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Best eCommerce Digital Marketing Case Studies in India
- July 18, 2023
Table of Contents
Before we go into the list of the Best eCommerce Digital Marketing Case Studies in India, we’d like to ask our readers a few questions, especially those interested in becoming marketers.
Have you ever thought about how top-tier firms’ marketers produce incredible web campaigns? How are they going to get the “n” amount of followers on social media? What type of marketing approach do they employ for their company? Are there any regulations that must be followed?
Have you ever wondered what differentiates digital marketing from traditional marketing? And how businesses have adapted in order to develop incredible online advertising. Companies are more focused on reaching diverse audiences and raising knowledge about the product or service in traditional marketing. In digital marketing, on the other hand, businesses and campaigns are attempting to promote and generate digital content that is more focused on experience and interaction with end customers through the use of technologies such as social media.
Because the internet has become such a vital part of our lives, brands and businesses are attempting to create an experience by emotionally engaging people.
Any firm, whether small or large, would benefit from a massive number of internet followers. Marketers have an excellent task in creating unique campaigns that attract people’s attention and encourage them to talk about the companies with their peers.
Digital marketing is a creative field that assists firms in connecting with customers over the internet. With the advent of technology and increased usage of social media, anybody from anywhere may contact the firm and share their experiences, suggestions, messages, services, complaints, and other information with a single click.
Case studies in digital marketing are an important element of learning about digital marketing tactics.
Studying digital marketing case studies can give you an idea of how companies have approached their target audience in unique ways that have increased sales and lead and had a significant social impact.
Case studies in digital marketing help us develop our knowledge and abilities, allowing us to avoid making the same mistakes that these organizations did in the past.
In order to stay ahead of the competition, businesses must continually find new and innovative ways to reach and engage their customers. Digital marketing is one of the most efficient and effective ways to do this, and case studies can be a great way to learn from others who have succeeded in this realm.
In this article, we’ll take a look at the top 10 eCommerce digital marketing case studies in India that provide valuable lessons for business owners looking to improve their online presence. Whether you’re just starting out in eCommerce or you’re looking for ways to take your business to the next level, these case studies are sure to offer some helpful insights. So without further ado, let’s get started!
1. DilHaiHindustani Hashtag Campaign By MakeMyTrip
Make My Trip is a high-quality travel agency that is also well-known on social media channels. All students should follow this brand since they are always presenting innovative campaigns and deals, particularly during the holidays.
By rewinding the revolutionary efforts for freedom, the online travel business exploited Independence Day as a key event to reach the youth.
They created the #DilHaiHindustani, which depicted India’s freedom journey from 1857 to 1947. The Mangal Pandey agitation, the Jallianwala Bagh massacre, the non-cooperation movement, Chandra Sekhar’s Kakori railway theft, and others were all mentioned.
People may participate by picking their favourite freedom fighter in the blog, sharing the blog by noting the name of the freedom fighter and the cause and increasing their chances of winning prizes by using the hashtag #DilHaiHindustani.
2. IPL Team’s Digital Marketing Strategy By KKR
Even the Indian Premier League club couldn’t avoid the digital world. Kolkata Knight Riders (KKR) is a Twenty20 cricket franchise that represents Kolkata in the Indian Premier League (IPL). It is co-owned by Shahrukh Khan, a well-known Bollywood actor.
Due to its digital marketing efforts, the KKR squad has the highest level of engagement with its fans and followers. During the early days, KKR showed a keen interest in gaining internet followers and worked on a number of objectives, including how to increase KKR brand awareness without mentioning Shahrukh Khan, how to stay tuned and connected with fans, and how to keep them up to date with the updates and latest news.
To increase fan interaction, they initially chose to launch “Inside KKR,” a video blog dedicated just to KKR supporters, where fans can readily access news and their favourite players.
Second, they had a website blog as well as an official mobile app that kept supporters involved and informed about the team’s current happenings.
They devoted special attention to social media channels, and KKR’s digital marketing team even hosted a live screen Facebook discussion in Facebook’s Hyderabad headquarters.
KKR players held Twitter chats with their supporters and ran a unique “Cheer for KKR” campaign. This is for when any sports team adopts a digital strategy.
The campaign’s outcomes include:
- KKR is the most active IPL team on Twitter.
- With over 466K Instagram followers, KKR has become the most followed IPL team.
- KKR’s Facebook page had more than 15 million likes during the season, the most of any IPL franchise.
3. Transferkar Family By Tata Sky
The promotion was mainly aimed at families, as the name suggests. Obviously, the campaign’s goal was to promote Tata Sky’s Tata Sky+ Transfer product/service. This innovative tool transmits recorded video from a television to a mobile device or a tablet computer.
Basically, when it comes to channels, everyone in each household has their own tastes. However, for some reason, not everyone in the family watches their favourite shows at the same time.
This is particularly prevalent in Indian homes, where the head of the family controls the TV remote, and the rest of the family just follows his or her preferences.
