were among the reasons California shortened its five-day isolation recommendation last month , urging people to stay home until they are fever-free for 24 hours and their symptoms are mild and improving. Oregon made a similar move last May.

California’s state epidemiologist Erica Pan said the societal disruptions that resulted from strict isolation guidelines also helped spur the change. Workers without sick leave and those who can’t work from home if they or their children test positive and are required to isolate bore a disproportionate burden. Strict isolation requirements can act as a disincentive to test when testing should be encouraged so people at risk for serious illness can get treatment, she said.

Giving people symptom-based guidance, similar to what is already recommended for flu, is a better way to prioritize those most at risk and balance the potential for disruptive impacts on schools and workplaces, Pan said. After Oregon made its change, the state has not experienced any disproportionate increases in community transmission or severity, according to data shared last month with the national association representing state health officials.

California still recommends people with covid wear masks indoors when they are around others for 10 days after testing positive — even if they have no symptoms — or becoming sick. “You may remove your mask sooner than 10 days if you have two sequential negative tests at least one day apart,” the California guidance states.

It’s not clear whether the updated CDC guidance will continue to recommend masking for 10 days.

Health officials from other states told the CDC last week that they are already moving toward isolation guidelines that would treat the coronavirus the same as flu and RSV, with additional precautions for people at high risk, said Anne Zink, an emergency room physician and Alaska’s chief medical officer.

Many other countries, including the United Kingdom, Denmark, Finland, Norway and Australia, made changes to isolation recommendations in 2022. Of 16 countries whose policies California officials reviewed, only Germany and Ireland still recommend isolation for five days, according to a presentation the California public health department gave health officials from other states in January. The Singapore ministry of health, in updated guidance late last year, said residents could “return to normal activities” once coronavirus symptoms resolve.

Even before the Biden administration ended the public health emergency last May, much of the public had moved on from covid-19, with many people having long given up testing and masking, much less isolating when they come down with covid symptoms.

Doctors say the best way for sick people to protect their communities is to mask or avoid unnecessary trips outside the home.

“You see a lot of people with symptoms — you don’t know if they have covid or influenza or RSV — but in all three of those cases, they probably shouldn’t be at Target, coughing, and looking sick,” said Eli Perencevich, an internal medicine professor at the University of Iowa.

Coronavirus: What you need to know

New covid variant: The United States is in the throes of another covid-19 uptick and coronavirus samples detected in wastewater suggests infections could be as rampant as they were last winter. JN.1, the new dominant variant , appears to be especially adept at infecting those who have been vaccinated or previously infected. Here’s how this covid surge compares with earlier spikes .

Covid ER visits rise: Covid-19, flu and RSV are rebounding in the United States ahead of the end-of-year holidays, with emergency room visits for the three respiratory viruses collectively reaching their highest levels since February.

New coronavirus booster: The Centers for Disease Control and Prevention recommends that anyone 6 months or older get an updated coronavirus shot , but the vaccine rollout has seen some hiccups , especially for children . Here’s what you need to know about the new coronavirus vaccines , including when you should get it.

  • CDC plans to drop five-day covid isolation guidelines February 13, 2024 CDC plans to drop five-day covid isolation guidelines February 13, 2024
  • Is this covid surge really the second biggest? Here’s what data shows. January 12, 2024 Is this covid surge really the second biggest? Here’s what data shows. January 12, 2024
  • Covid kills nearly 10,000 in a month as holidays fuel spread, WHO says January 11, 2024 Covid kills nearly 10,000 in a month as holidays fuel spread, WHO says January 11, 2024

company presentation steps

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Factors Affecting Investment Decisions in the Stock Exchange

Factors Affecting Investment Decisions in the Stock Exchange

Stock markets always play a crucial role in the growth and stability of a country's economy. The development of the stock market encourages capital accumulation, efficient use of resources and promotion of economic growth. The rise of stock market can increase opportunities for investment and expansion for industries, thus creating more jobs and increasing the purchasing capacity of the people. On the other hand, stock market crashes throughout history have caused economic slowdowns, recessions, unemployment, curbed consumer spending etc. In basic terms, when people choose to invest their savings into the stock market instead of keeping the money at home, the funds become an active part of the economy as they become available to industries for use in productive purposes. In Bangladesh, the total market capitalization or worth of all the companies listed on Dhaka Stock Exchange alone stands at an impressive $50 billion. However, in Bangladesh experienced massive downturns in the stock exchange in 2010. The predominantly bullish market (characterized by large and powerful investors) turned bearish (characterized by loss of investor confidence and a consistent decline in the value of stocks). Millions of small investors lost millions in equity and it is popular belief that the whole incident was a scam and resulted from government negligence. As such, the aim of this paper was to search for the factors that affect the buying behavior of investors and to see whether investor choices were grounded in fact or fiction. As such, the research was conducted on a sample of 80 investors covering different demographic avenues ranging from age, years of education, monthly income, marital status and some other characteristics. The research team identified 6 broad factors of investment choices further broken down into small variables of measurement.

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Ways for higher returns in property investment by crowdinvest

Ways for higher returns in property investment by crowdinvest

Property has long been viewed as an attractive asset by investors. Rewards from property investment can impressive if considering following given ways. For more investment related article visit: http://www.crowdinvest.com/blog/category/investments/

157 views • 1 slides

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  1. A Company Introduction & Business Plan Presentation Template

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  2. Company Introduction Presentation Template

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  3. Infographic: How to Give a Powerful Presentation

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  5. 10 Steps Template for Business Presentation. Stock Vector

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COMMENTS

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  4. Prepare a Good Presentation in 12 Practical Steps ( Expert Tips

    1. Choose the Right Topic One of the first presentation steps is picking the right presentation topic. One of the most important presentation preparation tips is to pick the right topic for your presentation. You've got a few choices that'll give you a head start on wowing your audience.

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  12. How To Make a Company Profile Presentation with Templates

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  17. Create a company profile presentation in 10 easy steps

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  18. How to Start a Work Presentation, Be Engaging ...

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