The campaign was a great hit and went viral on social media and television advertising. During the promotion, consumers were offered cheap discounts on a variety of family-related materials. The campaign was a big success because of its grasp of the intended market, becoming one of the practical and best eCommerce Digital Marketing Case studies in India
4. ‘Mom’s Touch’ By Nivea India
This campaign was created particularly for Mother’s Day to honour all the amazing and selfless moms. Nivea’s Mom’s Touch ad included some incredible, altruistic mother tales from throughout the country.
The campaign was to assist moms who face a variety of challenges on a daily basis. Despite extraordinary circumstances, the woman does not give up on providing a stable future for her kid.
NIVEA’s Mom’s Touch is a social effort aimed at assisting moms who face difficulty on a daily basis. Mothers who, despite overwhelming obstacles, will stop at nothing to ensure their children’s future.
By publishing this film on social media channels, the brand urged the public to share the unselfish act of their moms. Their marketing plan also had a lovely goal of increasing viewing. The brand promised that if this video were shared on social media, the brand would donate to the girls.
This campaign was one of the most emotional and heart-touching e-commerce digital marketing case studies in India and was indeed a great success.
5. FloatABoat campaign By Paper Boat
Paper Boat is a well-known Indian brand of traditional beverages known for cocktails, including aam panna, golgappe ka pani, Jamun Kala khatta, and kokum, which can all be made at home. These tastes are popular among Indian families, although not everyone can make them at home.
According to Paper Boat’s objective, the goal of these beverages was to transport you back to those memories and float a boot this monsoon. The team also does an excellent job of carrying out the same goal through digital marketing initiatives. They devised a number of creative advertisements that appealed to the audience’s emotions and made them fall in love with the brand.
As the name suggests, the firm urged individuals to construct a paper boat as they did as children and post it on social media with the hashtag #FloatABoat and by following their social media sites.
According to the firm, Paper Boat will give Rs.20 to children’s education whenever this is shared on any social media platform.
The campaign’s goal reached millions of people, and it was a huge success, with paper boats clogging up timelines. You can now see how many people followed Paper Boat during the campaign.
- By the middle of July, 231 boats had been posted to the site.
- The company intends to release many more versions, at least 25 in all.
- The brand is currently accessible in 20,000 retail locations worldwide, including coffee shops like Barista Lavazza, airlines like Indigo and Jet Airways, and hotels like Westin and Trident.
- In just 5 months, the videos on YouTube have received over 40 thousand views, and the emotional impact has remained with a huge number of viewers.
- The Paper Boat donations will benefit Parivaar Ashram’s roughly 805 youngsters.
6. ‘Design Your Own Bucket’, ‘Radio KFC RJ Hunt’, and ‘Currycature’ By KFC
Social media is the finest medium when it comes to boosting your online visibility and increasing product sales inside the country.
The same has been well followed by KFC, a well-known global food company. It is India’s most popular restaurant brand on social media. For brand awareness, KFC tested a number of strategies to expand its online presence on social media platforms.
KFC used mobile applications to target the youth generation with promotions such as the Radio KFC RK Hunt, Design Your Own Bucket campaign, and Currycature. These efforts aided them in raising brand recognition and increasing engagement.
When they first launched the Radio KFC RJ Hunt Campaign, 3000 individuals from 30 Indian cities competed.
It was a social media campaign to promote KFC’s brand in-house radio channel, in which fans used the Facebook App to record their voices and share their analog radio experience over the internet. Newcomers, in particular, wanted to try their hand at this quest and opted to participate in collaboration with the well-known brand.
Another creative KFC campaign was “Currycature,” in which participants were asked to create a figure with an ethnic Indian flavour and then upload the images. Around 17K Currycatures was created by fans, giving them a one-of-a-kind experience with the brand.
Another social media marketing tactic was the “Design Your Own Bucket” campaign, in which users were urged to construct their own unique KFC buckets.
There were around 5500 registrations in all, with competitors bringing their colourful KFC buckets. They’ve also introduced bucket entries with Sachin’s photo on a KFC bucket on the day he retired. Isn’t it amazing?
- KFC was named one of India’s top five fastest-growing social media businesses.
- KFC was named one of the top five socially engaged brands by Social Baker.
- Their Facebook page’s total positive interaction increased from 6.2 percent to 93.8 percent, more than three times the sector average.
- This campaign was recognized as one of the best e-commerce digital marketing case studies in India by various digital marketers.
7. The Great Indian Freedom Sale By Amazon India
You can’t overlook e-commerce enterprises when it comes to digital marketing strategies . During the same Independence Day celebrations, Amazon India, the world’s largest online retailer, used new marketing methods such as product advertisements and deals and judicious use of social media. The campaign we’ve been discussing may serve as an excellent example of internet marketing efforts, particularly in the e-commerce industry.
The tournament was held as part of Amazon India’s The Great Indian Freedom Sale, which included entertaining activities, and the winner received Amazon India shopping cards. The campaign was dubbed #10KeBaadKarenge, and it encouraged consumers to postpone their buying plans until after August 10th due to an Amazon deal.
Even their background, if you look at Amazon’s digital marketing case studies, we can see that they have always been intelligent and witty, which has resulted in increased engagement rates and brand exposure.
8. WohEkBaat By Shaadi.com
On Valentine’s Day 2019, shaadi.com ran a campaign called #WohEkBaat in which couples from all over the web came forward to share their one thing in common, and many TV star couples participated in the campaign, including Gurmeet and Debian, Suyyash and Kishwer, who asked their fans to share their #WohEkBaat on shaadi.com’s social media handles.
Shaadi.com is India’s most popular metaraminol website for wedding planning and social networking. It began in India in 1997 and has now expanded to include more than seven nations, including the United States, Pakistan, the United Arab Emirates, and the United Kingdom as of 2019.
The campaign’s outcomes include:
- The contests had over 500 submissions on Valentine’s Day, and around 200k people interacted with #WohEkBaat postings.
- On Valentine’s Day, #wohekbaat achieved 1.4 million Instagram followers, an increase of 5% across all social channels.
9. IndiaInvited By Kotak 811 Campaign
This campaign was to suggest that Indian citizens open a digital accounts.
The #IndiaInvited campaign was promoted on social media with the use of tales, inventions, and events that highlighted the principle of inclusion and indiscrimination and appealed to every Indian to join Kotak 811’s drive for a more equal society.
The goal was to engage the audience while also recognizing India’s variety and originality, as well as its people.
In the campaign’s ad film, Bollywood Superstar Ranveer Singh told the message of inclusiveness, and Tonic Worldwide, a digital agency, amplified the notion of digital and engaged with the digital audience through quality discussions and innovations.
- In terms of quantitative outcomes, over the period, Reach was 9.56 million, Impressions were 702 million, engagement was 873 thousand, Views were 15 million on Facebook, and the Engagement Rate grew by 47 percent.
10. 6 Months-Breakup-Challenge By OLX
OLX is one of the most popular C-to-C websites in the United States. People were urged to sell the pre-owned products that they had not used in the previous six months on OLX as part of a campaign termed “Six Months Breakup Challenge.”
This is based on CRUST’s (Consumer Research on Used-Goods and Selling Trends) data, an annual consumer study that helps OLX better understand user behavior and other consumer trends.
The campaign was broadcast on television, radio, the internet, and social media, prompting individuals to sell and discard items they no longer needed.
eCommerce Digital Marketing Case Studies in India have always been beneficial as a sort of live-learning experience because digital marketing tactics show us how customers react and behave in different ways.
No digital marketing plan needs to be unique; instead, it should be successful, relevant, and timely.
Every brand/company is unique, and each digital marketing plan is based on your brand’s identity and how you engage with people to generate interest and demand.
The e-commerce digital marketing case studies in India presented above are excellent examples of how innovative and effective digital marketing can be.
Did you feel this article was relevant, covering all the essentials of digital marketing for your knowledge? Or, have you come across any digital marketing case study which was resourceful to you and your digital growth?
Do let us know below in our comments section. We’d love to have an informative conversation with you.
Written By Digital Scholar
Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.
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Indiatimes - E-commerce website
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Navigating the Changing Times: HFI helps overhaul Indiatimes.com to optimize user experience and establish a clear brand identity
Indiatimes.com is the largest e-commerce site in India, having launched in 1997 with a vision of becoming the "destination portal for everything Indian." The site gets over 400 million page views per month and is the country's third largest online property, just behind Rediff and Yahoo.
As traffic has increased over the years, however, Indiatimes.com and its 70 key channel sites swelled with new content and features. Even savvy users were unable to easily navigate these sites – which included email, movies, astrology, blogs, dating and chat, as well as e-commerce sites for travel, shopping and mobile value-added services. Moreover, the channel sites faced steep competition from all directions. Indiatimes needed a major site overhaul to maintain its market edge, so the owners turned to HFI for user experience design expertise.
Challenge: Re-establishing a cohesive brand identity
Most Indiatimes users couldn't recognize the 70 different websites as being connected to one another. Inconsistencies in navigation and design made it difficult to move from one to another. Within sites, the organization of content was inconsistent and often confusing. As a result, users were migrating to competitors' sites that had fewer offerings but better usability.
HFI collaborated on a massive redesign effort to reestablish a cohesive Indiatimes brand identity. This effort focused on nine primary websites, each with unique business requirements that had to be met without compromising user needs. Yet while the individuality of each website needed to be maintained, consistency and overall brand identification for Indiatimes required strengthening. Early in the redesign process, the following high-level objectives emerged:
- Provide seamless navigation on the home site and across various channels
- Present uniform branding throughout
- Offer an uncluttered presentation, with clear demarcation for advertising and content
- Increase portal visitors, page views, site "stickiness," conversion, and ad revenue
- Cater to both domestic and international audiences
With such a diverse workforce, ARINC's intranet must serve a wide range of employee needs – all with the same user interface. Historically, the human resource section on their intranet was combined with day-to-day administrative tasks. This overlap often confused users, partly because it didn't reflect ARINC's organizational structure. People came to the site expecting to perform a particular task, but were distracted by other categories or bewildered by the terminology.
HFI's Approach: Research, rebrand & redesign
HFI evaluated Indiatimes' existing sites to understand the inherent issues and bottlenecks, then conducted extensive user behavior research, including over 100 face-to-face interviews in key Indian cities and remote sessions via phone. Special attention was placed on understanding the cultural issues and motivations of Indians and nonresident Indians. Based on this data and usability best practices, HFI recommended specific improvements for navigation, interaction, terminology, color, and layout.
HFI also proposed a new information architecture for each site. The process was completed by creating and implementing reusable page design templates (or standards), which provide guidelines for navigation, interaction, and detailed design.
These templates helped establish a uniform brand identity and ensured that future Web pages would be created with greater speed, less cost, and better usability.
Benefits: Less clutter, improved user satisfaction
The redesigned Indiatimes portal now presents content and applications in an intuitive, consistent, clutter-free way. Users can easily find articles, audio-visual content, opinion-gathering tools, and special offers on redesigned sites. They can also navigate seamlessly between different Indiatimes websites, which is crucial to expanding awareness and developing brand loyalty.
An online survey showed that users greatly appreciate the new navigation, clarity of visual design, and breadth of content available. Preliminary data gathered by Indiatimes confirmed an increase in page views and visitors (20-35%), plus an increase in click-through-rates and revenue from Google ads (50%).
HFI and Indiatimes plan to move beyond traditional usability research and launch studies using HFI's PETscan methodology. This new approach assesses how Persuasion, Emotion and Trust affect users' online decision making and interactions.
By collaborating with HFI, Indiatimes is putting users first – and successfully navigating the waves of change.
Unifying the brand
Before - Logos appeared dated and each site had a different logo with no consistency in terms of font, graphic treatment and overall style
After - HFI redesigned the logos to look more contemporary and maintain
- Unclear identity and value proposition
- No seamless experience when moving between the Indiatimes portal and its verticals
- Left navigation is too long with overlapping categories
- Does not provide user terminology and sync with the real world scenarios
- Cluttered layout of ads and content leading to monetization conflict (between ads & content)
- Overwhelming and distracting content
- Simplify, Simplify, Simplify
- Structured and organized layout with strong focus area, which helps users to find information with ease
- Relevant services that can increase "stickiness" of the site
- Established transparency in the transaction system by providing accurate and non-misleading content
- Accessibility to a seamless service and support system
- Clear personalization options and access to localized information
- Created a new look and feel for the portal and verticals
Indiatimes Times of India
- Homepage overwhelming and cluttered
- The long left navigation made it difficult to locate news categories quickly
- Top navigation offered nothing that supported users frequently accessed tasks
- Advertisements added to the clutter and were perceived to be a big distraction
- Overall dull and unexciting look and feel
- Pop-ups & fly-ins were irritating
- Redesigned homepage helps users find latest news and important site offerings up front
- Improved navigation structure to get the overall content categorization
- Enhanced information grouping to differentiate various news content
- Developed a strategy to present advertisement and promotional content across the site
- Simple and appealing overall look and fee
The Economic Times
- Links took up prime content space, pushing important market information below the fold
- Information scattered across the page
- Key information lies hidden within links
- Difficult to access related information
- Page design did not aid in visual scanning
- A single page shows stock quote snapshot without having to scroll
- Table summarizes stock performance
- Interactive chart tracks stock performance over a period of time against key competitive stocks
- Direct access to stock-related news, research, discussions, interviews and expert comments
- Persistent menu provides company’s complete market/financial information
- Low interactivity
- Lack of exclusive content
- Difficult navigation and misleading information scent
- Unsatisfactory organization of content
- Disturbing animated advertisements
- Lack of engaging features that users expect to find on such a site (e.g. blogs, podcasts etc.)
- Clearly communicated brand objectives and value proposition
- Redesigned the information architecture
- Improved the layout, look and feel of the site to showcase the best content
- Presented extensive, most recent, and upcoming content in an attractive and uncluttered way
- Provided for building user communities
- Enhanced user experience by providing tools like Upload Video/audio, embedded media player, Webcasts, Podcasts, Live Interactive Graphics, etc.
- Unclear categorization in the main navigation mechanism
- Scorecard is difficult to find
- Live scores are slower that competitor sites
- Pop-up advertisements tend to annoy users
- Too many micro sites with different navigation and structure
- Only basic information is provided
- Teams of other countries, domestic cricket and women’s cricket are not covered
- Access to important tasks missing on the landing page of email
- Navigation does not give sufficient "You are here" cues to provide sense of place
- Tasks related to e-mail are mixed with others in the left navigation menu
- No consistency in the way logos, brand name and brand colors are used and placed on the pages
- The mechanism to search an address in the address book is complex
- Lack of visual hierarchy
- Addressed the strategic vision of establishing Indiatimes Mail as online home-base for the customer
- Fully utilized functional capabilities of Zimbra and Zimlets in particular
- Designed two interface options; Ajax-based for users with high bandwidth and HTML-based option for users with low bandwidth
- Futuristic look and feel
- Inefficient showcasing of breadth of products provided
- Cumbersome navigation and categorization
- Purchase and checkout task flow not in accordance with users' mental model
- Visually cluttered design
- Self-evident site framework to ensure seamless, logical and simple buying experience
- Clear navigation container helps user understand the site structure and easily find products
- Categorization is streamlined based on user research
- Optimum space utilization for navigation as well as promotional content
- Brand identity and relation to the Indiatimes portal were unclear
- Inconsistent navigation and categorization
- Inconsistent link behavior
- Lack of rich, detailed content and many cases of redundant information
- Page layout de-emphasized important information
- Poor browser management
- Created a new look and brand identity that is visually pleasing and adds glamour
- Redesigned the navigation to display the breadth and depth of the site
- Organized the content in meaningful categories
- Provided for current, engaging, and exclusive content
- Enhanced interactivity of the site so that people stay engaged and visit more often
“In the words of Times Internet Ltd. Chairman Vineet Jain, "The Internet business is no longer the domain of a company; it is the user's demand for uncluttered content that has paved the way for the evolution of usability on the Net. The new look of Indiatimes.com and its associated sites reflect this philosophy. It will redefine the way we do business and the way users can navigate with ease, get credible news at a glance, and transact with trust and confidence.”
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Metro Brands Limited (MBL) is one of the largest Indian footwear specialty retailers and is among the top aspirational Indian brands in the footwear category. Metro Brands operated 598 stores across 136 cities in India. Metro Brands Limited is a powerhouse of strong brands with Metro Shoes, Mochi and Walkway as the key power brands along with many sub brands.
Libas is a global online fashion retailer website. Libas’s endeavor is to provide a fashionable, trendsetting, up-to-the-minute collection of ready-to-wear suits, sarees lehengas, & contemporary indo-western outfits. Libas tells the story of a new-age Indian woman who is free-spirited, independent, and aware.
KARAGIRI stands for Authenticity! They bring to you the most exclusive collection of sarees from different parts of India. With thousands of happy customers across the globe, we proudly flaunt the Indian traditions in contemporary fashion!
Spinny is the most trusted way of buying and selling used cars. You can choose from over 2000 fully inspected second-hand car models. You can also select online and book a test drive at your home or a Spinny Car Hub near you.
One of India’s fastest growing fashion e-commerce company which initially started out with lingerie e-commerce before extending into multiple categories and channels.
Craftsvilla is an online marketplace for ethnic wear, which aggregates local artisans, designers, and retailers from all over India and connects them directly to global customers.
Medlife is a fast-growing, award-winning healthcare app with over 500,000+ satisfied customers. Its a one-stop-shop for all your healthcare needs.
Trendia is a local e-commerce company they source which provides products that help everyday living easier. From kitchen gadgets to the coolest electronics, they have it all.
Lifestyle is India’s premium fashion retail chain with over 15000+ customers walking in their stores every hour and more than 14 million products sold each year.
With 90 years of considerable brand equity, international presence and sari-stores across India, Nalli is poised to scale even greater heights. An iconic heritage brand steeped in tradition, Nalli upholds the core values of Trust and Quality, converting generations of new sari-owners into loyal Nalli patrons.
Loopify started with a singular aim – to make our planet a greener, cleaner and happier place to live for everyone. Loopify is a marketplace that offers 100% plastic-free, sustainable products for gifting, events, festivals and everyday living.
Max Fashion, part of Dubai’s Landmark group, is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with close to 400 stores encompassing 8.5 million sq.ft., across 19 countries
With over 3 million customers and 1 lakh listed products Mirraw’s main focus is bring ethnic designs to your doorstep.
Walkway is a value brand that caters to the entire family. Walkway offers footwear at value-for-money prices in the mass market segment. This everyday fashion brand provides affordable footwear to men, women, and kids.
REDTAG, a chain of value fashion and home stores is a refreshing concept in today’s retail scenario. Redtag currently has 225+ fashion & lifestyle stores across the middle east and Asia and has been growing at a rate of 20 percent annually. as a chain of value fashion and home stores, Redtag offers a pleasant shopping experience with great variety at unbeatable prices.
Jaipur Rugs is one of India’s largest manufacturers of hand-knotted rugs. Headquartered in Jaipur, India, the company’s operations encompass more than branches, operating in six states and 600 villages in India with distribution to over 60 countries with its independent base of over 40,000 artisans.
Alamode by Akanksha is a visionary fashion label redefining elegance. With meticulous attention to detail, it fuses modern trends with timeless sophistication. Each creation is a masterpiece, reflecting the designer’s passion for artistry. Elevate your style quotient with Alamode’s unique and luxurious clothing, making every moment a runway.
Amazon Seller, part of the world’s largest e-commerce platform, revolutionizes business. Enabling global exposure, streamlined management, and customer engagement, it empowers sellers to thrive. With advanced analytics, Amazon Seller is an essential gateway to success in the vast and dynamic online marketplace.
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7 Best eCommerce Case Studies to Learn From in 2023
Table of contents
Whether you are new to the online shopping market or your shop is already selling thousands of products globally, it’s always essential to constantly learn from other successful eCommerce brands. These inspiring eCommerce case studies below help you gain valuable insights into how these brands turned web technology into a powerful weapon to get a huge advantage in the e-shopping competition.
Al-Bahar is a Kuwait-based brand selling a wide selection of FMCG products, electronics, office equipment-related products from big brands like Unilever, GE, Al Alali and many more.
Being one of the most favoured and trusted companies in the Middle East, Al-Bahar received a huge number of visitors to their online website every day. However, the old Al-Bahar presence encountered several concerns that related to web speed, stability and infrastructure. There were major speed issues due to both insufficient hosting solution and a disappointing CMS, along with severe downtimes in terms of stability. More than that, as the old Al-Bahar website was based on Magento 1 which had come to its EOL, the store site was surely in need of significant improvements on both its frontend and backend. However, the migration on such a huge scale might pose some significant threats such as data corruption and other incompatibility issues, which left Al-Bahar with serious consideration.
After consulting with SimiCart , a Google qualified PWA development agency, Al-Bahar has agreed with SimiCart solution to transform the old company website. SimiCart offered a clear action plan to rebuild the Al-Bahar front-end into a headless Magento PWA using Magento PWA Studio and migrate the existing Magento 1 backend to Magento 2. All the data from their old Magento 1 was transferred to Magento 2, while the store could benefit considerably from a headless PWA storefront, such as better speed, more flexibility, improved scalability, and a seamless shopping experience for the customers.
After the transformation, Al-Bahar’s frontend became app-like and engaging, and page load was no longer an issue thanks to PWA’s enhanced caching machines. The store received a higher purchase conversion rate on mobile, and a drastically reduced mobile cart abandonment rate as well.
HP is one of the pioneers in computers, workstations, and printers manufacturing. When HP expected to expand their market to the Asia-Pacific region with 5 new online stores, they came to a realization that the new online platform must support multiple HP stores on a global scale. In order to win the heart of potential customers, from individual shoppers to small businesses in new regions, HP Asia needed to deliver localized experiences across multiple geographies. However, this mission might be quite challenging when they’re a huge, multinational technology company. More than that, HP team also wished for controlling omnichannel , project management and customer relationship management (CRM) in one place, which required a comprehensive online platform to support.
Magento Commerce became HP Asia-Pacific’s first choice to deliver the true taste of local experience that could attract potential customers from different backgrounds. Thanks to Magento Commerce, HP was able to create several new online stores across different regions and countries that are equipped with an exclusive set of content management, payments processing, and language translation functionality.
HP has utilized Magento Commerce to expand their online business to 5 different countries. 23% of customers decided to make a purchase online rather than going to in-person stores, and an excellent user experience is recorded both from online shoppers and HP Asia-Pacific employees.
DeBra’s is an Australia-based company selling women’s undergarments, lingerie and swimwear since 2000. Over the past 21 years, DeBra’s has experienced significant growth in both online and offline channels. However, thanks to the development of modern technologies, DeBra’s online business had surpassed their expectations, which required DeBra’s to find a new online platform that could facilitate further growth in the future. They wanted to ensure their online presence could deliver a digital experience equivalent to an in-store fitting, especially amid the Covid-19 outbreak when the demand for women shopping online was rapidly increasing.
DeBra’s team believed BigCommerce would be the best option for their business, logistics and marketing requirements. With BigCommerce’s open API functionality, DeBra’s website could easily integrate with other technologies, such as a POS system , to help advance its marketing and customer experience. BigCommerce also supported DeBra’s to introduce a virtual fitting service, in which their in-store staff work as virtual assistants to help customers experience a professional digital fitting.
With the new eCommerce solution, DeBra’s saw a significant 215% increase in revenue, 234% increase in site visits and 627% increase in customers.
4. elph ceramics
elph ceramics Concerns
elph ceramics is a sister-led brand creating and selling contemporary ceramics in Paddington, Sydney. Since their business grew, the inventory management process became quite troublesome, especially when they sold products on both elph ceramics’ physical and online stores. Their old POS system didn’t update automatically when sales, returns or exchanges were processed.
elph ceramics chose Shopify as their online selling platform, and at the same time utilized Shopify POS to run their brick-and-mortar stores. By unifying their sales channels from one back office, they were able to manage inventory and update product information across sales channels with ease. Since all data is centralized, potential customers could also see accurate inventory quantities when they shop online. Also, capturing customer data became less stressful as this could be done in just a few clicks during checkout.
Since choosing Shopify POS, elph ceramics has lifted the retention rate to nearly 30% and significantly grown their customer database.
Burrow is a B2C store selling furniture founded in 2017 with the idea of eliminating the hassles of traditional furniture shopping. Since their business reached $3 million in sales, they constantly run into system issues with the existing online platform due to the fact that their business growth has outgrown their eCommerce solution. More than that, Burrow team’s also in need of effective sets of content management tools that help them update landing pages without much technical expertise .
Burrow decided to separate their website frontend and backend using headless commerce . Being headless gave them the flexibility to craft a unique shopping experience. Burrow team was free to utilize the available templates as well as customize marketing-focused content as wished thanks to a headless CMS. They could constantly update and adjust content across channels to make it appropriate with targeted customers. In addition, Burrow found it essential to offer customers special logistical aspects, including the ability to delay orders and have signatures on delivery.
Only 2 months after implementing a headless solution to their website, Burrow achieved a 50% increase in site speed and performance and a 30% increase in conversion rate.
6. Rakuten 24
Rakuten 24 concerns
Rakuten 24 is an online store by Rakuten, the leading e-commerce company from Japan. This Japanese online store delivers a wide range of daily products such as groceries, medicine, healthcare items and more. Having been soon aware that mobile commerce is growing faster than ever, Rakuten 24 put building an excellent mobile experience for users on their top priority. However, as Rakuten 24 is relatively new to Japanese shoppers, it might not be efficient to invest a huge amount of time and money in developing a platform-specific app for iOS and Android. Therefore, they believed that Rakuten 24 mobile web would work as an alternative method, as long as they can make an installable and responsive mobile web with all unique design and functionality.
In order to gain market share and improve user retention, Rakuten 24 decided to build a Progressive Web App to deliver a smooth web experience across all browsers. Their PWA did an excellent job in combining the best of native app features and the broad reach of the mobile web. Rakuten 24 also provided a detailed guide on how to install the PWA manually on both Android and iOS devices for their mobile web users.
With the new PWA technology, Rakuten 24 reported an impressive 450% increase in visitor retention rate compared to the previous mobile web, a 150% increase in sales per customer and a 200% increase in conversion rate over a 1-month timeframe.
7. Mainline Menswear
Mainline is an online clothing retailer that distributes many designer brands in fashion. As Mainline Menswear offers market presence in over 100 countries via seven custom-built websites and an app, it’s of increasing importance to continually deliver an excellent web browsing experience. Their main goal was to complement their current mobile website with native app features that focused on mobile-friendly design and functionality.
Mainline Menswear made a strategic decision to build and launch Progressive Web Apps to provide a smooth and seamless customer experience on the web, as well as ensure the best performance. They believed transforming the original version of the Mainline Menswear website to a PWA would enable them to take advantage of the fast-moving web technology, and ensure the website framework (Nuxt.js, utilizing Vue.js) would be future-proof.
With the new PWA technology, the Mainline Menswear website enjoyed a 55% higher conversion rate, and a 243% higher revenue per session in PWA compared to the old web.
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The e-commerce case study on simicart.com provides valuable insights into successful strategies for navigating the dynamic landscape of online business. It’s enlightening to see real-world examples and learn from the experiences of others in the e-commerce realm. While we delve into the intricacies of building and sustaining a thriving online business, it’s crucial to acknowledge the human element within the workplace. Employee well-being is a cornerstone of any successful enterprise, and mental health plays a significant role in that equation. I came across insightful information on mental health support for employees at https://calmerry.com/mental-health-for-employees/ cause prioritizing the mental well-being of team … Read more »
E-Commerce In India Case Study
We will begin by seeing the potential market of e commerce in India. Our main purpose is to evaluate that whether E commerce has as wide a range as physical market or an area wider or shorter than that. India, with 1,270,272,105 people is the second most populous country in the world, while China is on the top with over 1,360,044,605 (1.36 billion) people. As we know people below the poverty line won’t be able to afford luxury items that are often the products sold by online shopping sites, we narrow down our search for potential buyers to the ‘above poverty line’ population. According to the data of the planning commission 22 July, 2013, said that poverty in India had declined from 37.2 percent in 2004-05 to 21.9 (approximately 22%) by 2011-12. Now the total population of India consists of 1,270,272,105 individuals and as They started by selling books and further developed their market base , wide enough to sell other products as well. Now it is a the biggest online shop that operates in India , selling a huge variety of products that range from baby care to furnishing needs. Flipkart has revolutionised the traditional online trading that existed before it emerged. Flipkart, India 's largest e-retailer, acquired the country 's biggest fashion portal Myntra, as Amazon.com Inc 's rapid expansion in the country stokes consolidation in the e-commerce industry Financial terms of the deal were not disclosed but according to anyone with knowledge of the development, but the transaction was worth about $300 million. The acquisition will give Flipkart, not just a stronger foothold in the fast-growing online fashion market, but also a fighting chance against megastores like Amazon.in . Snapdeal Snapdeal is another e commerce giant that sells multiple products , well like Flipkart and it has a wide distribution system that helps it’s products acquire a wider
In this essay, the author
- Explains snapdeal is another e commerce giant that sells multiple products like flipkart. it has a wide distribution system that helps its products acquire wider market.
- Evaluates whether e commerce has as wide a range as physical market or an area wider or shorter than that.
- Explains that flipkart is an indian based online service that provides a network of delivering goods from the seller directly to the purchaser.
- Opines that flipkart's mega sale is on a scale india has never seen before. snapdeal mocked the online retailer, saying today is no different from any other day.
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Market Analysis: TJ Maxx
As mentioned in our presentation, a small survey we conducted showed us that the main reason why people do not buy clothing online is because they are unsure of the size and quality. This showed us that the probability of someone ordering a good will increase by a significant amount, significant enough to cause a large sales increase.
Specialty Retail Industry
Currently majority revenue is generated by store sales but online sales from the stores’ websites are increasing. With US dollar getting weaker, international sales from these US based websites are increasing too. This creates significant positive outlook for the large incumbent players but also acts as a significant barrier of entry for new players.
Amazon Competitive Advantage
Amazon used this strategy since its start up in order to attract a huge mass. Promotional strategy involves an agreement between two or more firms together with a long-term relationship. These allies connect their users to Yahoo’s websites, which helps promote its product (Johnson, 2010). The alliance in most cases benefits the both companies and gives them a competitive advantage over the other firms in terms of cost. Such kind of strategy occurred between Yahoo and Amazon where Yahoo provides direct connections to Amazon’s book titles from any yahoo search result. Yahoo users were invited to view and purchase books related to what they were searching on the web. Diversification strategy- Diversification of its product from CD/DVD to book markets has enabled the company to serve many customers from different market segments thus the company continues to expand via new customer bases (Jones, 2012).
Explain and Show How the Environmental Factors Influence Marketing Decisions of Amazon.com Inc.
Competition – The biggest competitor of Amazon is EBay and all the internet retailers and suppliers as Priceline.com; Buy.com; BN.com and many more.
Case Analysis Of Amazon
Starting out as solely an online bookstore, Amazon has become the largest online retailer in the world.
Analysis of Amazon.com
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Swot Analysis Of Xiaomi
Xiaomi relies on having some of its products sold online through the company site MI.com and through an e-commerce site called Flipkart (Kharpal, 2014). Flipkart is a company based out of Singapore with headquarters in Bangalore. India. The company can be thought of as the Amazon of the East. The company essentially specializes in selling just about every consumer product ranging from electronics to home goods. The problem that Xiaomi has in South Africa as an online only retailer is creating the awareness not only for Xiaomi but for their selling agent Flipkart. This can be difficult as only about 24% of the population in South Africa has access to computers (International Telecommunication Union, 2015). The method of indirect selling that works in China due to the brand recognition of Flipkart may not be able to create the same effect on sales in South
Case Study: E-Commerce And Fast Fashion Industry
Vancl is one of the largest online apparel retailers in China with a revenue growth rate of 29,577% from 2007-2010. It has become the first online business-to-customer (B2C) brand for men’s clothing in China, surpassing its rival only few months after its establishment. Vancl has succeeded in its product and brand positioning and is now extending its goods to shoes, women’s apparel, and even household goods. It has made its name familiar to the Chinese market through utilizing a unique online marketing model via advertisements. In 2012, Vancl took 5.3% of the share in independent sales turnover of the entire Chinese online shopping market (Wei & Zhou, 2011). It is a testimony of a successful e-commerce fear for the fast fashion industry.
Analysis of Flipkart
The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
Flipkart Case Study
The Bangalore-based e-commerce firmed Flipkart established in 2007.Flipkart has launched its own product range under the name "Digi Flip of Flipkart" with products including tablets, USBs, and laptop bags. At first, the organization was an online book shop. which has now grown up and works through a perplexing structure of business with 20 million items crosswise over 70+ classes available.
Buyers can buy new and used items sold directly by a third party through Amazon.com using Amazon Marketplace. In the market segmentation, Amazon competes with EBay, Apple, Netflix, Google and Time Warner Cable. In electronics and merchandise department, Amazon has many competitors like BestBuy, Staples, Target, Walmart, Sears, Big Lots and Delia. In the operating segment, CDW, Oracle, Google and Accenture are intensively competitive. The Company trusts that the foremost aggressive calculates its market are brand recognition, choice, customized services, accommodation, price, openness, client satisfaction, nature of inquiry instruments, nature of the publication and other site substance, and unwavering quality and speed of satisfaction. As the online trade market keeps on developing, different organizations may enter business combinations that develops their aggressive
Analysis Of Alibaba
As the internet has grown over the years, companies are having to adapt how they sell their products. E-commerce as taken off in recent years and with it comes a myriad of changes between sellers and buyers. While some may argue that Amazon has dominated the e-commerce playing field, they are not the only ones playing it. Alibaba is China’s equivalent to the U.S Amazon. Alibaba owns stakes in all sorts of things, but operates chiefly through three sites: Taobao, China's biggest shopping site; Tmall, which specialises on online sales of branded goods and focuses on China's fast-growing middle class; and Alibaba.com, which connects Chinese exporters with companies elsewhere in the world (Wright, 2014). Although Alibaba has been well established
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
Online Shopping Essay
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &
How the Internet Has Changed our Shopping Habits
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
More about E-Commerce In India Case Study
- Poverty threshold